Rappi Executive and Leadership Team

Felipe Criniti, the Chief Executive Officer at Rappi, directs the overarching corporate strategy and long-term vision for the organization. Criniti manages the integration of diverse business units to ensure the SuperApp maintains a competitive edge across all nine operating countries. By aligning executive leadership with the core mission of driving regional progress, the Chief Executive Officer fosters a culture of rapid innovation and operational excellence. This leadership role involves constant engagement with the Board to secure capital and define market expansion priorities. Felipe Criniti monitors key performance indicators to guarantee sustainable growth while overseeing the expansion of digital commerce services. Through rigorous oversight of organizational health, the Chief Executive Officer ensures that the platform remains the primary choice for consumers seeking convenience and efficiency in the Latin American market.

Franco Lena, the Chief Executive Officer, LATAM (South) at Rappi, oversees all commercial activities and operational logistics within the southern cone of the region. Lena drives market penetration strategies that adapt the SuperApp to the unique consumer behaviors found in these specific territories. By coordinating with local logistics partners and merchant networks, the Chief Executive Officer, LATAM (South) optimizes delivery speed and service reliability. This role requires constant monitoring of regional economic trends to adjust pricing models and service offerings accordingly. Franco Lena manages the regional P&L, ensuring that local operations contribute effectively to the broader corporate objectives. Through the implementation of localized marketing campaigns and strategic partnerships, the Chief Executive Officer, LATAM (South) strengthens the brand presence and secures a dominant market share across the southern operational geography.

Guillermo Formigoni, the Chief Executive Officer Rappi Brasil at Rappi, architects the growth strategy for the largest market within the company portfolio. Formigoni manages complex regulatory environments and competitive dynamics to ensure the SuperApp maintains its leadership position in Brazil. By overseeing the expansion of the merchant ecosystem and delivery infrastructure, the Chief Executive Officer Rappi Brasil drives significant transaction volume and user engagement. This role involves close collaboration with product teams to tailor features specifically for the Brazilian consumer base. Guillermo Formigoni monitors operational efficiency to maximize profitability while scaling the platform to reach new cities. Through the execution of high-impact local initiatives, the Chief Executive Officer Rappi Brasil secures the company's footprint in this critical market, ensuring that the platform remains the preferred digital commerce solution for millions of users.

Ivan Cadavid, the Chief Executive Officer Mx at Rappi, directs all business operations and strategic initiatives within the Mexican market. Cadavid manages the scaling of the SuperApp, focusing on increasing the density of services and improving the overall user experience for the local population. By overseeing the integration of new retail partners and restaurant networks, the Chief Executive Officer Mx drives revenue growth and market adoption. This role requires constant interaction with local stakeholders to navigate the evolving digital commerce landscape. Ivan Cadavid monitors service quality and delivery performance to ensure alignment with the company's high standards. Through the implementation of targeted growth strategies, the Chief Executive Officer Mx strengthens the platform's competitive position, ensuring that the business remains a vital component of the daily lives of consumers across Mexico.

Tiago Azevedo, the Chief Financial Officer at Rappi, directs the financial planning, capital allocation, and fiscal reporting for the entire organization. Azevedo manages the company's treasury, investor relations, and long-term financial strategy to ensure sustainable growth. By overseeing the budgeting process and monitoring cash flow across all regional markets, the Chief Financial Officer ensures that resources are deployed effectively to support expansion. This role involves close coordination with the Board to maintain financial transparency and drive shareholder value. Tiago Azevedo analyzes market data to identify potential investment opportunities and mitigate financial risks. Through the rigorous management of the company's financial health, the Chief Financial Officer provides the stability necessary for the organization to continue innovating and scaling its digital commerce platform across the Latin American region.

Miriam del Castillo, the Asistente Ejecutivo De Chief Operating Officer at Rappi, coordinates the operational workflows and administrative priorities for the Chief Operating Officer. Del Castillo manages the scheduling, communication, and project tracking that enable the executive team to function with maximum efficiency. By overseeing the flow of information between departments, the Asistente Ejecutivo De Chief Operating Officer ensures that operational goals are met on time and within scope. This role involves close collaboration with various business units to facilitate cross-functional communication and resolve bottlenecks. Miriam del Castillo monitors the progress of key operational initiatives to provide the Chief Operating Officer with the insights needed for effective decision-making. Through the meticulous management of executive operations, the Asistente Ejecutivo De Chief Operating Officer supports the company's mission to maintain a seamless and highly efficient digital commerce platform.

Leandro Reox, the Chief Technology Officer at Rappi, architects the scalable cloud infrastructure and software systems that power the SuperApp. Reox manages the engineering teams responsible for maintaining platform stability, security, and performance across all nine countries. By driving the development of new features and optimizing the underlying code, the Chief Technology Officer ensures that the platform can handle millions of concurrent transactions. This role involves close collaboration with other C-suite leaders to align technical roadmaps with business goals. Leandro Reox oversees the implementation of advanced data analytics and machine learning models to personalize the user experience. Through the continuous improvement of the technical stack, the Chief Technology Officer supports the company's mission to provide a seamless and efficient digital commerce experience for every user on the platform.

Arnoldo Rodriguez, the Chief Human Resources Officer & Partner at Rappi, architects the talent acquisition, organizational development, and corporate culture strategies. Rodriguez manages the recruitment of top-tier technology entrepreneurs and operational staff to support the company's rapid growth. By overseeing performance management systems and employee engagement initiatives, the Chief Human Resources Officer & Partner ensures that the workforce remains aligned with the mission of driving regional progress. This role involves close collaboration with the executive team to foster an inclusive and high-performance work environment. Arnoldo Rodriguez monitors organizational structure to ensure efficiency and scalability as the company expands into new cities. Through the development of robust human capital programs, the Chief Human Resources Officer & Partner secures the talent necessary to maintain the company's competitive advantage in the digital commerce sector.

Pablo Harari, the Chief Marketing Officer, Cone Growth, Marketing, Pricing & Subscription (South) at Rappi, directs the brand strategy, customer acquisition, and subscription growth models for the southern cone. Harari manages the pricing architecture and promotional campaigns that drive user retention and platform usage. By overseeing the marketing funnel and subscription service development, the Chief Marketing Officer, Cone Growth, Marketing, Pricing & Subscription (South) ensures that the platform remains attractive to a diverse consumer base. This role involves constant analysis of market trends to optimize marketing spend and maximize return on investment. Pablo Harari collaborates with regional leaders to tailor messaging and service offerings to local preferences. Through the execution of data-driven marketing strategies, the Chief Marketing Officer, Cone Growth, Marketing, Pricing & Subscription (South) accelerates growth and strengthens the brand's market presence.