RPM Living Executive and Leadership Team

July, 2026

Leadership Overview

RPM Living has 8 executives leading key functions including strategy, operations, legal, and client services.

Driven by a commitment to resident-centric service, RPM Living enhances client investments through customized solutions and a nationwide presence serving diverse multifamily property needs.

Leadership Roles at RPM Living

  • Founding & Managing Partner & Chief Executive Officer - Hanford Farrell
  • Chief Operating Officer - Chad Borchgardt
  • Division President, Operations - Jennifer Haney
  • Division President, Mountain (West) - Trisha Roud-Satterlund
  • Division President, Operations - Goldie Bartlett
  • President, Client Services - Max Reinbach
  • President, National Operations - Cynthia Miller
  • Chief Legal Officer - John Napier
  • Hanford Farrell - Founding & Managing Partner & Chief Executive Officer

    Hanford Farrell, the Founding & Managing Partner & Chief Executive Officer at RPM Living, architects the overarching strategy and operational framework for the company's extensive multifamily management services. Directing the firm's growth trajectory, Farrell ensures alignment with market demands and investor objectives across more than 35 markets nationwide. This leadership role involves guiding the executive team in delivering innovative real estate solutions, encompassing property management, investment, and development. By fostering a culture of exceptional resident-centric service, Farrell drives the company's mission to enhance client investments. The strategic vision set by Hanford Farrell underpins RPM Living's position as a leader in the multifamily sector, managing over 112,000 residential units and maintaining a significant owned portfolio.
    Hanford Farrell

    Chad Borchgardt - Chief Operating Officer

    Chad Borchgardt, the Chief Operating Officer at RPM Living, executes the day-to-day operational strategies that support the company's vast portfolio of over 112,000 residential units. Overseeing the efficiency and effectiveness of property management across more than 35 markets, Borchgardt ensures seamless service delivery. This critical role involves optimizing processes within the nine regional offices that support nationwide operations. By focusing on operational excellence, Chad Borchgardt drives the implementation of customized solutions designed to enhance client investments and resident satisfaction. The operational framework established by Borchgardt is fundamental to RPM Living's ability to manage diverse multifamily property needs and maintain its ranking among the top apartment managers.
    Chad Borchgardt

    Jennifer Haney - Division President, Operations

    Jennifer Haney, the Division President, Operations at RPM Living, directs operational execution across key regions, ensuring the highest standards of property management are met. Overseeing a significant portion of the company's extensive portfolio, Haney focuses on implementing best practices that enhance resident experience and operational efficiency. This leadership position involves managing teams and resources to support RPM Living's nationwide presence, contributing directly to the company's mission of enhancing client investments. Jennifer Haney's strategic oversight ensures that operational strategies align with the company's commitment to customized solutions and exceptional service delivery across diverse multifamily properties.

    Trisha Roud-Satterlund - Division President, Mountain (West)

    Trisha Roud-Satterlund, the Division President, Mountain (West) at RPM Living, spearheads operational leadership and strategic growth within the Mountain region and Western markets. Overseeing a substantial segment of the company's multifamily portfolio, Roud-Satterlund ensures the delivery of innovative real estate services and resident-centric management. This role is pivotal in expanding RPM Living's nationwide footprint and reinforcing its commitment to enhancing client investments through tailored solutions. Trisha Roud-Satterlund's focus on regional market dynamics and operational excellence drives performance and resident satisfaction across the properties managed under this division.

    Goldie Bartlett - Division President, Operations

    Goldie Bartlett, the Division President, Operations at RPM Living, drives operational excellence and strategic initiatives across designated operational divisions. Overseeing key aspects of property management and resident services, Bartlett ensures the consistent application of RPM Living's high standards nationwide. This leadership role is instrumental in optimizing the performance of multifamily properties and enhancing client investments through effective management strategies. Goldie Bartlett's dedication to resident-centric service and operational efficiency contributes significantly to RPM Living's reputation and its continued expansion in the real estate sector.

    Max Reinbach - President, Client Services

    Max Reinbach, the President, Client Services at RPM Living, directs the strategic engagement and satisfaction of the company's diverse client base. Overseeing all aspects of client relations and service delivery, Reinbach ensures that customized solutions are implemented to enhance client investments across the nationwide portfolio. This role is critical in fostering strong partnerships and communicating the value of RPM Living's innovative real estate services, including property management and development. Max Reinbach's leadership focuses on maintaining exceptional resident-centric service standards, directly contributing to client retention and the company's market leadership position.
    Max Reinbach

    Cynthia Miller - President, National Operations

    Cynthia Miller, the President, National Operations at RPM Living, oversees the strategic direction and execution of operational initiatives across the company's extensive national footprint. Managing the integration of property management, investment, and development services, Miller ensures consistent quality and efficiency across more than 35 markets. This leadership role is vital for enhancing client investments and delivering exceptional resident-centric service nationwide. Cynthia Miller's focus on operational scalability and best practices supports RPM Living's mission to serve a diverse range of multifamily property needs and maintain its position as a top-tier management company.
    Cynthia Miller
    John Napier, the Chief Legal Officer at RPM Living, provides essential legal counsel and strategic guidance across all facets of the company's real estate operations. Overseeing compliance and risk management, Napier ensures adherence to legal frameworks governing property management, investment, and development nationwide. This role is crucial for safeguarding the company's assets and interests as it manages over 112,000 residential units across more than 35 markets. John Napier's expertise supports the company's commitment to delivering exceptional resident-centric service and enhancing client investments. The legal strategies implemented by Napier are integral to RPM Living's sustained growth and its reputation for integrity in the multifamily industry.

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    Frequently Asked Questions Regarding RPM Living Top Executives and Leadership Team

    Who leads RPM Living?
    RPM Living is led by Hanford Farrell (Founding & Managing Partner & Chief Executive Officer), along with executives such as Chad Borchgardt (Chief Operating Officer) and Jennifer Haney (Division President, Operations).
    Who is part of RPM Living’s executive team?
    The executive team of RPM Living includes leaders such as Hanford Farrell (Founding & Managing Partner & Chief Executive Officer), Chad Borchgardt (Chief Operating Officer), Jennifer Haney (Division President, Operations) and other senior executives.
    How many executives does RPM Living have?
    RPM Living has 8 executives leading key business areas.
    What roles are included in RPM Living’s leadership team?
    The leadership team of RPM Living includes roles such as Founding & Managing Partner & Chief Executive Officer, Chief Operating Officer, Division President, Operations, Division President, Mountain (West), Division President, Operations.