Sensaria Executive and Leadership Team

Howard Furstein, the Chief Operating Officer at Sensaria, directs all manufacturing workflows and supply chain logistics across North American facilities. Overseeing the production of custom frames and décor products, the Chief Operating Officer ensures that made-to-order items meet rigorous quality standards for industry professionals. This leadership role involves optimizing internal processes to support large-scale project fulfillment and efficient distribution. By streamlining the manufacturing lifecycle, Howard Furstein directly impacts the operational capacity of the organization. Furstein manages the integration of direct-to-consumer and reseller channels to maintain consistent service levels. Through the implementation of lean manufacturing principles, the Chief Operating Officer drives significant improvements in production speed and cost efficiency. Ultimately, Furstein secures the operational excellence required to sustain market leadership in the competitive wall décor industry while supporting the broader goals of the executive team.

Kathy Fertitta, the President at Sensaria, directs the overarching corporate strategy and market expansion initiatives for the organization. Overseeing the growth of reseller relationships and professional design partnerships, the President ensures that the company maintains its position as a leader in the custom framing and art industry. This leadership role involves setting long-term financial objectives and guiding the executive team toward sustainable revenue growth. By identifying new market opportunities, Kathy Fertitta directly impacts the competitive trajectory of the business. Fertitta manages the alignment of internal departments to ensure that large-scale projects receive the necessary resources for successful execution. Through the development of strategic alliances, the President drives brand visibility and market penetration across North America. Ultimately, Fertitta secures the long-term viability of the company by fostering a culture of innovation and excellence in every aspect of the décor manufacturing and distribution process.

Melissa Soete, the President at Sensaria, directs the operational integration of the company's direct-to-consumer business units. Overseeing the customer experience strategy, the President ensures that the brand delivers high-quality, made-to-order décor solutions that meet the specific needs of individual design clients. This leadership role involves refining the service model to enhance brand loyalty and increase market share within the direct-to-consumer segment. By optimizing the customer journey from procurement to delivery, Melissa Soete directly impacts the overall satisfaction and lifetime value of the client base. Soete coordinates with the technology and operations teams to ensure that the digital and physical aspects of the business function in harmony. Through the analysis of consumer trends, the President drives the development of new, pre-designed product lines that resonate with current design aesthetics. Ultimately, Soete secures the company's reputation for quality and reliability in the highly competitive wall décor market.

Justin Doe, the Chief Technology Officer at Sensaria, architects the digital infrastructure supporting direct-to-pro and direct-to-consumer e-commerce platforms. Overseeing the technological roadmap, the Chief Technology Officer ensures that online procurement tools provide seamless experiences for design professionals seeking curated wall décor. This leadership role involves managing the software systems that connect manufacturing data with customer-facing websites. By modernizing the digital interface, Justin Doe directly impacts the scalability of the company's online sales channels. Doe coordinates with the executive team to integrate advanced data analytics into the procurement process, enhancing the ability to serve diverse design markets. Through the development of robust cybersecurity protocols and platform stability, the Chief Technology Officer protects the integrity of the company's digital assets. Ultimately, Doe drives the technological innovation necessary to maintain a competitive edge in the evolving landscape of custom art and framing services.

Jennifer Humphrey, the Chief Human Resources Officer at Sensaria, directs the talent acquisition and organizational development strategies for 1,200 employees across the U.S. and Canada. Overseeing the cultivation of a high-performance culture, the Chief Human Resources Officer ensures that the workforce remains aligned with the company's mission of delivering best-in-class décor products. This leadership role involves designing comprehensive training programs and performance management systems that support the professional growth of staff. By fostering an inclusive and efficient work environment, Jennifer Humphrey directly impacts the retention and productivity of the organization. Humphrey collaborates with other C-suite leaders to align human capital initiatives with the company's strategic expansion goals. Through the management of labor relations and employee engagement programs, the Chief Human Resources Officer drives organizational stability. Ultimately, Humphrey secures the human talent necessary to maintain operational excellence and superior service delivery across all regional markets.