Scentsy Executive and Leadership Team

Kai Yu, the Chief Executive Officer at Scentsy, directs the overarching strategic vision for the global fragrance and home care enterprise. By analyzing market trends across North America and international territories, the Chief Executive Officer architects long-term growth initiatives that support the network of independent consultants. Kai Yu maintains rigorous oversight of corporate governance, ensuring that all business practices align with the mission of providing high-quality, customizable products. This leadership role involves constant collaboration with the board to refine the direct-selling model and enhance brand presence in competitive markets. Through the implementation of scalable operational frameworks, the Chief Executive Officer drives efficiency across the entire supply chain. By fostering a culture of innovation and entrepreneurship, the executive ensures that the company remains a leader in the home fragrance industry while delivering consistent value to stakeholders and the global consultant community.

Dan Orchard, the President & Chief Executive Officer at Scentsy, manages the daily execution of corporate strategy and the expansion of the global consultant network. Focusing on the operational health of the business, the President & Chief Executive Officer optimizes the distribution of wicked candles, laundry care, and cleaning solutions to ensure seamless delivery across diverse geographic regions. Dan Orchard coordinates with executive leadership to align departmental goals with the broader objective of supporting home-based business owners. This role requires deep engagement with international market dynamics, particularly in Europe and Australia, to maintain consistent brand standards. By streamlining internal processes and enhancing the consultant experience, the executive drives revenue growth and operational excellence. Through strategic planning and decisive management, the President & Chief Executive Officer secures the company's market position as a premier provider of personal care and fragrance products, ensuring long-term sustainability and profitability.

Vickie Reed, the Chief Financial Officer, Fractional at Scentsy, directs the financial planning, reporting, and fiscal strategy of the organization. By overseeing capital allocation and budgeting processes, the Chief Financial Officer, Fractional ensures that the company maintains the financial health necessary to support its global operations. Vickie Reed monitors revenue streams from the network of independent consultants and provides critical insights into the profitability of various product lines, including home fragrance and personal care. This leadership role involves managing financial risks and ensuring compliance with international accounting standards across all operating regions. By providing the executive team with accurate financial modeling and performance analysis, the executive supports informed decision-making regarding expansion and investment. Through the implementation of robust financial controls, the Chief Financial Officer, Fractional drives long-term fiscal stability and ensures that the company remains well-positioned to invest in future product innovation and market development.

Tabb Compton, the Chief Operating Officer at Scentsy, oversees the complex logistics and manufacturing infrastructure required to produce and distribute the company's extensive fragrance and personal care lines. By managing the Meridian headquarters and regional distribution hubs, the Chief Operating Officer ensures that inventory levels meet the demands of the global consultant network. Tabb Compton directs the integration of supply chain technologies to improve product availability and reduce lead times for customers in North America and beyond. This leadership role involves close coordination with the finance and marketing departments to synchronize product launches with operational capacity. By implementing lean manufacturing principles, the executive drives significant cost savings and efficiency gains across the production cycle. Through rigorous oversight of daily operations, the Chief Operating Officer maintains the high quality standards expected of the brand, ultimately supporting the success of thousands of independent consultants running home-based businesses.

Jerilyn Franz, the President at Scentsy, focuses on the development and retention of the independent consultant network, ensuring that the business model remains attractive to entrepreneurs. By designing training programs and incentive structures, the President supports the growth of home-based businesses across the company's global footprint. Jerilyn Franz collaborates with regional leaders to address the specific needs of consultants in diverse markets, from North America to Australia. This leadership role involves fostering a strong corporate culture that emphasizes community, support, and personal achievement. By analyzing consultant performance data, the executive identifies opportunities to improve engagement and productivity. Through the implementation of strategic initiatives aimed at consultant success, the President drives overall company revenue and brand loyalty. This role is essential for maintaining the vitality of the direct-selling model and ensuring that the company continues to provide meaningful business opportunities to individuals worldwide.

Michael Owens, the President at Scentsy, manages the strategic expansion of the product portfolio and the optimization of the customer experience. By overseeing the lifecycle of new product launches, from wicked candles to personal care items, the President ensures that the company meets evolving consumer preferences. Michael Owens directs cross-functional teams to refine the quality and variety of offerings available to the consultant network. This leadership role involves evaluating market trends and competitive dynamics to identify new growth avenues in international territories. By streamlining the feedback loop between customers, consultants, and the product development team, the executive enhances the overall value proposition of the brand. Through the execution of strategic product initiatives, the President drives market penetration and strengthens the company's reputation for excellence. This role is critical for maintaining the company's position as a leader in the home fragrance and personal care sectors.

Sam Johnson, the Chief of Staff at Scentsy, facilitates communication and strategic alignment between the executive leadership team and the broader organization. By managing the flow of information and prioritizing key initiatives, the Chief of Staff ensures that the company's mission remains at the forefront of all corporate activities. Sam Johnson coordinates cross-functional projects that span product development, marketing, and consultant support, ensuring that every department works toward unified goals. This role involves preparing executive briefings and managing high-level meetings to drive decision-making processes. By optimizing internal workflows and fostering collaboration, the executive enhances the overall agility of the organization. Through the management of special projects and strategic planning sessions, the Chief of Staff supports the executive team in navigating the complexities of the direct-selling industry. This leadership function is essential for maintaining organizational focus and ensuring that the company effectively serves its global network of independent consultants.

Kerri Cheney, the Chief Marketing Officer at Scentsy, architects the brand identity and promotional strategies that drive consumer engagement with the company's fragrance and cleaning solutions. By developing targeted campaigns for diverse demographics, the Chief Marketing Officer expands the reach of the brand across North America, Europe, and New Zealand. Kerri Cheney manages the digital and physical marketing assets that support independent consultants in their local business efforts. This leadership role involves analyzing consumer behavior to refine product positioning and enhance the appeal of new collections. By collaborating with the product development team, the executive ensures that marketing narratives accurately reflect the quality and customization options of the product line. Through the deployment of data-driven advertising and social media strategies, the Chief Marketing Officer drives brand awareness and consultant recruitment. This role is vital for maintaining the company's competitive edge in the personal care market and ensuring consistent growth.

Brent Berg, the Director, Office of the Chief Technology Officer at Scentsy, leads the technological initiatives that underpin the company's digital infrastructure and consultant support platforms. By overseeing the development of e-commerce tools and internal management systems, the Director, Office of the Chief Technology Officer ensures that the business operates with maximum efficiency. Brent Berg manages the integration of new software solutions that facilitate the sales process for independent consultants across North America and international markets. This leadership role involves collaborating with the operations and marketing teams to align technical capabilities with business requirements. By prioritizing cybersecurity and data integrity, the executive protects the sensitive information of both the company and its consultant network. Through the continuous improvement of digital platforms, the Director, Office of the Chief Technology Officer drives innovation in how products are sold and managed, ensuring that the company remains at the forefront of the direct-selling industry.