Scentsy Executive and Leadership Team

Tina Bryant, the Chief Executive Officer at Scentsy, directs the overarching corporate strategy and long-term vision for the global fragrance enterprise. Bryant oversees the expansion of the direct-selling network, ensuring that the business model remains competitive across North American and international markets. By aligning executive priorities with the needs of independent consultants, the Chief Executive Officer maintains the integrity of the brand while driving sustainable revenue growth. This leadership role involves constant evaluation of market trends in home fragrance and personal care to ensure product relevance. Tina Bryant fosters a culture of excellence that permeates the Meridian headquarters and extends to the global consultant base. Through rigorous oversight of operational performance, the Chief Executive Officer secures the company's position as a leader in the consumer goods sector, consistently delivering value to stakeholders and the broader consultant community.

Mary Shafer, the Fractional Chief Executive Officer and CXO and Chief Operating Officer Serving Museums and Nonprofits at Scentsy, manages specialized operational frameworks and customer experience initiatives. Shafer architects unique engagement strategies that bridge the gap between corporate objectives and the diverse needs of the consultant network. By optimizing internal processes, the Chief Operating Officer ensures that organizational workflows support the rapid distribution of cleaning solutions and fragrance products. Mary Shafer evaluates service delivery models to enhance the overall experience for independent business owners. This role requires precise coordination with other executive leaders to maintain operational efficiency across global regions. Through the implementation of streamlined administrative protocols, the Chief Operating Officer drives productivity and supports the company's mission of providing high-quality, customizable products to a wide consumer base, ultimately strengthening the operational foundation of the entire organization.

Vickie Reed, the Chief Financial Officer, Fractional at Scentsy, directs the financial planning, budgeting, and fiscal reporting processes for the organization. Reed oversees the allocation of capital to support the company's expansion into new international markets and the development of new product lines. By monitoring cash flow and financial performance, the Chief Financial Officer, Fractional ensures that the company maintains the stability required to support its network of independent consultants. Vickie Reed provides strategic financial guidance to the executive team, enabling informed decision-making regarding investments and operational costs. This role involves managing relationships with financial institutions and ensuring compliance with global regulatory standards. Through the rigorous oversight of financial health, the Chief Financial Officer, Fractional drives long-term profitability and supports the company's mission of providing sustainable business opportunities to entrepreneurs across North America, Europe, Australia, and New Zealand.

Tabb Compton, the Chief Operating Officer at Scentsy, manages the complex supply chain and logistics operations required to deliver fragrance and cleaning products to a global market. Compton oversees the manufacturing and distribution processes, ensuring that inventory levels meet the demands of independent consultants across multiple continents. By optimizing warehouse efficiency and shipping protocols, the Chief Operating Officer maintains the reliability of the company's direct-selling model. Tabb Compton coordinates with regional managers to address logistical challenges in North America, Europe, Australia, and New Zealand. This role involves implementing scalable systems that support the company's growth while maintaining high standards of product quality. Through the rigorous management of operational assets, the Chief Operating Officer ensures that the business remains agile and responsive to market fluctuations, ultimately securing the seamless delivery of goods to customers and consultants worldwide.

Jerilyn Franz, the President at Scentsy, directs the day-to-day business operations and ensures the successful execution of the company's strategic initiatives. Franz oversees the integration of various departments, including product development, sales, and customer support, to maintain a cohesive brand experience. By leading the implementation of corporate policies, the President ensures that the company's mission of providing high-quality fragrance and cleaning solutions remains at the forefront of all activities. Jerilyn Franz collaborates with the executive team to identify growth opportunities and address challenges within the global consultant network. This leadership role involves maintaining high standards of excellence across all operational facets, from manufacturing in Meridian to market expansion abroad. Through the active management of organizational performance, the President drives the company's success, ensuring that the business model continues to empower independent consultants and deliver value to customers worldwide.

Kerri Cheney, the Chief Marketing Officer at Scentsy, directs all brand positioning and promotional strategies for the company's extensive line of candles, laundry care, and personal care products. Cheney oversees the development of marketing collateral that empowers independent consultants to grow their home-based businesses effectively. By analyzing consumer behavior across North America and international markets, the Chief Marketing Officer crafts campaigns that highlight the unique value proposition of the product catalog. Kerri Cheney collaborates with product development teams to ensure that marketing narratives align with new launches and seasonal offerings. This leadership role involves managing digital presence and brand identity to maintain market relevance in a competitive industry. Through the execution of targeted outreach initiatives, the Chief Marketing Officer drives brand awareness and supports the recruitment efforts of the consultant network, ensuring consistent growth and market penetration for the organization.

Sam Johnson, the Chief of Staff at Scentsy, directs the internal communication flow and strategic alignment between the executive team and the broader organization. Johnson oversees the execution of high-priority projects that require cross-departmental collaboration and executive oversight. By managing the daily operations of the executive office, the Chief of Staff ensures that leadership initiatives remain focused on the company's core mission of providing customizable home fragrance solutions. Sam Johnson facilitates decision-making processes by synthesizing data and providing actionable insights to the C-suite. This role involves maintaining the rhythm of the business, ensuring that all departments operate in harmony with the overarching corporate strategy. Through the coordination of key meetings and the monitoring of strategic milestones, the Chief of Staff drives organizational efficiency and supports the leadership team in achieving long-term growth objectives for the company.

Richard Steel, the Chief Human Resources Officer at Scentsy, directs the talent acquisition, employee development, and organizational culture initiatives for the company. Steel oversees the recruitment of top-tier professionals who support the manufacturing and administrative functions at the Meridian headquarters. By implementing comprehensive training programs, the Chief Human Resources Officer ensures that the workforce remains equipped to handle the complexities of a global direct-selling business. Richard Steel manages performance management systems that align individual contributions with the company's strategic goals. This leadership role involves fostering an inclusive environment that attracts and retains talent capable of driving innovation in the fragrance and personal care sectors. Through the development of robust human capital strategies, the Chief Human Resources Officer supports the company's growth, ensuring that the organization possesses the necessary expertise to maintain its competitive edge in the global marketplace.

Brent Berg, the Director, Office of the Chief Technology Officer at Scentsy, directs the technological infrastructure and digital transformation efforts that support the company's global operations. Berg oversees the development of platforms that enable independent consultants to manage their businesses efficiently and connect with customers. By architecting scalable cloud solutions and secure data systems, the Director, Office of the Chief Technology Officer ensures that the company's digital presence remains robust and reliable. Brent Berg collaborates with other executive leaders to integrate new technologies into the supply chain and marketing workflows. This role involves evaluating emerging tech trends to maintain the company's competitive advantage in the direct-selling industry. Through the management of technical resources and the implementation of innovative software tools, the Director, Office of the Chief Technology Officer drives operational excellence and supports the company's mission of delivering high-quality products through modern, efficient channels.