Rally House Executive and Leadership Team

Aaron Liebert, the Chief Executive Officer at Rally House, directs the overarching strategy and vision for the specialty retail boutique. Overseeing the company's expansion and market positioning, Liebert ensures Rally House maintains its unique, locally tailored shopping experience across all locations. This leadership involves guiding the curation of merchandise that reflects the specific teams and culture of each city, thereby deepening fan engagement. By focusing on regional-inspired items and novelties, Aaron Liebert drives the company's mission to allow fans to celebrate their team spirit in a personal and meaningful way, solidifying Rally House's impact in the retail sector.

Matthew Lunde, the Chief Financial Officer at Rally House, oversees all financial planning, reporting, and fiscal management for the specialty retail organization. Lunde directs the financial strategies that enable Rally House to maintain its unique, locally tailored shopping experience while expanding its product offerings, which include sports apparel, gifts, and home décor. This critical function involves managing budgets, analyzing profitability across diverse product lines and store locations, and ensuring the financial health necessary to support the company's growth initiatives. By providing robust financial oversight, Matthew Lunde supports the company's mission to allow fans to celebrate their team spirit in a personal and meaningful way, underpinning the operational success of Rally House.

Paul Grossman, the Chief Operating Officer at Rally House, executes the daily operational strategies that support the company's unique retail model. Grossman manages the intricate logistics of curating and distributing a wide selection of sports apparel, gifts, and home décor, ensuring each store's inventory aligns with local team allegiances and city culture. This role involves optimizing supply chain efficiency and store operations to deliver a seamless, locally tailored shopping experience. By focusing on operational excellence, Paul Grossman ensures that Rally House effectively serves its customer base across major leagues, enabling fans to celebrate their team spirit through a diverse range of products, including regional novelties and food items.

Brannon Hovis, the Team Captain at Rally House, spearheads initiatives that foster team cohesion and drive operational excellence within the retail environment. Hovis focuses on enhancing the unique, locally tailored shopping experience by ensuring staff are equipped to curate merchandise that resonates with the specific sports apparel, gifts, and home décor preferences of each city's fan base. This leadership involves motivating teams to embody the company's spirit and commitment to customer engagement. By championing a culture of dedication and service, Brannon Hovis contributes significantly to Rally House's objective of allowing fans to celebrate their team spirit in a personal and meaningful way, reinforcing the brand's connection with local communities.