Sensaria Executive and Leadership Team

Joseph Rowland, the Chief Executive Officer at Sensaria, directs the overarching corporate strategy and long-term vision for the organization. By aligning internal resources with the evolving demands of the wall décor market, the Chief Executive Officer ensures consistent growth across all direct-to-consumer and reseller channels. Joseph Rowland maintains a sharp focus on scaling manufacturing capabilities to support large-scale design projects throughout the United States and Canada. This leadership role involves constant collaboration with the Board to optimize capital allocation and market positioning. Through rigorous oversight of the company's 1,200-person workforce, the Chief Executive Officer drives operational excellence and maintains high standards for product quality. By fostering innovation in custom framing and art procurement, the Chief Executive Officer secures a competitive advantage in the design industry. Ultimately, the Chief Executive Officer establishes the framework for sustainable profitability and industry-leading service delivery.

Howard Furstein, the Chief Operating Officer at Sensaria, manages the complex logistics and manufacturing workflows required to produce high-quality décor products. Overseeing the daily operations across North American facilities, the Chief Operating Officer ensures that production timelines meet the needs of industry professionals and large-scale project partners. Howard Furstein optimizes supply chain efficiency to reduce lead times for custom frames and curated art pieces. This role requires constant coordination with department heads to streamline internal processes and improve output quality. By implementing advanced manufacturing protocols, the Chief Operating Officer drives significant improvements in operational throughput and cost management. The Chief Operating Officer monitors performance metrics to ensure that the nationwide customer base receives consistent, reliable service. Through meticulous attention to production capacity and resource allocation, the Chief Operating Officer maintains the operational integrity necessary for the company to scale effectively within the competitive décor market.

Melissa Soete, the President at Sensaria, leads the expansion of reseller relationships and market-leading partnerships across the design industry. By focusing on the growth of the professional-facing business segment, the President ensures that the company captures significant market share in the custom framing and art sectors. Melissa Soete directs the sales and business development teams to identify new opportunities for large-scale project collaboration throughout the United States and Canada. This leadership role involves building strong alliances with key industry stakeholders to enhance the company's brand presence. The President monitors market trends to adjust service offerings and maintain a competitive edge in the décor space. By driving revenue growth through strategic account management, the President supports the overall financial health of the organization. Through consistent engagement with major clients, the President ensures that the company delivers tailored solutions that meet the specific needs of design professionals and commercial partners.

Kathy Fertitta, the President at Sensaria, oversees the direct-to-consumer division and the optimization of the brand's online retail presence. By refining the customer journey for individual design enthusiasts, the President drives brand loyalty and increases conversion rates across all digital storefronts. Kathy Fertitta manages the marketing and merchandising strategies that highlight the company's curated wall décor and custom framing capabilities. This leadership role involves analyzing consumer behavior data to tailor product offerings and promotional campaigns for the North American market. The President coordinates with the technology and operations teams to ensure that the consumer experience remains seamless from order placement to delivery. By focusing on brand positioning and customer satisfaction, the President strengthens the company's reputation as a leader in the décor industry. Through strategic oversight of the direct-to-consumer business model, the President contributes to the company's long-term revenue growth and market influence.

Justin Doe, the Chief Technology Officer at Sensaria, architects the digital infrastructure supporting the company's direct-to-consumer and direct-to-pro web platforms. By integrating advanced e-commerce solutions, the Chief Technology Officer enables seamless procurement for design professionals seeking made-to-order wall décor. Justin Doe drives the development of proprietary software tools that enhance the user experience for custom framing and art selection. This leadership role involves managing cybersecurity protocols and data analytics to inform strategic business decisions across the organization. The Chief Technology Officer oversees the technical team to ensure platform stability and scalability during peak demand periods in the North American market. By modernizing digital workflows, the Chief Technology Officer improves the efficiency of the entire supply chain. Through continuous investment in emerging technologies, the Chief Technology Officer ensures that the company remains at the forefront of digital innovation within the manufacturing and design sectors.

Jennifer Humphrey, the Chief Human Resources Officer at Sensaria, manages the talent acquisition and organizational development strategies for the company's 1,200 employees. By fostering a culture of excellence and professional growth, the Chief Human Resources Officer ensures that the workforce remains aligned with the company's mission to provide best-in-class décor products. Jennifer Humphrey designs comprehensive training programs that enhance the skills of staff members across all North American operations. This leadership role involves overseeing compensation structures, performance management systems, and employee engagement initiatives to retain top talent. The Chief Human Resources Officer collaborates with executive leadership to ensure that organizational design supports the company's strategic objectives. By implementing robust human capital policies, the Chief Human Resources Officer drives productivity and maintains a positive workplace environment. Through proactive workforce planning, the Chief Human Resources Officer secures the human resources necessary to support the company's ongoing expansion and service commitments.