Saham Group Executive and Leadership Team

Obiora Ulasi, the Chief Executive Officer at Saham Group, directs the overarching investment strategy and corporate vision. Overseeing the expansion of the diverse portfolio, the Chief Executive Officer ensures alignment between business creation initiatives and long-term growth objectives. This leadership role involves managing strategic partnerships across the financial services and customer experience sectors to maintain competitive advantages in emerging markets. By prioritizing responsible investment practices, Obiora Ulasi drives the organizational commitment to excellence and agility. The Chief Executive Officer monitors performance metrics across all subsidiaries to guarantee operational efficiency and market relevance. Through constant evaluation of market trends, the Chief Executive Officer identifies high-potential opportunities for brand repositioning and portfolio diversification. Ultimately, the Chief Executive Officer secures the future trajectory of the conglomerate by balancing risk management with aggressive growth targets in the global landscape.

Mohamed Marzouqi, the Group Group Chief Financial Officer at Saham Group, architects the financial strategy and capital structure for the entire conglomerate. Overseeing fiscal reporting and treasury management, the Group Group Chief Financial Officer ensures the financial health of all portfolio companies. This leadership role involves conducting detailed risk assessments and managing investor relations to support sustainable capital growth. By maintaining strict compliance with international financial standards, Mohamed Marzouqi drives transparency and accountability across the organization. The Group Group Chief Financial Officer collaborates with the Board to allocate capital toward high-growth sectors like agriculture and financial services. Through the implementation of robust financial controls, the Group Group Chief Financial Officer mitigates market volatility and secures long-term profitability. Ultimately, the Group Group Chief Financial Officer provides the fiscal foundation necessary for the company to pursue ambitious expansion and turnaround management projects.

Trad Cruickshank, the Chief Financial Officer, Family Office at Saham Group, manages the specialized financial requirements and asset allocation for the family office division. Overseeing the preservation and growth of private capital, the Chief Financial Officer, Family Office ensures that investment strategies align with long-term wealth management goals. This leadership role involves evaluating complex investment vehicles and monitoring the performance of diversified holdings outside the core corporate portfolio. By providing tailored financial analysis, Trad Cruickshank drives informed decision-making regarding private equity and real estate investments. The Chief Financial Officer, Family Office coordinates with external advisors to optimize tax efficiency and estate planning structures. Through the application of sophisticated financial modeling, the Chief Financial Officer, Family Office identifies unique opportunities for capital appreciation. Ultimately, the Chief Financial Officer, Family Office secures the financial legacy of the organization by maintaining a disciplined approach to risk and asset diversification.

Reda Bennani, the Chief Operating Officer at Saham Group, manages the daily execution of business operations and internal scaling processes. Overseeing the integration of BPO and real estate divisions, the Chief Operating Officer ensures that operational workflows support the broader corporate mission. This leadership role involves optimizing resource allocation across various subsidiaries to improve productivity and service delivery standards. By implementing rigorous performance frameworks, Reda Bennani drives operational excellence throughout the organization. The Chief Operating Officer coordinates with department heads to streamline cross-functional collaboration and resolve complex logistical challenges. Through the application of data-driven insights, the Chief Operating Officer enhances the efficiency of the customer experience and education sectors. Ultimately, the Chief Operating Officer maintains the operational stability required to support the rapid evolution of the company within the competitive Moroccan and international markets.