Leadership Overview
Self Regional Healthcare has 10 executives leading key functions including strategic oversight, clinical operations, human resources, and information technology.
Committed to advancing community wellness, Self Regional Healthcare delivers comprehensive medical services ranging from emergency care to specialized oncology and cardiology treatments across the South Carolina region.
Committed to advancing community wellness, Self Regional Healthcare delivers comprehensive medical services ranging from emergency care to specialized oncology and cardiology treatments across the South Carolina region.
Leadership Roles at Self Regional Healthcare
Carol Smith - Chief Executive Officer
Carol Smith, the Chief Executive Officer at Self Regional Healthcare, directs the overarching strategic vision for this non-profit medical organization. Smith manages the alignment of clinical service lines with the evolving healthcare needs of the Greenwood community. By prioritizing patient-centered care models, the Chief Executive Officer ensures that emergency, oncology, and cardiology departments maintain high standards of excellence. This leadership role involves constant collaboration with the Board to secure long-term financial sustainability while expanding access to essential health services. Carol Smith drives initiatives that improve operational efficiency across all hospital departments. Through rigorous oversight of institutional goals, the Chief Executive Officer fosters a culture of safety and innovation. Smith maintains a focus on regional health outcomes, ensuring that the organization remains a cornerstone of medical support for the surrounding population while navigating complex regulatory environments and shifting industry demands.
Matthew Logan - President & Chief Executive Officer
Matthew Logan, the President & Chief Executive Officer at Self Regional Healthcare, architects the long-term growth strategy for the entire hospital system. Logan oversees the integration of advanced medical technologies into existing service lines, including women's health and orthopedics. The President & Chief Executive Officer executes complex administrative policies that streamline patient throughput and enhance service delivery quality. By fostering partnerships with regional medical providers, Matthew Logan strengthens the network of care available to the community. This executive role requires balancing fiscal responsibility with the mission of providing accessible, high-quality healthcare. Logan drives the implementation of strategic plans that address the specific health challenges facing the South Carolina population. Through consistent engagement with clinical leadership, the President & Chief Executive Officer ensures that the organization adapts to modern medical advancements while maintaining the core values established since the founding of the institution.
Kendra Keeney - Chief Operating Officer & Senior VP
Kendra Keeney, the Chief Operating Officer & Senior VP at Self Regional Healthcare, manages the daily operational workflows that sustain hospital functionality. Keeney directs the logistical coordination between emergency departments and specialized surgical units to optimize patient care pathways. The Chief Operating Officer & Senior VP executes efficiency protocols that reduce wait times and improve resource allocation across the facility. By monitoring key performance indicators, Kendra Keeney ensures that operational output aligns with the broader mission of providing comprehensive medical services. This leadership role involves supervising support staff and facility management to maintain a safe, high-functioning environment. Keeney drives improvements in internal processes, allowing the organization to handle increased patient volumes effectively. Through meticulous attention to operational detail, the Chief Operating Officer & Senior VP supports the clinical teams in delivering superior care, ultimately strengthening the market position of the hospital within the regional healthcare landscape.

Frederick Latham - Executive Vice President & Chief Operating Officer
Frederick Latham, the Executive Vice President & Chief Operating Officer at Self Regional Healthcare, directs the strategic expansion of clinical service lines and facility infrastructure. Latham oversees the capital improvement projects that modernize orthopedic and women's health departments. The Executive Vice President & Chief Operating Officer executes complex supply chain strategies to ensure that medical teams possess the necessary equipment for daily operations. By analyzing regional market trends, Frederick Latham identifies opportunities to enhance service offerings and improve patient access. This leadership role involves collaborating with the C-suite to refine operational policies that support sustainable growth. Latham drives initiatives focused on quality improvement and risk management across the entire hospital system. Through the oversight of large-scale operational projects, the Executive Vice President & Chief Operating Officer ensures that the organization maintains its status as a premier provider of medical services within the South Carolina region.
James Self - President of Greenwood Mills
James Self, the President of Greenwood Mills at Self Regional Healthcare, directs the collaborative efforts between the local industrial sector and the hospital system. Self oversees initiatives that align community health programs with the needs of the regional workforce. The President of Greenwood Mills executes outreach strategies that promote wellness and preventative care among the local population. By leveraging connections within the business community, James Self supports the financial and operational goals of the hospital. This leadership role involves participating in board-level discussions to ensure that the organization remains responsive to the economic and social landscape of Greenwood. Self drives partnerships that enhance the visibility and impact of the healthcare services provided. Through the integration of community and corporate interests, the President of Greenwood Mills contributes to the long-term sustainability and mission-driven success of the healthcare organization.
Jay Lewis - President
Jay Lewis, the President at Self Regional Healthcare, directs the strategic development of specialized outpatient services to broaden the reach of the hospital. Lewis oversees the expansion of diagnostic capabilities, ensuring that patients receive timely and accurate care. The President executes business development plans that identify new market opportunities for oncology and cardiology services. By coordinating with department heads, Jay Lewis ensures that service delivery remains consistent with the high standards of the organization. This leadership role involves managing external relationships with regional stakeholders to foster a collaborative healthcare environment. Lewis drives initiatives that improve patient access and satisfaction across the entire service area. Through the oversight of strategic growth projects, the President supports the mission of providing comprehensive medical care to the community while maintaining the financial health of the institution.
William Keith - President
William Keith, the President at Self Regional Healthcare, directs the administrative oversight of internal hospital systems to ensure seamless service delivery. Keith oversees the integration of emergency care protocols with broader hospital operations to improve patient flow. The President executes organizational policies that streamline administrative tasks, allowing clinical staff to focus on patient treatment. By monitoring the performance of various hospital units, William Keith identifies areas for improvement and implements corrective measures. This leadership role involves working closely with the executive team to align departmental goals with the overall mission of the organization. Keith drives efforts to enhance the efficiency of orthopedic and women's health services. Through the management of key administrative functions, the President ensures that the hospital maintains a high level of operational readiness and continues to serve the community effectively.
Andrew Hartung - Assistant Vice President & Chief Information Officer
Andrew Hartung, the Assistant Vice President & Chief Information Officer at Self Regional Healthcare, architects the digital infrastructure necessary for modern hospital operations. Hartung oversees the implementation of electronic health record systems and cybersecurity protocols to protect sensitive patient data. The Assistant Vice President & Chief Information Officer executes strategies that integrate advanced diagnostic technology with clinical workflows, enhancing the precision of oncology and cardiology services. By managing the enterprise-wide data network, Andrew Hartung ensures that medical staff have reliable access to critical information during patient care. This leadership role involves coordinating with other executives to align technological investments with the long-term goals of the organization. Hartung drives digital transformation initiatives that improve administrative efficiency and patient communication. Through the deployment of robust IT solutions, the Assistant Vice President & Chief Information Officer supports the overall mission of delivering high-quality, data-driven healthcare to the community.
Brent Parris - Vice President & Chief Human Resources Officer
Brent Parris, the Vice President & Chief Human Resources Officer at Self Regional Healthcare, directs the talent acquisition and workforce development strategies for the entire organization. Parris oversees the recruitment of specialized medical professionals, including oncologists and cardiologists, to ensure high-quality patient care. The Vice President & Chief Human Resources Officer executes employee retention programs that foster a supportive and professional work environment. By managing labor relations and organizational culture, Brent Parris ensures that the staff remains aligned with the mission of the hospital. This leadership role involves designing compensation structures and training initiatives that promote professional growth among clinical and administrative teams. Parris drives efforts to maintain a diverse and skilled workforce capable of meeting the complex demands of modern healthcare. Through the implementation of effective human capital strategies, the Vice President & Chief Human Resources Officer supports the overall operational success and stability of the institution.

Priya Kumar - Chief Medical Officer
Priya Kumar, the Chief Medical Officer at Self Regional Healthcare, directs the clinical standards and medical quality initiatives across all hospital departments. Kumar oversees the performance of medical staff, ensuring that patient care protocols meet rigorous safety and efficacy benchmarks. The Chief Medical Officer executes clinical governance policies that guide the delivery of emergency, oncology, and orthopedic services. By facilitating communication between the medical staff and the executive leadership, Priya Kumar ensures that clinical needs inform the strategic direction of the organization. This leadership role involves leading peer review processes and promoting evidence-based medicine to improve patient outcomes. Kumar drives the adoption of new clinical practices that enhance the quality of care provided to the community. Through the oversight of medical operations, the Chief Medical Officer maintains the reputation of the hospital as a center for clinical excellence and patient safety.

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