Rally House Executive and Leadership Team

July, 2026

Leadership Overview

Rally House has 4 executives leading key functions including strategy, finance, operations, and team leadership.

Driven by a passion for fan culture, Rally House provides a unique, locally tailored shopping experience, offering a wide selection of sports apparel, gifts, and home décor that celebrates professional and collegiate teams, fostering a personal and meaningful connection for fans.

Leadership Roles at Rally House

  • Chief Executive Officer - Aaron Liebert
  • Chief Financial Officer - Matthew Lunde
  • Chief Operating Officer - Paul Grossman
  • Team Captain - Brannon Hovis
  • Aaron Liebert - Chief Executive Officer

    Aaron Liebert, the Chief Executive Officer at Rally House, directs the overarching strategy and vision for the specialty retail boutique. Liebert guides the company's expansion and market positioning, ensuring each store curates merchandise reflecting the unique culture and teams of its city. Overseeing the integration of regional-inspired items and novelties, the Chief Executive Officer drives the business model that allows fans to celebrate team spirit personally. This leadership role involves fostering relationships with major leagues and collegiate organizations to secure exclusive product lines. By championing a locally tailored shopping experience, Aaron Liebert ensures Rally House remains a premier destination for fan apparel and gifts, directly impacting brand loyalty and market penetration.

    Matthew Lunde - Chief Financial Officer

    Matthew Lunde, the Chief Financial Officer at Rally House, manages all financial operations and fiscal strategy for the retail chain. Lunde oversees budgeting, forecasting, and financial reporting, ensuring the company's economic health and sustainable growth. This role involves optimizing financial performance across all store locations and product categories, from sports apparel to home décor. The Chief Financial Officer analyzes market trends and investment opportunities to support the company's expansion initiatives. By maintaining robust financial controls and driving fiscal discipline, Matthew Lunde ensures the company's resources are allocated effectively to enhance the unique, locally tailored shopping experience Rally House provides to its customers. Lunde's oversight is critical for strategic decision-making and long-term profitability.

    Paul Grossman - Chief Operating Officer

    Paul Grossman, the Chief Operating Officer at Rally House, directs the day-to-day operational execution and efficiency across the specialty retail chain. Grossman oversees supply chain management, inventory logistics, and store operations, ensuring a seamless and engaging shopping experience for customers. This leadership position involves optimizing store layouts and merchandising strategies to highlight team apparel, gifts, and home décor relevant to each city's fan base. The Chief Operating Officer collaborates with the merchandising team to curate a wide selection of professional and collegiate team products. By driving operational excellence, Paul Grossman ensures that each Rally House location effectively delivers on its promise of a unique, locally tailored experience, supporting the company's mission to allow fans to celebrate their team spirit in a personal and meaningful way.
    Paul Grossman

    Brannon Hovis - Team Captain

    Brannon Hovis, the Team Captain at Rally House, leads specific initiatives and operational functions critical to the company's success in the specialty retail sector. Hovis focuses on driving team performance and fostering a culture of excellence among store associates, ensuring the delivery of a unique, locally tailored shopping experience. This role involves direct engagement with store teams to enhance customer service and product knowledge, particularly concerning sports apparel, gifts, and home décor representing professional and collegiate teams. The Team Captain works to align store-level activities with the broader company strategy, emphasizing the celebration of team spirit. By motivating staff and overseeing key operational aspects, Brannon Hovis contributes significantly to the positive brand perception and customer loyalty that Rally House cultivates across its markets.

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    Frequently Asked Questions Regarding Rally House Top Executives and Leadership Team

    Who leads Rally House?
    Rally House is led by Aaron Liebert (Chief Executive Officer), along with executives such as Matthew Lunde (Chief Financial Officer) and Paul Grossman (Chief Operating Officer).
    Who is part of Rally House’s executive team?
    The executive team of Rally House includes leaders such as Aaron Liebert (Chief Executive Officer), Matthew Lunde (Chief Financial Officer), Paul Grossman (Chief Operating Officer) and other senior executives.
    How many executives does Rally House have?
    Rally House has 4 executives leading key business areas.
    What roles are included in Rally House’s leadership team?
    The leadership team of Rally House includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Team Captain.