Leadership Overview
Refuel has 6 executives leading key functions including strategy, operations, technology, finance, and project management.
Driven by a commitment to operational excellence, Refuel is dedicated to expanding its retail and wholesale fuel distribution network while enhancing the convenience store experience across its operating regions.
Driven by a commitment to operational excellence, Refuel is dedicated to expanding its retail and wholesale fuel distribution network while enhancing the convenience store experience across its operating regions.
Leadership Roles at Refuel
James Lopez - Chief Executive Officer
James Lopez, the Chief Executive Officer at Refuel, directs the overarching corporate strategy and operational execution for the company's extensive retail and wholesale fuel distribution network. Lopez guides the expansion initiatives across central North Carolina, South Carolina, Mississippi, and Arkansas, ensuring alignment with market demands and business objectives. This leadership role involves optimizing supply chain logistics and enhancing the customer experience within the convenience store segments. By focusing on sustainable growth, James Lopez drives the company's financial performance and market positioning. The Chief Executive Officer's purview encompasses all facets of the business, from fuel procurement to retail site development, ensuring cohesive and effective operations throughout the organization.
Travis Smith - Co-Chief Executive Officer & Co-Founder
Travis Smith, the Co-Chief Executive Officer & Co-Founder at Refuel, co-leads the company's strategic direction and operational oversight, focusing on the expansion and integration of its retail and wholesale fuel distribution channels. Smith's responsibilities include fostering innovation within the convenience store offerings and driving market penetration throughout central North Carolina and other key states. This executive leadership position involves close collaboration with other C-suite members to ensure cohesive business development and operational efficiency. By championing the company's founding principles, Travis Smith ensures the continued growth and success of Refuel's multi-state operations. The Co-Chief Executive Officer & Co-Founder's vision shapes the company's long-term trajectory and market impact.

John Rier - Co-Chief Executive Officer
John Rier, the Co-Chief Executive Officer at Refuel, shares leadership responsibilities for the company's strategic initiatives and day-to-day operations, with a particular emphasis on the retail fuel distribution and convenience store segments. Rier directs efforts to enhance operational performance and customer engagement across Refuel's footprint in central North Carolina, South Carolina, Mississippi, and Arkansas. This executive role necessitates close coordination with functional leaders to drive profitable growth and maintain high service standards. Through strategic decision-making, John Rier ensures the company's competitive edge in a dynamic market. The Co-Chief Executive Officer's focus extends to optimizing store performance and expanding market reach.

Julijana Henry - Vice President, Finance & Chief Financial Officer
Julijana Henry, the Vice President, Finance & Chief Financial Officer at Refuel, directs the company's financial strategy, planning, and management, overseeing all fiscal operations for its retail and wholesale fuel distribution business. Henry ensures robust financial controls, manages capital allocation, and drives profitability across Refuel's operations in central North Carolina and beyond. This executive position involves close collaboration with other leaders to support strategic investments and operational expansion. By maintaining financial integrity and optimizing resource utilization, Julijana Henry safeguards the company's economic health. The Vice President, Finance & Chief Financial Officer's expertise is crucial for sustainable growth and financial stability.
Justin Mitchell - Chief Technology Officer
Justin Mitchell, the Chief Technology Officer at Refuel, architects and executes the company's technology strategy, driving digital transformation across its retail and wholesale fuel distribution operations. Mitchell oversees the implementation of innovative technological solutions that enhance operational efficiency, customer experience, and data analytics capabilities for convenience stores throughout central North Carolina and other operating regions. This critical role involves managing IT infrastructure, cybersecurity, and the integration of new technologies to support business growth. By leveraging cutting-edge solutions, Justin Mitchell ensures Refuel maintains a competitive technological advantage. The Chief Technology Officer's leadership is pivotal in modernizing the company's systems and supporting its expansion efforts.
Laura Patin - Director, Strategic Projects & Chief of Staff
Laura Patin, the Director, Strategic Projects & Chief of Staff at Refuel, spearheads critical strategic initiatives and provides high-level operational support to executive leadership, ensuring seamless execution of company-wide projects. Patin manages cross-functional teams to drive key business objectives, focusing on enhancing the efficiency and effectiveness of Refuel's retail and wholesale fuel distribution operations across its multi-state presence. This role involves coordinating project timelines, resource allocation, and stakeholder communication to achieve strategic goals. By facilitating effective project management, Laura Patin directly contributes to the company's growth and operational improvements. The Director, Strategic Projects & Chief of Staff's influence extends to optimizing processes and supporting executive decision-making.
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