Sellars Absorbent Materials Executive and Leadership Team

August, 2026

Leadership Overview

Sellars Absorbent Materials has 4 executives leading key functions including organizational strategy, financial oversight, technological innovation, and human capital management.

Driven by a commitment to sustainable manufacturing, Sellars Absorbent Materials advances the industry through proprietary Green Innovation technology while maintaining a robust operational footprint across North American markets.

Leadership Roles at Sellars Absorbent Materials

  • Chief Financial Officer - John Lutz
  • President & Chief Technology Officer - Martyn Davis
  • Chief of Staff - Rj Goepel
  • Chief People Officer - Nilda Cintron-Cortez
  • John Lutz - Chief Financial Officer

    John Lutz, the Chief Financial Officer at Sellars Absorbent Materials, manages the fiscal health and capital allocation strategies required to sustain large-scale manufacturing operations. Overseeing the financial planning for the company's four Milwaukee facilities, Lutz ensures that investments in Green Innovation technology yield measurable returns. This role involves rigorous analysis of supply chain costs and the economic viability of recycled material procurement. John Lutz directs the financial reporting processes that provide transparency to stakeholders regarding the company's 400,000 square foot expansion. By monitoring market trends in the nonwoven paper sector, the Chief Financial Officer secures the necessary funding for infrastructure growth and distribution center development. This leadership position requires constant collaboration with the executive team to balance aggressive growth targets with long-term financial stability. Through precise budget management and risk assessment, the Chief Financial Officer maintains the fiscal discipline essential for supporting over 200 employees and sustaining the company's competitive market position.

    Martyn Davis - President & Chief Technology Officer

    Martyn Davis, the President & Chief Technology Officer at Sellars Absorbent Materials, architects the technical roadmap for the company's proprietary Green Innovation manufacturing processes. By driving the development of high-performance nonwoven paper dry wipes and absorbents, Davis ensures that the company remains at the forefront of sustainable material science. This dual-function role involves overseeing the integration of advanced machinery within the 400,000 square foot manufacturing complex. Martyn Davis leads the research and development teams to refine the conversion of recycled materials into premium industrial products. Through constant innovation, the President & Chief Technology Officer optimizes production efficiency and product quality to meet the demands of a growing North American customer base. This leadership position requires deep technical expertise to solve complex manufacturing challenges while maintaining the company's commitment to environmental responsibility. By aligning technological advancements with business objectives, the President & Chief Technology Officer secures the company's status as a leader in the absorbent materials industry.

    Rj Goepel - Chief of Staff

    Rj Goepel, the Chief of Staff at Sellars Absorbent Materials, coordinates cross-functional initiatives to ensure operational efficiency across all Milwaukee manufacturing facilities. By aligning internal workflows with the broader corporate mission, Goepel optimizes resource allocation for the production of nonwoven paper dry wipes and absorbents. This leadership role involves managing high-level projects that bridge the gap between executive vision and daily floor operations. Rj Goepel directly supports the expansion of the company's 400,000 square foot footprint by streamlining communication channels between departments. Through rigorous oversight of administrative processes, the Chief of Staff maintains the structural integrity of the organization. This focus on operational excellence allows the company to scale production capacity while adhering to strict quality standards. By facilitating collaboration among senior leadership, the Chief of Staff ensures that every strategic objective receives the necessary support for successful execution within the competitive absorbent materials market.

    Nilda Cintron-Cortez - Chief People Officer

    Nilda Cintron-Cortez, the Chief People Officer at Sellars Absorbent Materials, directs the human capital strategy for the company's workforce of over 200 employees in Milwaukee. By implementing comprehensive talent acquisition and retention programs, Cintron-Cortez ensures that the organization attracts the specialized skills necessary for high-performance manufacturing. This role involves fostering a culture of safety and innovation that aligns with the company's Green Innovation mission. Nilda Cintron-Cortez oversees the development of training initiatives that prepare staff for the complexities of operating advanced nonwoven paper production lines. Through strategic workforce planning, the Chief People Officer supports the operational scaling required for the company's expanding distribution and manufacturing footprint. This leadership position requires constant engagement with department heads to address organizational needs and promote professional growth. By prioritizing employee engagement and operational alignment, the Chief People Officer builds the internal capacity required to sustain the company's long-term growth and market impact.

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    Frequently Asked Questions Regarding Sellars Absorbent Materials Top Executives and Leadership Team

    Who leads Sellars Absorbent Materials?
    Sellars Absorbent Materials is led by John Lutz (Chief Financial Officer), along with executives such as Martyn Davis (President & Chief Technology Officer) and Rj Goepel (Chief of Staff).
    Who is part of Sellars Absorbent Materials’s executive team?
    The executive team of Sellars Absorbent Materials includes leaders such as John Lutz (Chief Financial Officer), Martyn Davis (President & Chief Technology Officer), Rj Goepel (Chief of Staff) and other senior executives.
    How many executives does Sellars Absorbent Materials have?
    Sellars Absorbent Materials has 4 executives leading key business areas.
    What roles are included in Sellars Absorbent Materials’s leadership team?
    The leadership team of Sellars Absorbent Materials includes roles such as Chief Financial Officer, President & Chief Technology Officer, Chief of Staff, Chief People Officer.