Grupo Salinas Executive and Leadership Team

Ranferi Murguía, the Chief Financial Officer, Elektra Conectivity at Grupo Salinas, manages the fiscal health and investment strategy for the connectivity division. By overseeing capital allocation and financial planning, the Chief Financial Officer, Elektra Conectivity ensures that the business unit maintains profitability while expanding its telecommunications footprint. This role involves analyzing market data to optimize pricing models and service delivery for retail customers. Ranferi Murguía collaborates with the broader group finance team to ensure alignment with corporate fiscal policies and sustainability goals. The position requires constant monitoring of operational costs to maximize margins in a highly competitive industry. By driving financial discipline, Murguía supports the development of innovative connectivity solutions that improve living standards. Through strategic oversight of revenue streams, the Chief Financial Officer, Elektra Conectivity strengthens the market position of the division, ensuring that all financial activities contribute directly to the conglomerate's overall growth and long-term value creation.

Alfonso Aguilar Zermeño, the Group Chief Financial Officer at Grupo Salinas, manages the overall fiscal strategy and capital structure of the conglomerate. By overseeing financial reporting, treasury operations, and investor relations, the Group Chief Financial Officer ensures the financial stability of the group's diverse portfolio. This role involves coordinating with the board and executive leadership to set long-term financial goals and monitor performance across all business units. Alfonso Aguilar Zermeño drives the implementation of rigorous financial controls to optimize cash flow and support strategic investments. The position requires a deep understanding of global market dynamics to navigate the complexities of the group's international operations. By ensuring compliance with financial regulations and sustainability reporting standards, Aguilar Zermeño protects the group's reputation and market value. Through the strategic management of the group's balance sheet, the Group Chief Financial Officer supports the sustainable growth and long-term prosperity of the entire organization.

José Becerra Baltazar, the Chief of Staff at Grupo Salinas, coordinates high-level administrative workflows across the conglomerate. By aligning executive priorities with the broader corporate mission, the Chief of Staff ensures operational efficiency within the diverse portfolio of companies. This role involves managing complex communication channels between the leadership team and various business units to maintain organizational cohesion. José Becerra Baltazar facilitates decision-making processes that support the expansion of financial services and retail operations. Through rigorous oversight of internal projects, the Chief of Staff optimizes resource allocation to meet aggressive growth targets. The position requires constant interaction with department heads to monitor performance metrics and implement strategic adjustments. By streamlining internal governance, the Chief of Staff strengthens the overall market position of the group, ensuring that every business unit remains focused on delivering superior value to customers across North and South America.

José Carlos, the Chief Information Officer at Grupo Salinas, architects the digital infrastructure supporting the conglomerate's vast media and financial services ecosystem. Overseeing the integration of advanced technology across all business units, the Chief Information Officer drives digital transformation to enhance customer experiences. This leadership role involves securing data integrity for Banco Azteca and TV Azteca while scaling cloud capabilities to support international operations. José Carlos manages the deployment of innovative software solutions that improve operational agility and service delivery. By aligning technical roadmaps with the group's long-term business objectives, the Chief Information Officer ensures that digital assets remain competitive in rapidly evolving markets. The position demands constant collaboration with other C-suite leaders to leverage data analytics for informed decision-making. Through the implementation of robust cybersecurity frameworks, Carlos protects the group's extensive digital footprint, ultimately fostering sustainable growth and operational excellence across all global sectors.

Amanda Pimentel, the Chief of Staff At Punto Casa De Bolsa at Grupo Salinas, directs the operational strategy for the brokerage division. By managing the daily execution of financial initiatives, the Chief of Staff At Punto Casa De Bolsa ensures that the firm maintains its competitive edge within the Mexican Stock Market. This role involves coordinating between investment teams and executive leadership to refine service offerings and improve client outcomes. Amanda Pimentel oversees the implementation of regulatory compliance standards, ensuring that all brokerage activities align with the group's commitment to transparency and sustainability. The position requires deep analytical focus to identify market trends and translate them into actionable business strategies. By fostering collaboration across the financial services portfolio, Pimentel drives efficiency and supports the expansion of investment products. Through meticulous project management, the Chief of Staff At Punto Casa De Bolsa secures the long-term stability and growth of the brokerage business.

Gustavo Troconis, the Project Management Office & International Business Chief of Staff at Grupo Salinas, directs the execution of cross-border initiatives and internal project standards. By overseeing the global expansion strategy, the Project Management Office & International Business Chief of Staff ensures that international operations remain consistent with the group's core mission. This role involves managing complex project lifecycles across diverse markets in Europe, Asia, and the Americas. Gustavo Troconis coordinates with regional leaders to identify growth opportunities and mitigate operational risks. The position requires a focus on standardizing project management methodologies to improve efficiency and speed to market. By aligning international business objectives with the group's overall strategy, Troconis drives sustainable growth and market penetration. Through rigorous oversight of project performance, the Project Management Office & International Business Chief of Staff ensures that all global ventures deliver measurable economic value and uphold the high standards of the conglomerate.

Ana Rosa, the Chief of Staff To the CMIO at Grupo Salinas, facilitates the strategic initiatives of the Chief Medical Information Officer. By managing the intersection of healthcare data and technology, the Chief of Staff To the CMIO ensures that medical services within the group's portfolio leverage the latest digital innovations. This role involves coordinating cross-functional teams to implement health-tech solutions that improve patient outcomes and operational efficiency. Ana Rosa oversees the alignment of medical information systems with the group's broader digital transformation goals. The position requires constant communication with clinical and technical stakeholders to ensure that data-driven insights inform service delivery. By streamlining administrative processes for the CMIO, Rosa supports the development of high-quality healthcare services. Through meticulous project oversight, the Chief of Staff To the CMIO ensures that all medical information initiatives contribute to the group's mission of improving living standards through innovation and accessible services.

Karlo Mondragon, the Chief Human Resources Officer at Grupo Salinas, architects the talent strategy and organizational culture for the entire conglomerate. By overseeing recruitment, training, and employee development, the Chief Human Resources Officer ensures that the group attracts and retains top-tier talent across all industries. This role involves implementing performance management systems that align individual contributions with the group's strategic objectives. Karlo Mondragon manages the integration of human capital initiatives across diverse business units, from media to financial services. The position requires a focus on fostering an inclusive and high-performance work environment that supports the group's commitment to innovation. By driving leadership development programs, Mondragon prepares the organization for future growth and market challenges. Through the strategic management of labor relations and organizational design, the Chief Human Resources Officer strengthens the group's operational capacity, ensuring that the workforce remains the primary driver of long-term value and success.

Pablo Padierna, the Chief Marketing Officer, Total Protect (B2B Fleet Security & IoT) at Grupo Salinas, directs the brand strategy and market positioning for the B2B security division. By overseeing the development of marketing campaigns for fleet security and IoT solutions, the Chief Marketing Officer, Total Protect (B2B Fleet Security & IoT) drives customer acquisition and market share growth. This role involves analyzing B2B market trends to tailor service offerings for corporate clients. Pablo Padierna collaborates with product teams to ensure that marketing messaging highlights the technological advantages of the group's security portfolio. The position requires a focus on building long-term partnerships with enterprise clients across various industries. By leveraging data-driven marketing strategies, Padierna enhances the visibility and reputation of the Total Protect brand. Through the strategic management of the marketing funnel, the Chief Marketing Officer, Total Protect (B2B Fleet Security & IoT) ensures that the division remains a leader in the competitive B2B security and IoT landscape.

Ana Hernández Dennis, the Chief of Staff To the Chief Marketing Officer at Grupo Salinas, coordinates the strategic marketing operations for the group. By managing the execution of brand initiatives and marketing projects, the Chief of Staff To the Chief Marketing Officer ensures that all promotional activities align with the group's overarching business goals. This role involves facilitating communication between the marketing department and other business units to ensure consistent messaging across media and retail channels. Ana Hernández Dennis oversees the allocation of marketing resources to maximize impact and reach. The position requires a focus on tracking campaign performance and providing actionable insights to the leadership team. By streamlining the marketing workflow, Dennis supports the development of innovative campaigns that enhance the group's market presence. Through meticulous project management, the Chief of Staff To the Chief Marketing Officer ensures that all marketing efforts contribute to the group's mission of creating economic value and improving living standards.