Grupo Salinas Executive and Leadership Team

June, 2026

Leadership Overview

Grupo Salinas has 10 executives leading key functions including operations, finance, human resources, and marketing.

Driven by market innovation, Grupo Salinas focuses on creating economic value and improving living standards through its diverse portfolio of companies across media, financial services, retail, telecommunications, and insurance.

Leadership Roles at Grupo Salinas

  • Group Chief Financial Officer - Alfonso Zermeño
  • Chief of Staff - Alejandra Zugarazo
  • Chief Information Officer - José Carlos
  • Chief Marketing Officer, Total Protect (B2B Fleet Security & IoT) - Pablo Padierna
  • Project Management Office & International Business Chief of Staff - Gustavo Troconis
  • Chief Human Resources Officer - Karlo Mondragon
  • Chief of Staff To the CMIO - Ana Rosa
  • Chief of Staff At Punto Casa De Bolsa - Amanda Pimentel
  • Jefe De RH - Blanca Alanis
  • Jefe De Capital Humano Geografía - Mariangela Torres
  • Alfonso Zermeño - Group Chief Financial Officer

    Alfonso Zermeño, the Group Chief Financial Officer at Grupo Salinas, directs the financial strategy and fiscal operations for the entire conglomerate. Zermeño manages capital allocation, investment planning, and financial risk across diverse industries including media, banking, and insurance. This critical role involves ensuring the financial health and sustainable growth of Grupo Salinas's portfolio, which spans North America, South America, Europe, and Asia. Alfonso Zermeño oversees budgeting, forecasting, and reporting, providing essential financial insights to guide strategic decision-making and market innovation. The Group Chief Financial Officer's leadership ensures compliance with financial regulations and optimizes the economic value generated by companies like Banco Azteca and Seguros Azteca, reinforcing the conglomerate's commitment to improving living standards.

    Alejandra Zugarazo - Chief of Staff

    Alejandra Zugarazo, the Chief of Staff at Grupo Salinas, directs strategic initiatives and operational alignment across the conglomerate's diverse business units. Zugarazo ensures seamless execution of corporate objectives by coordinating cross-functional teams and facilitating communication between executive leadership and operational departments. This role involves managing key projects that support Grupo Salinas's mission of creating economic value and enhancing living standards through market innovation. Alejandra Zugarazo's oversight extends to optimizing internal processes and driving efficiency, directly contributing to the conglomerate's sustained growth and market presence in North America, South America, Europe, and Asia. The Chief of Staff's responsibilities include developing frameworks for strategic planning and ensuring adherence to the group's core values.

    José Carlos - Chief Information Officer

    José Carlos, the Chief Information Officer at Grupo Salinas, architects and executes the technology strategy that underpins the conglomerate's expansive operations. Carlos oversees the integration and management of IT infrastructure across all subsidiaries, including TV Azteca, Grupo Elektra, and Totalplay, ensuring robust digital capabilities. This leadership position is critical for driving innovation in financial services, telecommunications, and retail sectors, aligning technology investments with business goals. José Carlos's focus includes enhancing cybersecurity, optimizing data analytics, and implementing scalable solutions that support Grupo Salinas's B2B and B2C market engagement. The Chief Information Officer ensures that technology empowers market innovation and improves the operational efficiency of services offered across multiple continents.

    Pablo Padierna - Chief Marketing Officer, Total Protect (B2B Fleet Security & IoT)

    Pablo Padierna, the Chief Marketing Officer, Total Protect (B2B Fleet Security & IoT) at Grupo Salinas, drives the marketing and growth strategies for the specialized B2B fleet security and IoT division. Padierna develops and implements innovative marketing campaigns that target businesses seeking advanced fleet management and security solutions. This role is pivotal in expanding market reach and enhancing brand visibility for Total Protect within the competitive IoT landscape. Pablo Padierna's expertise in B2B marketing ensures alignment with Grupo Salinas's broader mission of delivering services that improve operational efficiency and economic value for clients. The Chief Marketing Officer oversees market analysis, product positioning, and customer acquisition initiatives, directly contributing to the division's revenue growth and market penetration across relevant geographies.

    Gustavo Troconis - Project Management Office & International Business Chief of Staff

    Gustavo Troconis, the Project Management Office & International Business Chief of Staff at Grupo Salinas, spearheads critical project management functions and drives international business development. Troconis oversees the execution of strategic projects across the conglomerate, ensuring timely delivery and alignment with corporate objectives. This role is instrumental in facilitating Grupo Salinas's expansion and operational effectiveness in global markets, spanning North America, South America, Europe, and Asia. Gustavo Troconis's responsibilities include managing cross-border initiatives and fostering relationships with international partners, directly supporting the group's focus on market innovation and economic value creation. The Chief of Staff ensures robust project governance and strategic alignment for international ventures.

    Karlo Mondragon - Chief Human Resources Officer

    Karlo Mondragon, the Chief Human Resources Officer at Grupo Salinas, directs the comprehensive human capital strategy for the conglomerate. Mondragon oversees talent acquisition, development, and retention programs designed to support the diverse workforce across Grupo Salinas's extensive portfolio. This leadership position is crucial for fostering a culture of innovation and operational excellence that aligns with the group's mission to improve living standards. Karlo Mondragon's responsibilities include implementing HR policies that enhance employee engagement and productivity, ensuring that human resources functions effectively support business objectives in financial services, retail, and telecommunications. The Chief Human Resources Officer plays a key part in aligning talent management with the conglomerate's strategic growth and market expansion initiatives.

    Ana Rosa - Chief of Staff To the CMIO

    Ana Rosa, the Chief of Staff To the CMIO at Grupo Salinas, provides critical support to the Chief Information Officer in executing technology strategies and managing IT operations. Rosa facilitates communication and coordination between the IT department and other business units, ensuring alignment with Grupo Salinas's overall strategic goals. This role involves managing key technology projects and initiatives that drive market innovation and enhance operational efficiency across the conglomerate's diverse sectors. Ana Rosa's contributions are vital for optimizing the digital infrastructure that supports financial services, telecommunications, and retail operations. The Chief of Staff To the CMIO ensures that technology initiatives effectively contribute to the group's mission of creating economic value and improving living standards.

    Amanda Pimentel - Chief of Staff At Punto Casa De Bolsa

    Amanda Pimentel, the Chief of Staff At Punto Casa De Bolsa, directs strategic operations and administrative functions for the investment banking subsidiary of Grupo Salinas. Pimentel ensures operational efficiency and strategic alignment within Punto Casa De Bolsa, supporting its role in the financial services sector. This position is key to facilitating market innovation and delivering value to clients through expert financial services. Amanda Pimentel's responsibilities include coordinating executive initiatives, managing key projects, and enhancing internal communication to support the firm's growth objectives. The Chief of Staff At Punto Casa De Bolsa contributes directly to the conglomerate's broader mission of creating economic value and improving living standards through robust financial solutions.

    Blanca Alanis - Jefe De RH

    Blanca Alanis, Jefe De RH at Grupo Salinas, leads human resources functions for specific operational units within the conglomerate. Alanis focuses on implementing HR strategies that support employee development and operational effectiveness, ensuring alignment with Grupo Salinas's core values and business objectives. This role is essential for cultivating a productive work environment and attracting talent that drives market innovation. Blanca Alanis oversees recruitment, employee relations, and HR policy implementation, contributing to the overall human capital strategy. The Jefe De RH plays a crucial part in ensuring that personnel management effectively supports the conglomerate's mission to create economic value and improve living standards across its diverse operations.

    Mariangela Torres - Jefe De Capital Humano Geografía

    Mariangela Torres, Jefe De Capital Humano Geografía at Grupo Salinas, manages human capital strategies across specific geographic regions for the conglomerate. Torres oversees the implementation of talent management programs tailored to diverse market needs, ensuring alignment with Grupo Salinas's international business objectives. This role is critical for fostering a skilled workforce that supports market innovation and operational excellence across North America, South America, Europe, and Asia. Mariangela Torres's responsibilities include developing localized HR initiatives that enhance employee engagement and productivity, directly contributing to the group's economic value creation. The Jefe De Capital Humano Geografía ensures that human resources functions effectively support the conglomerate's global expansion and mission to improve living standards.

    Explore Leadership Teams in Holding Companies & Conglomerates

    Frequently Asked Questions Regarding Grupo Salinas Top Executives and Leadership Team

    Who leads Grupo Salinas?
    Grupo Salinas is led by Alfonso Zermeño (Group Chief Financial Officer), along with executives such as Alejandra Zugarazo (Chief of Staff) and José Carlos (Chief Information Officer).
    Who is part of Grupo Salinas’s executive team?
    The executive team of Grupo Salinas includes leaders such as Alfonso Zermeño (Group Chief Financial Officer), Alejandra Zugarazo (Chief of Staff), José Carlos (Chief Information Officer) and other senior executives.
    How many executives does Grupo Salinas have?
    Grupo Salinas has 10 executives leading key business areas.
    What roles are included in Grupo Salinas’s leadership team?
    The leadership team of Grupo Salinas includes roles such as Group Chief Financial Officer, Chief of Staff, Chief Information Officer, Chief Marketing Officer, Total Protect (B2B Fleet Security & IoT), Project Management Office & International Business Chief of Staff.