Leadership Overview
RSR Group has 7 executives leading key functions including strategy, wholesale distribution, financial oversight, information technology, and operational management.
Focused on delivering excellence in shooting sports distribution, RSR Group maintains a commitment to providing licensed dealers with high-quality accessories while driving growth across the United States and international markets.
Focused on delivering excellence in shooting sports distribution, RSR Group maintains a commitment to providing licensed dealers with high-quality accessories while driving growth across the United States and international markets.
Leadership Roles at RSR Group
Tyler Angelson - Chief Executive Officer
Tyler Angelson, the Chief Executive Officer at RSR Group, directs the overarching strategic vision for the wholesale distribution of shooting sports products. Angelson manages high-level relationships with manufacturers to ensure a robust inventory for licensed dealers across the United States. By analyzing market trends in the outdoor industry, the Chief Executive Officer optimizes supply chain efficiency and expands the reach of the company into new international territories. This leadership role involves constant collaboration with the board to maintain fiscal health and operational excellence. Tyler Angelson drives the long-term growth initiatives that define the market position of the organization. Through rigorous oversight of corporate objectives, Angelson ensures that the distribution network remains the premier choice for retailers seeking reliable access to premium accessories and sporting goods.
Yajaira Estrada - Chief Executive Officer & Founder
Yajaira Estrada, the Chief Executive Officer & Founder at RSR Group, architects the foundational business model that supports the wholesale distribution of shooting sports equipment. Estrada oversees the long-term mission of the company, ensuring that the core values of service and reliability remain central to all dealer interactions. By guiding the strategic direction of the organization, the Chief Executive Officer & Founder maintains a competitive edge in the global marketplace. This role requires deep engagement with industry stakeholders to foster innovation in product procurement and logistics. Yajaira Estrada drives the expansion of the dealer network, ensuring that the company meets the evolving demands of the shooting sports sector. Through consistent leadership, Estrada secures the reputation of the firm as a trusted partner for retailers requiring consistent supply chain support.
Jennifer George - Chief Financial Officer
Jennifer George, the Chief Financial Officer at RSR Group, manages the fiscal health and capital allocation strategies necessary for wholesale distribution operations. George oversees financial reporting, budgeting, and risk management to ensure the stability of the company during market fluctuations. By analyzing revenue streams from shooting sports product sales, the Chief Financial Officer provides actionable insights that guide executive decision-making. This role involves coordinating with department heads to optimize operational costs and maximize profitability across all regional markets. Jennifer George drives the financial planning processes that support the long-term growth of the organization. Through meticulous oversight of assets and liabilities, George ensures that the company maintains the liquidity required to sustain a vast inventory of accessories for licensed dealers throughout the United States and abroad.
Christa Bass - Senior Vice President and Chief Operating Officer and Chief Information Officer
Christa Bass, the Senior Vice President and Chief Operating Officer and Chief Information Officer at RSR Group, manages the daily logistics and internal workflows of the wholesale distribution network. Bass oversees the physical movement of shooting sports products, ensuring that inventory reaches licensed dealers with maximum efficiency. By streamlining warehouse operations and integrating automated tracking systems, the Senior Vice President and Chief Operating Officer and Chief Information Officer reduces lead times for retail partners. This role involves balancing operational capacity with technological upgrades to maintain a seamless supply chain. Christa Bass drives the continuous improvement of internal processes to support the broad market reach of the company. Through rigorous management of distribution centers, Bass ensures that the organization consistently meets the high-volume demands of the shooting sports market.
Glenna Clark - President
Glenna Clark, the President at RSR Group, directs the sales and marketing initiatives focused on expanding the dealer base for shooting sports products. Clark oversees the development of regional sales strategies that penetrate new markets across the United States. By fostering strong relationships with licensed dealers, the President ensures that the company remains the preferred distributor for high-demand accessories. This role involves coordinating with the executive team to align sales targets with overall corporate growth objectives. Glenna Clark drives the implementation of promotional programs that highlight the value proposition of the organization to retail partners. Through active engagement with the sales force, Clark ensures that the company maintains a dominant presence in the wholesale sector, consistently delivering quality products to meet the needs of the shooting sports community.
Joanne Weisenford - President
Joanne Weisenford, the President at RSR Group, manages the strategic partnerships and vendor relations essential for maintaining a diverse inventory of shooting sports accessories. Weisenford oversees the procurement process, ensuring that the company secures high-quality products from top manufacturers to supply licensed dealers. By analyzing international market opportunities, the President identifies new avenues for growth and product diversification. This role requires close collaboration with the operations team to ensure that procurement cycles align with seasonal demand patterns. Joanne Weisenford drives the initiatives that enhance the competitive standing of the firm within the wholesale industry. Through the cultivation of long-term vendor alliances, Weisenford ensures that the company provides a reliable and comprehensive selection of goods to retailers, supporting the overall mission of the organization.
Sharon Trego - Senior Vice President and Chief Information Officer
Sharon Trego, the Senior Vice President and Chief Information Officer at RSR Group, directs the digital infrastructure and technology strategy supporting wholesale distribution. Trego oversees the implementation of advanced inventory management systems that connect the company with licensed dealers globally. By modernizing data analytics platforms, the Senior Vice President and Chief Information Officer improves the speed and accuracy of order fulfillment for shooting sports accessories. This role requires constant alignment with operational teams to ensure that technology solutions directly enhance the customer experience. Sharon Trego drives the cybersecurity initiatives that protect sensitive dealer information and corporate data. Through the integration of scalable software solutions, Trego ensures that the technological backbone of the organization remains resilient and capable of supporting the complex logistics of the shooting sports industry.
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