Setia Executive and Leadership Team

September, 2026

Leadership Overview

Setia has 6 executives leading key functions including strategy, operations, financial management, human capital, legal compliance, and corporate governance.

Committed to excellence in property development, Setia delivers high-quality residential and commercial projects while maintaining a strong focus on sustainable urban growth and long-term value creation for stakeholders across the Malaysian real estate market.

Leadership Roles at Setia

  • Chief Executive Officer - Kah Choy
  • President & Chief Executive Officer - Datuk Yusoff
  • Chief Financial Officer - Annuar Abdul Aziz
  • Secretary & Chief Operating Officer, Office - Santhi Manogaran
  • Chief Human Resources Officer - Swee Siau
  • Chief Legal Officer - Azlina Baharom
  • Kah Choy - Chief Executive Officer

    Kah Choy, the Chief Executive Officer at Setia, directs the overarching strategic vision for the organization. By focusing on high-quality residential and commercial developments, the Chief Executive Officer ensures that the company maintains a competitive edge within the Malaysian property market. Kah Choy oversees the alignment of project delivery with long-term corporate objectives, ensuring that every development meets rigorous quality standards. This leadership role involves constant engagement with the board to refine growth strategies and optimize resource allocation across diverse portfolios. By driving innovation in construction methodologies, the Chief Executive Officer enhances operational efficiency and project profitability. Through meticulous oversight of market trends, Kah Choy secures the company's position as a leader in the real estate sector. This executive leadership ensures that the organization consistently delivers value to shareholders while expanding the footprint of the company across key regional markets.

    Datuk Yusoff - President & Chief Executive Officer

    Datuk Yusoff, the President & Chief Executive Officer at Setia, manages the execution of large-scale mixed-use developments. By prioritizing sustainable urban planning, the President & Chief Executive Officer drives the expansion of the company portfolio into new growth corridors. Datuk Yusoff coordinates cross-functional teams to ensure that complex construction projects adhere to strict timelines and budgetary constraints. This leadership role requires deep integration with project management units to maintain the high standards associated with the brand. By fostering strategic partnerships, the President & Chief Executive Officer strengthens the market presence of the organization. Through the implementation of advanced development frameworks, Datuk Yusoff optimizes the lifecycle of every property asset. This executive focus supports the broader mission of creating vibrant communities, ensuring that the company remains at the forefront of the industry while delivering consistent returns through disciplined operational management.
    Datuk Yusoff

    Annuar Abdul Aziz - Chief Financial Officer

    Annuar Abdul Aziz, the Chief Financial Officer at Setia, directs the financial health and capital structure of the organization. By overseeing fiscal planning and risk management, the Chief Financial Officer ensures that the company maintains a robust balance sheet capable of supporting ambitious property development projects. Annuar Abdul Aziz manages investor relations and ensures transparent reporting to the Bursa Malaysia Securities Berhad. This leadership role involves rigorous analysis of project financing and cash flow management to support sustainable growth. By optimizing capital allocation, the Chief Financial Officer enables the company to pursue strategic land acquisitions and infrastructure investments. Through the implementation of stringent financial controls, Annuar Abdul Aziz mitigates operational risks and enhances profitability. This executive oversight provides the necessary stability for the company to navigate market fluctuations while maintaining a strong financial foundation for future expansion across the Malaysian real estate landscape.

    Santhi Manogaran - Secretary & Chief Operating Officer, Office

    Santhi Manogaran, the Secretary & Chief Operating Officer, Office at Setia, directs the administrative and operational governance frameworks. By overseeing corporate compliance and internal office processes, the Secretary & Chief Operating Officer, Office ensures that the company adheres to all regulatory requirements while maintaining seamless daily operations. Santhi Manogaran manages the interface between the board and executive management, facilitating efficient decision-making processes. This leadership role involves streamlining internal workflows to support the high-quality standards of the company's property developments. By optimizing office infrastructure and administrative support systems, the Secretary & Chief Operating Officer, Office enhances the overall productivity of the organization. Santhi Manogaran ensures that corporate governance policies are strictly followed, protecting the reputation and integrity of the company. Through meticulous attention to operational detail, the Secretary & Chief Operating Officer, Office provides the essential support structure required for the company to thrive in the complex real estate sector.

    Swee Siau - Chief Human Resources Officer

    Swee Siau, the Chief Human Resources Officer at Setia, directs the talent acquisition and organizational development strategies. By fostering a culture of excellence, the Chief Human Resources Officer ensures that the company attracts and retains top-tier professionals capable of executing complex property development projects. Swee Siau manages performance management systems and leadership training programs to align employee output with corporate goals. This leadership role involves building a resilient workforce that supports the company's commitment to high-quality residential and commercial construction. By implementing comprehensive wellness and engagement initiatives, the Chief Human Resources Officer drives productivity and operational efficiency. Swee Siau oversees the integration of human capital strategies with the broader business objectives of the organization. Through the development of robust talent pipelines, the Chief Human Resources Officer secures the long-term capability of the company to innovate and succeed within the competitive Malaysian real estate industry.
    Swee Siau
    Azlina Baharom, the Chief Legal Officer at Setia, directs all legal affairs and regulatory compliance initiatives. By overseeing contract negotiations and land acquisition legalities, the Chief Legal Officer ensures that the company operates within the framework of Malaysian property law. Azlina Baharom manages litigation risks and provides strategic counsel to the board regarding corporate governance and development regulations. This leadership role involves protecting the intellectual property and commercial interests of the company across all residential and mixed-use projects. By proactively addressing legal challenges, the Chief Legal Officer enables the company to pursue development opportunities with confidence. Through the implementation of robust compliance programs, Azlina Baharom mitigates potential liabilities and ensures ethical business practices. This executive oversight is critical for maintaining the company's standing as a trusted developer, providing the legal certainty required to execute large-scale projects and sustain long-term growth in the real estate market.
    Azlina Baharom

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    Frequently Asked Questions Regarding Setia Top Executives and Leadership Team

    Who leads Setia?
    Setia is led by Kah Choy (Chief Executive Officer), along with executives such as Datuk Yusoff (President & Chief Executive Officer) and Annuar Abdul Aziz (Chief Financial Officer).
    Who is part of Setia’s executive team?
    The executive team of Setia includes leaders such as Kah Choy (Chief Executive Officer), Datuk Yusoff (President & Chief Executive Officer), Annuar Abdul Aziz (Chief Financial Officer) and other senior executives.
    How many executives does Setia have?
    Setia has 6 executives leading key business areas.
    What roles are included in Setia’s leadership team?
    The leadership team of Setia includes roles such as Chief Executive Officer, President & Chief Executive Officer, Chief Financial Officer, Secretary & Chief Operating Officer, Office, Chief Human Resources Officer.