Telcel Executive and Leadership Team

Asunción De La Cruz, the Chief Executive Officer at Telcel, directs the overarching corporate strategy and long-term vision for mobile operations. De La Cruz manages the expansion of network infrastructure across diverse markets, ensuring that the company maintains a competitive edge in the telecommunications sector. By aligning departmental goals with the broader mission of providing reliable prepaid and postpaid services, the Chief Executive Officer drives sustainable growth and market penetration. Asunción De La Cruz oversees high-level negotiations with stakeholders and regulatory bodies to secure the company's position as a leader in mobile connectivity. This leadership role involves constant evaluation of market trends to optimize service delivery and customer satisfaction. Through rigorous oversight of operational performance, the Chief Executive Officer ensures that the organization meets its financial targets while fostering innovation in mobile technology across the entire regional footprint.

Luis-Martin Hernandez, the Chief Information Officer at Telcel, architects the digital infrastructure required to support massive mobile network traffic. Hernandez manages the integration of advanced data systems and cybersecurity protocols to protect the integrity of the company's communication services. By overseeing the deployment of scalable cloud solutions and network management software, the Chief Information Officer ensures seamless connectivity for both prepaid and postpaid subscribers. Luis-Martin Hernandez coordinates with technical teams to modernize legacy systems, thereby increasing operational efficiency and reducing latency across the network. This role involves constant monitoring of digital assets to prevent service disruptions and enhance user experience. Through the implementation of cutting-edge information technology strategies, Hernandez supports the company's goal of maintaining a robust and reliable mobile ecosystem that serves the diverse needs of the regional market.

Zita Rodriguez, the Jefe De Personal at Telcel, directs the internal talent acquisition and organizational development strategies. Rodriguez manages the recruitment of specialized technical staff and customer service personnel to support the company's expansive mobile operations. By overseeing employee training programs and performance management systems, the Jefe De Personal ensures that the workforce remains aligned with the company's commitment to high-quality service delivery. Zita Rodriguez coordinates with department heads to foster a culture of productivity and professional growth within the organization. This leadership role involves designing compensation structures and benefits packages that attract top-tier talent in the competitive telecommunications industry. Through the implementation of effective human resource policies, Rodriguez supports the company's operational stability and long-term success by maintaining a highly skilled and motivated team capable of meeting the evolving demands of the mobile market.

Zita Rodriguez Garcia, the Jefe De Personal at Telcel, manages the administrative frameworks and labor relations that underpin the company's daily operations. Rodriguez Garcia oversees the implementation of workplace safety standards and compliance protocols across all regional offices. By directing the internal communication strategies and employee engagement initiatives, the Jefe De Personal ensures that the organizational culture remains cohesive and focused on the company's mission. Zita Rodriguez Garcia coordinates with the executive team to streamline administrative processes, thereby reducing overhead and improving operational agility. This role involves managing complex labor contracts and ensuring adherence to regional employment regulations. Through the optimization of personnel management systems, Rodriguez Garcia supports the company's ability to scale its mobile services efficiently while maintaining a stable and productive work environment that directly contributes to the overall success of the business.