SAQ Executive and Leadership Team

Jacques Farcy, the President & Chief Executive Officer at SAQ, directs the overarching strategic vision for the provincial Crown corporation. Overseeing the entire supply chain and retail network, the President & Chief Executive Officer ensures compliance with provincial regulations regarding the trade of alcoholic beverages. This leadership role involves managing complex stakeholder relationships and driving long-term financial sustainability for the organization. By optimizing operational efficiency across the Quebec market, Jacques Farcy directly impacts the ability of the corporation to meet public service mandates. Farcy coordinates with the board to implement policies that balance commercial growth with social responsibility. Through the management of large-scale logistics and inventory systems, the President & Chief Executive Officer maintains the integrity of the provincial distribution model. Ultimately, Farcy secures the operational stability required to serve the diverse needs of the Quebec population while upholding the highest standards of corporate governance.

Danick Soucy, the Union President at SAQ, represents the interests of the workforce within the provincial Crown corporation. Overseeing labor negotiations and collective bargaining, the Union President ensures that the rights and working conditions of employees remain a priority during organizational changes. This leadership role involves maintaining a constructive dialogue with management to resolve workplace grievances and improve labor relations. By advocating for fair compensation and safety standards, Danick Soucy directly impacts the morale and retention of the staff. Soucy facilitates communication between the union membership and the executive team to ensure alignment on operational policies. The Union President monitors the implementation of labor contracts to guarantee adherence to established agreements across the Quebec retail network. Through the management of union activities, the Union President fosters a stable work environment. Ultimately, Soucy secures the professional interests of the employees while supporting the overall functionality of the provincial beverage trade system.

Joel Latour, the President Du Syndicat STTSAQ at SAQ, leads the specific labor organization representing technical and support staff within the corporation. Overseeing the representation of specialized personnel, the President Du Syndicat STTSAQ ensures that the unique needs of this workforce are addressed in all corporate discussions. This leadership role involves managing the internal governance of the union and coordinating with other labor leaders to present a unified front. By negotiating specific terms of employment and professional development opportunities, Joel Latour directly impacts the technical capabilities of the organization. Latour monitors the impact of new retail technologies and operational shifts on the staff. The President Du Syndicat STTSAQ collaborates with management to ensure that technical roles remain supported and effective within the provincial framework. Through the oversight of union initiatives, the President Du Syndicat STTSAQ maintains professional standards. Ultimately, Latour secures the long-term interests of the technical staff while contributing to the operational success of the corporation.

Nathalie Arseneault, the Deputy Director at SAQ, manages internal operational workflows and supports the execution of corporate initiatives. Overseeing administrative functions and departmental alignment, the Deputy Director ensures that daily activities support the broader mission of the provincial Crown corporation. This leadership role involves bridging the gap between executive strategy and frontline retail execution. By streamlining internal processes, Nathalie Arseneault directly impacts the productivity of the organization. Arseneault monitors performance metrics across various divisions to identify opportunities for process improvement and resource allocation. The Deputy Director collaborates with other senior leaders to implement policies that enhance the customer experience within the Quebec market. Through the oversight of cross-functional projects, the Deputy Director maintains operational continuity. Ultimately, Arseneault drives the internal discipline necessary to sustain the complex trade operations of the corporation while ensuring that all business units remain focused on core provincial objectives.