Purpose Brands Executive and Leadership Team

Tom Leverton, the Chief Executive Officer at Purpose Brands, directs the overarching strategic vision for the entire portfolio of fitness and wellness franchises. Leverton manages the expansion of the brand footprint across international markets, ensuring that each franchise maintains operational excellence and profitability. By aligning the interests of independent owners with the broader corporate mission, the Chief Executive Officer fosters a culture of sustainable growth and high performance. Tom Leverton monitors key performance indicators across all business units to optimize revenue streams and market penetration. This leadership role involves constant collaboration with the board to refine long-term objectives and capital allocation strategies. Through rigorous oversight of franchising management and real estate assets, the Chief Executive Officer secures the competitive position of the organization within the global wellness industry, ultimately driving value for stakeholders and franchisees alike.

Chuck Runyon, the Co-Founder & Chief Executive Officer at Purpose Brands, architects the foundational principles that guide the organization's approach to franchising and community engagement. Runyon focuses on the evolution of the brand identity, ensuring that the core values of health and wellness remain central to the business model. As the Co-Founder & Chief Executive Officer, Runyon drives innovation in the franchise support system, enabling independent owners to thrive in competitive environments. This role requires deep engagement with the broader market to identify emerging trends in the fitness sector. Chuck Runyon evaluates the effectiveness of current operational frameworks to ensure scalability and consistency across all locations. By maintaining strong relationships with the franchise network, the Co-Founder & Chief Executive Officer cultivates a unified vision that supports the long-term success of the entire enterprise, reinforcing the company's status as a leader in the franchising management space.

David Mortensen, the President & Co-Founder at Purpose Brands, executes the operational strategies that facilitate the growth and stability of the franchise network. Mortensen oversees the real estate and development functions, ensuring that new locations are strategically positioned to maximize market reach and profitability. As the President & Co-Founder, Mortensen maintains a focus on the long-term health of the franchise system, providing guidance to independent owners on operational best practices. This leadership role involves navigating complex market dynamics to identify new opportunities for expansion and brand diversification. David Mortensen collaborates with the executive team to refine the business model, ensuring that the organization remains agile and responsive to changing consumer demands. By driving excellence in franchise support and operational execution, the President & Co-Founder secures the company's position as a premier manager of fitness and wellness brands, fostering enduring success for the entire enterprise.

Ameen Kazerouni, the Chief Technology Officer at Purpose Brands, designs the digital infrastructure necessary to support a vast network of independently owned franchises. Kazerouni oversees the implementation of advanced data analytics and software solutions that enhance the member experience across all fitness and beauty brands. The Chief Technology Officer drives the digital transformation agenda, ensuring that technology platforms remain scalable and secure for global operations. Ameen Kazerouni collaborates with other executive leaders to integrate technological advancements into the core business model, thereby increasing operational efficiency and reducing friction for franchise owners. By leveraging data-driven insights, the Chief Technology Officer optimizes marketing and retention strategies across the entire portfolio. This leadership role involves managing complex technical projects that support the company's expansion goals, ensuring that the digital ecosystem remains a robust foundation for the continued growth and success of the organization.

Sara Cernohous, the Chief Human Resources Officer at Purpose Brands, shapes the organizational culture and talent acquisition strategies that underpin the company's success. Cernohous directs the development of comprehensive training programs designed to equip franchise owners and staff with the skills required for operational excellence. As the Chief Human Resources Officer, Cernohous manages the alignment of human capital initiatives with the broader corporate objectives of the organization. This role involves fostering an inclusive and high-performance work environment that attracts top-tier talent to the corporate headquarters and the wider franchise network. Sara Cernohous implements performance management systems that drive accountability and professional growth across all levels of the business. By prioritizing employee engagement and leadership development, the Chief Human Resources Officer ensures that the organization maintains a strong, capable workforce that supports the long-term sustainability and expansion of the diverse brand portfolio.