Leadership Overview
Setia has 6 executives leading key functions including strategy, financial management, operational oversight, human capital, and legal compliance.
Driven by a commitment to excellence in property development, Setia delivers high-quality residential and commercial projects while maintaining a strong market presence across Malaysia through sustainable urban planning and innovative construction practices.
Driven by a commitment to excellence in property development, Setia delivers high-quality residential and commercial projects while maintaining a strong market presence across Malaysia through sustainable urban planning and innovative construction practices.
Leadership Roles at Setia
Kah Choy - Chief Executive Officer
Kah Choy, the Chief Executive Officer at Setia, directs the overarching corporate strategy for the organization. This leadership role involves managing the long-term vision for residential and commercial property development across the Malaysian market. By aligning departmental goals with the broader mission of delivering high-quality real estate, the Chief Executive Officer ensures consistent growth and operational excellence. Kah Choy monitors market trends to identify new opportunities for mixed-use developments, maintaining a competitive edge in the industry. Collaboration with the Board remains a priority, as the Chief Executive Officer presents quarterly performance metrics and strategic roadmaps. Through rigorous oversight of project lifecycles, the Chief Executive Officer drives efficiency and value creation for stakeholders. This executive leadership position demands constant focus on sustainable development practices, ensuring that every project meets the high standards expected of the brand. Ultimately, the Chief Executive Officer secures the future trajectory of the company.
Datuk Yusoff - President & Chief Executive Officer
Datuk Yusoff, the President & Chief Executive Officer at Setia, manages the executive operations and high-level business development initiatives. This role focuses on expanding the footprint of the company within the competitive real estate sector, specifically targeting large-scale mixed-use projects. Datuk Yusoff coordinates with senior leadership to execute complex development plans that define the urban landscape. By fostering relationships with key industry partners and investors, the President & Chief Executive Officer strengthens the market position of the firm. This leadership function requires deep analytical insight into property market fluctuations and economic conditions. The President & Chief Executive Officer oversees the implementation of corporate policies that promote operational efficiency and project quality. Through strategic decision-making, the President & Chief Executive Officer ensures that all developments align with the core mission of providing superior living and commercial spaces. This executive role remains central to the ongoing success and expansion of the organization.

Annuar Abdul Aziz - Chief Financial Officer
Annuar Abdul Aziz, the Chief Financial Officer at Setia, manages the fiscal health and capital allocation strategies for the entire organization. This role involves overseeing financial reporting, budgeting, and risk management to support the ambitious property development goals of the company. Annuar Abdul Aziz directs the financial planning processes, ensuring that capital resources remain optimized for high-impact residential and commercial projects. By maintaining transparency with shareholders and regulatory bodies, the Chief Financial Officer upholds the integrity of the financial operations. This leadership position requires constant monitoring of cash flow and investment returns to ensure long-term stability. The Chief Financial Officer collaborates with other C-suite leaders to evaluate the feasibility of new land acquisitions and development ventures. Through precise financial modeling and cost control measures, the Chief Financial Officer drives profitability and sustainable growth. This executive role remains vital for maintaining the strong market standing of the firm.
Santhi Manogaran - Secretary & Chief Operating Officer, Office
Santhi Manogaran, the Secretary & Chief Operating Officer, Office at Setia, directs the internal administrative functions and operational workflows that support the core business of property development. This role involves streamlining office processes and ensuring that corporate governance standards remain high across all departments. Santhi Manogaran oversees the coordination between the Board and the executive team, facilitating efficient communication and decision-making. By managing the operational infrastructure, the Secretary & Chief Operating Officer, Office ensures that project teams have the necessary resources to execute high-quality developments. This leadership position requires meticulous attention to detail and a focus on organizational efficiency. The Secretary & Chief Operating Officer, Office monitors compliance with regulatory requirements, protecting the reputation of the company. Through the implementation of robust administrative systems, the Secretary & Chief Operating Officer, Office supports the overall productivity and strategic objectives of the firm in the Malaysian real estate market.
Swee Siau - Chief Human Resources Officer
Swee Siau, the Chief Human Resources Officer at Setia, directs the talent acquisition, employee development, and organizational culture initiatives. This role focuses on building a high-performing workforce capable of executing complex property development projects. Swee Siau designs training programs that enhance the technical and leadership skills of the staff, ensuring alignment with the quality standards of the company. By fostering an inclusive and productive work environment, the Chief Human Resources Officer drives employee engagement and retention. This leadership position involves managing performance evaluation systems that reward excellence and innovation. The Chief Human Resources Officer collaborates with other executives to ensure that human capital strategies support the broader business goals of the firm. Through effective workforce planning, the Chief Human Resources Officer ensures that the organization possesses the necessary expertise to maintain its leadership in the Malaysian real estate industry. This executive role remains essential for sustaining the long-term growth of the company.
Azlina Baharom - Chief Legal Officer
Azlina Baharom, the Chief Legal Officer at Setia, directs the legal strategy and compliance framework for all property development activities. This role involves managing complex land acquisition contracts, regulatory filings, and litigation risks associated with large-scale construction projects. Azlina Baharom ensures that every development adheres to the stringent legal requirements of the Malaysian real estate sector. By providing expert counsel to the Board and executive team, the Chief Legal Officer mitigates potential liabilities and protects the interests of the company. This leadership position requires deep knowledge of property law and corporate governance. The Chief Legal Officer oversees the drafting and negotiation of agreements with contractors, suppliers, and joint venture partners. Through proactive legal risk management, the Chief Legal Officer supports the seamless execution of projects. This executive role remains critical for maintaining the ethical standards and operational continuity of the firm in a highly regulated industry.
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