Shinola Executive and Leadership Team

Joao Gassmann, the Chief Executive Officer at Shinola, directs the overarching corporate strategy and operational framework. Gassmann guides the company's expansion in the luxury goods sector, focusing on enhancing brand value and market penetration for watches and leather products. This leadership role involves aligning all departments toward achieving sustainable growth and maintaining Shinola's reputation for quality. Gassmann ensures that the company's vision translates into tangible business results, overseeing product development pipelines and strategic partnerships. The Chief Executive Officer's mandate includes fostering innovation within the manufacturing and retail divisions, critical for Shinola's competitive edge. By optimizing resource allocation and driving operational efficiencies, Joao Gassmann solidifies the company's position as a premier producer of American-made luxury items.

Chris Jacques, the President at Shinola, oversees the company's extensive operational activities and drives strategic initiatives across its manufacturing and retail divisions. Jacques ensures the seamless execution of production processes for Shinola's luxury watches and leather products, maintaining rigorous quality standards. This leadership position involves managing supply chain logistics, optimizing production efficiency, and fostering a culture of excellence within the workforce. The President's responsibilities extend to enhancing the customer experience across all retail touchpoints, ensuring brand consistency and operational integrity. By collaborating closely with other executive leaders, Chris Jacques champions initiatives that support the company's growth objectives and reinforce its commitment to American manufacturing. Jacques's focus on operational excellence directly impacts Shinola's ability to deliver high-quality goods and maintain its competitive standing.

Kevin Wertz, the Chief Marketing Officer at Shinola, architects and executes comprehensive marketing strategies that elevate brand visibility and consumer engagement. Wertz drives campaigns focused on Shinola's core offerings of luxury watches and leather goods, emphasizing the brand's commitment to American craftsmanship. This executive oversees all aspects of brand communication, digital presence, and customer acquisition initiatives. By analyzing market trends and consumer behavior, the Chief Marketing Officer ensures marketing efforts resonate with target demographics, fostering loyalty and expanding market reach. Wertz's leadership is crucial in translating the company's unique story into compelling narratives across various media platforms. Through strategic brand positioning and innovative promotional activities, Kevin Wertz significantly contributes to Shinola's revenue growth and market differentiation.

San Su, the sVice President of Sale at Shinola, spearheads all sales operations, driving revenue generation and expanding the company's market footprint. Su directs the sales teams responsible for both direct-to-consumer channels and wholesale partnerships, focusing on increasing sales volume for Shinola's luxury watches and leather goods. This executive role involves developing and implementing effective sales strategies, setting ambitious targets, and ensuring consistent achievement of revenue goals. The sVice President of Sale's expertise is critical in identifying new market opportunities and strengthening relationships with key clients and distributors. By closely monitoring sales performance and market dynamics, San Su provides valuable insights that inform broader business strategies. Su's leadership ensures that Shinola's sales efforts are aligned with the company's overall mission of delivering exceptional products and customer satisfaction.