Leadership Overview
Rappi has 10 executives leading key functions including strategy, technology, finance, operations, marketing, and human resources.
Driven by a mission to drive progress in Latin America, Rappi operates as the region's first SuperApp, connecting users with digital commerce and essential services across 9 countries and over 200 cities.
Driven by a mission to drive progress in Latin America, Rappi operates as the region's first SuperApp, connecting users with digital commerce and essential services across 9 countries and over 200 cities.
Leadership Roles at Rappi
Felipe Criniti - Chief Executive Officer
Felipe Criniti, the Chief Executive Officer at Rappi, directs the overarching corporate strategy and operational execution for the SuperApp across Latin America. Criniti's leadership focuses on expanding Rappi's market presence and solidifying its position as a leader in digital commerce within the region. This executive guides the company's expansion into new markets and the development of innovative services that cater to evolving consumer needs. Overseeing all major business units, Felipe Criniti ensures alignment with the company's mission to drive progress through technology. The Chief Executive Officer's role involves fostering a culture of innovation and efficiency, critical for navigating the dynamic tech landscape of Latin America. Criniti's strategic vision propels Rappi's growth and its commitment to providing a comprehensive digital commerce platform.
Simon Borrero - Chief Executive Officer & Co-Founder
Simon Borrero, the Chief Executive Officer & Co-Founder at Rappi, spearheads the company's strategic direction and entrepreneurial vision, building upon the foundation established in 2015. Borrero's leadership is central to Rappi's mission of driving progress in Latin America through its SuperApp platform. This executive guides the company's expansion and innovation efforts, ensuring the platform effectively serves users across more than 200 cities in 9 countries. Simon Borrero's role involves fostering strategic partnerships and maintaining the company's agile, technology-driven approach. The Chief Executive Officer & Co-Founder's focus remains on enhancing the digital commerce ecosystem and delivering value to customers and partners. Borrero's deep understanding of the Latin American market fuels Rappi's continuous development and its impact on regional economies.
Tiago Azevedo - Chief Financial Officer
Tiago Azevedo, the Chief Financial Officer at Rappi, manages the company's financial strategy, planning, and reporting across its extensive Latin American operations. Azevedo's leadership ensures fiscal discipline and sustainable growth, overseeing budgeting, forecasting, and capital allocation to support Rappi's ambitious expansion plans. This executive directs the financial operations, including investor relations and risk management, critical for a rapidly growing tech company. Tiago Azevedo's insights guide strategic investment decisions and optimize financial performance across the SuperApp's various business lines. The Chief Financial Officer's role is pivotal in maintaining financial health and driving profitability. Azevedo's expertise is essential for navigating the complex financial landscape of the region and securing resources for future development.
Ajay Mittal - Chief Operating Officer
Ajay Mittal, the Chief Operating Officer at Rappi, oversees the day-to-day operational execution and efficiency of the SuperApp's extensive network across Latin America. Mittal's leadership focuses on optimizing logistics, delivery networks, and service quality to ensure a superior customer experience. This executive directs the operational teams in implementing best practices and driving continuous improvement across all markets. Ajay Mittal's role involves managing the complex interplay between technology, human resources, and customer service to achieve seamless service delivery. The Chief Operating Officer's strategic focus is on scaling operations effectively while maintaining high standards of performance and reliability. Mittal's operational expertise is fundamental to Rappi's ability to serve over 200 cities.
Gabriela Severo - Director, Operations & Chief Operating Officer, L (Brazil)
Gabriela Severo, the Director, Operations & Chief Operating Officer, L (Brazil) at Rappi, leads the operational strategy and execution for Rappi's extensive business in Brazil. Severo's leadership is focused on optimizing the delivery network, enhancing service efficiency, and ensuring a high-quality customer experience within the Brazilian market. This executive directs operational teams to implement best practices and drive continuous improvement across Brazil's diverse urban centers. Gabriela Severo's role involves managing the complex logistics and service delivery aspects critical to Rappi's SuperApp model in one of its largest markets. The Director, Operations & Chief Operating Officer, L (Brazil)'s strategic objective is to scale operations effectively while maintaining Rappi's commitment to reliability and customer satisfaction. Severo's operational expertise is fundamental to Rappi's success in Brazil.
Luciano Rey - Chief Technology Officer
Luciano Rey, the Chief Technology Officer at Rappi, architects the technological infrastructure and innovation roadmap for the SuperApp. Rey's responsibilities encompass the development and scaling of the platform's core functionalities, ensuring a seamless and reliable user experience across all markets. This executive directs the engineering teams in building robust solutions that support Rappi's diverse service offerings, from on-demand delivery to financial services. Luciano Rey's strategic oversight of technology investments drives efficiency and enables the company to adapt to rapid market changes. The Chief Technology Officer's focus is on leveraging cutting-edge technology to enhance digital commerce and operational capabilities. Rey's technical leadership is crucial for maintaining Rappi's competitive edge and expanding its digital footprint throughout Latin America.
Nicole Jarpa - Chief Marketing Officer, Rappi Chile
Nicole Jarpa, the Chief Marketing Officer, Rappi Chile at Rappi, drives the marketing strategy and brand presence specifically within the Chilean market. Jarpa's leadership focuses on developing and executing campaigns that resonate with local consumers, enhancing Rappi's SuperApp positioning and user engagement. This executive oversees all marketing initiatives, including digital advertising, public relations, and promotional activities tailored to Chile's unique consumer landscape. Nicole Jarpa's role is critical in building brand loyalty and expanding Rappi's customer base within the country. The Chief Marketing Officer, Rappi Chile's strategic objective is to strengthen Rappi's market share and drive growth through targeted marketing efforts. Jarpa's deep understanding of the Chilean market ensures effective communication and brand impact.
Emilton Owerst - Deputy Chief Technology Officer
Emilton Owerst, the Deputy Chief Technology Officer at Rappi, supports the Chief Technology Officer in guiding the technological development and infrastructure of the SuperApp. Owerst's responsibilities include overseeing specific engineering projects and ensuring the stability and scalability of Rappi's platform across Latin America. This executive collaborates closely with the CTO on strategic technology initiatives and the implementation of new features. Emilton Owerst's focus is on enhancing the technical capabilities that underpin Rappi's diverse digital commerce services. The Deputy Chief Technology Officer plays a key part in driving innovation and maintaining operational excellence within the technology department. Owerst's technical acumen is vital for supporting the company's rapid growth and evolving service offerings.
Arnoldo Rodriguez - Chief Human Resources Officer & Partner
Arnoldo Rodriguez, the Chief Human Resources Officer & Partner at Rappi, directs the company's human capital strategy and organizational development across Latin America. Rodriguez's leadership focuses on attracting, retaining, and developing talent to support Rappi's mission of driving regional progress through technology. This executive oversees all aspects of human resources, including talent acquisition, employee engagement, and fostering a positive corporate culture. Arnoldo Rodriguez's strategic initiatives are crucial for building a high-performing team capable of navigating the dynamic tech environment. The Chief Human Resources Officer & Partner's role involves ensuring that Rappi's workforce aligns with its innovative and growth-oriented objectives. Rodriguez's expertise is vital for cultivating an environment that supports Rappi's expansion and its commitment to its employees.
Jaime Alberto - Global Chief Marketing Officer
Jaime Alberto, the Global Chief Marketing Officer at Rappi, shapes and executes the overarching marketing strategy for the SuperApp across all its operating regions in Latin America. Alberto's leadership focuses on building a strong, unified brand identity and driving user acquisition and retention through innovative campaigns. This executive directs global marketing efforts, ensuring consistency and impact across diverse markets while adapting strategies to local nuances. Jaime Alberto's role involves overseeing brand management, digital marketing, and customer engagement initiatives to enhance Rappi's market position. The Global Chief Marketing Officer's strategic imperative is to drive growth and deepen customer relationships through compelling marketing narratives. Alberto's vision is essential for communicating Rappi's value proposition and its commitment to regional progress.
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