Santander Mexico Executive and Leadership Team

July, 2026

Leadership Overview

Santander Mexico has 10 executives leading key functions including strategy, finance, IT, and operations.

Driven by a commitment to financial inclusion, Santander Mexico provides comprehensive financial services, shaping market dynamics through strategic advisory and robust investment platforms.

Leadership Roles at Santander Mexico

  • Chief Financial Officer - María del Socorro Ríos
  • Chief Financial Officer, Strategy & Manager - Adrian Ibarra
  • Chief Financial Officer, SD Cfm & Cos - Karen Rodríguez
  • T & O Chief Operating Officer - Azahara Rodríguez
  • Chief of Staff - Fabian Guerrero Ramirez
  • IT Chief of Staff & Director - Jose Davila
  • Data & Ai Chief of Staff - Carlos Velazquez
  • Chief Revenue Officer, Subdirector DE Digital Optimization - Nareth Vázquez
  • Chief Information Officer, Gerente - Juan Daniel
  • Gerente Chief Of Staff - Karen Villegas
  • María del Socorro Ríos - Chief Financial Officer

    María del Socorro Ríos, the Chief Financial Officer at Santander Mexico, manages the company's financial health and strategic fiscal planning. Overseeing all financial operations, Ríos directs budgeting, forecasting, and financial reporting to ensure fiscal responsibility and profitability. This leadership position involves close collaboration with executive teams to align financial strategies with the company's broader business objectives in retail and commercial banking, securities brokerage, and investments. By optimizing financial resources and managing risk, María del Socorro Ríos drives sustainable growth and enhances shareholder value across the organization's diverse financial service offerings.

    Adrian Ibarra - Chief Financial Officer, Strategy & Manager

    Adrian Ibarra, the Chief Financial Officer, Strategy & Manager at Santander Mexico, spearheads financial strategy development and execution. This role focuses on integrating financial planning with long-term corporate strategy, ensuring robust capital allocation and investment decisions. Ibarra oversees the financial management of new strategic ventures and existing business lines, including retail and commercial banking, and securities brokerage. By analyzing market trends and financial performance, Adrian Ibarra provides critical insights to guide executive decision-making, thereby strengthening the company's competitive edge and driving profitable expansion within the financial services sector.

    Karen Rodríguez - Chief Financial Officer, SD Cfm & Cos

    Karen Rodríguez, the Chief Financial Officer, SD Cfm & Cos at Santander Mexico, manages critical financial functions related to strategic development and corporate operations. Rodríguez oversees financial planning, analysis, and reporting, ensuring fiscal discipline and strategic alignment across key business segments. This position involves close collaboration with executive leadership to drive financial performance and manage risk effectively within the retail and commercial banking sectors. By providing strategic financial insights, Karen Rodríguez contributes significantly to the company's sustained profitability and market leadership.

    Azahara Rodríguez - T & O Chief Operating Officer

    Azahara Rodríguez, the T & O Chief Operating Officer at Santander Mexico, directs the operational efficiency and technological transformation of the organization. Rodríguez oversees the integration of technology and operations to streamline processes, enhance service delivery, and ensure robust system performance across all financial services. This role involves managing critical operational infrastructure, driving process improvements, and ensuring compliance with industry regulations. By optimizing operational workflows and embracing technological advancements, Azahara Rodríguez supports Santander Mexico's commitment to providing exceptional banking and investment services.

    Fabian Guerrero Ramirez - Chief of Staff

    Fabian Guerrero Ramirez, the Chief of Staff at Santander Mexico, directs strategic initiatives and operational alignment across the organization. Overseeing critical projects, Guerrero Ramirez ensures seamless execution of corporate objectives and facilitates communication between executive leadership and departmental teams. This role involves managing key internal processes and driving efficiency improvements throughout the company's financial services operations. By coordinating cross-functional efforts, Fabian Guerrero Ramirez supports the delivery of retail and commercial banking, securities brokerage, and financial advisory services, directly impacting the company's market position and client engagement strategies.

    Jose Davila - IT Chief of Staff & Director

    Jose Davila, the IT Chief of Staff & Director at Santander Mexico, orchestrates the strategic direction and operational efficiency of the information technology department. Davila ensures technology initiatives align with the company's overall business goals, overseeing the implementation of robust IT infrastructure to support retail and commercial banking, securities brokerage, and financial advisory services. This leadership function involves managing IT project portfolios, driving digital transformation, and ensuring cybersecurity resilience. By optimizing technology resources, Jose Davila enhances operational performance and supports the delivery of innovative financial solutions to clients.

    Carlos Velazquez - Data & Ai Chief of Staff

    Carlos Velazquez, the Data & Ai Chief of Staff at Santander Mexico, drives the strategic integration of data analytics and artificial intelligence across the organization. Velazquez oversees the development and implementation of data-driven strategies to enhance decision-making, optimize customer experiences, and identify new business opportunities within retail and commercial banking, and investments. This role involves fostering a data-centric culture and ensuring the effective utilization of advanced analytics and AI technologies. By leveraging data insights, Carlos Velazquez supports the company's mission to provide superior financial services and maintain a competitive advantage in the market.

    Nareth Vázquez - Chief Revenue Officer, Subdirector DE Digital Optimization

    Nareth Vázquez, the Chief Revenue Officer, Subdirector DE Digital Optimization at Santander Mexico, spearheads revenue generation through digital channel optimization. Vázquez directs strategies to enhance online customer acquisition, engagement, and retention across all digital platforms. This critical role involves analyzing digital performance metrics, identifying areas for improvement, and implementing innovative solutions to maximize revenue streams from retail and commercial banking services. By focusing on digital efficiency and customer-centric approaches, Nareth Vázquez drives significant growth and strengthens Santander Mexico's market presence in the evolving financial landscape.

    Juan Daniel - Chief Information Officer, Gerente

    Juan Daniel, the Chief Information Officer, Gerente at Santander Mexico, leads the company's information technology vision and infrastructure development. Daniel oversees the strategic planning and execution of IT operations, ensuring the delivery of secure, scalable, and efficient technology solutions that support all business units, including retail and commercial banking, and securities brokerage. This leadership position involves managing technology investments, driving digital innovation, and maintaining system integrity. By aligning IT strategy with business objectives, Juan Daniel ensures Santander Mexico remains at the forefront of technological advancement in the financial services industry.

    Karen Villegas - Gerente Chief Of Staff

    Karen Villegas, the Gerente Chief Of Staff at Santander Mexico, supports the strategic execution and operational coordination of key initiatives. Villegas facilitates communication and alignment across various departments, ensuring that executive directives are translated into actionable plans. This role involves managing critical projects, optimizing internal processes, and enhancing overall organizational efficiency within the financial services framework. By driving effective collaboration and strategic implementation, Karen Villegas contributes to Santander Mexico's mission of delivering comprehensive banking and investment solutions.

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    Frequently Asked Questions Regarding Santander Mexico Top Executives and Leadership Team

    Who leads Santander Mexico?
    Santander Mexico is led by María del Socorro Ríos (Chief Financial Officer), along with executives such as Adrian Ibarra (Chief Financial Officer, Strategy & Manager) and Karen Rodríguez (Chief Financial Officer, SD Cfm & Cos).
    Who is part of Santander Mexico’s executive team?
    The executive team of Santander Mexico includes leaders such as María del Socorro Ríos (Chief Financial Officer), Adrian Ibarra (Chief Financial Officer, Strategy & Manager), Karen Rodríguez (Chief Financial Officer, SD Cfm & Cos) and other senior executives.
    How many executives does Santander Mexico have?
    Santander Mexico has 10 executives leading key business areas.
    What roles are included in Santander Mexico’s leadership team?
    The leadership team of Santander Mexico includes roles such as Chief Financial Officer, Chief Financial Officer, Strategy & Manager, Chief Financial Officer, SD Cfm & Cos, T & O Chief Operating Officer, Chief of Staff.