Leadership Overview
Rappi has 10 executives leading key functions including strategy, operations, technology, finance, human resources, and marketing.
Driven by a mission to drive progress in Latin America, Rappi operates as the region's first SuperApp, connecting users with a vast array of digital commerce services and fostering technological entrepreneurship across its extensive network.
Driven by a mission to drive progress in Latin America, Rappi operates as the region's first SuperApp, connecting users with a vast array of digital commerce services and fostering technological entrepreneurship across its extensive network.
Leadership Roles at Rappi
Felipe Criniti - Chief Executive Officer
Felipe Criniti, the Chief Executive Officer at Rappi, directs the overarching corporate strategy and business development initiatives for the SuperApp. Overseeing global operations, the Chief Executive Officer ensures alignment with the company's mission to drive progress across Latin America. This leadership role involves expanding market share through innovative digital commerce solutions. By optimizing the platform's reach, Felipe Criniti directly impacts the company's growth trajectory. Ultimately, Criniti secures long-term financial stability and market leadership for Rappi. The Chief Executive Officer's strategic vision guides the company's expansion into new markets and service verticals, solidifying its position as a dominant force in the region's digital economy. Criniti's focus remains on leveraging technology to enhance user experience and operational efficiency across all business units.
Franco Lena - Chief Executive Officer, LATAM (South)
Franco Lena, the Chief Executive Officer, LATAM (South) at Rappi, spearheads the strategic direction and operational execution for the SuperApp within key Southern Latin American markets. Overseeing business development, market expansion, and regional performance, the Chief Executive Officer, LATAM (South) ensures Rappi's continued growth and dominance in this vital economic zone. This role is instrumental in adapting the company's SuperApp model to the specific needs and opportunities present across multiple countries. By driving localized strategies, Franco Lena directly contributes to Rappi's mission of fostering regional progress through innovative digital commerce solutions. Lena's leadership focuses on optimizing operations, enhancing user experience, and building strong relationships with local stakeholders. The Chief Executive Officer, LATAM (South)'s responsibilities include managing P&L, leading regional teams, and identifying new avenues for service integration and revenue generation.
Tiago Azevedo - Chief Financial Officer
Tiago Azevedo, the Chief Financial Officer at Rappi, manages the company's financial strategy and fiscal operations, ensuring robust economic health for the SuperApp. Overseeing all financial planning, budgeting, and investment activities, the Chief Financial Officer safeguards the company's assets and drives sustainable revenue growth across its nine-country presence. This position is critical for maintaining investor confidence and securing capital for expansion initiatives. By providing strategic financial insights, Tiago Azevedo directly supports Rappi's mission to foster economic progress through its digital commerce platform. Azevedo's leadership ensures financial discipline and optimizes resource allocation to maximize profitability and market impact. The Chief Financial Officer's responsibilities include managing risk, ensuring regulatory compliance, and developing financial models that support long-term business objectives.
Ajay Mittal - Chief Operating Officer
Ajay Mittal, the Chief Operating Officer at Rappi, executes the operational strategies that power the SuperApp's extensive network. Overseeing daily operations, the Chief Operating Officer ensures seamless integration of services and efficient delivery across more than 200 cities. This critical role involves optimizing logistics, supply chain management, and customer service protocols to maintain high standards of service delivery. By streamlining operational workflows, Ajay Mittal directly contributes to the company's ability to scale effectively and meet the dynamic demands of the Latin American market. Mittal's leadership ensures the robust functioning of the platform, supporting Rappi's mission to drive progress through accessible digital commerce. The Chief Operating Officer's responsibilities extend to managing relationships with a vast network of partners and service providers, ensuring operational excellence and continuous improvement across all facets of the business.
Gabriela Severo - Director, Operations & Chief Operating Officer, L (Brazil)
Gabriela Severo, the Director, Operations & Chief Operating Officer, L (Brazil) at Rappi, manages the intricate operational framework that supports the SuperApp's extensive services within Brazil. Overseeing daily logistics, service delivery optimization, and partner network management, the Director, Operations & Chief Operating Officer, L (Brazil) ensures efficient and high-quality execution across one of Rappi's largest and most critical markets. This position is vital for maintaining operational excellence and driving customer satisfaction within the dynamic Brazilian digital commerce landscape. By implementing robust operational strategies, Gabriela Severo directly contributes to Rappi's mission of advancing regional progress through technology. Severo's focus is on enhancing efficiency, reducing costs, and scaling operations to meet growing consumer demand. The Director, Operations & Chief Operating Officer, L (Brazil)'s leadership ensures seamless integration of new services and technologies into the existing operational infrastructure.
Leandro Reox - Chief Technology Officer
Leandro Reox, the Chief Technology Officer at Rappi, architects the technological infrastructure that underpins the SuperApp's innovative platform. Overseeing all aspects of technology development and deployment, the Chief Technology Officer ensures the scalability, security, and performance of Rappi's digital ecosystem. This role is pivotal in driving technological advancements that enhance user experience and operational efficiency across the region. By leading the engineering teams, Leandro Reox directly supports the company's mission to foster digital commerce and technological progress in Latin America. Reox's strategic direction guides the development of new features and the optimization of existing systems, ensuring Rappi remains at the forefront of technological innovation. The Chief Technology Officer's expertise is crucial for maintaining a competitive edge and adapting to the rapidly evolving digital landscape.
Arnoldo Rodriguez - Chief Human Resources Officer & Partner
Arnoldo Rodriguez, the Chief Human Resources Officer & Partner at Rappi, cultivates the company's talent strategy and organizational culture, essential for driving progress in Latin America. Overseeing all human resources functions, including recruitment, employee development, and compensation, the Chief Human Resources Officer & Partner ensures a high-performing and engaged workforce across the SuperApp's extensive operations. This role is fundamental to attracting and retaining top talent, fostering an environment that supports innovation and entrepreneurship. By championing employee well-being and professional growth, Arnoldo Rodriguez directly contributes to Rappi's mission and its success as a leading tech company. Rodriguez's strategic approach to talent management strengthens the company's capacity to execute its ambitious growth plans. The Chief Human Resources Officer & Partner's influence extends to shaping policies that align with Rappi's values and business objectives.
Jaime Alberto - Global Chief Marketing Officer
Jaime Alberto, the Global Chief Marketing Officer at Rappi, directs the brand's strategic marketing initiatives and market penetration efforts across the SuperApp's international footprint. Overseeing global campaigns, brand development, and customer acquisition strategies, the Global Chief Marketing Officer ensures Rappi's message resonates with diverse audiences throughout Latin America. This leadership position is crucial for driving user engagement and solidifying Rappi's market leadership in digital commerce. By crafting compelling marketing narratives, Jaime Alberto directly supports the company's mission to foster regional progress through accessible technology. Alberto's vision guides the expansion of Rappi's brand presence and its connection with millions of users. The Global Chief Marketing Officer's responsibilities include analyzing market trends, optimizing marketing spend, and leading cross-functional teams to achieve ambitious growth targets.
Emilton Owerst - Deputy Chief Technology Officer
Emilton Owerst, the Deputy Chief Technology Officer at Rappi, supports the Chief Technology Officer in advancing the SuperApp's technological infrastructure and innovation pipeline. Overseeing key development projects and technical teams, the Deputy Chief Technology Officer ensures the robust performance, security, and scalability of Rappi's digital platform across Latin America. This role is critical for translating technological vision into tangible product enhancements and operational efficiencies. By driving the implementation of cutting-edge solutions, Emilton Owerst directly contributes to Rappi's mission of fostering technological progress and digital commerce in the region. Owerst's expertise is crucial for maintaining Rappi's competitive edge and adapting to evolving technological landscapes. The Deputy Chief Technology Officer's responsibilities include managing software development lifecycles, exploring new technologies, and ensuring system reliability.
Nicole Jarpa - Chief Marketing Officer, Rappi Chile
Nicole Jarpa, the Chief Marketing Officer, Rappi Chile at Rappi, directs the marketing strategy and brand presence within the Chilean market, driving user acquisition and engagement for the SuperApp. Overseeing all marketing campaigns, digital initiatives, and brand communications, the Chief Marketing Officer, Rappi Chile ensures Rappi's value proposition resonates effectively with Chilean consumers. This leadership role is essential for expanding Rappi's market share and solidifying its position as a leading digital commerce platform in Chile. By developing targeted marketing approaches, Nicole Jarpa directly supports Rappi's mission to drive progress and provide accessible digital services. Jarpa's strategic focus is on understanding local market dynamics and tailoring marketing efforts to maximize impact. The Chief Marketing Officer, Rappi Chile's responsibilities include managing marketing budgets, analyzing campaign performance, and fostering strong customer relationships.
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Frequently Asked Questions Regarding Rappi Top Executives and Leadership Team
