Purpose Brands Executive and Leadership Team

Tom Leverton, the Chief Executive Officer at Purpose Brands, directs the overarching strategic vision for the entire portfolio of fitness and wellness franchises. Leverton manages the integration of real estate assets with operational franchising models to ensure consistent growth across North American and international markets. By aligning the executive team with the core mission of supporting independent business owners, the Chief Executive Officer optimizes the performance of brands like Anytime Fitness and The Bar Method. Tom Leverton maintains rigorous oversight of capital allocation and long-term expansion initiatives, ensuring that the conglomerate remains competitive within the global wellness sector. Through constant evaluation of market trends and franchise health, the Chief Executive Officer drives efficiency and profitability. This leadership role requires deep collaboration with the Board to refine the corporate trajectory, ultimately securing the stability and future scalability of the entire franchise ecosystem.

Christabel Eze-Ekoh, the Chief Executive Officer of Rietti Natural Tigernuts Food and Drink World at Purpose Brands, architects the growth strategy for the food and beverage division. Eze-Ekoh oversees product development, supply chain logistics, and market penetration for natural food offerings within the broader conglomerate portfolio. By focusing on consumer health trends, the Chief Executive Officer of Rietti Natural Tigernuts Food and Drink World ensures that product lines meet the evolving demands of the wellness-conscious market. Christabel Eze-Ekoh manages regional distribution networks to maximize brand visibility and revenue generation. This role involves coordinating with internal stakeholders to align food production capabilities with the company's overarching franchising goals. Through strategic partnerships and rigorous quality control, the Chief Executive Officer of Rietti Natural Tigernuts Food and Drink World strengthens the market position of the food division, contributing directly to the diversified success of the parent organization.

Chuck Runyon, the Co-Founder & Chief Executive Officer at Purpose Brands, drives the foundational philosophy and long-term innovation strategy for the company's fitness franchises. Runyon oversees the development of proprietary management systems that support thousands of independently owned locations globally. By fostering a culture of entrepreneurship, the Co-Founder & Chief Executive Officer ensures that each franchise brand maintains operational excellence and brand integrity. Chuck Runyon manages high-level relationships with key stakeholders and investors to fuel the expansion of the fitness portfolio. This leadership role involves identifying new market opportunities and refining the business model to adapt to changing consumer behaviors in the health and wellness industry. Through consistent focus on franchisee success and brand scalability, the Co-Founder & Chief Executive Officer secures the competitive advantage of the organization, ensuring that the company remains a leader in the global franchising landscape.

David Mortensen, the President & Co-Founder at Purpose Brands, executes the operational strategy and day-to-day management of the company's extensive franchise portfolio. Mortensen oversees the implementation of standardized operational procedures that enable independent owners to succeed in diverse global markets. By focusing on the practical application of the company's business model, the President & Co-Founder ensures that each brand maintains high standards of service and profitability. David Mortensen manages the coordination between corporate support teams and franchise operators to streamline communication and resource allocation. This leadership role involves driving initiatives that enhance the value proposition for franchisees, including real estate support and operational training. Through rigorous oversight of operational performance and market expansion, the President & Co-Founder strengthens the overall health of the conglomerate, ensuring that the company continues to scale effectively while maintaining the core values of the business.

Sara Cernohous, the Chief Human Resources Officer at Purpose Brands, directs the talent acquisition, organizational development, and corporate culture initiatives for the entire conglomerate. Cernohous oversees the implementation of human capital strategies that support the growth of diverse franchise brands. By aligning workforce capabilities with the company's strategic objectives, the Chief Human Resources Officer ensures that the organization attracts and retains top-tier talent across all departments. Sara Cernohous manages internal communications, performance management systems, and leadership training programs to foster a high-performance environment. This role involves collaborating with other C-suite leaders to address the evolving needs of the workforce in a fast-paced franchising environment. Through the development of robust HR policies and employee engagement programs, the Chief Human Resources Officer drives organizational efficiency and supports the long-term success of the company's mission to empower independent business owners.