Ross Memorial Hospital Executive and Leadership Team

September, 2026

Leadership Overview

Ross Memorial Hospital has 4 executives leading key functions including strategy, organizational leadership, financial management, and clinical governance.

Dedicated to providing acute-care services to over 100,000 residents, Ross Memorial Hospital prioritizes compassionate patient treatment and cultural reconciliation while maintaining exemplary accreditation standards across all diagnostic and emergency departments.

Leadership Roles at Ross Memorial Hospital

  • Chief Executive Officer - Erin Coons
  • President & Chief Executive Officer - Veronica Nelson
  • Chief Financial Officer - Ulvi Iskhagi-Bayat
  • Chief of Staff - Michel Boivin
  • Erin Coons - Chief Executive Officer

    Erin Coons, the Chief Executive Officer at Ross Memorial Hospital, directs the overarching strategic vision for this acute-care facility. Coons manages the alignment of hospital resources with the healthcare needs of over 100,000 local residents and seasonal visitors. By overseeing the integration of specialized orthopaedic and palliative care services, the Chief Executive Officer ensures that clinical outcomes meet the highest standards of quality. Erin Coons also drives the organizational commitment to cultural competence and the reconciliation process with Indigenous Peoples. This leadership role involves constant collaboration with the Board to maintain the facility's exemplary accreditation standing. Through rigorous oversight of the 24/7 emergency department and diagnostic imaging operations, the Chief Executive Officer secures the operational stability required for community health. Ultimately, Coons fosters a culture of excellence that supports the long-term sustainability of the hospital within the City of Kawartha Lakes region.
    Erin Coons

    Veronica Nelson - President & Chief Executive Officer

    Veronica Nelson, the President & Chief Executive Officer at Ross Memorial Hospital, architects the high-level operational framework for the entire organization. Nelson focuses on expanding the reach of acute-care services to ensure comprehensive coverage for the diverse population of the City of Kawartha Lakes. By managing the executive team, the President & Chief Executive Officer guarantees that all departments adhere to the mission of compassionate, high-quality patient care. Veronica Nelson also leads initiatives to modernize diagnostic imaging services, thereby increasing the efficiency of patient throughput. This role requires constant engagement with regional health stakeholders to advocate for necessary infrastructure investments. Through the implementation of advanced management protocols, the President & Chief Executive Officer strengthens the hospital's market position as a primary healthcare provider. Nelson ultimately ensures that the facility remains a cornerstone of community health, balancing fiscal responsibility with the delivery of specialized medical treatments.

    Ulvi Iskhagi-Bayat - Chief Financial Officer

    Ulvi Iskhagi-Bayat, the Chief Financial Officer at Ross Memorial Hospital, manages the fiscal health and resource allocation for this critical community institution. Iskhagi-Bayat oversees the budgeting process for the 24/7 emergency department and specialized clinical units, ensuring that financial constraints never compromise patient safety. By analyzing revenue streams and operational costs, the Chief Financial Officer supports the expansion of diagnostic imaging services to meet growing demand. Ulvi Iskhagi-Bayat also coordinates with the Board to secure funding for facility upgrades and technological advancements. This leadership role involves maintaining strict compliance with provincial financial regulations while optimizing the procurement of medical supplies. Through the implementation of robust financial controls, the Chief Financial Officer drives the long-term economic viability of the hospital. Iskhagi-Bayat ultimately provides the fiscal foundation necessary for the organization to continue delivering high-quality, compassionate care to the residents of the City of Kawartha Lakes.

    Michel Boivin - Chief of Staff

    Michel Boivin, the Chief of Staff at Ross Memorial Hospital, directs the clinical governance and medical standards for the entire hospital staff. Boivin oversees the professional conduct and performance of the medical team, ensuring that all practitioners maintain the exemplary accreditation standards required by the facility. By facilitating communication between the medical staff and the executive leadership, the Chief of Staff ensures that clinical protocols align with the hospital's mission of compassionate care. Michel Boivin also manages the integration of specialized orthopaedic and palliative care services, driving improvements in patient outcomes. This role involves leading peer review processes and fostering a collaborative environment among physicians and nurses. Through the rigorous oversight of clinical quality metrics, the Chief of Staff secures the highest level of patient safety. Boivin ultimately supports the hospital's commitment to excellence by ensuring that the medical team remains focused on delivering superior healthcare services to the community.

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    Frequently Asked Questions Regarding Ross Memorial Hospital Top Executives and Leadership Team

    Who leads Ross Memorial Hospital?
    Ross Memorial Hospital is led by Erin Coons (Chief Executive Officer), along with executives such as Veronica Nelson (President & Chief Executive Officer) and Ulvi Iskhagi-Bayat (Chief Financial Officer).
    Who is part of Ross Memorial Hospital’s executive team?
    The executive team of Ross Memorial Hospital includes leaders such as Erin Coons (Chief Executive Officer), Veronica Nelson (President & Chief Executive Officer), Ulvi Iskhagi-Bayat (Chief Financial Officer) and other senior executives.
    How many executives does Ross Memorial Hospital have?
    Ross Memorial Hospital has 4 executives leading key business areas.
    What roles are included in Ross Memorial Hospital’s leadership team?
    The leadership team of Ross Memorial Hospital includes roles such as Chief Executive Officer, President & Chief Executive Officer, Chief Financial Officer, Chief of Staff.