Sellars Absorbent Materials Executive and Leadership Team

October, 2026

Leadership Overview

Sellars Absorbent Materials has 4 executives leading key functions including operations strategy, financial management, technology innovation, and human capital development.

Driven by a commitment to sustainable manufacturing, Sellars Absorbent Materials advances the industry through proprietary Green Innovation technology while maintaining a robust footprint in the nonwoven paper and absorbent materials market.

Leadership Roles at Sellars Absorbent Materials

  • Chief Financial Officer - John Lutz
  • President & Chief Technology Officer - Martyn Davis
  • Chief of Staff - Rj Goepel
  • Chief People Officer - Nilda Cintron-Cortez
  • John Lutz - Chief Financial Officer

    John Lutz, the Chief Financial Officer at Sellars Absorbent Materials, directs the fiscal strategy and capital allocation for the organization. Lutz manages the financial health of the company, ensuring that investments in Green Innovation technology yield sustainable returns. Overseeing the budgetary requirements for the expansion into the fourth Milwaukee building, the Chief Financial Officer secures the necessary resources to maintain over 400,000 square feet of operational space. John Lutz evaluates market trends in the nonwoven paper and absorbent materials sector to guide long-term financial planning. This leadership role involves rigorous analysis of manufacturing costs and distribution expenses to maximize profitability. By maintaining transparent financial reporting, the Chief Financial Officer builds trust with stakeholders and supports the company's commitment to recycled material production. Ultimately, Lutz stabilizes the financial foundation, allowing the organization to pursue aggressive growth targets while maintaining fiscal discipline across all regional manufacturing operations.

    Martyn Davis - President & Chief Technology Officer

    Martyn Davis, the President & Chief Technology Officer at Sellars Absorbent Materials, architects the technical roadmap for the company's proprietary Green Innovation technology. Davis leads the research and development teams to transform recycled materials into high-performance nonwoven paper dry wipes and absorbents. Overseeing the technical integration of the new distribution center, the President & Chief Technology Officer ensures that manufacturing processes remain at the forefront of industry standards. Martyn Davis collaborates with the executive team to align product development with market demand for sustainable absorbent solutions. This leadership role involves constant refinement of production techniques to increase efficiency within the 400,000 square feet of manufacturing space. By driving innovation in nonwoven technology, Davis secures the company's position as a leader in the paper manufacturing sector. Ultimately, the President & Chief Technology Officer fosters a culture of technical excellence, ensuring that all products meet rigorous quality benchmarks while supporting the company's environmental goals.

    Rj Goepel - Chief of Staff

    Rj Goepel, the Chief of Staff at Sellars Absorbent Materials, coordinates cross-functional initiatives to streamline manufacturing workflows across the Milwaukee facilities. Goepel aligns internal processes with the broader corporate mission of utilizing recycled materials for high-performance nonwoven products. By managing executive communications and operational priorities, the Chief of Staff ensures that the 400,000 square feet of office and warehouse space functions at peak efficiency. Rj Goepel monitors the integration of new distribution centers, specifically the former Lowe's property, to optimize supply chain logistics. This leadership role involves facilitating collaboration between department heads to maintain the company's competitive edge in the paper dry wipes market. Through rigorous oversight of daily business activities, Goepel supports the scaling of production capabilities. Ultimately, the Chief of Staff drives organizational agility, ensuring that all internal systems support the long-term growth objectives of the company while maintaining high standards for sustainable manufacturing output.

    Nilda Cintron-Cortez - Chief People Officer

    Nilda Cintron-Cortez, the Chief People Officer at Sellars Absorbent Materials, directs human capital strategy for the workforce of over 200 employees in Milwaukee. Cintron-Cortez designs recruitment and retention programs that support the company's specialized manufacturing needs. Overseeing talent development, the Chief People Officer ensures that the workforce possesses the skills required to operate advanced nonwoven production machinery. Nilda Cintron-Cortez fosters a workplace culture centered on safety, innovation, and operational excellence across all four Milwaukee facilities. This leadership role involves managing employee relations and organizational development to maintain high productivity levels within the 400,000 square feet of workspace. By aligning human resources initiatives with the company's growth trajectory, the Chief People Officer supports the successful scaling of operations. Ultimately, Cintron-Cortez strengthens the organizational structure, ensuring that the company attracts and retains the top-tier talent necessary to maintain its status as a leading manufacturer of absorbent materials.

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    Frequently Asked Questions Regarding Sellars Absorbent Materials Top Executives and Leadership Team

    Who leads Sellars Absorbent Materials?
    Sellars Absorbent Materials is led by John Lutz (Chief Financial Officer), along with executives such as Martyn Davis (President & Chief Technology Officer) and Rj Goepel (Chief of Staff).
    Who is part of Sellars Absorbent Materials’s executive team?
    The executive team of Sellars Absorbent Materials includes leaders such as John Lutz (Chief Financial Officer), Martyn Davis (President & Chief Technology Officer), Rj Goepel (Chief of Staff) and other senior executives.
    How many executives does Sellars Absorbent Materials have?
    Sellars Absorbent Materials has 4 executives leading key business areas.
    What roles are included in Sellars Absorbent Materials’s leadership team?
    The leadership team of Sellars Absorbent Materials includes roles such as Chief Financial Officer, President & Chief Technology Officer, Chief of Staff, Chief People Officer.