Leadership Overview
Rappi has 10 executives leading key functions including strategy, technology, operations, finance, marketing, and human resources.
Driven by a mission to drive progress in Latin America, Rappi operates as the region's first SuperApp, fostering digital commerce through a dynamic platform and a young, entrepreneurial team.
Driven by a mission to drive progress in Latin America, Rappi operates as the region's first SuperApp, fostering digital commerce through a dynamic platform and a young, entrepreneurial team.
Leadership Roles at Rappi
Felipe Criniti - Chief Executive Officer
Felipe Criniti, the Chief Executive Officer at Rappi, directs the overarching strategy and vision for the company's operations across Latin America. Criniti guides the expansion of Rappi's SuperApp model, ensuring its presence in over 200 cities and 9 countries aligns with the mission to drive regional progress. This leadership involves orchestrating cross-functional initiatives to enhance the digital commerce platform and solidify Rappi's market position. Felipe Criniti's strategic direction focuses on sustainable growth and innovation within the rapidly evolving tech landscape of the region. The Chief Executive Officer's role is pivotal in maintaining the company's entrepreneurial spirit while scaling operations effectively. Criniti ensures all departments contribute to the unified goal of advancing digital commerce solutions for consumers and businesses alike.
Tiago Azevedo - Chief Financial Officer
Tiago Azevedo, the Chief Financial Officer at Rappi, directs the financial strategy and fiscal management for the SuperApp's extensive operations in Latin America. Azevedo oversees all financial planning, budgeting, and investment activities, ensuring the company's economic health and sustainable growth across 9 countries. This critical role involves managing capital allocation and driving financial performance to support Rappi's mission of advancing digital commerce. Tiago Azevedo's leadership ensures robust financial controls and strategic fiscal decision-making. The Chief Financial Officer's responsibilities extend to optimizing revenue streams and managing expenditures to maximize profitability. Azevedo's expertise is vital in navigating the financial complexities of a rapidly expanding tech enterprise.
Ajay Mittal - Chief Operating Officer
Ajay Mittal, the Chief Operating Officer at Rappi, manages the day-to-day operational execution of the SuperApp across its diverse markets. Mittal oversees the complex logistics and service delivery networks that enable Rappi's presence in over 200 cities, ensuring seamless integration of digital commerce functions. This leadership role is critical for maintaining service quality and operational efficiency throughout Latin America. Ajay Mittal's strategic focus is on optimizing workflows and resource allocation to support rapid growth and market penetration. The Chief Operating Officer's purview includes refining operational strategies to enhance customer satisfaction and partner engagement. Mittal drives initiatives aimed at streamlining operations and ensuring the platform's consistent performance across all regions.
Leandro Reox - Chief Technology Officer
Leandro Reox, the Chief Technology Officer at Rappi, architects the technological infrastructure that powers the SuperApp's extensive operations. Reox oversees the development and implementation of innovative solutions, ensuring the platform's scalability and reliability across multiple countries and cities. This involves driving advancements in digital commerce technology to meet the dynamic needs of users and partners. Leandro Reox's leadership ensures that Rappi maintains a competitive edge through robust engineering and cutting-edge digital tools. The Chief Technology Officer's responsibilities include managing the engineering teams, guiding product development cycles, and fostering a culture of technological excellence. Reox's focus remains on enhancing user experience and operational efficiency through strategic technological investments and continuous platform improvement.
Nicole Jarpa - Chief Marketing Officer, Rappi Chile
Nicole Jarpa, the Chief Marketing Officer, Rappi Chile at Rappi, spearheads the marketing initiatives and brand strategy specifically for the Chilean market. Jarpa develops and executes campaigns designed to enhance Rappi's SuperApp presence and drive user acquisition and engagement within Chile. This role focuses on understanding local consumer behavior and market dynamics to tailor marketing efforts effectively. Nicole Jarpa's leadership ensures that Rappi's value proposition resonates with the Chilean audience, supporting the company's broader mission of advancing digital commerce. The Chief Marketing Officer, Rappi Chile's responsibilities include managing marketing budgets, overseeing digital advertising, and fostering brand loyalty. Jarpa's strategic approach aims to solidify Rappi's market leadership in Chile.
Luísa Dias - Chief Marketing Officer, Rappi Br
Luísa Dias, the Chief Marketing Officer, Rappi Br at Rappi, leads the marketing strategy and brand development for the Brazilian market. Dias is responsible for creating and implementing innovative marketing campaigns that drive user growth and strengthen Rappi's position as the leading SuperApp in Brazil. This involves deep market analysis and consumer insight to ensure marketing efforts are impactful and aligned with regional business objectives. Luísa Dias's strategic direction focuses on enhancing brand visibility and customer engagement across Brazil. The Chief Marketing Officer, Rappi Br's duties encompass managing marketing teams, overseeing promotional activities, and optimizing digital marketing channels. Dias works to ensure Rappi's mission of advancing digital commerce is effectively communicated to the Brazilian populace.
Pablo Harari - Chief Marketing Officer, Cone Growth, Marketing, Pricing & Subscription (South)
Pablo Harari, the Chief Marketing Officer, Cone Growth, Marketing, Pricing & Subscription (South) at Rappi, directs strategic initiatives across key growth areas for the southern region. Harari oversees the development and execution of marketing strategies focused on customer acquisition, pricing optimization, and subscription services to drive market penetration. This leadership role is crucial for expanding Rappi's SuperApp footprint and enhancing its competitive advantage in the southern markets. Pablo Harari's expertise is applied to analyzing market trends and consumer behavior to inform strategic decisions. The Chief Marketing Officer, Cone Growth, Marketing, Pricing & Subscription (South)'s responsibilities include fostering cross-functional collaboration to achieve revenue targets and sustainable growth. Harari ensures these initiatives directly support Rappi's mission of advancing digital commerce.
Jaime Alberto - Global Chief Marketing Officer
Jaime Alberto, the Global Chief Marketing Officer at Rappi, shapes and executes the overarching marketing vision and brand strategy across all international markets. Alberto leads the global marketing teams in developing cohesive campaigns that enhance Rappi's SuperApp identity and drive consistent user engagement worldwide. This role is pivotal in ensuring a unified brand message that supports the company's mission to advance digital commerce throughout Latin America. Jaime Alberto's strategic leadership focuses on leveraging market insights to optimize global marketing efforts and strengthen brand equity. The Global Chief Marketing Officer's responsibilities include overseeing brand positioning, managing global marketing budgets, and driving innovation in marketing communications. Alberto's direction ensures Rappi's brand resonates effectively across diverse cultural landscapes.
Arnoldo Rodriguez - Chief Human Resources Officer & Partner
Arnoldo Rodriguez, the Chief Human Resources Officer & Partner at Rappi, leads the strategic direction for human capital management and organizational development across the company. Rodriguez oversees talent acquisition, employee engagement, and culture initiatives, ensuring Rappi fosters a dynamic and innovative work environment that supports its mission to drive progress in Latin America. This role is critical in attracting and retaining top talent essential for scaling the SuperApp's operations. Arnoldo Rodriguez's leadership focuses on building a strong organizational foundation and promoting employee well-being. The Chief Human Resources Officer & Partner's responsibilities include developing HR policies, managing compensation and benefits, and championing diversity and inclusion. Rodriguez ensures the human resources function aligns with Rappi's business objectives and entrepreneurial spirit.
Explore Leadership Teams in Mobile App Development
Uber Technologies is a global technology platform that reimagines how people and goods move by connecting riders, drivers, couriers, restaurants, merchants, and shippers through a unified digital ecosystem. What began as an ondemand ridehailing service has expanded into a multifaceted platform offering personal mobility, food and goods delivery, and logistics services, all powered by proprietary mobile apps and realtime matching technology. Ubers innovationdriven approach enables flexible earning opportunities for service providers while delivering convenient, efficient access to transportation and delivery services around the world, and it continues to evolve its offerings to meet the changing needs of consumers and partners.
Company Leadership JL
KM
TW
RapidSOS Inc is a public safety technology company focused on improving emergency response systems through real-time data integration, connected device intelligence, and cloud-based emergency communications platforms. The company develops software infrastructure that securely connects emergency communication centers, first responders, government agencies, healthcare providers, transportation systems, and connected devices with critical emergency data during crisis situations. RapidSOS positions itself as a technology bridge between modern connected devices and legacy emergency response infrastructure, enabling emergency personnel to access real-time contextual information intended to improve response speed, situational awareness, and life-saving outcomes. According to the companys official corporate history, RapidSOS was founded in 2012 by Michael Martin and Nick Horelik following recognition that traditional emergency response systems lacked access to accurate real-time digital information from modern smartphones, connected devices, and internet-enabled technologies. The founders identified a major gap between rapidly evolving consumer technology ecosystems and the outdated infrastructure used by emergency communication centers throughout the United States. RapidSOS was established to modernize emergency communications by enabling emergency call centers and first responders to receive precise location data, device telemetry, health information, crash data, and emergency alerts directly from connected technologies and digital platforms.
Company Leadership MC
TS
ZL
Careem is a Dubai-based super app operating in over 70 cities across 10 countries throughout the Middle East, North Africa, and South Asia regions, from Morocco to Pakistan. Founded in 2012 by Mudassir Sheikha and Magnus Olsson, with Abdullah Elyas joining as the third co-founder in 2013, Careem was established to solve the region's lack of reliable transportation and has since evolved into the everything app for the greater Middle East. The company is led by a powerful purpose to simplify and improve the lives of people and build an awesome organization that inspires. Careem offers a comprehensive platform of services including ride-hailing, bicycle and scooter rental through Careem Bike, food delivery via Careem Food, grocery delivery through Careem Quik, and digital payment solutions with Careem Pay for money transfers and withdrawals. In 2019, Uber acquired Careem for 3.1 billion dollars, making it the first unicorn startup company in the Middle East outside of Israel and the largest technology sector transaction in the region. In December 2023, telecommunications company e& acquired a majority stake in Careem's Super App business for 400 million dollars, while the ride-hailing business continues to be owned by Uber. Since its inception, Careem has created earnings for over 2.5 million ride-hailing and delivery Captains, simplified the lives of over 50 million customers, and built a platform for the region's best talent to thrive and for entrepreneurs to scale their businesses. The company distinguishes itself through cultural sensitivity, embracing multiple languages and customs, and offering localized solutions tailored to the diverse needs of Middle Eastern markets while maintaining stringent safety measures and data protection protocols.
Company Leadership AL
JW
MH
WE
Rover Group, Inc. is an American company headquartered in Seattle that operates an online marketplace for people to buy and sell pet care services including pet sitting, dog boarding, and dog walking. Founded in 2011, the Rover app and website connect dog and cat parents with loving pet sitters and dog walkers in neighborhoods across the United States, Canada, and Europe. With Rover, users can discover loving pet care services in their neighborhood including pet boarding, house sitting, dog walking, drop-in visits, doggy day care, and dog training. The platform empowers a community of trusted pet sitters and dog walkers to run their own pet care businesses on Rover with the tools and security of a global company to back them. Rover promotes safe experiences by requiring all pet care providers joining the community to pass a background check, and every booking includes reservation protection, twenty-four seven support, and the Rover Guarantee. Rover became a publicly traded company via a special-purpose acquisition company in August 2021, and in November 2023, Blackstone announced it would acquire Rover for two point three billion dollars, with the acquisition completed in February 2024.
Company Leadership SL
MF
Frequently Asked Questions Regarding Rappi Top Executives and Leadership Team
