Shinola Executive and Leadership Team

Annie Zhang, the Chief Executive Officer at Shinola, directs the overarching strategic vision for the luxury goods manufacturer. Overseeing the integration of watchmaking and leather craftsmanship, the Chief Executive Officer ensures that every product aligns with the brand identity established in Detroit. This leadership role involves managing complex supply chains and driving expansion across North American markets. By prioritizing quality and design, Annie Zhang maintains the competitive edge of the company within the global luxury sector. The Chief Executive Officer collaborates with the Board to secure long-term financial health and operational efficiency. Through rigorous oversight of production standards, the Chief Executive Officer guarantees that the brand remains synonymous with American manufacturing excellence. Zhang fosters a culture of innovation, ensuring that the company adapts to evolving consumer preferences while preserving the core values of the organization.

Chris Jacques, the President at Shinola, manages the daily operational functions and organizational structure of the luxury goods manufacturer. Overseeing the alignment between production facilities and corporate headquarters, the President ensures that the manufacturing processes meet the rigorous quality standards required for luxury watches and leather products. This leadership role involves coordinating cross-departmental initiatives to improve efficiency and reduce overhead costs. By streamlining internal workflows, Chris Jacques supports the growth of the company and the scalability of the product line. The President works closely with the executive team to execute long-term business plans and maintain the reputation of the brand. Through the management of internal resources, the President facilitates the expansion of manufacturing capabilities. Jacques secures the operational stability of the company by fostering a collaborative environment that prioritizes precision, craftsmanship, and sustainable business practices.

Kevin Wertz, the Chief Marketing Officer at Shinola, architects the brand narrative and consumer engagement strategies for the luxury retailer. Overseeing digital campaigns and retail storytelling, the Chief Marketing Officer ensures that the heritage of Detroit-based manufacturing resonates with a global audience. This leadership role involves managing multi-channel advertising efforts to increase market share in the premium watch and leather goods segments. By analyzing consumer data, Kevin Wertz optimizes the customer journey to drive revenue growth and brand loyalty. The Chief Marketing Officer coordinates with the creative teams to maintain visual consistency across all platforms. Through strategic partnerships and high-impact promotional events, the Chief Marketing Officer expands the reach of the brand into new demographics. Wertz secures the market position of the company by highlighting the unique craftsmanship and durability inherent in every product.

San Su, the sVice President of Sale at Shinola, directs the retail distribution and wholesale operations for the luxury goods portfolio. Overseeing the performance of physical storefronts and e-commerce channels, the sVice President of Sale ensures that sales targets align with the broader corporate objectives. This leadership role involves managing regional sales teams to maximize revenue across the United States. By implementing data-driven inventory management, San Su optimizes product availability and enhances the shopping experience for luxury consumers. The sVice President of Sale collaborates with the marketing department to synchronize promotional activities with retail availability. Through consistent monitoring of sales metrics, the sVice President of Sale identifies growth opportunities in emerging markets. Su drives the commercial success of the company by maintaining high standards of customer service and operational excellence within every retail touchpoint.