Rappi Executive and Leadership Team

Felipe Criniti, the Chief Executive Officer at Rappi, directs the overarching strategic vision for the entire SuperApp ecosystem. Criniti architects long-term growth initiatives that expand the company footprint across nine Latin American countries. By aligning product development with regional market demands, the Chief Executive Officer ensures the platform remains the primary digital commerce solution for millions of users. This leadership role involves constant collaboration with the board to secure capital and drive sustainable expansion. Felipe Criniti maintains a focus on operational excellence, ensuring that every city launch meets rigorous performance standards. Through the optimization of internal processes, the Chief Executive Officer fosters a culture of rapid innovation. Ultimately, Criniti secures the competitive position of the firm by anticipating shifts in consumer behavior and adapting the business model to maintain market dominance throughout the region.

Tiago Azevedo, the Chief Financial Officer at Rappi, governs the fiscal health and capital allocation strategies of the organization. Azevedo manages financial planning, reporting, and investment analysis to support the aggressive growth targets of the SuperApp. By overseeing the treasury and accounting functions, the Chief Financial Officer ensures transparency and compliance across all nine operating countries. This leadership role involves working closely with the executive team to evaluate new market entries and potential service expansions. Tiago Azevedo drives the development of financial models that optimize revenue streams and improve unit economics. Through the implementation of robust financial controls, the Chief Financial Officer mitigates risk and secures the long-term stability of the company. Azevedo provides the necessary financial insights to guide strategic decision-making, ensuring that every investment aligns with the mission of driving digital commerce progress throughout the Latin American region.

Ajay Mittal, the Chief Operating Officer at Rappi, manages the complex logistics and delivery networks that define the daily user experience. Mittal oversees the efficiency of the supply chain, ensuring that the SuperApp delivers goods with speed and reliability across more than 200 cities. By implementing data-driven logistics protocols, the Chief Operating Officer optimizes fleet performance and reduces delivery times. This role requires constant coordination with regional managers to solve operational bottlenecks and improve service quality. Ajay Mittal drives the integration of new service verticals into the existing delivery infrastructure, expanding the utility of the platform. Through rigorous monitoring of key performance indicators, the Chief Operating Officer maintains high standards of service delivery. Mittal ensures that the operational framework supports the rapid scaling of the business while maintaining cost-effectiveness and high levels of customer satisfaction in every market.

Miriam del Castillo, the Asistente Ejecutivo De Chief Operating Officer at Rappi, coordinates the administrative and strategic workflows for the operations department. Del Castillo manages the scheduling, communication, and project tracking for the Chief Operating Officer, ensuring that high-priority initiatives receive immediate attention. By facilitating cross-departmental collaboration, the Asistente Ejecutivo De Chief Operating Officer streamlines the execution of operational goals across the regional network. This role involves preparing detailed reports and presentations that inform executive decision-making regarding logistics and service expansion. Miriam del Castillo drives the organization of internal meetings and ensures that all operational stakeholders remain aligned with the company mission. Through the management of complex administrative tasks, the Asistente Ejecutivo De Chief Operating Officer allows the leadership team to focus on scaling the SuperApp. Del Castillo maintains the operational rhythm of the department, ensuring that all projects move forward with precision and efficiency.

Leandro Reox, the Chief Technology Officer at Rappi, architects the scalable software infrastructure that powers the SuperApp. Reox directs the engineering teams responsible for the platform architecture, ensuring high availability and seamless user interactions. By overseeing the development of proprietary algorithms, the Chief Technology Officer enhances the efficiency of the delivery and payment systems. This role involves constant collaboration with product managers to integrate new features that meet the evolving needs of the Latin American market. Leandro Reox drives the adoption of cutting-edge technologies to maintain a competitive edge in the digital commerce space. Through the management of technical debt and the implementation of robust security protocols, the Chief Technology Officer protects the integrity of the platform. Reox ensures that the technology stack remains agile, allowing the company to deploy updates rapidly and maintain a superior user experience across all regional operations.

Arnoldo Rodriguez, the Chief Human Resources Officer & Partner at Rappi, directs the talent acquisition and organizational development strategies for the company. Rodriguez oversees the recruitment of top-tier technology entrepreneurs and operational staff to support the rapid growth of the SuperApp. By implementing performance management systems, the Chief Human Resources Officer & Partner ensures that the workforce remains aligned with the core mission of driving regional progress. This leadership role involves fostering a culture of innovation and inclusivity across all nine countries of operation. Arnoldo Rodriguez drives the development of training programs that enhance employee skills and leadership capabilities. Through the management of compensation and benefits, the Chief Human Resources Officer & Partner maintains high levels of engagement and retention. Rodriguez ensures that the organizational structure supports the strategic objectives of the firm, creating a high-performance environment that attracts and develops the best talent in the industry.

Nicole Jarpa, the Chief Marketing Officer, Rappi Chile at Rappi, leads the brand strategy and customer acquisition efforts within the Chilean market. Jarpa directs local marketing campaigns that increase user adoption and brand loyalty for the SuperApp. By analyzing consumer behavior data, the Chief Marketing Officer, Rappi Chile optimizes promotional activities to maximize return on investment. This role involves collaborating with regional teams to ensure that marketing initiatives align with the broader company mission of digital commerce expansion. Nicole Jarpa drives the development of partnerships with local merchants to enhance the value proposition for users. Through the management of digital advertising and social media presence, the Chief Marketing Officer, Rappi Chile strengthens the market position of the firm. Jarpa ensures that all marketing communications resonate with the local audience, effectively communicating the benefits of the platform and driving sustained growth in the Chilean market.

Jaime Alberto, the Global Chief Marketing Officer at Rappi, directs the overarching brand identity and marketing strategy across all nine countries of operation. Alberto oversees the development of global campaigns that unify the user experience and reinforce the SuperApp value proposition. By analyzing market trends and competitive dynamics, the Global Chief Marketing Officer optimizes the marketing budget to drive growth in both established and emerging markets. This leadership role involves working with regional marketing heads to ensure consistency in brand messaging and execution. Jaime Alberto drives the implementation of data-driven marketing tools that improve customer acquisition and retention rates. Through the management of brand equity, the Global Chief Marketing Officer ensures that the company remains the top-of-mind choice for digital commerce in Latin America. Alberto provides the strategic direction necessary to scale the brand globally, ensuring that every marketing initiative supports the long-term mission of the organization.

Emilton Owerst, the Deputy Chief Technology Officer at Rappi, supports the technical leadership in managing the software development lifecycle and infrastructure stability. Owerst oversees the implementation of cloud-based solutions that ensure the SuperApp remains responsive during peak demand periods. By managing the engineering teams focused on backend performance, the Deputy Chief Technology Officer improves the reliability of the platform across all regional markets. This role involves collaborating with the Chief Technology Officer to define the technical roadmap and adopt emerging technologies. Emilton Owerst drives the optimization of data processing pipelines, ensuring that the platform handles large volumes of transactions with speed and accuracy. Through the management of technical projects, the Deputy Chief Technology Officer ensures that all software updates meet quality standards. Owerst provides the technical expertise required to maintain a robust and scalable infrastructure, supporting the overall mission of driving digital commerce progress.

Pablo Harari, the Chief Marketing Officer, Cone Growth, Marketing, Pricing & Subscription (South) at Rappi, directs the growth strategies and subscription models for the southern region. Harari oversees the pricing architecture and promotional programs that drive user engagement and recurring revenue. By analyzing subscription data, the Chief Marketing Officer, Cone Growth, Marketing, Pricing & Subscription (South) optimizes the value proposition for members, ensuring high retention rates. This role involves collaborating with regional operations to align marketing efforts with local market conditions. Pablo Harari drives the development of growth initiatives that expand the user base and increase the frequency of platform usage. Through the management of pricing strategies, the Chief Marketing Officer, Cone Growth, Marketing, Pricing & Subscription (South) ensures that the company remains competitive while maximizing profitability. Harari provides the strategic insights necessary to scale the subscription business, supporting the broader mission of the firm to lead digital commerce in the region.