Rally House Executive and Leadership Team

Aaron Liebert, the Chief Executive Officer at Rally House, directs the overarching strategic vision for this specialty retail organization. By prioritizing the expansion of the store footprint across diverse North American markets, Liebert ensures the brand maintains a strong presence in key sports-centric regions. The Chief Executive Officer oversees the integration of professional and collegiate team merchandise into a cohesive, locally tailored shopping experience. Through constant evaluation of market trends and consumer demand, Liebert drives the company toward sustainable growth and operational excellence. This leadership role involves close collaboration with the board to refine the long-term business model while maintaining the unique cultural identity of each retail location. Aaron Liebert remains committed to enhancing the fan experience by scaling the inventory of apparel, gifts, and home décor. Ultimately, Liebert secures the competitive position of the company within the broader retail landscape.

Matt Lunde, the Chief Financial Officer at Rally House, directs the financial strategy and fiscal health of the organization. By managing capital allocation and budgeting, the Chief Financial Officer supports the expansion of the retail boutique footprint into new geographic territories. Lunde oversees financial reporting, risk management, and investment analysis to ensure the company maintains a robust balance sheet. This leadership role involves providing data-driven insights to the executive team to guide decisions regarding inventory procurement and store development. Matt Lunde monitors revenue streams from apparel, gifts, and home décor to maximize profitability while maintaining competitive pricing for fans. Through precise financial planning, Lunde ensures the company possesses the necessary resources to execute long-term growth initiatives. By maintaining fiscal discipline, the Chief Financial Officer protects the long-term value of the business and supports the overall mission of delivering high-quality, team-focused merchandise to customers.

Paul Grossman, the Chief Operating Officer at Rally House, manages the daily execution of retail operations and supply chain logistics. Overseeing the complex distribution of sports apparel and regional novelties, the Chief Operating Officer ensures that every store location receives inventory reflecting local team spirit. Grossman optimizes internal processes to improve efficiency across the entire retail network, supporting the company mission of providing a personalized shopping experience. By coordinating with regional managers, Grossman maintains high standards for store presentation and customer service excellence. This role requires constant monitoring of inventory turnover and logistical performance to meet the demands of sports fans nationwide. Paul Grossman directly influences the operational scalability of the business, ensuring that the supply chain remains agile enough to adapt to shifting seasonal sports calendars. Through rigorous oversight, Grossman sustains the operational integrity of the brand.

Brannon Hovis, the Team Captain at Rally House, drives the internal culture and employee engagement initiatives across the retail organization. Overseeing the development of store-level talent, the Team Captain ensures that staff members embody the passion for professional and collegiate sports that defines the brand. Hovis coordinates training programs that emphasize the importance of the locally tailored shopping experience, ensuring every employee understands the unique cultural nuances of the specific city served. This leadership role involves fostering a collaborative environment where team members feel empowered to deliver exceptional service to sports fans. Brannon Hovis works closely with operations to align staff performance with the broader company goals of growth and customer satisfaction. By championing the company values, Hovis strengthens the connection between the brand and the local communities. Ultimately, the Team Captain builds a high-performing workforce capable of sustaining the company reputation for excellence.