Qiddiya Executive and Leadership Team

September, 2026

Leadership Overview

Qiddiya has 4 executives leading key functions including human resources, automotive & motorsports, sports entertainment arts & culture, and parks and attractions.

Driven by a vision to redefine entertainment, Qiddiya is committed to delivering world-class experiences across sports, arts, and leisure, fostering innovation and community engagement in Arabia.

Leadership Roles at Qiddiya

  • President, Automotive & Motorsports - Andrew Mallery
  • President, Sports Entertainment Arts & Culture - Barry Bremner
  • President, Parks and Attractions - Donald Potts
  • Chief Human Resources Officer - Kerry Rooks
  • Andrew Mallery - President, Automotive & Motorsports

    Andrew Mallery, the President, Automotive & Motorsports at Qiddiya, spearheads the development and execution of all automotive and motorsports-related ventures. Mallery directs the strategic planning and operational oversight for Qiddiya's Motion & Mobility offerings, including racing circuits, driving experiences, and related entertainment. This executive role involves forging key partnerships within the global automotive industry and ensuring the seamless integration of these attractions into Qiddiya's broader entertainment ecosystem. By championing cutting-edge technologies and safety standards, Andrew Mallery ensures Qiddiya establishes itself as a premier destination for automotive enthusiasts. The President, Automotive & Motorsports is pivotal in driving revenue and brand recognition through dynamic, high-octane experiences.

    Barry Bremner - President, Sports Entertainment Arts & Culture

    Barry Bremner, the President, Sports Entertainment Arts & Culture at Qiddiya, leads the strategic vision and operational management for the company's extensive sports, entertainment, arts, and culture divisions. Bremner oversees the development and programming of world-class facilities and events designed to captivate diverse audiences across Arabia. This critical leadership position involves curating unique experiences within the Sports & Wellness, Arts & Culture, and Nature & Environment portfolios, ensuring Qiddiya becomes a cultural and recreational hub. By fostering collaborations with international artists, athletes, and cultural institutions, Barry Bremner enhances Qiddiya's global appeal. The President, Sports Entertainment Arts & Culture drives engagement and positions Qiddiya as a leader in experiential entertainment.

    Donald Potts - President, Parks and Attractions

    Donald Potts, the President, Parks and Attractions at Qiddiya, directs the comprehensive strategy and operational execution for all theme parks and attraction developments. Potts oversees the design, construction, and launch of innovative entertainment venues, ensuring they meet the highest standards of safety, guest experience, and technological advancement. This executive role is central to realizing Qiddiya's vision for unparalleled family entertainment, focusing on delivering memorable experiences within the Parks & Attractions segment. By managing vendor relationships and operational readiness, Donald Potts ensures the seamless functioning of Qiddiya's diverse leisure offerings. The President, Parks and Attractions is instrumental in driving visitor numbers and establishing Qiddiya as a premier global entertainment destination.

    Kerry Rooks - Chief Human Resources Officer

    Kerry Rooks, the Chief Human Resources Officer at Qiddiya, directs all human capital strategies and organizational development initiatives. Overseeing talent acquisition, employee engagement, and compensation structures, Rooks ensures Qiddiya attracts and retains top-tier professionals essential for its ambitious entertainment and leisure projects. This leadership role involves cultivating a robust corporate culture that supports innovation across Parks & Attractions, Sports & Wellness, Motion & Mobility, Arts & Culture, and Nature & Environment sectors. By aligning HR policies with Qiddiya's strategic objectives, Kerry Rooks drives operational excellence and fosters a high-performance environment critical for the company's expansion in Arabia. The Chief Human Resources Officer's focus remains on building a skilled workforce capable of delivering unparalleled experiences.
    Kerry Rooks

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    Frequently Asked Questions Regarding Qiddiya Top Executives and Leadership Team

    Who leads Qiddiya?
    Qiddiya is led by Andrew Mallery (President, Automotive & Motorsports), along with executives such as Barry Bremner (President, Sports Entertainment Arts & Culture) and Donald Potts (President, Parks and Attractions).
    Who is part of Qiddiya’s executive team?
    The executive team of Qiddiya includes leaders such as Andrew Mallery (President, Automotive & Motorsports), Barry Bremner (President, Sports Entertainment Arts & Culture), Donald Potts (President, Parks and Attractions) and other senior executives.
    How many executives does Qiddiya have?
    Qiddiya has 4 executives leading key business areas.
    What roles are included in Qiddiya’s leadership team?
    The leadership team of Qiddiya includes roles such as President, Automotive & Motorsports, President, Sports Entertainment Arts & Culture, President, Parks and Attractions, Chief Human Resources Officer.