SAQ Executive and Leadership Team

May, 2026

Leadership Overview

SAQ has 5 executives leading key functions including strategy, finance, and union relations.

Driven by a commitment to responsible commerce, SAQ manages the trade of alcoholic beverages across Quebec, upholding provincial regulations and contributing to public welfare through its operations.

Leadership Roles at SAQ

  • President & Chief Executive Officer - Jacques Farcy
  • Chief Financial Officer - Benoit Gagnon
  • Deputy Chief Financial Officer - Milie Paré
  • Union President - Danick Soucy
  • President Du Syndicat STTSAQ - Joel Latour
  • Jacques Farcy - President & Chief Executive Officer

    Jacques Farcy, the President & Chief Executive Officer at SAQ, directs the overall strategy and operational execution for the provincial Crown corporation. Overseeing the trade of alcoholic beverages within Quebec, Farcy ensures alignment with provincial mandates and public interest objectives. This leadership role involves guiding the company's market presence and financial performance, maintaining SAQ's position as the sole importer and distributor of alcoholic products in the province. By focusing on efficient operations and responsible sales practices, Jacques Farcy drives the organization's mission to serve Quebec consumers and contribute to the province's economy. The President & Chief Executive Officer's purview extends to fostering innovation in product offerings and enhancing customer experience while adhering to strict regulatory frameworks.
    Jacques Farcy

    Benoit Gagnon - Chief Financial Officer

    Benoit Gagnon, the Chief Financial Officer at SAQ, manages all financial operations and fiscal strategy for the organization. Overseeing budgeting, forecasting, and financial reporting, Gagnon ensures the fiscal health and sustainability of the Crown corporation. This critical role involves optimizing financial resources to support SAQ's mandate of trading alcoholic beverages responsibly across Quebec. By implementing robust financial controls and driving efficiency, Benoit Gagnon contributes directly to the company's ability to meet its provincial obligations and generate revenue. The Chief Financial Officer's responsibilities include managing investments, analyzing market trends for financial impact, and ensuring compliance with all relevant financial regulations. Gagnon's leadership ensures the financial integrity of SAQ's extensive operations.

    Milie Paré - Deputy Chief Financial Officer

    Milie Paré, the Deputy Chief Financial Officer at SAQ, supports the Chief Financial Officer in managing the company's extensive financial activities. Paré's role involves assisting in the development and implementation of financial policies and procedures that govern the trade of alcoholic beverages within Quebec. This includes contributing to financial planning, analysis, and reporting to ensure operational efficiency and fiscal responsibility. By collaborating with various departments, Milie Paré helps maintain the financial integrity of SAQ's operations and supports strategic financial decision-making. The Deputy Chief Financial Officer plays a key part in overseeing day-to-day financial operations, ensuring compliance, and contributing to the overall financial stability of the provincial Crown corporation. Paré's efforts bolster the financial framework supporting SAQ's mandate.

    Danick Soucy - Union President

    Danick Soucy, the Union President at SAQ, represents the interests of unionized employees within the provincial Crown corporation. Soucy's leadership focuses on advocating for fair labor practices, employee welfare, and constructive dialogue with management regarding the trade of alcoholic beverages in Quebec. This role involves negotiating collective agreements and addressing workplace issues to ensure a positive and productive environment for all staff. By fostering strong relationships and open communication, Danick Soucy works to uphold the rights and working conditions of the union members. The Union President's commitment is to collaborative problem-solving and ensuring that employee perspectives are considered in operational decisions affecting SAQ's business across the province. Soucy's representation is vital for employee relations.

    Joel Latour - President Du Syndicat STTSAQ

    Joel Latour, the President Du Syndicat STTSAQ at SAQ, leads the specific union representing employees within the Société des alcools du Québec. Latour's primary function involves championing the rights and interests of STTSAQ members, ensuring their working conditions and compensation align with industry standards and collective agreements. This leadership position requires active engagement in negotiations with SAQ management concerning operational changes and employee welfare related to the trade of alcoholic beverages. By advocating for the union's membership, Joel Latour contributes to maintaining a balanced and productive relationship between labor and management. The President Du Syndicat STTSAQ's focus is on safeguarding employee interests and promoting fair practices throughout the organization's provincial operations. Latour's role is central to employee representation.

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    Frequently Asked Questions Regarding SAQ Top Executives and Leadership Team

    Who leads SAQ?
    SAQ is led by Jacques Farcy (President & Chief Executive Officer), along with executives such as Benoit Gagnon (Chief Financial Officer) and Milie Paré (Deputy Chief Financial Officer).
    Who is part of SAQ’s executive team?
    The executive team of SAQ includes leaders such as Jacques Farcy (President & Chief Executive Officer), Benoit Gagnon (Chief Financial Officer), Milie Paré (Deputy Chief Financial Officer) and other senior executives.
    How many executives does SAQ have?
    SAQ has 5 executives leading key business areas.
    What roles are included in SAQ’s leadership team?
    The leadership team of SAQ includes roles such as President & Chief Executive Officer, Chief Financial Officer, Deputy Chief Financial Officer, Union President, President Du Syndicat STTSAQ.