Purpose Financial Executive and Leadership Team

May, 2026

Leadership Overview

Purpose Financial has 6 executives leading key functions including strategy, operations, technology, legal, and market development.

Driven by a commitment to social impact, Purpose Financial champions sustainable practices and fosters positive change through its diverse initiatives, aiming to redefine corporate responsibility.

Leadership Roles at Purpose Financial

  • Chief Executive Officer - Jessica Rustin
  • Chief Executive Officer, POS Solutions, Driving Innovation, Payment Technology - Victor Montagne
  • Chief Operating Officer - Paul Cho
  • President - Rona Drummer
  • Chief Technology Officer - James McQueen
  • Chief Legal Officer - Denae Roth
  • Jessica Rustin - Chief Executive Officer

    Jessica Rustin, the Chief Executive Officer at Purpose Financial, directs the overarching strategy and vision for the social enterprise. Rustin guides the organization's commitment to promoting sustainable practices and generating positive social impact across all initiatives. Overseeing the executive team, Rustin ensures alignment with the core mission of fostering meaningful change. This leadership role involves setting ambitious goals for market penetration and impact measurement. By championing ethical business models, Jessica Rustin drives Purpose Financial's dedication to corporate responsibility and community betterment. The Chief Executive Officer's focus remains on expanding the organization's reach and influence in promoting sustainable development globally.
    Jessica Rustin

    Victor Montagne - Chief Executive Officer, POS Solutions, Driving Innovation, Payment Technology

    Victor Montagne, the Chief Executive Officer, POS Solutions, Driving Innovation, Payment Technology at Purpose Financial, spearheads advancements in payment technology and point-of-sale solutions. Montagne directs the strategic development and implementation of innovative technologies that align with the company's social impact goals. This executive role focuses on enhancing the efficiency and accessibility of payment systems, thereby supporting broader sustainable practices. By fostering a culture of innovation, Victor Montagne drives the evolution of POS solutions to meet emerging market needs. The Chief Executive Officer, POS Solutions, Driving Innovation, Payment Technology's leadership ensures that technological offerings contribute to Purpose Financial's mission. Montagne's efforts are key to integrating cutting-edge payment technologies that support positive social and environmental outcomes.

    Paul Cho - Chief Operating Officer

    Paul Cho, the Chief Operating Officer at Purpose Financial, manages the day-to-day operations and ensures efficient execution of the company's strategic objectives. Cho oversees the implementation of sustainable practices and social impact programs, translating high-level goals into actionable operational plans. This role involves optimizing resource allocation and streamlining processes to maximize the organization's effectiveness. By coordinating cross-departmental efforts, Paul Cho ensures seamless integration of initiatives aimed at positive social change. The Chief Operating Officer's responsibilities extend to maintaining operational integrity and fostering a culture of continuous improvement. Cho's leadership ensures that Purpose Financial operates with maximum efficiency and impact in its mission-driven endeavors.

    Rona Drummer - President

    Rona Drummer, the President at Purpose Financial, plays a pivotal role in advancing the organization's strategic partnerships and external relations. Drummer focuses on cultivating relationships that amplify the company's social impact and promote sustainable practices. This leadership position involves engaging with stakeholders, community leaders, and industry partners to foster collaboration. By representing Purpose Financial in key forums, Rona Drummer enhances the organization's visibility and influence. The President's responsibilities extend to driving initiatives that align with the company's core mission. Drummer's efforts are instrumental in expanding the network and support for Purpose Financial's impactful work.

    James McQueen - Chief Technology Officer

    James McQueen, the Chief Technology Officer at Purpose Financial, architects and oversees the technological infrastructure supporting the organization's mission. McQueen drives innovation in technology solutions that enhance sustainable practices and amplify social impact initiatives. This leadership position involves evaluating and implementing cutting-edge tools to improve operational efficiency and outreach. By ensuring robust and scalable technology platforms, James McQueen supports the expansion of Purpose Financial's programs. The Chief Technology Officer's purview includes data security, system integration, and the development of digital strategies. McQueen's expertise is critical in leveraging technology to achieve the company's social and environmental objectives.
    Denae Roth, the Chief Legal Officer at Purpose Financial, provides expert legal counsel and ensures compliance with all regulatory frameworks. Roth oversees the legal aspects of the organization's operations, safeguarding its commitment to sustainable practices and social impact initiatives. This critical role involves managing risk, advising on corporate governance, and ensuring ethical conduct across all business dealings. By navigating complex legal landscapes, Denae Roth supports the integrity and mission-driven focus of Purpose Financial. The Chief Legal Officer's responsibilities include contract review, policy development, and litigation management. Roth's guidance is essential for maintaining the organization's reputation and operational stability.

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    Frequently Asked Questions Regarding Purpose Financial Top Executives and Leadership Team

    Who leads Purpose Financial?
    Purpose Financial is led by Jessica Rustin (Chief Executive Officer), along with executives such as Victor Montagne (Chief Executive Officer, POS Solutions, Driving Innovation, Payment Technology) and Paul Cho (Chief Operating Officer).
    Who is part of Purpose Financial’s executive team?
    The executive team of Purpose Financial includes leaders such as Jessica Rustin (Chief Executive Officer), Victor Montagne (Chief Executive Officer, POS Solutions, Driving Innovation, Payment Technology), Paul Cho (Chief Operating Officer) and other senior executives.
    How many executives does Purpose Financial have?
    Purpose Financial has 6 executives leading key business areas.
    What roles are included in Purpose Financial’s leadership team?
    The leadership team of Purpose Financial includes roles such as Chief Executive Officer, Chief Executive Officer, POS Solutions, Driving Innovation, Payment Technology, Chief Operating Officer, President, Chief Technology Officer.