Purpose Financial Executive and Leadership Team

Jessica Rustin, the Chief Executive Officer at Purpose Financial, directs the overarching strategic vision for the organization. By aligning social enterprise goals with sustainable business practices, the Chief Executive Officer ensures that every initiative generates measurable positive impact. Jessica Rustin oversees the integration of charitable objectives into core operational frameworks, driving growth across North American markets. This leadership role involves constant collaboration with the Board to refine the mission and expand the reach of social programs. Through rigorous oversight of organizational health, the Chief Executive Officer maintains high standards of accountability and transparency. By championing sustainable development, the Chief Executive Officer secures the future of the enterprise. This executive leadership ensures that the organization remains a leader in the social impact sector while delivering consistent value to stakeholders and community partners alike.

Paul Cho, the Chief Operating Officer at Purpose Financial, manages the daily execution of all social enterprise programs. By streamlining internal processes, the Chief Operating Officer ensures that resources reach target communities with maximum efficiency. Paul Cho oversees the logistics of large-scale sustainability projects, coordinating efforts across regional teams to maintain operational excellence. This leadership role involves balancing fiscal responsibility with the mission-driven requirements of the organization. By optimizing supply chains and project workflows, the Chief Operating Officer supports the expansion of the company footprint. Through constant monitoring of performance indicators, the Chief Operating Officer identifies opportunities for process improvement and cost reduction. This operational focus allows the organization to sustain its growth while remaining true to the core values of social impact and environmental stewardship in every market.

Rona Drummer, the President at Purpose Financial, leads the execution of corporate strategy and organizational development. By fostering a culture of innovation, the President ensures that the mission of the company remains central to all business activities. Rona Drummer manages the alignment of departmental goals, facilitating communication between the executive team and the broader workforce. This leadership role involves driving expansion efforts and identifying new opportunities for social impact in emerging markets. By cultivating relationships with key stakeholders, the President strengthens the market position of the organization. Through the implementation of strategic growth plans, the President supports the long-term viability of the social enterprise model. This executive role requires a deep understanding of both the charitable sector and the business environment, ensuring that the organization achieves its objectives while maintaining a commitment to sustainable practices.

Jim McQueen, the Chief Technology Officer at Purpose Financial, architects the digital infrastructure required to scale social impact initiatives. By implementing advanced data analytics, the Chief Technology Officer optimizes the efficiency of charitable programs across global operations. Jim McQueen manages the development of proprietary platforms that track sustainability metrics, ensuring that the organization maintains a competitive edge in the social enterprise landscape. This role requires close coordination with the executive team to align technological investments with long-term mission objectives. By modernizing internal systems, the Chief Technology Officer enhances the ability of the organization to reach diverse populations. Through the deployment of secure and scalable software solutions, the Chief Technology Officer supports the broader goal of promoting sustainable practices. This technical leadership drives innovation, enabling the organization to solve complex social challenges through digital transformation.

Denae Roth, the Chief Legal Officer at Purpose Financial, governs the regulatory compliance and risk management frameworks for the organization. By navigating complex legal landscapes, the Chief Legal Officer protects the integrity of all social enterprise initiatives. Denae Roth oversees the drafting of partnership agreements and ensures that all charitable activities adhere to international standards. This leadership role involves advising the executive team on governance matters and mitigating potential liabilities associated with global operations. By establishing robust legal protocols, the Chief Legal Officer enables the organization to pursue ambitious sustainability goals without compromising compliance. Through the management of intellectual property and contractual obligations, the Chief Legal Officer secures the long-term stability of the enterprise. This legal oversight provides the necessary foundation for the organization to operate effectively and ethically within the competitive social impact sector.