Leadership Overview
Scentsy has 10 executives leading key functions including strategy, operations, technology, and finance.
Driven by a commitment to innovation and customer satisfaction, Scentsy is dedicated to providing high-quality, customizable products that enhance everyday life through a global network of independent consultants.
Driven by a commitment to innovation and customer satisfaction, Scentsy is dedicated to providing high-quality, customizable products that enhance everyday life through a global network of independent consultants.
Leadership Roles at Scentsy
Tina Bryant - Chief Executive Officer
Tina Bryant, the Chief Executive Officer at Scentsy, directs the overarching corporate strategy and vision. Bryant's leadership focuses on guiding Scentsy's expansion and market penetration across North America, Europe, Australia, and New Zealand. This executive role involves setting the direction for product development, ensuring alignment with market trends in customizable fragrances and home goods. Bryant oversees the strategic partnerships that fuel the company's growth and maintains the integrity of the Scentsy brand. The Chief Executive Officer's responsibilities include fostering a culture of innovation and driving operational excellence throughout the organization. Bryant ensures that Scentsy's mission of creating beauty and fun resonates with both consultants and customers globally. This leadership position is critical for navigating competitive landscapes and securing long-term business sustainability. Tina Bryant's strategic oversight ensures Scentsy remains a leader in its market.
Daniel Orchard - President & Chief Executive Officer
Daniel Orchard, the President & Chief Executive Officer at Scentsy, spearheads the company's strategic direction and operational execution. Orchard's role encompasses driving growth initiatives and ensuring the seamless delivery of Scentsy's diverse product lines, including wicked candles, on-the-go fragrances, and personal care items. The President & Chief Executive Officer oversees the global operations, managing the network of Independent Consultants and expanding market presence across key regions like North America, Europe, Australia, and New Zealand. Daniel Orchard's leadership focuses on enhancing the consultant experience and optimizing sales channels. This position requires a deep understanding of the direct selling model and a commitment to fostering a supportive business environment. Orchard is instrumental in shaping Scentsy's corporate culture and ensuring its mission of creating joyful experiences through fragrance is consistently met. Daniel Orchard's strategic vision guides the company's future development and market impact.

Vickie Reed - Chief Financial Officer, Fractional
Vickie Reed, the Chief Financial Officer, Fractional at Scentsy, oversees the company's financial strategy and management. Reed's role involves guiding financial planning, budgeting, and reporting to ensure fiscal health and support strategic growth initiatives. The Chief Financial Officer, Fractional manages all aspects of financial operations, including accounting, treasury, and investor relations, across Scentsy's global markets. Vickie Reed focuses on optimizing financial performance and ensuring compliance with regulatory requirements in North America, Europe, Australia, and New Zealand. This position requires a keen understanding of financial markets and risk management to safeguard the company's assets. Reed provides critical financial insights to executive leadership, informing key business decisions. Vickie Reed's financial acumen is essential for driving profitability and ensuring the long-term economic stability of Scentsy. The Chief Financial Officer, Fractional directs the company's financial stewardship.

Tabb Compton - Chief Operating Officer
Tabb Compton, the Chief Operating Officer at Scentsy, manages the day-to-day operational functions and ensures efficient business processes. Compton's responsibilities include overseeing the supply chain, manufacturing, and distribution of Scentsy's extensive product catalog, which spans home fragrances, laundry care, and personal care items. The Chief Operating Officer plays a crucial part in optimizing operational efficiency across North America, Europe, Australia, and New Zealand. Tabb Compton focuses on streamlining workflows to support the network of Independent Consultants and enhance customer satisfaction. This role involves implementing best practices in logistics and inventory management to meet global demand. Compton ensures that Scentsy's commitment to quality and timely delivery is upheld. Tabb Compton's operational expertise is vital for scaling the business and maintaining its competitive edge in the market. The Chief Operating Officer drives the execution of strategic initiatives through effective resource allocation.

George Gorney - Fractional Operating Chief Operating Officer and Chief Technology Officer and Advisor
George Gorney, the Fractional Operating Chief Operating Officer and Chief Technology Officer and Advisor at Scentsy, provides dual expertise in operations and technology. Gorney's role involves advising on and implementing strategies to enhance operational efficiency and technological advancement across the company. The Fractional Operating Chief Operating Officer and Chief Technology Officer and Advisor contributes to optimizing supply chain logistics, manufacturing processes, and digital infrastructure. George Gorney focuses on integrating operational improvements with technological solutions to drive business growth and scalability in key markets. This advisory position requires a comprehensive understanding of both operational management and technology deployment. Gorney supports executive leadership by offering strategic guidance on complex operational and technical challenges. George Gorney's multifaceted contributions are vital for Scentsy's continuous improvement and adaptation to market demands. The Fractional Operating Chief Operating Officer and Chief Technology Officer and Advisor ensures synergy between operational execution and technological innovation.
Michael Owens - President
Michael Owens, the President at Scentsy, drives strategic initiatives and oversees key business operations. Owens' leadership focuses on expanding market reach and enhancing the consultant network across North America, Europe, Australia, and New Zealand. The President plays a vital role in shaping the company's growth trajectory and ensuring operational excellence. Michael Owens is dedicated to fostering a strong corporate culture and supporting the success of Independent Consultants. This executive position requires a deep understanding of the direct selling industry and a commitment to delivering exceptional value. Owens works to align departmental efforts with the company's overarching mission and strategic goals. Michael Owens' contributions are essential for navigating market dynamics and achieving sustained business development. The President champions innovation and operational efficiency throughout the organization.
Jerilyn Franz - President
Jerilyn Franz, the President at Scentsy, directs significant aspects of the company's strategic operations and market development. Franz's leadership emphasizes enhancing the consultant experience and driving sales performance across global markets, including North America, Europe, Australia, and New Zealand. The President is instrumental in cultivating relationships with the Independent Consultant base, ensuring their success and engagement. Jerilyn Franz focuses on implementing programs that support business growth and operational efficiency. This role requires a comprehensive understanding of market trends and consumer behavior within the fragrance and home goods industry. Franz collaborates with executive teams to refine business strategies and expand Scentsy's footprint. Jerilyn Franz's dedication to consultant empowerment is key to the company's continued success. The President drives initiatives that strengthen Scentsy's market position and brand loyalty.
Sam Johnson - Chief of Staff
Sam Johnson, the Chief of Staff at Scentsy, provides strategic support and drives key initiatives across the organization. Johnson's role involves facilitating communication and collaboration between different departments, ensuring alignment with the company's overall objectives. The Chief of Staff works closely with executive leadership to manage special projects and operational improvements. Sam Johnson focuses on enhancing organizational effectiveness and supporting the execution of strategic plans. This position requires a broad understanding of Scentsy's business model, from product development to consultant support and global market operations. Johnson helps to streamline decision-making processes and ensures that executive priorities are effectively translated into actionable plans. Sam Johnson's contributions are essential for maintaining momentum and driving progress on critical business objectives. The Chief of Staff acts as a key liaison, connecting strategic vision with operational reality.
David Lett - Chief Technology Officer & Witness In Technology Specialist
David Lett, the Chief Technology Officer & Witness In Technology Specialist at Scentsy, directs the company's technology strategy and infrastructure. Lett's responsibilities encompass overseeing the development and implementation of all technological solutions that support Scentsy's operations, including e-commerce platforms, internal systems, and data management. The Chief Technology Officer & Witness In Technology Specialist ensures that technology initiatives align with business goals, driving innovation in product development and consultant tools. David Lett focuses on enhancing the digital experience for customers and consultants across North America, Europe, Australia, and New Zealand. This role involves managing cybersecurity, data integrity, and the adoption of emerging technologies to maintain a competitive advantage. Lett's expertise is critical for scaling the company's technological capabilities and ensuring robust, reliable systems. David Lett's leadership in technology underpins Scentsy's ability to adapt and thrive in an evolving digital landscape.
Brent Berg - Director, Office of the Chief Technology Officer
Brent Berg, the Director, Office of the Chief Technology Officer at Scentsy, supports the strategic execution of technology initiatives. Berg's responsibilities include managing projects within the technology department, ensuring alignment with the Chief Technology Officer's vision and company objectives. The Director, Office of the Chief Technology Officer facilitates communication and coordination among technology teams, driving efficiency in development and deployment cycles. Brent Berg focuses on operationalizing technology strategies to enhance Scentsy's product offerings and internal systems across its global presence. This role involves overseeing project timelines, resource allocation, and performance metrics for technology-related endeavors. Berg ensures that technological advancements contribute directly to business goals and customer experience improvements. Brent Berg's leadership in the CTO's office is crucial for translating technological strategy into tangible results. The Director, Office of the Chief Technology Officer supports the seamless integration of technology into business operations.
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