Leadership Overview
Rivulis has 7 executives leading key functions including strategy, financial oversight, digital infrastructure, operational scaling, human capital, and regional market expansion.
Driven by a commitment to sustainable agriculture, Rivulis delivers advanced drip and micro irrigation solutions that optimize water efficiency for growers across global markets.
Driven by a commitment to sustainable agriculture, Rivulis delivers advanced drip and micro irrigation solutions that optimize water efficiency for growers across global markets.
Leadership Roles at Rivulis
Eliav Ashkenazy - Deputy Chief Executive Officer
Eliav Ashkenazy, the Deputy Chief Executive Officer at Rivulis, directs high-level strategic initiatives to expand the global footprint of irrigation manufacturing. Ashkenazy oversees the alignment of corporate objectives with the long-term vision of providing micro irrigation solutions to diverse agricultural sectors. By coordinating cross-departmental efforts, the Deputy Chief Executive Officer ensures that the company maintains a competitive edge in the international market. Eliav Ashkenazy monitors market trends to identify growth opportunities, while simultaneously managing the execution of complex business projects. This leadership role involves constant collaboration with the board to refine the operational roadmap. Through rigorous analysis of industry performance, the Deputy Chief Executive Officer drives efficiency across all manufacturing divisions. Ultimately, Ashkenazy secures the market position of the organization by fostering innovation in water-saving technologies and maintaining strong relationships with key stakeholders across the EMEA and APAC regions.
Itzhak Maayan - Chief Financial Officer
Itzhak Maayan, the Chief Financial Officer at Rivulis, manages the fiscal health and capital allocation strategies for the irrigation manufacturing enterprise. Maayan oversees the financial reporting processes, ensuring transparency and compliance across all international operations. By analyzing revenue streams from drip irrigation product lines, the Chief Financial Officer optimizes resource distribution to support sustainable growth. Itzhak Maayan directs the budgeting cycles and risk management frameworks that protect the company from market volatility. This leadership role requires close coordination with the executive team to evaluate the financial viability of new manufacturing investments. Through precise fiscal oversight, the Chief Financial Officer strengthens the balance sheet and supports the long-term profitability of the organization. Maayan maintains rigorous control over capital expenditures, ensuring that every investment aligns with the core mission of providing efficient water solutions to global agricultural markets.
Atul Pakhale - Chief Financial Officer & Head of Finance Information Technology
Atul Pakhale, the Chief Financial Officer & Head of Finance Information Technology at Rivulis, integrates advanced digital systems with core financial management to streamline manufacturing operations. Pakhale oversees the implementation of financial software that automates reporting and enhances data accuracy across the global supply chain. By bridging the gap between finance and information technology, the Chief Financial Officer & Head of Finance Information Technology drives digital transformation initiatives that improve operational efficiency. Atul Pakhale manages the technological infrastructure supporting fiscal planning, ensuring that data-driven insights inform every strategic decision. This leadership role involves architecting scalable financial platforms that support the rapid expansion of micro irrigation product lines. Through the modernization of financial systems, the Chief Financial Officer & Head of Finance Information Technology secures the technological foundation of the company. Pakhale ensures that all digital financial tools remain robust, secure, and aligned with the overarching business goals.
Gil Arad - Acting Chief Operating Officer
Gil Arad, the Acting Chief Operating Officer at Rivulis, directs the daily manufacturing and supply chain activities that produce high-quality drip and micro irrigation solutions. Arad oversees the production facilities, ensuring that output meets the rigorous standards required for global agricultural applications. By optimizing the logistics network, the Acting Chief Operating Officer reduces lead times and improves the availability of products in key markets. Gil Arad manages the coordination between procurement, production, and distribution teams to ensure operational excellence. This leadership role involves implementing lean manufacturing principles to minimize waste and maximize resource efficiency. Through the continuous monitoring of factory performance, the Acting Chief Operating Officer drives improvements in product quality and manufacturing speed. Arad ensures that the operational infrastructure remains capable of supporting the company's growth objectives while maintaining the highest levels of safety and environmental compliance across all production sites.
Jacob Sondergaard - President (North America)
Jacob Sondergaard, the President (North America) at Rivulis, directs the regional strategy and market expansion efforts for the North American irrigation sector. Sondergaard oversees the sales, marketing, and distribution channels that bring drip and micro irrigation solutions to growers across the continent. By analyzing regional agricultural needs, the President (North America) tailors product offerings to maximize water efficiency and crop yields for local farmers. Jacob Sondergaard manages the relationships with key distributors and agricultural partners to strengthen the market presence of the company. This leadership role involves coordinating with global headquarters to ensure that regional operations align with the overarching corporate mission. Through the execution of targeted growth strategies, the President (North America) drives revenue and expands the customer base in the region. Sondergaard maintains a focus on delivering superior service and technical support to ensure that the company remains the preferred partner for irrigation solutions.
Claudio Laterreur - Chief Information Officer & Executive Vice President
Claudio Laterreur, the Chief Information Officer & Executive Vice President at Rivulis, architects the digital ecosystem that powers global irrigation manufacturing and distribution. Laterreur oversees the cybersecurity frameworks and enterprise resource planning systems that maintain operational continuity across all international facilities. By directing the digital strategy, the Chief Information Officer & Executive Vice President ensures that data flows seamlessly between manufacturing plants and regional sales offices. Claudio Laterreur manages the integration of smart irrigation technologies into the company's product portfolio, enhancing the value proposition for modern growers. This leadership role involves collaborating with the executive team to leverage technology as a primary driver of market growth. Through the deployment of scalable cloud infrastructure, the Chief Information Officer & Executive Vice President optimizes internal processes and improves service delivery. Laterreur maintains a focus on technological innovation to keep the company at the forefront of the irrigation industry.
Yael Chopra - Chief People Officer
Yael Chopra, the Chief People Officer at Rivulis, architects the human capital strategy that supports a diverse and global workforce in the irrigation manufacturing sector. Chopra oversees talent acquisition, leadership development, and organizational culture initiatives that align with the company's mission of sustainable agriculture. By fostering an environment of continuous learning, the Chief People Officer ensures that the workforce possesses the skills necessary to innovate in micro irrigation technology. Yael Chopra manages the compensation and benefits structures that attract and retain top-tier talent across various international regions. This leadership role involves collaborating with department heads to build high-performing teams that drive business results. Through the implementation of robust performance management systems, the Chief People Officer enhances employee engagement and productivity. Chopra maintains a focus on building a resilient organizational culture that supports the long-term growth and stability of the company in a competitive global market.
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