Telcel Executive and Leadership Team

September, 2026

Leadership Overview

Telcel has 5 executives leading key functions including strategy, information technology, and human resources.

Focused on expanding mobile connectivity across the region, Telcel delivers comprehensive prepaid and postpaid services while maintaining a commitment to operational excellence and customer-centric innovation within the telecommunications sector.

Leadership Roles at Telcel

  • Chief Executive Officer - Asunción De La Cruz
  • Chief Information Officer - Luis-Martin Hernandez
  • Jefe De Personal - Paco Galdos
  • Jefe De Personal - Zita Rodriguez
  • Jefe De Personal - Zita Rodriguez Garcia
  • Asunción De La Cruz - Chief Executive Officer

    Asunción De La Cruz, the Chief Executive Officer at Telcel, directs the overarching corporate strategy and long-term vision for mobile operations. By overseeing the expansion of network infrastructure across the region, the Chief Executive Officer ensures consistent service delivery for millions of subscribers. This leadership role involves constant collaboration with the Board to optimize revenue streams and maintain market dominance in the competitive telecommunications landscape. Asunción De La Cruz drives the implementation of advanced digital solutions, ensuring the company remains at the forefront of mobile technology. Through rigorous oversight of operational efficiency, the Chief Executive Officer secures sustainable growth and strengthens the brand position. By aligning internal resources with external market demands, the Chief Executive Officer fosters a culture of innovation and high performance, ultimately securing the financial health and competitive edge of the organization in a rapidly evolving digital market.

    Luis-Martin Hernandez - Chief Information Officer

    Luis-Martin Hernandez, the Chief Information Officer at Telcel, architects the digital infrastructure supporting all mobile operation services. Managing complex data systems and network security, the Chief Information Officer ensures seamless connectivity for both prepaid and postpaid rate plans. This role involves integrating cutting-edge software solutions to enhance user experience and operational reliability across the entire network. Luis-Martin Hernandez drives the digital transformation agenda, prioritizing scalable cloud architecture and robust cybersecurity protocols to protect sensitive subscriber information. By coordinating with technical teams, the Chief Information Officer optimizes data processing speeds and system uptime. This leadership position requires constant monitoring of technological trends to maintain a competitive advantage in the telecommunications industry. Through strategic investment in information technology, the Chief Information Officer supports the broader mission of providing reliable, high-speed mobile access to a diverse and growing customer base.

    Paco Galdos - Jefe De Personal

    Paco Galdos, the Jefe De Personal at Telcel, manages internal talent acquisition and organizational development strategies. Overseeing the recruitment of specialized technical staff, the Jefe De Personal ensures the workforce possesses the necessary skills to maintain complex mobile network operations. This role involves designing comprehensive training programs that align employee performance with the company's service-oriented goals. Paco Galdos drives initiatives focused on workplace culture and professional growth, fostering an environment conducive to high-level productivity. By collaborating with department heads, the Jefe De Personal identifies staffing requirements to support regional expansion and service improvements. This leadership function requires balancing administrative efficiency with the human capital needs of a large-scale telecommunications provider. Through the implementation of robust performance management systems, the Jefe De Personal ensures that every team member contributes effectively to the overarching mission of delivering superior mobile connectivity to the market.

    Zita Rodriguez - Jefe De Personal

    Zita Rodriguez, the Jefe De Personal at Telcel, directs employee relations and internal communication strategies to support operational stability. Focusing on the administrative framework of the workforce, the Jefe De Personal ensures compliance with labor regulations while optimizing internal workflows for customer service teams. This role involves managing compensation structures and benefits packages that attract top talent in the telecommunications sector. Zita Rodriguez drives engagement initiatives that align staff efforts with the company's commitment to providing reliable prepaid and postpaid services. By overseeing the integration of new personnel into existing operational units, the Jefe De Personal maintains high standards of service delivery. This leadership position requires constant coordination with management to address workforce challenges and improve organizational efficiency. Through the development of clear internal policies, the Jefe De Personal fosters a stable and productive environment that directly supports the company's long-term growth and market impact.

    Zita Rodriguez Garcia - Jefe De Personal

    Zita Rodriguez Garcia, the Jefe De Personal at Telcel, oversees the strategic planning of human resources to enhance operational efficiency across all mobile service divisions. By managing the lifecycle of the workforce, the Jefe De Personal ensures that technical and support teams remain aligned with the company's mission of providing high-quality connectivity. This role involves analyzing labor metrics to optimize staffing levels for peak demand periods in the telecommunications market. Zita Rodriguez Garcia drives the implementation of professional development frameworks that empower employees to master new mobile technologies. Through close collaboration with executive leadership, the Jefe De Personal shapes the organizational structure to support rapid regional scaling. This leadership function requires a deep understanding of the company's operational needs and a commitment to maintaining a high-performance culture. By prioritizing talent retention and skill alignment, the Jefe De Personal secures the human capital necessary for sustained success.

    Explore Leadership Teams in Telecommunications

    Frequently Asked Questions Regarding Telcel Top Executives and Leadership Team

    Who leads Telcel?
    Telcel is led by Asunción De La Cruz (Chief Executive Officer), along with executives such as Luis-Martin Hernandez (Chief Information Officer) and Paco Galdos (Jefe De Personal).
    Who is part of Telcel’s executive team?
    The executive team of Telcel includes leaders such as Asunción De La Cruz (Chief Executive Officer), Luis-Martin Hernandez (Chief Information Officer), Paco Galdos (Jefe De Personal) and other senior executives.
    How many executives does Telcel have?
    Telcel has 5 executives leading key business areas.
    What roles are included in Telcel’s leadership team?
    The leadership team of Telcel includes roles such as Chief Executive Officer, Chief Information Officer, Jefe De Personal, Jefe De Personal, Jefe De Personal.