Rally House Executive and Leadership Team

Aaron Liebert, the Chief Executive Officer at Rally House, directs the overarching corporate strategy and market expansion initiatives. Liebert guides the company's vision, ensuring alignment with its mission to provide specialty retail boutiques offering a wide selection of sports apparel, gifts, and home décor. Overseeing all major business decisions, the Chief Executive Officer drives the company's growth by identifying new market opportunities and strengthening brand presence across its retail locations. This leadership role involves fostering a culture of fan engagement and ensuring each store curates merchandise reflecting local team spirit and culture. Aaron Liebert's strategic direction ensures Rally House remains a premier destination for fans celebrating their teams.

Matthew Lunde, the Chief Financial Officer at Rally House, manages all financial operations and fiscal planning. Lunde oversees budgeting, forecasting, and financial reporting, ensuring the company's fiscal health and sustainable growth. This executive drives financial strategy, optimizing resource allocation to support the expansion of specialty retail boutiques and the curation of sports apparel, gifts, and home décor. Matthew Lunde's responsibilities include managing investor relations and securing capital to fuel market penetration and enhance the unique, locally tailored shopping experience. By maintaining rigorous financial controls, the Chief Financial Officer supports Rally House's mission to allow fans to celebrate their team spirit in a personal and meaningful way across all its locations.

Paul Grossman, the Chief Operating Officer at Rally House, directs daily operational activities and supply chain management. Grossman ensures the seamless execution of the company's retail strategy, focusing on optimizing the unique, locally tailored shopping experience offered in each store. This leadership position involves overseeing inventory management, store operations, and logistics to guarantee a wide selection of sports apparel, gifts, and home décor representing professional and collegiate teams. Paul Grossman drives efficiency across the network, ensuring merchandise curation reflects the specific teams and culture of each city. By enhancing operational workflows, the Chief Operating Officer supports Rally House's commitment to allowing fans to celebrate their team spirit in a personal and meaningful way.

Brannon Hovis, the Team Captain at Rally House, leads initiatives focused on team member engagement and fostering a strong company culture. Hovis champions the brand's emphasis on a unique, locally tailored shopping experience, ensuring that store associates embody the spirit of fan celebration. This role involves developing training programs and implementing strategies to enhance customer service, aligning with Rally House's mission to offer a wide selection of sports apparel, gifts, and home décor. Brannon Hovis works to cultivate an environment where employees are empowered to connect with customers and celebrate team spirit. By focusing on internal team dynamics, the Team Captain contributes to the overall success of Rally House's market presence.