Rappi Executive and Leadership Team

Felipe Criniti, the Chief Executive Officer at Rappi, directs the overarching corporate strategy and long-term vision for the SuperApp platform. By overseeing the expansion across nine countries, the Chief Executive Officer ensures the platform maintains a competitive edge in the rapidly evolving digital commerce landscape. This leadership role involves constant collaboration with regional heads to optimize service delivery and user acquisition. Felipe Criniti drives the mission to foster regional progress through technological innovation and scalable infrastructure. Through the alignment of internal teams with market demands, the Chief Executive Officer secures the company's position as a leader in the Latin American tech ecosystem. Criniti maintains a focus on sustainable growth and operational excellence, ensuring the platform remains the primary choice for millions of users seeking efficient, on-demand digital services across diverse urban environments.

Franco Lena, the Chief Executive Officer, LATAM (South) at Rappi, manages all strategic operations and market penetration efforts within the southern cone of the region. Overseeing complex logistics and local partnerships, the Chief Executive Officer, LATAM (South) ensures the SuperApp platform meets the specific needs of diverse urban populations. This role involves driving regional growth initiatives and optimizing the supply chain to enhance delivery efficiency. Franco Lena coordinates with cross-functional teams to implement localized marketing strategies that increase user engagement. By analyzing regional market trends, the Chief Executive Officer, LATAM (South) adapts the platform to local consumer behaviors, thereby strengthening the company's footprint. Lena maintains a rigorous focus on operational performance, ensuring that the southern regional operations contribute significantly to the overall success and scalability of the digital commerce ecosystem.

Ivan Cadavid, the Chief Executive Officer Mx at Rappi, architects the growth strategy and operational framework for the Mexican market. By directing local business development and managing key stakeholder relationships, the Chief Executive Officer Mx ensures the platform delivers consistent value to users and partners. This leadership role involves scaling the SuperApp infrastructure to accommodate high-volume demand in major urban centers. Ivan Cadavid drives initiatives that integrate local merchants into the digital ecosystem, thereby expanding the variety of available services. Through the optimization of delivery networks and customer support systems, the Chief Executive Officer Mx enhances the overall user experience. Cadavid maintains a strategic focus on market share expansion, ensuring that the Mexican operations align with the broader corporate mission of driving regional progress through advanced digital commerce solutions.

Tiago Azevedo, the Chief Financial Officer at Rappi, manages the global financial health and capital allocation strategies for the organization. Overseeing fiscal planning, budgeting, and investor relations, the Chief Financial Officer ensures the company maintains the necessary liquidity to support rapid expansion across all markets. This role involves analyzing financial performance metrics to guide strategic decision-making and resource distribution. Tiago Azevedo drives the implementation of robust financial controls that support the scalability of the SuperApp platform. By collaborating with the executive team, the Chief Financial Officer aligns financial objectives with the company's long-term growth targets. Azevedo monitors economic trends across the nine countries of operation, ensuring that the financial structure remains resilient against market volatility while supporting the continuous development of innovative digital commerce services.

Miriam del Castillo, the Asistente Ejecutivo De Chief Operating Officer at Rappi, facilitates the operational efficiency of the executive office by managing complex workflows and strategic communications. Overseeing the coordination between the Chief Operating Officer and various department heads, the Asistente Ejecutivo De Chief Operating Officer ensures that operational priorities receive immediate attention. This role involves organizing high-level meetings and tracking the progress of key performance indicators across the organization. Miriam del Castillo drives the alignment of internal processes with the company's broader operational goals. By managing administrative logistics and supporting the execution of strategic projects, the Asistente Ejecutivo De Chief Operating Officer enables the leadership team to focus on scaling the SuperApp platform. Del Castillo maintains a focus on organizational productivity, ensuring that the executive office functions as a cohesive unit to support the company's mission.

Guillermo Formigoni, the Global Chief Operating Officer & Turbo Commercial (Brazil) at Rappi, directs the global operational framework while specifically managing the Turbo commercial division in Brazil. By overseeing the logistics of rapid delivery services, the Global Chief Operating Officer & Turbo Commercial (Brazil) ensures the platform meets the high-speed demands of the modern consumer. This role involves driving operational excellence across the supply chain and optimizing the Turbo delivery model for maximum efficiency. Guillermo Formigoni coordinates with regional teams to implement standardized operational procedures that enhance service quality. Through the management of commercial partnerships in Brazil, the Global Chief Operating Officer & Turbo Commercial (Brazil) expands the reach of the Turbo service. Formigoni maintains a focus on scaling operations, ensuring that the company's delivery capabilities remain a core driver of its digital commerce mission.

Leandro Reox, the Chief Technology Officer at Rappi, directs the engineering teams and the technical architecture of the SuperApp platform. By overseeing the development of scalable software solutions, the Chief Technology Officer ensures the platform handles millions of transactions with high reliability and speed. This leadership role involves driving innovation in machine learning, data analytics, and mobile application performance. Leandro Reox coordinates with product managers to translate business requirements into robust technical features that enhance user engagement. Through the implementation of advanced security protocols, the Chief Technology Officer protects the integrity of the digital commerce ecosystem. Reox maintains a focus on technical excellence, ensuring that the platform remains at the forefront of the industry by continuously integrating new technologies that support the company's mission of driving regional progress.

Jaime Alberto, the Global Chief Marketing Officer at Rappi, architects the brand identity and global marketing strategy for the SuperApp. By overseeing large-scale campaigns and brand positioning, the Global Chief Marketing Officer ensures the platform maintains high visibility and user loyalty across all operating regions. This role involves driving customer acquisition through data-driven marketing initiatives and creative storytelling. Jaime Alberto coordinates with regional marketing leads to ensure brand consistency while allowing for local cultural nuances. Through the analysis of consumer behavior, the Global Chief Marketing Officer optimizes marketing spend to maximize return on investment. Alberto maintains a strategic focus on building a strong, recognizable brand that resonates with users, thereby supporting the company's mission to become the essential digital commerce platform for the entire region.

Luísa Dias, the Chief Marketing Officer, Rappi Br at Rappi, directs the marketing strategy and brand growth specifically within the Brazilian market. By overseeing local advertising campaigns and user engagement programs, the Chief Marketing Officer, Rappi Br ensures the platform captures significant market share in this key region. This role involves driving localized growth through partnerships and targeted digital outreach. Luísa Dias coordinates with the global marketing team to align local efforts with the overarching brand mission. Through the analysis of Brazilian consumer trends, the Chief Marketing Officer, Rappi Br optimizes promotional activities to increase platform usage. Dias maintains a focus on building deep connections with the local user base, ensuring that the marketing initiatives effectively communicate the value of the SuperApp and contribute to the company's regional progress.

Pablo Harari, the Chief Marketing Officer, Cone Growth, Marketing, Pricing & Subscription (South) at Rappi, manages the growth strategy, pricing models, and subscription services for the southern region. By overseeing the development of recurring revenue streams and competitive pricing structures, the Chief Marketing Officer, Cone Growth, Marketing, Pricing & Subscription (South) ensures the platform remains financially attractive to users. This role involves driving subscription adoption through targeted marketing and value-added services. Pablo Harari coordinates with data teams to refine pricing algorithms that balance user demand with profitability. Through the implementation of growth-focused marketing campaigns, the Chief Marketing Officer, Cone Growth, Marketing, Pricing & Subscription (South) expands the user base in the southern cone. Harari maintains a focus on long-term revenue stability, ensuring that the subscription model supports the company's mission of driving regional progress.