Seda Executive and Leadership Team

November, 2026

Leadership Overview

Seda has 4 executives leading key functions including strategic leadership, operational management, and executive administrative support.

Committed to fostering entrepreneurial growth, Seda empowers business owners through specialized training, resource allocation, and comprehensive development programs designed to ensure long-term success within competitive global markets.

Leadership Roles at Seda

  • Chief Executive Officer - Mandisa Tshikwatamba
  • Dg and Chief Executive Officer - Dikko Radda
  • PA To the Chief Executive Officer - Gerda Laas
  • PA To the Chief Executive Officer - Lynn Margison
  • Mandisa Tshikwatamba - Chief Executive Officer

    Mandisa Tshikwatamba, the Chief Executive Officer at Seda, directs the overarching strategic vision for the organization. Overseeing the delivery of business support services, the Chief Executive Officer ensures that entrepreneurs receive high-quality training and resources. This leadership role involves managing national expansion initiatives while maintaining alignment with the core mission of fostering sustainable business growth. By coordinating with internal departments, Mandisa Tshikwatamba drives the implementation of tools and techniques that assist clients at various stages of the entrepreneurial journey. The Chief Executive Officer monitors performance metrics to guarantee that service delivery meets the needs of a diverse client base. Through consistent engagement with stakeholders, the Chief Executive Officer secures the necessary support to maintain a competitive edge in the consulting industry. Ultimately, the Chief Executive Officer strengthens the organizational capacity to provide essential business guidance across South Africa and beyond.

    Dikko Radda - Dg and Chief Executive Officer

    Dikko Radda, the Dg and Chief Executive Officer at Seda, manages the high-level operational framework and institutional governance. Focusing on the scaling of business support infrastructure, the Dg and Chief Executive Officer architects programs that facilitate international market entry for local enterprises. This role requires constant collaboration with the board to refine the strategic direction of the organization. Dikko Radda oversees the allocation of resources to ensure that training programs remain relevant in a rapidly evolving business landscape. By optimizing internal processes, the Dg and Chief Executive Officer improves the efficiency of service delivery for entrepreneurs seeking to sustain their operations. The Dg and Chief Executive Officer maintains a focus on long-term sustainability, ensuring that the organization provides consistent value to clients. Through rigorous oversight of operational standards, the Dg and Chief Executive Officer drives the expansion of the company footprint across diverse regional markets.
    Dikko Radda

    Gerda Laas - PA To the Chief Executive Officer

    Gerda Laas, the PA To the Chief Executive Officer at Seda, coordinates the complex administrative requirements of the executive office. Managing the daily schedule and communication flow, the PA To the Chief Executive Officer ensures that leadership remains focused on critical strategic priorities. This role involves facilitating interactions between the executive team and external partners to streamline business development efforts. Gerda Laas organizes essential documentation and reporting that supports the decision-making processes of the organization. By maintaining clear lines of communication, the PA To the Chief Executive Officer assists in the effective execution of corporate initiatives across the national network. The PA To the Chief Executive Officer monitors administrative workflows to identify opportunities for increased efficiency within the executive suite. Through meticulous attention to detail, the PA To the Chief Executive Officer supports the overall mission of providing high-quality resources to entrepreneurs throughout the country.

    Lynn Margison - PA To the Chief Executive Officer

    Lynn Margison, the PA To the Chief Executive Officer at Seda, manages the logistical operations and executive correspondence necessary for effective leadership. Overseeing the preparation of briefings and meeting materials, the PA To the Chief Executive Officer ensures that the executive team possesses the information required to drive business growth. This role involves managing relationships with key stakeholders to support the broader objectives of the organization. Lynn Margison facilitates the implementation of administrative policies that govern the delivery of business support services. By organizing internal projects, the PA To the Chief Executive Officer contributes to the seamless operation of the executive office. The PA To the Chief Executive Officer tracks progress on strategic goals to ensure that the organization remains aligned with its mission of empowering entrepreneurs. Through proactive management of executive tasks, the PA To the Chief Executive Officer enables the leadership team to focus on expanding the reach of the company.

    Explore Leadership Teams in Business Services

    Frequently Asked Questions Regarding Seda Top Executives and Leadership Team

    Who leads Seda?
    Seda is led by Mandisa Tshikwatamba (Chief Executive Officer), along with executives such as Dikko Radda (Dg and Chief Executive Officer) and Gerda Laas (PA To the Chief Executive Officer).
    Who is part of Seda’s executive team?
    The executive team of Seda includes leaders such as Mandisa Tshikwatamba (Chief Executive Officer), Dikko Radda (Dg and Chief Executive Officer), Gerda Laas (PA To the Chief Executive Officer) and other senior executives.
    How many executives does Seda have?
    Seda has 4 executives leading key business areas.
    What roles are included in Seda’s leadership team?
    The leadership team of Seda includes roles such as Chief Executive Officer, Dg and Chief Executive Officer, PA To the Chief Executive Officer, PA To the Chief Executive Officer.