Scentsy Executive and Leadership Team

Kai Yu, the Chief Executive Officer at Scentsy, directs the overarching corporate strategy and long-term vision for the global fragrance enterprise. By overseeing the expansion of the independent consultant network across North America, Europe, Australia, and New Zealand, the Chief Executive Officer ensures consistent brand growth and operational excellence. Kai Yu maintains direct oversight of executive alignment, ensuring that all product lines—from wicked candles to laundry care—meet rigorous quality standards. This leadership role involves constant collaboration with the board to optimize market penetration and drive sustainable revenue streams. Through the implementation of scalable business models, the Chief Executive Officer strengthens the company's position as a leader in the home-based business sector. By fostering a culture of innovation and entrepreneurship, Yu secures the future trajectory of the organization while maintaining the core values that define the brand's unique market presence.

Mary Shafer, the Fractional Chief Executive Officer and CXO and Chief Operating Officer Serving Museums and Nonprofits at Scentsy, manages the operational infrastructure and customer experience frameworks. By refining the logistical processes that support the vast network of independent consultants, the Chief Operating Officer ensures seamless product delivery and service quality. Mary Shafer architects internal systems that enhance the efficiency of home-based business operations, specifically focusing on the integration of cleaning and personal care product lines. This leadership role requires constant coordination with cross-functional teams to maintain high standards of operational agility. By optimizing the customer journey, the Chief Operating Officer drives engagement and retention across diverse international markets. Through the application of specialized operational expertise, Shafer stabilizes internal workflows and supports the broader organizational mission of providing high-quality, customizable fragrance solutions to a global consumer base.

Vickie Reed, the Chief Financial Officer, Fractional at Scentsy, manages the financial health and fiscal strategy of the organization. By overseeing budgeting, financial reporting, and capital allocation, the Chief Financial Officer ensures that the company maintains the resources necessary to support its global operations and product development. Vickie Reed architects financial models that evaluate the profitability of various product categories, including wicked candles and laundry care, across different geographic markets. This leadership role involves close collaboration with the executive team to monitor revenue trends and identify opportunities for cost optimization. By maintaining rigorous financial controls, the Chief Financial Officer supports the long-term sustainability of the independent consultant business model. Through the application of strategic financial oversight, Reed ensures that the company remains well-positioned to navigate market fluctuations and continue its expansion into new international territories.

Michael Owens, the President at Scentsy, directs the commercial strategy and sales growth initiatives for the company's North American operations. By overseeing the recruitment and training programs for independent consultants, the President ensures that the sales force remains motivated and equipped to sell the full range of fragrance and personal care products. Michael Owens architects sales incentive structures that drive volume and expand the company's market reach. This leadership role involves constant interaction with regional leaders to ensure that the business model remains effective and adaptable to local market needs. By focusing on the success of home-based businesses, the President strengthens the company's core revenue channels. Through the execution of high-impact sales strategies, Owens supports the overall growth of the organization and ensures that the brand maintains its competitive edge in the home fragrance industry.

Jerilyn Franz, the President at Scentsy, directs the international expansion and global market development for the company's diverse product offerings. By overseeing the entry into new territories across Europe, Australia, and New Zealand, the President ensures that the brand's unique business model is successfully adapted to local regulatory and cultural environments. Jerilyn Franz architects partnerships that facilitate the growth of the independent consultant network in these regions, focusing on the distribution of cleaning solutions and personal care products. This leadership role involves constant coordination with international teams to ensure brand consistency and operational compliance. By driving global market penetration, the President supports the company's mission to bring high-quality fragrance experiences to a worldwide audience. Through the implementation of localized growth strategies, Franz enhances the company's international footprint and contributes significantly to the overall success of the global enterprise.

Kerri Cheney, the Chief Marketing Officer at Scentsy, architects the global brand strategy and promotional initiatives for the company's extensive product portfolio. By overseeing the development of marketing campaigns that highlight the unique benefits of wicked candles, on-the-go fragrances, and personal care items, the Chief Marketing Officer drives consumer awareness and consultant recruitment. Kerri Cheney manages the creative direction and digital presence, ensuring that the brand message resonates across North American and international markets. This leadership role involves close collaboration with sales teams to align promotional efforts with seasonal product launches and business growth targets. By leveraging data-driven insights, the Chief Marketing Officer optimizes marketing spend and enhances brand loyalty among diverse demographics. Through the execution of comprehensive communication strategies, Cheney strengthens the company's market position and supports the success of independent consultants running home-based businesses.

Sam Johnson, the Chief of Staff at Scentsy, coordinates executive operations and facilitates strategic communication across the leadership team. By overseeing the daily management of corporate initiatives, the Chief of Staff ensures that organizational goals remain aligned with the company's mission of providing high-quality fragrance and cleaning solutions. Sam Johnson manages the flow of information between departments, enabling efficient decision-making and rapid response to market changes. This leadership role involves the oversight of special projects that impact the company's global footprint, including the support of independent consultants in Australia and New Zealand. By streamlining internal processes and fostering cross-departmental collaboration, the Chief of Staff enhances overall organizational productivity. Through the diligent management of executive priorities, Johnson supports the long-term stability and growth of the enterprise, ensuring that all operational functions contribute effectively to the company's overarching business objectives.

Brent Berg, the Director, Office of the Chief Technology Officer at Scentsy, directs the technological infrastructure and digital innovation required to support a global network of independent consultants. By overseeing the development of platforms that facilitate home-based business management, the Director ensures that consultants have access to robust tools for sales and inventory tracking. Brent Berg architects scalable software solutions that integrate the company's diverse product lines, including cleaning solutions and personal care items, into a seamless digital experience. This leadership role involves constant collaboration with IT and operations teams to maintain system security and performance across international regions. By driving digital transformation, the Director supports the company's ability to reach consumers in North America, Europe, and beyond. Through the implementation of advanced technological frameworks, Berg enhances operational efficiency and provides the digital foundation necessary for sustained business growth.