Rush Enterprises Executive and Leadership Team

June, 2026

Leadership Overview

Rush Enterprises has 6 executives leading key functions including strategy, operations, finance, and sales.

Driven by a legacy of growth, Rush Enterprises operates as an integrated retailer of commercial vehicles and related services, impacting the United States transportation sector through its extensive dealership network.

Leadership Roles at Rush Enterprises

  • Chief Executive Officer - Bruce Rush
  • Chairman of the Board, President & Chief Executive Officer - W.M. Rush
  • Chairman of the Board, President & Chief Executive Officer - William Rush
  • Chief Financial Officer & Treasurer - Steven Keller
  • Chief Operating Officer - Jody Pollard
  • President - Jesse Marks
  • Bruce Rush - Chief Executive Officer

    Bruce Rush, the Chief Executive Officer at Rush Enterprises, directs the overarching corporate strategy and operational execution. Overseeing the company's extensive network of commercial vehicle dealerships under the Rush Truck Centers name, Bruce Rush ensures alignment with the company's mission of providing integrated retail solutions. This leadership role involves driving market expansion and optimizing dealership performance across the United States. By focusing on sustainable growth and customer satisfaction, Bruce Rush directly impacts the company's financial health and market leadership. Ultimately, Rush solidifies Rush Enterprises' position as a premier commercial vehicle retailer.

    W.M. Rush - Chairman of the Board, President & Chief Executive Officer

    W.M. Rush, the Chairman of the Board, President & Chief Executive Officer at Rush Enterprises, provides critical governance and strategic direction. Guiding the company's long-term vision, W.M. Rush oversees the integrated retail operations of commercial vehicles and related services across the United States. This executive leadership ensures the continued expansion and success of the Rush Truck Centers network. By championing innovation and operational excellence, W.M. Rush drives the company's commitment to serving the transportation industry. The strategic oversight provided by W.M. Rush is fundamental to maintaining Rush Enterprises' robust market presence and financial stability.
    W.M. Rush

    William Rush - Chairman of the Board, President & Chief Executive Officer

    William Rush, the Chairman of the Board, President & Chief Executive Officer at Rush Enterprises, sets the strategic course for the organization. Leading the company's integrated approach to commercial vehicle retail and services, William Rush ensures the sustained growth of the Rush Truck Centers brand throughout the United States. This executive position involves critical oversight of corporate governance and long-term strategic planning. By fostering a culture of excellence, William Rush guides the company's commitment to its foundational principles. The leadership of William Rush is pivotal in maintaining Rush Enterprises' strong industry standing and operational integrity.

    Steven Keller - Chief Financial Officer & Treasurer

    Steven Keller, the Chief Financial Officer & Treasurer at Rush Enterprises, manages the company's financial health and fiscal strategy. Overseeing all financial operations, Steven Keller ensures robust capital management and strategic investment for the integrated retail of commercial vehicles and related services across the United States. This critical role involves financial planning, risk management, and treasury functions to support the growth of the Rush Truck Centers network. By maintaining stringent financial controls and driving fiscal discipline, Steven Keller directly safeguards the company's assets and profitability. The financial acumen of Steven Keller is essential for Rush Enterprises' sustained economic stability and expansion.
    Steven Keller

    Jody Pollard - Chief Operating Officer

    Jody Pollard, the Chief Operating Officer at Rush Enterprises, executes the day-to-day operational strategies across the company's extensive dealership network. Overseeing the seamless functioning of Rush Truck Centers, Jody Pollard ensures efficient service delivery and optimal performance in the retail of commercial vehicles and related services throughout the United States. This role involves managing complex logistical operations and driving process improvements to enhance customer experience. By focusing on operational efficiency and scalability, Jody Pollard directly contributes to the company's revenue generation and market penetration. The operational expertise of Jody Pollard is key to maintaining Rush Enterprises' competitive edge.
    Jody Pollard

    Jesse Marks - President

    Jesse Marks, the President at Rush Enterprises, drives strategic initiatives and operational oversight for key business segments. Leading the company's extensive network of commercial vehicle dealerships, Jesse Marks ensures the effective delivery of integrated retail solutions and related services across the United States. This executive position focuses on enhancing market presence and optimizing sales performance within the Rush Truck Centers framework. By championing strategic partnerships and operational excellence, Jesse Marks directly contributes to the company's revenue growth and market share expansion. The leadership of Jesse Marks is integral to maintaining Rush Enterprises' strong position in the commercial vehicle industry.

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    Frequently Asked Questions Regarding Rush Enterprises Top Executives and Leadership Team

    Who leads Rush Enterprises?
    Rush Enterprises is led by Bruce Rush (Chief Executive Officer), along with executives such as W.M. Rush (Chairman of the Board, President & Chief Executive Officer) and William Rush (Chairman of the Board, President & Chief Executive Officer).
    Who is part of Rush Enterprises’s executive team?
    The executive team of Rush Enterprises includes leaders such as Bruce Rush (Chief Executive Officer), W.M. Rush (Chairman of the Board, President & Chief Executive Officer), William Rush (Chairman of the Board, President & Chief Executive Officer) and other senior executives.
    How many executives does Rush Enterprises have?
    Rush Enterprises has 6 executives leading key business areas.
    What roles are included in Rush Enterprises’s leadership team?
    The leadership team of Rush Enterprises includes roles such as Chief Executive Officer, Chairman of the Board, President & Chief Executive Officer, Chairman of the Board, President & Chief Executive Officer, Chief Financial Officer & Treasurer, Chief Operating Officer.