Radio Fórmula Executive and Leadership Team

August, 2026

Leadership Overview

Radio Fórmula has 4 executives leading key functions including strategy, group management, music operations, and corporate governance.

Dedicated to expanding reach across North American airwaves, Radio Fórmula maintains a commitment to high-quality talk radio programming and audience engagement through a vast network of over 100 stations.

Leadership Roles at Radio Fórmula

  • Chief Executive Officer & Owner - Mauricio Carrillo
  • Group Chief Executive Officer - Guillermo Herrera
  • Chief Operating Officer Formula Music Group - Juan Zuñiga
  • President - Rogerio Azcarraga Madero
  • Mauricio Carrillo - Chief Executive Officer & Owner

    Mauricio Carrillo, the Chief Executive Officer & Owner at Radio Fórmula, directs the overarching strategic vision for the entire talk radio network. Carrillo manages the long-term asset growth and ensures the financial health of the organization across all broadcast platforms. By overseeing the expansion of the network into diverse media markets, the Chief Executive Officer & Owner maintains the competitive edge of the brand. Mauricio Carrillo also coordinates with the board to align programming quality with listener expectations throughout Mexico and the United States. This leadership role involves constant evaluation of market trends to optimize the reach of the broadcasting infrastructure. Through rigorous oversight of corporate governance, Carrillo secures the stability of the network. The Chief Executive Officer & Owner drives innovation in content delivery, ensuring that the talk radio format remains relevant in a rapidly evolving digital media landscape while upholding the legacy of the organization.

    Guillermo Herrera - Group Chief Executive Officer

    Guillermo Herrera, the Group Chief Executive Officer at Radio Fórmula, manages the daily operational execution across the entire broadcasting group. Herrera coordinates the integration of regional station activities to ensure consistent programming standards across the network. By supervising the technical and editorial teams, the Group Chief Executive Officer maintains high production quality for all talk radio content. Guillermo Herrera also facilitates communication between departments to streamline workflows and improve operational efficiency. This leadership role involves monitoring performance metrics to drive audience growth in both domestic and international markets. Through the implementation of standardized broadcast protocols, Herrera optimizes the delivery of information to listeners. The Group Chief Executive Officer supports the strategic goals of the network by fostering a culture of excellence and accountability. By managing complex logistical challenges, Herrera ensures the seamless operation of the vast station network, directly impacting the overall market presence of the organization.

    Juan Zuñiga - Chief Operating Officer Formula Music Group

    Juan Zuñiga, the Chief Operating Officer Formula Music Group at Radio Fórmula, directs the specialized operations of the music division within the broader media network. Zuñiga manages the acquisition and distribution of musical content to enhance the variety of the broadcast schedule. By overseeing the relationships with artists and industry partners, the Chief Operating Officer Formula Music Group ensures a steady flow of high-quality audio assets. Juan Zuñiga also coordinates with the programming department to integrate music segments effectively into the talk radio format. This leadership role involves analyzing listener data to refine the music selection process and increase engagement. Through the optimization of licensing agreements and digital distribution channels, Zuñiga expands the footprint of the music group. The Chief Operating Officer Formula Music Group drives revenue growth by identifying new opportunities for commercial partnerships. By managing the technical requirements of music production, Zuñiga maintains the high standards expected by the audience.

    Rogerio Azcarraga Madero - President

    Rogerio Azcarraga Madero, the President at Radio Fórmula, provides high-level guidance and oversight for the corporate direction of the broadcasting network. Madero establishes the foundational values and long-term objectives that define the mission of the organization. By chairing executive meetings and facilitating consensus among leadership, the President ensures alignment with the core business model. Rogerio Azcarraga Madero also represents the interests of the company in high-stakes negotiations and industry forums. This leadership role involves fostering relationships with key stakeholders to support the continued growth of the network. Through the promotion of a clear vision, Madero inspires the entire organization to maintain excellence in broadcasting. The President monitors the competitive landscape to identify strategic threats and opportunities for expansion. By upholding the reputation of the network, Madero secures the trust of the audience and advertisers alike. This leadership role remains central to the enduring success and stability of the company.

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    Frequently Asked Questions Regarding Radio Fórmula Top Executives and Leadership Team

    Who leads Radio Fórmula?
    Radio Fórmula is led by Mauricio Carrillo (Chief Executive Officer & Owner), along with executives such as Guillermo Herrera (Group Chief Executive Officer) and Juan Zuñiga (Chief Operating Officer Formula Music Group).
    Who is part of Radio Fórmula’s executive team?
    The executive team of Radio Fórmula includes leaders such as Mauricio Carrillo (Chief Executive Officer & Owner), Guillermo Herrera (Group Chief Executive Officer), Juan Zuñiga (Chief Operating Officer Formula Music Group) and other senior executives.
    How many executives does Radio Fórmula have?
    Radio Fórmula has 4 executives leading key business areas.
    What roles are included in Radio Fórmula’s leadership team?
    The leadership team of Radio Fórmula includes roles such as Chief Executive Officer & Owner, Group Chief Executive Officer, Chief Operating Officer Formula Music Group, President.