Purpose Financial Executive and Leadership Team

June, 2026

Leadership Overview

Purpose Financial has 6 executives leading key functions including strategy, operations, technology, legal, and product development.

Dedicated to fostering sustainable practices and positive social impact, Purpose Financial drives initiatives that create meaningful change across communities.

Leadership Roles at Purpose Financial

  • Chief Executive Officer - Jessica Rustin
  • Chief Executive Officer, POS Solutions, Driving Innovation, Payment Technology - Victor Montagne
  • Chief Operating Officer - Paul Cho
  • President - Rona Drummer
  • Chief Technology Officer - James McQueen
  • Chief Legal Officer - Denae Roth
  • Jessica Rustin - Chief Executive Officer

    Jessica Rustin, the Chief Executive Officer at Purpose Financial, directs the overarching strategy and vision for the organization. Overseeing all major departments, Jessica Rustin ensures alignment with the company's mission to promote sustainable practices and positive social impact. This leadership role involves guiding the executive team in developing and executing initiatives that foster community engagement and drive meaningful change. By setting strategic priorities and fostering a culture of innovation, Jessica Rustin directly impacts the organization's ability to achieve its social and environmental goals. Ultimately, Rustin secures the long-term viability and impact of Purpose Financial's operations.

    Victor Montagne - Chief Executive Officer, POS Solutions, Driving Innovation, Payment Technology

    Victor Montagne, the Chief Executive Officer, POS Solutions, Driving Innovation, Payment Technology at Purpose Financial, spearheads the strategic direction for payment solutions and technological innovation. Overseeing the development and implementation of cutting-edge payment technologies, Victor Montagne drives advancements that support sustainable business models and enhance user experience. This executive function involves identifying emerging market trends and integrating innovative payment systems to foster growth and efficiency. By leading these specialized initiatives, Victor Montagne directly impacts the organization's capacity to leverage payment technology for broader social and economic benefit. Montagne's focus ensures Purpose Financial remains at the forefront of payment innovation.

    Paul Cho - Chief Operating Officer

    Paul Cho, the Chief Operating Officer at Purpose Financial, manages the day-to-day operations and ensures efficient execution of the company's programs. Overseeing internal processes and resource allocation, Paul Cho drives operational excellence across all initiatives aimed at promoting sustainable practices. This critical role involves optimizing workflows and enhancing team collaboration to maximize the organization's social impact. By streamlining operations and ensuring seamless program delivery, Paul Cho directly contributes to the effective implementation of Purpose Financial's mission. Cho's leadership ensures that the organization operates with maximum efficiency and effectiveness in its pursuit of positive social change.

    Rona Drummer - President

    Rona Drummer, the President at Purpose Financial, champions the organization's mission and drives strategic partnerships to expand its reach. Overseeing key external relations and program development, Rona Drummer fosters collaborations that amplify sustainable practices and social impact initiatives. This leadership position involves cultivating relationships with stakeholders and advocating for the organization's objectives. By leading these crucial outreach efforts, Rona Drummer directly enhances Purpose Financial's influence and capacity for positive change. Drummer's dedication is instrumental in advancing the company's goals and solidifying its market presence.

    James McQueen - Chief Technology Officer

    James McQueen, the Chief Technology Officer at Purpose Financial, architects and oversees the technological infrastructure supporting the organization's mission. Managing all aspects of technology development and deployment, James McQueen ensures that digital tools and platforms effectively enhance sustainable practices and social impact initiatives. This leadership position involves identifying and implementing innovative technological solutions to amplify the organization's reach and effectiveness. By driving technological advancement, James McQueen directly supports the expansion of Purpose Financial's programs and their positive influence. McQueen's expertise is vital for leveraging technology to achieve greater social and environmental outcomes.
    Denae Roth, the Chief Legal Officer at Purpose Financial, provides expert legal counsel and ensures compliance across all organizational activities. Managing legal affairs and risk mitigation, Denae Roth safeguards the company's operations and upholds its commitment to sustainable practices and social impact. This vital role involves navigating complex regulatory landscapes and advising the executive team on legal strategies to support mission-driven initiatives. By ensuring adherence to all legal requirements, Denae Roth directly protects Purpose Financial's integrity and facilitates its continued positive influence. Roth's guidance is essential for maintaining ethical operations and achieving long-term organizational goals.

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    Frequently Asked Questions Regarding Purpose Financial Top Executives and Leadership Team

    Who leads Purpose Financial?
    Purpose Financial is led by Jessica Rustin (Chief Executive Officer), along with executives such as Victor Montagne (Chief Executive Officer, POS Solutions, Driving Innovation, Payment Technology) and Paul Cho (Chief Operating Officer).
    Who is part of Purpose Financial’s executive team?
    The executive team of Purpose Financial includes leaders such as Jessica Rustin (Chief Executive Officer), Victor Montagne (Chief Executive Officer, POS Solutions, Driving Innovation, Payment Technology), Paul Cho (Chief Operating Officer) and other senior executives.
    How many executives does Purpose Financial have?
    Purpose Financial has 6 executives leading key business areas.
    What roles are included in Purpose Financial’s leadership team?
    The leadership team of Purpose Financial includes roles such as Chief Executive Officer, Chief Executive Officer, POS Solutions, Driving Innovation, Payment Technology, Chief Operating Officer, President, Chief Technology Officer.