Purpose Financial Executive and Leadership Team

Jessica Rustin, the Chief Executive Officer at Purpose Financial, directs the overarching strategy and vision for the social enterprise. Rustin guides the organization's commitment to promoting sustainable practices and positive social impact across all initiatives. This leadership role involves aligning departmental objectives with the core mission of fostering a more equitable and environmentally conscious future. Overseeing the executive team, Jessica Rustin ensures cohesive execution of programs designed to achieve measurable social good. The Chief Executive Officer's responsibilities extend to stakeholder engagement, partnership development, and representing Purpose Financial in broader community and industry forums. Rustin's strategic direction is pivotal in expanding the organization's reach and deepening its impact within the social enterprise sector.

Paul Cho, the Chief Operating Officer at Purpose Financial, manages the day-to-day operations and ensures the efficient execution of the organization's strategic goals. Cho oversees the implementation of sustainable practices and the delivery of initiatives aimed at creating positive social impact. This leadership position involves optimizing internal processes, resource allocation, and operational workflows to maximize the effectiveness of Purpose Financial's programs. The Chief Operating Officer ensures seamless coordination between different departments, fostering a collaborative environment. Paul Cho plays a key part in scaling operations to meet growing demands and expanding the organization's reach. Cho's focus on operational excellence is fundamental to achieving the company's mission of driving societal and environmental betterment.

Rona Drummer, the President at Purpose Financial, contributes to the strategic direction and governance of the social enterprise, focusing on its long-term sustainability and impact. Drummer supports initiatives that promote sustainable practices and foster positive social change. This executive position involves high-level oversight and collaboration with the Chief Executive Officer and board to advance the organization's mission. The President plays a vital role in external relations, stakeholder engagement, and advocating for the principles of social enterprise. Rona Drummer ensures that the organization's governance structures are robust and aligned with its commitment to ethical operations and societal benefit. Drummer's leadership reinforces Purpose Financial's dedication to creating meaningful and lasting positive impact.

James McQueen, the Chief Technology Officer at Purpose Financial, architects and oversees the technological infrastructure supporting the organization's mission. McQueen drives innovation in digital solutions that enhance the promotion of sustainable practices and social impact initiatives. This role involves managing the development and implementation of technology platforms that facilitate operational efficiency and expand the reach of Purpose Financial's programs. The Chief Technology Officer ensures robust data security and privacy measures are in place, safeguarding sensitive information. James McQueen collaborates with other leaders to integrate technology effectively into strategic planning, enabling data-driven decision-making. McQueen's expertise is critical in leveraging technology to amplify the organization's positive societal contributions and operational effectiveness.

Denae Roth, the Chief Legal Officer at Purpose Financial, provides expert legal counsel and ensures compliance with all relevant regulations governing social enterprises. Roth oversees the legal framework that supports the organization's commitment to sustainable practices and positive social impact. This critical role involves managing all legal affairs, including contracts, intellectual property, and risk mitigation strategies. The Chief Legal Officer advises the executive team and board on legal implications of strategic decisions and operational activities. Denae Roth safeguards the organization's integrity and reputation by ensuring adherence to ethical standards and legal requirements. Roth's guidance is essential for navigating the complex legal landscape and protecting Purpose Financial's mission-driven objectives.