Setia Executive and Leadership Team

July, 2026

Leadership Overview

Setia has 6 executives leading key functions including strategy, finance, operations, human resources, and legal.

Driven by a commitment to excellence, Setia is dedicated to delivering high-quality residential, commercial, and mixed-use developments, shaping communities and enhancing property values across Malaysia and beyond.

Leadership Roles at Setia

  • Chief Executive Officer - Kah Choy
  • President & Chief Executive Officer - Datuk Yusoff
  • Chief Financial Officer - Annuar Abdul Aziz
  • Secretary & Chief Operating Officer, Office - Santhi Manogaran
  • Chief Human Resources Officer - Swee Siau
  • Chief Legal Officer - Azlina Baharom
  • Kah Choy - Chief Executive Officer

    Kah Choy, the Chief Executive Officer at Setia, directs the company's overall strategic vision and operational execution. This leadership role involves guiding the development of high-quality residential, commercial, and mixed-use properties, aligning all business units with market demands and corporate objectives. Kah Choy oversees the integration of innovative building practices and sustainable development initiatives, ensuring Setia maintains its prominent position in the Malaysian real estate industry. The Chief Executive Officer's responsibilities extend to fostering key stakeholder relationships and driving growth strategies that enhance shareholder value. By championing a culture of excellence, Kah Choy ensures that all projects meet stringent quality standards and contribute positively to community development. This executive's focus remains on expanding market reach and solidifying Setia's reputation for reliability and superior craftsmanship in property development.

    Datuk Yusoff - President & Chief Executive Officer

    Datuk Yusoff, the President & Chief Executive Officer at Setia, spearheads the company's overarching strategic direction and corporate governance. This executive guides the organization's expansion efforts, focusing on both domestic and international market opportunities within the property development sector. Datuk Yusoff's leadership ensures the successful execution of large-scale residential, commercial, and mixed-use projects, upholding Setia's commitment to quality and innovation. The President & Chief Executive Officer's role involves cultivating strong relationships with investors, government bodies, and industry partners to drive sustainable growth and enhance the company's market presence. By setting ambitious goals and fostering a culture of accountability, Datuk Yusoff ensures operational efficiency and financial prudence across all divisions. This leadership position is critical for maintaining Setia's status as a premier property developer, emphasizing long-term value creation and community enrichment.
    Datuk Yusoff

    Annuar Abdul Aziz - Chief Financial Officer

    Annuar Abdul Aziz, the Chief Financial Officer at Setia, manages the company's financial health and strategic fiscal planning. This executive oversees all financial operations, including budgeting, forecasting, accounting, and treasury functions, ensuring robust financial controls and compliance with regulatory requirements. Annuar Abdul Aziz plays a pivotal role in securing funding for new developments and managing investment portfolios to maximize returns. The Chief Financial Officer's responsibilities include analyzing market trends and economic conditions to inform investment decisions and mitigate financial risks. By providing critical financial insights, Annuar Abdul Aziz supports the executive team in strategic decision-making, driving profitability and sustainable growth for Setia. This leadership ensures the company's financial stability and its capacity to undertake ambitious projects within the competitive real estate landscape.

    Santhi Manogaran - Secretary & Chief Operating Officer, Office

    Santhi Manogaran, the Secretary & Chief Operating Officer, Office at Setia, directs the company's operational efficiency and corporate secretarial functions. This executive oversees the day-to-day administrative operations, ensuring seamless coordination across departments and optimizing internal processes. Santhi Manogaran's responsibilities include managing corporate governance matters, ensuring compliance with legal and regulatory frameworks, and supporting the Board of Directors. The Secretary & Chief Operating Officer, Office also plays a key part in implementing operational strategies that enhance productivity and resource allocation. By maintaining high standards of corporate administration and operational management, Santhi Manogaran contributes significantly to Setia's smooth functioning and its ability to execute complex development projects effectively. This role is crucial for maintaining organizational integrity and operational excellence.

    Swee Siau - Chief Human Resources Officer

    Swee Siau, the Chief Human Resources Officer at Setia, leads the strategic management of the company's workforce and talent development initiatives. This executive is responsible for designing and implementing HR policies that support Setia's business objectives, focusing on recruitment, employee engagement, performance management, and compensation. Swee Siau oversees the cultivation of a positive and productive work environment, ensuring that the company attracts and retains top talent essential for its property development endeavors. The Chief Human Resources Officer's role involves fostering a culture of continuous learning and professional growth, aligning human capital strategies with the company's long-term vision. By championing employee well-being and development, Swee Siau ensures that Setia's team is equipped to drive innovation and deliver exceptional results in the competitive real estate market.
    Swee Siau
    Azlina Baharom, the Chief Legal Officer at Setia, provides strategic legal counsel and oversees all legal affairs for the company. This executive manages the legal aspects of property development projects, including contract negotiation, regulatory compliance, and risk management. Azlina Baharom ensures that Setia adheres to all relevant laws and industry standards, safeguarding the company's interests and reputation. The Chief Legal Officer's responsibilities encompass advising the board and senior management on legal implications of business decisions and corporate strategies. By managing litigation, intellectual property, and corporate governance matters, Azlina Baharom plays a critical role in mitigating legal risks and ensuring the integrity of Setia's operations. This leadership ensures that all development activities are conducted within a sound legal framework, supporting sustainable business growth.
    Azlina Baharom

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    Frequently Asked Questions Regarding Setia Top Executives and Leadership Team

    Who leads Setia?
    Setia is led by Kah Choy (Chief Executive Officer), along with executives such as Datuk Yusoff (President & Chief Executive Officer) and Annuar Abdul Aziz (Chief Financial Officer).
    Who is part of Setia’s executive team?
    The executive team of Setia includes leaders such as Kah Choy (Chief Executive Officer), Datuk Yusoff (President & Chief Executive Officer), Annuar Abdul Aziz (Chief Financial Officer) and other senior executives.
    How many executives does Setia have?
    Setia has 6 executives leading key business areas.
    What roles are included in Setia’s leadership team?
    The leadership team of Setia includes roles such as Chief Executive Officer, President & Chief Executive Officer, Chief Financial Officer, Secretary & Chief Operating Officer, Office, Chief Human Resources Officer.