Setia Executive and Leadership Team

Kah Choy, the Chief Executive Officer at Setia, directs the overarching corporate strategy and operational execution for the organization. This leadership role involves navigating the complex Malaysian real estate market to identify high-growth opportunities in residential and mixed-use developments. By aligning departmental goals with the broader vision of the company, the Chief Executive Officer ensures consistent project delivery and market competitiveness. Kah Choy maintains rigorous oversight of project lifecycles, from land acquisition to final handover, ensuring that every development meets the high standards associated with the brand. Through constant engagement with the Board and senior management, the Chief Executive Officer fosters a culture of innovation and efficiency. This strategic focus supports the expansion of the company footprint across key regional markets, ultimately driving long-term shareholder value and reinforcing the reputation of the firm as a premier property developer.

Datuk Yusoff, the President & Chief Executive Officer at Setia, manages the high-level business operations and long-term vision for the entire property portfolio. This executive role focuses on scaling the commercial and mixed-use development segments to capture emerging market demand. By coordinating with external stakeholders and government entities, the President & Chief Executive Officer secures the necessary partnerships to facilitate large-scale urban transformation projects. Datuk Yusoff drives the implementation of sustainable building practices, ensuring that all developments align with modern environmental standards. This leadership position requires constant monitoring of economic indicators to adjust development timelines and resource allocation effectively. Through the application of disciplined management principles, the President & Chief Executive Officer optimizes operational workflows across the organization. This commitment to excellence ensures that the company maintains a dominant position within the competitive real estate landscape of Malaysia.

Annuar Abdul Aziz, the Chief Financial Officer at Setia, oversees the financial health and capital structure of the organization. This role involves managing complex fiscal planning, budgeting, and investment strategies required to support large-scale property developments. By maintaining transparent reporting standards for the Main Market of Bursa Malaysia, the Chief Financial Officer ensures investor confidence and regulatory compliance. Annuar Abdul Aziz directs the treasury functions and risk management protocols to protect the company against market volatility. This leadership position requires close collaboration with project managers to ensure that every development remains within budget while maximizing return on investment. Through the implementation of robust financial controls, the Chief Financial Officer supports the long-term sustainability of the business model. This strategic oversight enables the firm to pursue ambitious growth initiatives while maintaining a strong balance sheet and delivering consistent financial performance for all stakeholders.

Swee Siau, the Chief Human Resources Officer at Setia, architects the talent acquisition and organizational development strategies necessary to support a leading property developer. This role focuses on cultivating a high-performance culture by implementing comprehensive training programs and leadership development initiatives. By aligning workforce capabilities with the evolving needs of the real estate industry, the Chief Human Resources Officer ensures that the company retains top-tier talent across all departments. Swee Siau manages employee engagement and performance management systems to drive productivity and innovation. This leadership position involves fostering an inclusive work environment that promotes professional growth and operational excellence. Through the development of competitive compensation and benefits structures, the Chief Human Resources Officer attracts skilled professionals who contribute to the success of residential and commercial projects. This focus on human capital directly impacts the ability of the firm to execute complex developments efficiently.

Azlina Baharom, the Chief Legal Officer at Setia, directs all legal affairs and regulatory compliance efforts for the organization. This role involves managing complex land acquisition contracts, development agreements, and corporate governance protocols essential to the property development business. By providing expert counsel on legal risks, the Chief Legal Officer ensures that all projects adhere to Malaysian real estate laws and industry regulations. Azlina Baharom oversees litigation management and contract negotiations, protecting the interests of the company in every transaction. This leadership position requires constant interaction with external legal counsel and regulatory bodies to navigate the intricacies of the property market. Through the establishment of robust compliance frameworks, the Chief Legal Officer mitigates operational risks and supports the ethical standards of the firm. This dedication to legal integrity provides a stable foundation for the company to pursue its ambitious development goals across the region.