Ross Memorial Hospital Executive and Leadership Team

October, 2026

Leadership Overview

Ross Memorial Hospital has 4 executives leading key functions including strategy, organizational governance, financial management, and clinical leadership.

Dedicated to providing high-quality acute care to over 100,000 residents, Ross Memorial Hospital maintains a steadfast commitment to compassionate treatment, cultural competence, and the ongoing reconciliation process with Indigenous Peoples.

Leadership Roles at Ross Memorial Hospital

  • Chief Executive Officer - Erin Coons
  • President & Chief Executive Officer - Veronica Nelson
  • Chief Financial Officer - Ulvi Iskhagi-Bayat
  • Chief of Staff - Michel Boivin
  • Erin Coons - Chief Executive Officer

    Erin Coons, the Chief Executive Officer at Ross Memorial Hospital, directs the overarching strategic vision for this acute-care facility. Coons manages the integration of specialized orthopaedic and palliative care services to ensure optimal patient outcomes across the City of Kawartha Lakes. By aligning clinical objectives with community health requirements, the Chief Executive Officer fosters an environment of excellence and compassionate treatment. Erin Coons maintains rigorous standards for full accreditation, ensuring the hospital meets exemplary benchmarks. This leadership role involves constant collaboration with the Board to secure resources for diagnostic imaging and emergency department operations. Through proactive engagement with local stakeholders, Coons strengthens the hospital's position as a vital healthcare provider. Ultimately, the Chief Executive Officer drives organizational growth while upholding the core mission of delivering high-quality, accessible medical services to all residents and seasonal visitors.
    Erin Coons

    Veronica Nelson - President & Chief Executive Officer

    Veronica Nelson, the President & Chief Executive Officer at Ross Memorial Hospital, oversees the comprehensive operational framework and long-term institutional sustainability. Nelson architects the administrative policies that support the 24/7 emergency department and various diagnostic imaging units. By prioritizing the reconciliation process with Indigenous Peoples, the President & Chief Executive Officer embeds cultural competence into the daily operations of the facility. Veronica Nelson coordinates with executive leadership to refine service delivery models, ensuring the hospital effectively addresses the needs of over 100,000 local residents. This position requires constant monitoring of healthcare trends to maintain the facility's exemplary standing. Through the implementation of efficient management practices, Nelson optimizes resource allocation across all departments. The President & Chief Executive Officer remains focused on expanding the reach of specialized care programs to enhance the overall health landscape within the region.

    Ulvi Iskhagi-Bayat - Chief Financial Officer

    Ulvi Iskhagi-Bayat, the Chief Financial Officer at Ross Memorial Hospital, manages the fiscal health and budgetary planning for this essential community institution. Iskhagi-Bayat directs the allocation of capital toward critical infrastructure, including diagnostic imaging equipment and emergency department upgrades. By analyzing revenue streams and operational costs, the Chief Financial Officer ensures the financial viability required to support high-quality patient care. Ulvi Iskhagi-Bayat collaborates with the executive team to align financial strategies with the hospital's commitment to orthopaedics and palliative care services. This role involves rigorous oversight of financial reporting and compliance to maintain the organization's exemplary accreditation status. Through prudent fiscal management, the Chief Financial Officer secures the resources necessary for long-term sustainability. Iskhagi-Bayat continuously evaluates economic performance to support the delivery of compassionate, accessible healthcare services to the diverse population served by the hospital.

    Michel Boivin - Chief of Staff

    Michel Boivin, the Chief of Staff at Ross Memorial Hospital, leads the medical staff and ensures the highest standards of clinical practice across all departments. Boivin coordinates the professional activities of physicians to maintain the hospital's exemplary accreditation and commitment to quality patient care. By overseeing the integration of specialized orthopaedic and palliative care protocols, the Chief of Staff guarantees consistent medical excellence. Michel Boivin facilitates communication between the clinical teams and the executive leadership to align medical practices with the hospital's strategic goals. This role involves managing physician recruitment, credentialing, and performance evaluations to support the 24/7 emergency department. Through the promotion of evidence-based medicine and cultural competence, Boivin enhances the overall patient experience. The Chief of Staff remains dedicated to fostering a collaborative environment that empowers medical professionals to deliver superior care to the community.

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    Frequently Asked Questions Regarding Ross Memorial Hospital Top Executives and Leadership Team

    Who leads Ross Memorial Hospital?
    Ross Memorial Hospital is led by Erin Coons (Chief Executive Officer), along with executives such as Veronica Nelson (President & Chief Executive Officer) and Ulvi Iskhagi-Bayat (Chief Financial Officer).
    Who is part of Ross Memorial Hospital’s executive team?
    The executive team of Ross Memorial Hospital includes leaders such as Erin Coons (Chief Executive Officer), Veronica Nelson (President & Chief Executive Officer), Ulvi Iskhagi-Bayat (Chief Financial Officer) and other senior executives.
    How many executives does Ross Memorial Hospital have?
    Ross Memorial Hospital has 4 executives leading key business areas.
    What roles are included in Ross Memorial Hospital’s leadership team?
    The leadership team of Ross Memorial Hospital includes roles such as Chief Executive Officer, President & Chief Executive Officer, Chief Financial Officer, Chief of Staff.