Sensaria Executive and Leadership Team

July, 2026

Leadership Overview

Sensaria has 6 executives leading key functions including strategy, operations, technology, human resources, and revenue generation.

Driven by a commitment to excellence, Sensaria produces best-in-class décor products, custom frames, and art, enabling industry professionals to procure made-to-order and pre-designed curated wall décor across diverse design markets.

Leadership Roles at Sensaria

  • Chief Executive Officer - Joseph Rowland
  • Chief Operating Officer - Howard Furstein
  • President - Kathy Fertitta
  • President - Melissa Soete
  • Chief Technology Officer - Justin Doe
  • Chief Human Resources Officer - Jennifer Humphrey
  • Joseph Rowland - Chief Executive Officer

    Joseph Rowland, the Chief Executive Officer at Sensaria, directs the overarching corporate strategy and vision. Rowland guides the company's expansion across direct-to-consumer and direct-to-pro websites, alongside managing market-leading reseller relationships. This leadership role involves ensuring Sensaria's operational efficiency and market responsiveness, aligning all departments toward achieving the company's mission of providing best-in-class décor products. Rowland's strategic direction ensures the procurement of made-to-order and pre-designed curated wall décor solutions for industry professionals in all design markets. By fostering innovation and operational excellence, Joseph Rowland drives Sensaria's growth and market leadership, overseeing the company's approximately 1,200 employees across the U.S. and Canada to serve a nationwide customer base effectively. The Chief Executive Officer's focus remains on scalable growth and maintaining high standards in product quality and customer service.
    Joseph Rowland

    Howard Furstein - Chief Operating Officer

    Howard Furstein, the Chief Operating Officer at Sensaria, oversees the company's extensive operational framework across the U.S. and Canada. Furstein manages the day-to-day execution of Sensaria's production and distribution of décor products, custom frames, and art. This involves optimizing supply chain logistics and ensuring seamless integration between wholly-owned direct-to-consumer and direct-to-pro websites. The Chief Operating Officer's responsibilities extend to maintaining operational efficiency for approximately 1,200 employees, ensuring timely and effective service to a nationwide customer base. Howard Furstein's leadership focuses on scaling operations to meet demand for both made-to-order and pre-designed curated wall décor. By refining internal processes and enhancing cross-functional collaboration, Furstein supports Sensaria's commitment to delivering best-in-class solutions for industry professionals in all design markets, directly impacting project timelines and client satisfaction.

    Kathy Fertitta - President

    Kathy Fertitta, the President at Sensaria, drives strategic initiatives and revenue growth across key business segments. Fertitta focuses on expanding Sensaria's market presence through direct-to-consumer channels, direct-to-pro platforms, and strengthening reseller relationships. This executive role involves overseeing sales strategies and ensuring alignment with the company's commitment to providing best-in-class décor products, custom frames, and art. The President's responsibilities include fostering partnerships that enable industry professionals to procure made-to-order and pre-designed curated wall décor solutions efficiently. Kathy Fertitta's leadership aims to optimize market penetration and enhance customer acquisition across the nationwide customer base. By championing innovative sales approaches and ensuring seamless integration of product offerings, Fertitta plays a crucial role in Sensaria's overall success and market leadership.

    Melissa Soete - President

    Melissa Soete, the President at Sensaria, spearheads initiatives focused on market development and strategic partnerships. Soete directs efforts to enhance Sensaria's reach within the design industry, ensuring seamless procurement of made-to-order and pre-designed curated wall décor. This executive position involves cultivating strong relationships with industry professionals and resellers, driving adoption of Sensaria's best-in-class décor products, custom frames, and art. The President's strategic oversight contributes to the expansion of both direct-to-consumer and direct-to-pro websites. Melissa Soete's leadership emphasizes identifying new market opportunities and strengthening Sensaria's competitive advantage. By focusing on client needs and delivering tailored solutions, Soete ensures the company effectively serves a nationwide customer base and reinforces its position as a leader in the wall décor market.

    Justin Doe - Chief Technology Officer

    Justin Doe, the Chief Technology Officer at Sensaria, architects the company's technological infrastructure and digital strategy. Doe leads the development and maintenance of Sensaria's direct-to-consumer and direct-to-pro websites, ensuring a robust and user-friendly online procurement experience for curated wall décor. This role involves driving innovation in digital platforms to support made-to-order and pre-designed product offerings. The Chief Technology Officer's purview includes leveraging technology to enhance operational efficiency across the U.S. and Canada, supporting the company's approximately 1,200 employees. Justin Doe's strategic initiatives focus on integrating advanced technologies to improve product customization capabilities and streamline the customer journey. By championing technological advancements, Doe ensures Sensaria remains at the forefront of digital solutions for industry professionals in all design markets, facilitating seamless project execution and expanding market reach.

    Jennifer Humphrey - Chief Human Resources Officer

    Jennifer Humphrey, the Chief Human Resources Officer at Sensaria, directs all aspects of workforce management and organizational development. Humphrey oversees talent acquisition, employee relations, and professional development programs for Sensaria's approximately 1,200 employees across the U.S. and Canada. This leadership position involves cultivating a positive and productive work environment that supports the company's mission of producing best-in-class décor products. The Chief Human Resources Officer's strategic focus includes developing policies and initiatives that align with Sensaria's operational goals and market expansion. Jennifer Humphrey ensures that human capital strategies effectively support the company's direct-to-consumer and direct-to-pro platforms, as well as its reseller relationships. By prioritizing employee engagement and fostering a culture of continuous improvement, Humphrey contributes significantly to Sensaria's ability to serve industry professionals in all design markets with curated wall décor solutions.

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    Frequently Asked Questions Regarding Sensaria Top Executives and Leadership Team

    Who leads Sensaria?
    Sensaria is led by Joseph Rowland (Chief Executive Officer), along with executives such as Howard Furstein (Chief Operating Officer) and Kathy Fertitta (President).
    Who is part of Sensaria’s executive team?
    The executive team of Sensaria includes leaders such as Joseph Rowland (Chief Executive Officer), Howard Furstein (Chief Operating Officer), Kathy Fertitta (President) and other senior executives.
    How many executives does Sensaria have?
    Sensaria has 6 executives leading key business areas.
    What roles are included in Sensaria’s leadership team?
    The leadership team of Sensaria includes roles such as Chief Executive Officer, Chief Operating Officer, President, President, Chief Technology Officer.