Leadership Overview
SAQ has 4 executives leading key functions including strategic governance, financial oversight, and labor relations.
Committed to responsible trade across Quebec, SAQ maintains a rigorous standard for alcoholic beverage distribution while ensuring public safety and operational excellence throughout the province.
Committed to responsible trade across Quebec, SAQ maintains a rigorous standard for alcoholic beverage distribution while ensuring public safety and operational excellence throughout the province.
Leadership Roles at SAQ
Jacques Farcy - President & Chief Executive Officer
Jacques Farcy, the President & Chief Executive Officer at SAQ, directs the overarching strategic vision for the provincial Crown corporation. Farcy manages the complex regulatory landscape governing alcoholic beverage trade across Quebec, ensuring full compliance with provincial mandates. By aligning corporate objectives with public interest, the President & Chief Executive Officer optimizes supply chain efficiency and retail performance. Jacques Farcy maintains constant communication with the Board to drive long-term sustainability and market stability. This leadership role involves balancing commercial growth with social responsibility initiatives that define the organization. Through rigorous oversight of internal operations, the President & Chief Executive Officer secures the financial health of the enterprise. Ultimately, Farcy fosters a culture of accountability and innovation, positioning the corporation as a leader in the Canadian beverage sector while navigating the unique economic requirements of the Quebec market.

Milie Paré - Deputy Chief Financial Officer
Milie Paré, the Deputy Chief Financial Officer at SAQ, oversees the fiscal integrity and budgetary planning for the provincial entity. Paré monitors revenue streams from retail operations, ensuring precise allocation of capital to support infrastructure and distribution networks. By analyzing market trends, the Deputy Chief Financial Officer provides critical data to the executive team for informed decision-making. Milie Paré manages financial reporting standards, maintaining transparency in all provincial trade activities. This role requires constant collaboration with internal departments to streamline cost structures and enhance profitability. Through meticulous risk assessment, the Deputy Chief Financial Officer protects the organization against economic volatility. Paré drives financial performance by implementing robust accounting protocols that align with government regulations. Ultimately, the Deputy Chief Financial Officer ensures the long-term fiscal viability of the corporation, supporting the broader mission of providing high-quality service to the citizens of Quebec.
Joel Latour - President Du Syndicat STTSAQ
Joel Latour, the President Du Syndicat STTSAQ at SAQ, represents the interests of the workforce within the provincial corporation. Latour negotiates collective agreements, ensuring fair working conditions and professional development opportunities for employees across the retail and distribution network. By facilitating dialogue between labor and management, the President Du Syndicat STTSAQ maintains operational harmony and workplace stability. Joel Latour addresses grievances and advocates for policies that enhance employee engagement and safety. This leadership role involves constant interaction with union members to understand operational challenges and propose constructive solutions. Through strategic advocacy, the President Du Syndicat STTSAQ influences corporate culture and promotes a productive environment. Latour drives initiatives that align labor needs with the organizational goals of the corporation. Ultimately, the President Du Syndicat STTSAQ secures the well-being of the staff, which directly impacts the quality of service provided to customers throughout the Quebec region.
Danick Soucy - Union President
Danick Soucy, the Union President at SAQ, manages labor relations and represents the collective voice of the workforce. Soucy oversees the implementation of labor standards, ensuring that all employees operate within a safe and equitable framework across the provincial distribution centers. By championing worker rights, the Union President fosters a collaborative atmosphere that supports the overall mission of the corporation. Danick Soucy coordinates with management to resolve disputes and improve internal communication channels. This leadership role requires deep understanding of provincial labor laws and the specific operational requirements of the beverage trade industry. Through proactive engagement, the Union President drives improvements in workplace efficiency and employee satisfaction. Soucy maintains a focus on long-term stability, ensuring that the workforce remains aligned with the strategic goals of the organization. Ultimately, the Union President strengthens the internal foundation of the company, enabling consistent service delivery across the entire Quebec market.
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