Shinola Executive and Leadership Team

Teresa Lo, the Chief Executive Officer at Shinola, directs the overarching corporate strategy and operational framework for the luxury goods producer and retailer. Overseeing all business units, Lo ensures alignment with Shinola's mission of producing high-quality watches and leather products. This leadership role involves driving market expansion and maintaining brand integrity across all channels. By focusing on sustainable growth and innovation, Teresa Lo guides the company's direction, ensuring its continued success in the competitive luxury market. The Chief Executive Officer's responsibilities include fostering a culture of excellence and accountability throughout the organization, directly impacting Shinola's financial performance and long-term viability.

Chris Jacques, the President at Shinola, manages the day-to-day operational execution and drives strategic initiatives for the Detroit-based luxury goods manufacturer and retailer. Overseeing key business functions, Jacques ensures the efficient production and distribution of Shinola's watches and leather products, upholding the company's dedication to American craftsmanship. This leadership position involves optimizing internal processes and fostering cross-departmental collaboration to achieve business objectives. By focusing on operational excellence and supply chain management, Chris Jacques directly contributes to Shinola's ability to deliver high-quality goods to its customers. The President's oversight is crucial for maintaining production standards and driving overall business growth, reinforcing Shinola's reputation for quality and durability.

Kevin Wertz, the Chief Marketing Officer at Shinola, architects and executes comprehensive marketing strategies to enhance brand visibility and customer engagement for the luxury goods company. Overseeing all promotional activities, Wertz ensures that marketing campaigns effectively communicate Shinola's commitment to American manufacturing and the quality of its watches and leather products. This critical role involves driving demand generation and cultivating a strong brand narrative across digital and traditional platforms. By analyzing market trends and consumer behavior, Kevin Wertz shapes the company's go-to-market approach, directly influencing sales performance and market penetration. The Chief Marketing Officer's leadership ensures that Shinola's unique value proposition resonates with its target audience, solidifying its position in the luxury sector.

San Su, the sVice President of Sale at Shinola, spearheads all sales operations and revenue generation strategies for the luxury goods company. Overseeing the sales teams across various channels, Su drives the expansion of Shinola's market reach for its watches and leather products, ensuring consistent sales growth. This vital role involves developing and implementing effective sales tactics, managing key client relationships, and analyzing sales performance data to identify opportunities for improvement. By focusing on customer acquisition and retention, San Su directly impacts the company's financial success and market position. The sVice President of Sale's leadership is instrumental in achieving sales targets and reinforcing Shinola's presence in the luxury market.