Saham Group Executive and Leadership Team

July, 2026

Leadership Overview

Saham Group has 4 executives leading key functions including strategy, operations, finance, and family office management.

Driven by a commitment to responsible investment, Saham Group focuses on creating value through business creation, turnaround management, and brand repositioning across diverse sectors, aiming for long-term enterprise growth.

Leadership Roles at Saham Group

  • Chief Executive Officer - Obiora Ulasi
  • Chief Financial Officer, Family Office - Trad Cruickshank
  • Group Group Chief Financial Officer - Mohamed Marzouqi
  • Chief Operating Officer - Reda Bennani
  • Obiora Ulasi - Chief Executive Officer

    Obiora Ulasi, the Chief Executive Officer at Saham Group, directs the overarching strategy and business creation initiatives. Ulasi spearheads the company's approach to turnaround management and brand repositioning, ensuring alignment with Saham Group's core mission of value creation. This leadership role involves identifying and nurturing high-potential industries, including financial services, customer experience, real estate, education, and agriculture. Obiora Ulasi guides the long-term growth trajectory for all enterprises under the Saham Group umbrella, fostering an environment of continuous adaptation and evolution. The Chief Executive Officer's focus remains on maintaining a strong entrepreneurial spirit and cultivating strategic partnerships that enhance market presence and operational efficiency across Morocco and beyond.

    Trad Cruickshank - Chief Financial Officer, Family Office

    Trad Cruickshank, the Chief Financial Officer, Family Office at Saham Group, manages the financial operations and strategic investment allocation for the family office. Cruickshank oversees the financial health and performance of the family's assets, ensuring robust financial planning and risk management. This position involves close collaboration with the Chief Executive Officer and other leaders to align family wealth objectives with the group's investment strategies in sectors like financial services and real estate. Trad Cruickshank's expertise supports the sustainable growth and responsible investment principles championed by Saham Group. The Family Office CFO ensures the prudent management of capital, facilitating business creation and turnaround initiatives.

    Mohamed Marzouqi - Group Group Chief Financial Officer

    Mohamed Marzouqi, the Group Group Chief Financial Officer at Saham Group, directs the comprehensive financial strategy and management across all group enterprises. Marzouqi oversees financial planning, reporting, and capital allocation, ensuring fiscal discipline and driving value creation in sectors including financial services, BPO, real estate, education, and agriculture. The Group Chief Financial Officer plays a pivotal role in supporting turnaround management and brand repositioning initiatives by providing critical financial insights and securing necessary funding. Mohamed Marzouqi's leadership ensures Saham Group's commitment to responsible investment and sustainable long-term growth for its diverse portfolio. This executive ensures financial stability and optimizes resource deployment across all operational areas.

    Reda Bennani - Chief Operating Officer

    Reda Bennani, the Chief Operating Officer at Saham Group, executes operational strategies across the company's diverse portfolio. Bennani oversees the day-to-day management of business units, ensuring efficient functioning in sectors such as financial services, customer experience (BPO), real estate, education, and agriculture. The Chief Operating Officer's responsibilities include optimizing processes for turnaround management and supporting brand repositioning efforts. Reda Bennani drives operational excellence, fostering agility and adaptation within the group's enterprises to meet evolving market demands. This role is critical in maintaining Saham Group's commitment to responsible investment and supporting the long-term growth of its various business ventures.

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    Frequently Asked Questions Regarding Saham Group Top Executives and Leadership Team

    Who leads Saham Group?
    Saham Group is led by Obiora Ulasi (Chief Executive Officer), along with executives such as Trad Cruickshank (Chief Financial Officer, Family Office) and Mohamed Marzouqi (Group Group Chief Financial Officer).
    Who is part of Saham Group’s executive team?
    The executive team of Saham Group includes leaders such as Obiora Ulasi (Chief Executive Officer), Trad Cruickshank (Chief Financial Officer, Family Office), Mohamed Marzouqi (Group Group Chief Financial Officer) and other senior executives.
    How many executives does Saham Group have?
    Saham Group has 4 executives leading key business areas.
    What roles are included in Saham Group’s leadership team?
    The leadership team of Saham Group includes roles such as Chief Executive Officer, Chief Financial Officer, Family Office, Group Group Chief Financial Officer, Chief Operating Officer.