Shinola Executive and Leadership Team

Joao Gassmann, the Chief Executive Officer at Shinola, directs the overarching strategic vision for the luxury goods manufacturer. Overseeing the integration of watchmaking and leather production, the Chief Executive Officer ensures that every product reflects the brand commitment to quality. This leadership role involves managing the long-term growth trajectory across North American markets while maintaining the integrity of the Detroit-based manufacturing heritage. By aligning the executive team with the core mission of domestic craftsmanship, Joao Gassmann drives operational excellence and brand expansion. The Chief Executive Officer monitors market trends to identify new opportunities for product diversification. Through rigorous oversight of the company financial health and brand positioning, Gassmann secures the future of the organization. This executive leadership ensures that the company remains a leader in the luxury sector, consistently delivering value to customers and stakeholders alike.

Chris Jacques, the President at Shinola, manages the daily operational functions and internal business processes of the luxury goods firm. Overseeing the supply chain and manufacturing workflows, the President ensures that production standards meet the high expectations of the brand. This leadership role involves coordinating between the design, production, and logistics departments to streamline the delivery of watches and leather products. By optimizing internal efficiencies, Chris Jacques supports the broader corporate goals of scaling production without compromising quality. The President monitors the performance of regional operations to ensure consistent service delivery across the United States. Through the management of cross-functional teams, Jacques fosters a culture of precision and excellence. This operational oversight allows the company to maintain a robust market position, with the President ensuring that all internal systems support the long-term growth objectives of the organization.

Kevin Wertz, the Chief Marketing Officer at Shinola, architects the global brand identity and consumer engagement strategies for the luxury retailer. Overseeing digital campaigns and retail storytelling, the Chief Marketing Officer ensures that the narrative of American craftsmanship resonates with a diverse audience. This leadership role involves managing the creative direction of all marketing assets to maintain consistency across international markets. By leveraging data-driven insights, Kevin Wertz optimizes customer acquisition channels and enhances brand loyalty. The Chief Marketing Officer collaborates with the design team to launch new watch and leather collections that capture market interest. Through the implementation of innovative advertising initiatives, Wertz elevates the company presence in the competitive luxury landscape. This strategic focus on brand equity and consumer experience drives sustained growth, ensuring that Wertz maintains the prestige of the brand in every interaction.

San Su, the sVice President of Sale at Shinola, directs the commercial strategy and revenue generation efforts for the luxury retailer. Overseeing the retail network and wholesale partnerships, the sVice President of Sale ensures that the distribution of watches and leather goods reaches target demographics effectively. This leadership role involves managing relationships with key retail partners and expanding the footprint of the brand in major markets. By analyzing sales performance data, San Su identifies opportunities to increase market share and improve profitability. The sVice President of Sale collaborates with the marketing department to align promotional activities with inventory availability. Through the execution of targeted sales initiatives, Su drives revenue growth and strengthens the company presence in the luxury sector. This focus on commercial success ensures that San Su maintains a competitive edge, consistently meeting the financial targets required for the continued expansion of the business.