Leadership Overview
Purpose Brands has 4 executives leading key functions including strategy, human resources, and operations.
Driven by a commitment to growth, Purpose Brands operates as a franchising management and real estate entity, overseeing a portfolio of globally recognized fitness and lifestyle franchises.
Driven by a commitment to growth, Purpose Brands operates as a franchising management and real estate entity, overseeing a portfolio of globally recognized fitness and lifestyle franchises.
Leadership Roles at Purpose Brands
Charlie Runyon - Co-Founder & Chief Executive Officer
Charlie Runyon, the Co-Founder & Chief Executive Officer at Purpose Brands, directs the overarching corporate strategy and operational framework. Overseeing global franchise development, Charlie Runyon ensures alignment with the company's mission of empowering entrepreneurs through established business models. This leadership position involves driving expansion across all franchise brands, including Anytime Fitness, The Bar Method, Basecamp Fitness, and Waxing the City. By focusing on scalable growth initiatives, Charlie Runyon solidifies the company's market presence and enhances its value proposition for franchisees worldwide. The Chief Executive Officer's role is critical in maintaining the integrity and performance of each independently operated franchise.
David Mortensen - President & Co-Founder
David Mortensen, the President & Co-Founder at Purpose Brands, drives the strategic vision and operational execution for the company's diverse franchise portfolio. Overseeing the expansion and performance of Anytime Fitness, The Bar Method, Basecamp Fitness, and Waxing the City, David Mortensen ensures each brand maintains its market leadership and operational integrity. This executive leadership involves fostering strong relationships with franchise owners and guiding the company's real estate and management functions. By focusing on sustainable growth and franchisee success, David Mortensen reinforces Purpose Brands' position as a premier franchising entity. The President's role is integral to the continued development and global reach of all associated franchises.
Carol Grannis - Chief Human Resources Officer
Carol Grannis, the Chief Human Resources Officer at Purpose Brands, architects the human capital strategy essential for supporting global franchise operations. Overseeing talent acquisition, development, and retention across the corporate structure, Carol Grannis ensures a robust workforce capable of managing diverse franchise needs. This executive function involves cultivating a strong organizational culture that resonates with the company's mission and values. By implementing effective HR policies and programs, Carol Grannis drives employee engagement and fosters an environment conducive to innovation and operational excellence. The Chief Human Resources Officer's impact is vital in maintaining the high standards expected across all Purpose Brands franchises.
Sarah Cernohous - Chief Human Resources Officer
Sarah Cernohous, the Chief Human Resources Officer at Purpose Brands, spearheads initiatives focused on organizational development and employee experience within the franchising management sector. Overseeing the implementation of strategic HR programs, Sarah Cernohous ensures that talent management practices support the dynamic growth of Anytime Fitness, The Bar Method, Basecamp Fitness, and Waxing the City. This critical role involves aligning human resources functions with the company's broader business objectives, fostering a culture of performance and continuous improvement. By championing employee well-being and professional growth, Sarah Cernohous contributes significantly to the operational strength and long-term success of the franchise network. The Chief Human Resources Officer's focus remains on building a resilient and motivated corporate team.
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Frequently Asked Questions Regarding Purpose Brands Top Executives and Leadership Team
