Telcel Executive and Leadership Team

Asunción De La Cruz, the Chief Executive Officer at Telcel, directs the overarching corporate strategy and long-term vision for mobile operations. De La Cruz manages the alignment of business objectives with the evolving demands of the telecommunications sector, ensuring consistent growth across both prepaid and postpaid service segments. By overseeing high-level partnerships and capital allocation, the Chief Executive Officer drives the expansion of network infrastructure throughout the country. Asunción De La Cruz maintains a focus on market competitiveness, guiding the organization through complex regulatory landscapes and technological shifts. This leadership role involves constant collaboration with the Board to optimize service delivery and enhance customer value. Through rigorous oversight of operational performance, the Chief Executive Officer secures the financial stability of the company while fostering innovation in mobile service offerings to maintain a dominant position within the competitive landscape.

Luis-Martin Hernandez, the Chief Information Officer at Telcel, architects the digital infrastructure and data systems supporting mobile operations. Hernandez manages the integration of advanced network technologies to ensure seamless connectivity for all subscribers. By overseeing the cybersecurity framework and data management protocols, the Chief Information Officer protects critical communication assets against emerging threats. Luis-Martin Hernandez drives the digital transformation initiatives that streamline internal processes and improve the user experience for both prepaid and postpaid customers. This role requires constant coordination with technical teams to maintain high uptime and network reliability across the national footprint. Through the implementation of scalable cloud solutions and robust software architectures, the Chief Information Officer supports the company's ability to handle massive data traffic volumes. Hernandez ensures that technological investments align with the broader corporate mission of providing reliable, high-speed mobile services to the entire population.

Zita Rodriguez Garcia, the Jefe De Personal at Telcel, directs the organizational development and talent acquisition strategies for the company. Rodriguez Garcia manages the internal culture and workforce planning to ensure alignment with the operational requirements of a large-scale telecommunications provider. By overseeing employee training programs and performance management systems, the Jefe De Personal cultivates a high-performing environment capable of supporting complex mobile service delivery. Zita Rodriguez Garcia drives initiatives focused on leadership development and staff retention to maintain institutional knowledge across the organization. This role involves close collaboration with other C-suite leaders to ensure that human capital strategies support the company's growth objectives. Through the implementation of efficient administrative policies and workplace safety standards, the Jefe De Personal fosters a productive atmosphere. Rodriguez Garcia ensures that the workforce remains agile and responsive to the shifting demands of the competitive mobile market.

Zita Rodriguez, the Jefe De Personal at Telcel, oversees the administration of labor relations and internal communication frameworks. Rodriguez manages the implementation of compensation structures and benefits packages designed to attract top-tier talent within the telecommunications industry. By overseeing the compliance of employment practices with national regulations, the Jefe De Personal mitigates operational risks and ensures a fair workplace environment. Zita Rodriguez drives the integration of diversity and inclusion initiatives that strengthen the company's corporate identity. This leadership role involves managing the logistical aspects of workforce deployment across various regional hubs to support consistent service quality. Through the optimization of internal reporting channels and employee engagement surveys, the Jefe De Personal provides actionable insights to the executive team. Rodriguez ensures that the organizational structure remains lean and effective, directly supporting the company's ability to scale mobile operations and maintain high levels of customer satisfaction.