Leadership Overview
Purpose Brands has 5 executives leading key functions including strategy, human resources, and operations.
Driven by a commitment to franchise success, Purpose Brands manages a portfolio of globally recognized brands, focusing on operational excellence and strategic growth to empower independent franchise owners worldwide.
Driven by a commitment to franchise success, Purpose Brands manages a portfolio of globally recognized brands, focusing on operational excellence and strategic growth to empower independent franchise owners worldwide.
Leadership Roles at Purpose Brands
Thomas Leverton - Chief Executive Officer
Thomas Leverton, the Chief Executive Officer at Purpose Brands, directs the overarching corporate strategy and operational framework for the company's diverse franchise portfolio. Overseeing global expansion initiatives, Leverton ensures alignment with the company's mission to foster successful, independently owned franchises. This leadership role involves driving innovation across brands like Anytime Fitness and The Bar Method, focusing on scalable growth models and market penetration. By optimizing resource allocation and strategic partnerships, Thomas Leverton directly impacts the company's ability to support its franchisees and enhance brand value across all operating regions. The Chief Executive Officer's purview extends to financial performance and long-term vision, securing the company's competitive position in the franchise management sector.
Charlie Runyon - Co-Founder & Chief Executive Officer
Charlie Runyon, the Co-Founder & Chief Executive Officer at Purpose Brands, shapes the foundational vision and strategic direction for the organization's franchise management operations. Runyon's leadership guides the expansion and operational integrity of brands such as Basecamp Fitness and Waxing the City, ensuring their continued success in diverse markets. This executive function involves fostering a culture of innovation and operational excellence across all franchise locations. By championing strategic initiatives and cultivating key relationships, Charlie Runyon significantly contributes to the company's growth trajectory and its ability to provide robust support systems for its franchisees. The Co-Founder & Chief Executive Officer's responsibilities encompass driving market leadership and ensuring the sustained profitability and brand equity of the Purpose Brands portfolio.
David Mortensen - President & Co-Founder
David Mortensen, the President & Co-Founder at Purpose Brands, drives the strategic vision and operational execution for the company's portfolio of franchise brands. Mortensen's leadership focuses on enhancing the value proposition for franchisees and ensuring the sustained growth and market leadership of entities such as Anytime Fitness and The Bar Method. This executive role involves overseeing key operational departments, fostering strategic partnerships, and championing initiatives that drive revenue and operational efficiency across the franchise network. By leveraging extensive industry experience, David Mortensen guides the company's expansion into new markets and strengthens its position as a premier franchise management organization. The President & Co-Founder's dedication to operational excellence directly supports the success of independent franchise owners globally.

Sarah Cernohous - Chief Human Resources Officer
Sarah Cernohous, the Chief Human Resources Officer at Purpose Brands, architects the human capital strategy and organizational development initiatives across the company's franchise network. Cernohous directs talent acquisition, employee engagement, and leadership development programs, ensuring a high-performing workforce that supports franchise growth and operational efficiency. This critical role involves cultivating a positive and productive work environment, fostering a culture of continuous improvement and employee well-being. By implementing innovative HR policies and best practices, Sarah Cernohous enhances the overall employee experience and strengthens the organizational infrastructure necessary for scaling franchise operations. The Chief Human Resources Officer's focus on talent management directly supports the company's mission to empower its franchisees and their teams.
Carol Grannis - Chief Human Resources Officer
Carol Grannis, the Chief Human Resources Officer at Purpose Brands, spearheads the strategic implementation of human resources functions, focusing on talent management and organizational effectiveness within the franchise system. Grannis oversees the development and execution of comprehensive HR policies and programs designed to attract, retain, and develop key personnel across all brands. This leadership position involves ensuring compliance with labor laws and promoting a culture of diversity and inclusion throughout the organization. By driving initiatives that enhance employee engagement and foster professional growth, Carol Grannis plays a vital part in supporting the operational success and expansion of Purpose Brands' franchise partners. The Chief Human Resources Officer's strategic oversight contributes significantly to building a robust and adaptable workforce.
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