Leadership Overview
Setia has 7 executives leading key functions including strategy, operations, finance, human resources, legal, and office administration.
Driven by a commitment to excellence, Setia is dedicated to delivering high-quality residential, commercial, and mixed-use developments, shaping communities and enhancing lifestyles across Malaysia and beyond.
Driven by a commitment to excellence, Setia is dedicated to delivering high-quality residential, commercial, and mixed-use developments, shaping communities and enhancing lifestyles across Malaysia and beyond.
Leadership Roles at Setia
Kah Choy - Chief Executive Officer
Kah Choy, the Chief Executive Officer at Setia, directs the company's overall strategic vision and operational execution. This leadership role involves guiding the development of high-quality residential, commercial, and mixed-use properties, aligning with Setia's established reputation in the Malaysian real estate industry. Kah Choy oversees the integration of market insights into project planning, ensuring developments meet evolving consumer demands and contribute to community growth. The Chief Executive Officer's responsibilities extend to fostering innovation within the development process and maintaining strong relationships with stakeholders, including investors and regulatory bodies. By championing sustainable practices and efficient resource management, Kah Choy drives the company's expansion and reinforces its market leadership. This executive ensures all business units operate cohesively to achieve Setia's long-term objectives and financial targets, solidifying the company's prominent position.
Datuk Yusoff - President & Chief Executive Officer
Datuk Yusoff, the President & Chief Executive Officer at Setia, spearheads the company's strategic direction and corporate governance. This executive guides Setia's expansion initiatives, focusing on enhancing its portfolio of residential, commercial, and mixed-use developments. Datuk Yusoff oversees the cultivation of key business relationships and ensures adherence to the highest standards of corporate responsibility. The President & Chief Executive Officer's mandate includes driving operational excellence across all divisions and championing the company's mission to create sustainable and vibrant communities. By providing decisive leadership, Datuk Yusoff ensures the effective implementation of long-term growth strategies and reinforces Setia's standing as a premier property developer. This role involves critical decision-making regarding market penetration and product diversification, directly impacting the company's financial performance and market influence.

Annuar Abdul Aziz - Chief Financial Officer
Annuar Abdul Aziz, the Chief Financial Officer at Setia, directs the company's financial strategy and management. This executive oversees all fiscal operations, including financial planning, budgeting, reporting, and risk management, ensuring the financial health and stability of the organization. Annuar Abdul Aziz manages investment strategies and capital allocation to support Setia's diverse portfolio of residential, commercial, and mixed-use developments. The Chief Financial Officer's role is critical in providing financial insights to guide strategic decision-making and optimize profitability. By maintaining robust financial controls and fostering strong relationships with financial institutions, Annuar Abdul Aziz ensures access to capital for ongoing and future projects. This leadership position is instrumental in driving sustainable growth and maximizing shareholder value for Setia.
Dato Voon Tin Yow - Chief Operating Officer
Dato Voon Tin Yow, the Chief Operating Officer at Setia, manages the day-to-day operational activities and oversees the execution of development projects. This leadership position involves ensuring the efficient delivery of residential, commercial, and mixed-use properties, upholding Setia's commitment to quality and timely completion. Dato Voon Tin Yow directs cross-functional teams to optimize project workflows, from land acquisition and planning through to construction and handover. The Chief Operating Officer's responsibilities include implementing operational strategies that enhance productivity and cost-effectiveness across all development sites. By fostering a culture of continuous improvement, Dato Voon Tin Yow drives operational excellence and supports the company's ambitious growth objectives. This executive ensures seamless coordination between various departments, guaranteeing that projects align with Setia's strategic goals and market demands.
Santhi Manogaran - Secretary & Chief Operating Officer, Office
Santhi Manogaran, the Secretary & Chief Operating Officer, Office at Setia, manages critical administrative functions and operational support for the company's offices. This executive ensures the efficient functioning of office environments, overseeing facilities management, administrative processes, and corporate secretarial duties. Santhi Manogaran plays a vital role in maintaining compliance with corporate governance standards and facilitating smooth communication between the board, management, and stakeholders. The Secretary & Chief Operating Officer, Office is responsible for implementing operational efficiencies within administrative departments, supporting the broader strategic goals of Setia. By providing essential organizational support, Santhi Manogaran contributes to the overall productivity and operational integrity of the company, ensuring seamless execution of daily business activities.
Swee Siau - Chief Human Resources Officer
Swee Siau, the Chief Human Resources Officer at Setia, leads the strategic direction of human capital management. This executive is responsible for developing and implementing comprehensive HR policies and programs that support Setia's business objectives and foster a positive work environment. Swee Siau oversees talent acquisition, employee development, performance management, and compensation and benefits, ensuring the organization attracts and retains top talent. The Chief Human Resources Officer plays a key role in cultivating a strong organizational culture aligned with Setia's values and mission. By championing employee engagement and well-being initiatives, Swee Siau contributes to overall productivity and organizational effectiveness. This leadership ensures that Setia's workforce is equipped with the skills and motivation necessary to drive the company's success in the competitive real estate market.
Azlina Baharom - Chief Legal Officer
Azlina Baharom, the Chief Legal Officer at Setia, oversees all legal affairs and ensures compliance with relevant laws and regulations. This executive provides strategic legal counsel on a wide range of matters, including property development, corporate transactions, and contractual agreements. Azlina Baharom manages the legal team, guiding them in risk assessment and mitigation strategies to protect Setia's interests. The Chief Legal Officer's responsibilities encompass advising the board and senior management on legal implications of business decisions and ensuring adherence to corporate governance principles. By safeguarding the company's legal standing, Azlina Baharom supports Setia's operational integrity and facilitates its continued growth in the real estate sector. This role is crucial for navigating the complex legal landscape of property development.
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