Rappi Executive and Leadership Team

Felipe Criniti, the Chief Executive Officer at Rappi, directs the overarching strategy and vision for the company's operations across Latin America. Criniti guides the executive team in executing the mission to drive progress through the SuperApp platform, ensuring alignment with market demands and technological advancements. This leadership role involves fostering innovation and sustainable growth within the rapidly evolving digital commerce landscape. By setting strategic priorities, Felipe Criniti ensures Rappi maintains its position as a leading tech company in the region, overseeing expansion initiatives and the development of new service verticals. The Chief Executive Officer's focus remains on maximizing operational efficiency and market penetration across the 9 countries and over 200 cities Rappi serves. Criniti's strategic direction is paramount to the company's continued success and its commitment to technological entrepreneurship in Latin America.

Tiago Azevedo, the Chief Financial Officer at Rappi, manages all financial operations and strategic fiscal planning for the SuperApp. Azevedo oversees budgeting, forecasting, and financial reporting, ensuring the company's fiscal health and sustainable growth across its extensive network. This critical role involves optimizing capital allocation and managing investor relations to support Rappi's ambitious expansion plans in 9 countries and over 200 cities. By implementing robust financial controls, Tiago Azevedo safeguards company assets and drives profitability. The Chief Financial Officer's responsibilities extend to evaluating new market opportunities and potential acquisitions, ensuring sound financial decision-making. Azevedo's expertise is vital in navigating the complex economic landscape of Latin America, supporting the company's mission to drive regional progress through technology. Tiago Azevedo's leadership ensures financial stability and fuels Rappi's ongoing innovation.

Ajay Mittal, the Chief Operating Officer at Rappi, directs the day-to-day operational execution of the SuperApp across its extensive network. Mittal oversees logistics, service delivery, and operational efficiency, ensuring seamless user experiences in 9 countries and over 200 cities. This role is pivotal in optimizing the complex supply chain and delivery networks that underpin Rappi's digital commerce offerings. By implementing best practices and innovative operational strategies, Ajay Mittal enhances service quality and drives cost-effectiveness. The Chief Operating Officer's responsibilities include managing cross-functional teams to achieve strategic objectives and support the company's mission of regional progress. Mittal's leadership ensures that Rappi's operations scale effectively to meet growing market demand. Ajay Mittal's operational acumen is essential for maintaining Rappi's competitive edge and delivering on its promises to users and partners.

Miriam del Castillo, the Asistente Ejecutivo De Chief Operating Officer at Rappi, provides critical executive support to the Chief Operating Officer, ensuring the smooth functioning of daily operations. Del Castillo manages administrative tasks, coordinates schedules, and facilitates communication between the COO and various departments, contributing to operational efficiency across the company's extensive network. This role is essential for streamlining workflows and supporting the strategic execution of operational initiatives in 9 countries and over 200 cities. By maintaining organized processes and facilitating key interactions, Miriam del Castillo enables the COO to focus on high-level strategic objectives. The Asistente Ejecutivo De Chief Operating Officer's diligence is vital for the effective implementation of Rappi's digital commerce platform. Del Castillo's support ensures operational continuity and contributes to Rappi's mission of driving regional progress.

Leandro Reox, the Chief Technology Officer at Rappi, architects and oversees the entire technological infrastructure powering the SuperApp. Reox drives innovation in platform development, ensuring scalability, security, and performance across all digital commerce services offered in 9 countries and over 200 cities. This leadership position involves guiding the engineering teams in building cutting-edge solutions that enhance user experience and operational efficiency. By championing new technologies, Leandro Reox ensures Rappi remains at the forefront of digital transformation in Latin America. The Chief Technology Officer's strategic vision is crucial for maintaining the platform's integrity and supporting its rapid growth. Reox's focus is on leveraging technology to fulfill Rappi's mission of driving regional progress. Leandro Reox's technical leadership is fundamental to the company's ability to adapt and thrive in the dynamic tech landscape.

Arnoldo Rodriguez, the Chief Human Resources Officer & Partner at Rappi, shapes the company's talent strategy and cultivates its unique entrepreneurial culture. Rodriguez oversees all aspects of human capital management, including recruitment, employee development, and organizational design, supporting a young, dynamic team across 9 countries and over 200 cities. This leadership role is crucial for attracting and retaining top talent, fostering an environment that drives innovation and aligns with Rappi's mission to advance the region through technology. By championing employee engagement and professional growth, Arnoldo Rodriguez ensures the workforce is equipped to meet the challenges of the digital commerce landscape. The Chief Human Resources Officer & Partner's strategic input guides organizational structure and ensures alignment with business objectives. Arnoldo Rodriguez's commitment to people development is fundamental to Rappi's sustained success and its role as a pioneering tech company.

Nicole Jarpa, the Chief Marketing Officer, Rappi Chile at Rappi, spearheads all marketing initiatives and brand strategy within the Chilean market. Jarpa directs campaigns and promotional activities designed to enhance user acquisition, engagement, and retention for the SuperApp's diverse service offerings. This role involves deep market analysis to tailor strategies that resonate with local consumer needs and preferences. By developing innovative marketing approaches, Nicole Jarpa ensures Rappi strengthens its position and impact within Chile. The Chief Marketing Officer's focus is on driving growth and building brand loyalty through effective communication and targeted outreach. Jarpa's leadership contributes significantly to Rappi's overall mission of fostering digital commerce progress in the region. Nicole Jarpa's expertise is key to maximizing Rappi's market presence and customer connection in Chile.

Jaime Alberto, the Global Chief Marketing Officer at Rappi, leads the comprehensive marketing strategy and brand development across all international markets. Alberto oversees the creation and execution of global campaigns, ensuring a consistent and compelling brand message that drives user acquisition and loyalty throughout the SuperApp's presence in 9 countries and over 200 cities. This position requires a deep understanding of diverse regional markets and consumer behaviors to optimize marketing efforts. By setting global marketing standards and fostering collaboration among regional teams, Jaime Alberto enhances Rappi's brand equity and market penetration. The Global Chief Marketing Officer's vision is instrumental in communicating Rappi's mission of driving progress through digital commerce. Alberto's strategic direction ensures the brand resonates powerfully worldwide. Jaime Alberto's leadership solidifies Rappi's global market position.

Pablo Harari, the Chief Marketing Officer, Cone Growth, Marketing, Pricing & Subscription (South) at Rappi, drives strategic initiatives focused on growth, pricing, and subscription services within the southern markets. Harari develops and implements data-driven marketing plans to expand Rappi's user base and revenue streams, optimizing pricing models and subscription offerings across key regions. This role is critical for identifying new growth opportunities and enhancing customer lifetime value through targeted campaigns and product development. By analyzing market trends and consumer behavior, Pablo Harari ensures Rappi's growth strategies are effective and sustainable. The Chief Marketing Officer's expertise in growth hacking and subscription models is vital for Rappi's continued expansion. Harari's leadership directly impacts Rappi's market share and profitability in the southern territories. Pablo Harari's strategic focus fuels Rappi's commercial success.

Luísa Dias, the Chief Marketing Officer, Rappi Br at Rappi, directs all marketing strategies and brand communications specifically for the Brazilian market. Dias oversees the development and execution of campaigns aimed at increasing user engagement, acquisition, and retention within Brazil's dynamic digital commerce landscape. This role demands a nuanced understanding of Brazilian consumer preferences and market trends to craft resonant marketing messages. By leading the marketing team in Brazil, Luísa Dias ensures Rappi effectively connects with its target audience and strengthens its brand presence. The Chief Marketing Officer's objective is to drive market leadership and foster customer loyalty through innovative marketing initiatives. Dias's strategic vision is integral to Rappi's mission of advancing regional progress through its SuperApp platform. Luísa Dias's marketing leadership is crucial for Rappi's success in Brazil.