Purple Executive and Leadership Team

Robert DeMartini, the Chief Executive Officer at Purple, directs the overarching corporate strategy and operational execution. DeMartini guides the company's expansion into new markets and product categories, ensuring alignment with Purple's mission to improve sleep. Overseeing all major business units, the Chief Executive Officer drives initiatives that enhance profitability and market share. This leadership role involves fostering a culture of innovation and accountability across the organization. By optimizing resource allocation and strategic partnerships, Robert DeMartini ensures the company's sustained growth and competitive advantage in the direct-to-consumer and retail sectors. The Chief Executive Officer's focus remains on delivering exceptional value to customers and stakeholders through advanced sleep solutions.

Todd Vogensen, the Chief Financial Officer at Purple, oversees all financial planning, reporting, and capital management activities. Vogensen directs the company's fiscal strategy, including budgeting, forecasting, and investment analysis to support growth objectives. Managing financial risk and ensuring fiscal responsibility, the Chief Financial Officer provides critical insights for strategic decision-making. This executive role involves maintaining strong relationships with investors and financial institutions. By analyzing financial performance and identifying opportunities for cost optimization, Todd Vogensen strengthens the company's financial health. The Chief Financial Officer's purview includes treasury operations, tax strategy, and ensuring compliance with all financial regulations.

Eric Haynor, the Chief Operating Officer at Purple, manages the day-to-day operational activities and supply chain logistics. Haynor oversees manufacturing processes, inventory management, and distribution networks to ensure efficient product delivery. Driving operational excellence, the Chief Operating Officer implements strategies to enhance production capacity and reduce costs. This leadership position involves coordinating cross-functional teams to streamline workflows and improve overall business efficiency. By optimizing the supply chain and operational infrastructure, Eric Haynor directly supports the company's ability to meet customer demand and maintain product quality. The Chief Operating Officer's responsibilities extend to ensuring compliance with industry standards and driving continuous improvement in all operational facets.

Rich Fabert, the Group President, Mental Health Employee Resource (Erg) at Purple, champions initiatives focused on employee well-being and mental health support. Fabert leads the development and implementation of programs designed to foster a supportive and inclusive workplace environment. Driving awareness and access to mental health resources, the Group President, Mental Health Employee Resource (Erg) ensures employees have the support needed to thrive. This role involves collaborating with HR and leadership to integrate mental health considerations into company policies and practices. By advocating for employee wellness, Rich Fabert contributes to a healthier and more engaged workforce. The Group President, Mental Health Employee Resource (Erg)'s commitment is to create a culture where mental health is prioritized and destigmatized.

Janis Cohen, the President & Founder at Purple, provides foundational leadership and strategic vision for the company. Cohen guides the company's long-term direction, drawing on deep industry expertise to identify growth opportunities. Championing the company's core values and mission, the President & Founder ensures sustained innovation and market leadership. This pivotal role involves setting the strategic tone and fostering a culture of pioneering spirit. By leveraging extensive experience and market insight, Janis Cohen continues to shape Purple's trajectory. The President & Founder's influence is critical in maintaining the company's unique brand identity and commitment to sleep wellness.

Zachary Beck, the Chief of Staff - Wholesale at Purple, spearheads strategic initiatives within the wholesale division. Beck coordinates efforts to expand distribution channels and strengthen relationships with retail partners. Driving the growth of the wholesale segment, the Chief of Staff - Wholesale ensures seamless execution of sales strategies and operational support. This role involves bridging communication between executive leadership and the wholesale teams. By developing and implementing targeted programs, Zachary Beck enhances the company's presence in the broader retail landscape. The Chief of Staff - Wholesale's focus is on maximizing revenue and market penetration through effective channel management.

Alicia Foreman, the Vice President, Corporate Strategy & Chief of Staff at Purple, drives strategic planning and organizational effectiveness. Foreman leads the development and implementation of long-term corporate strategies, aligning business units with overarching goals. Enhancing strategic alignment and operational efficiency, the Vice President, Corporate Strategy & Chief of Staff supports executive decision-making. This position involves managing key strategic projects and facilitating cross-departmental collaboration. By analyzing market trends and competitive landscapes, Alicia Foreman identifies opportunities for innovation and business development. The Vice President, Corporate Strategy & Chief of Staff ensures that strategic initiatives translate into tangible business outcomes and sustained competitive advantage.

Dhyani Gardner, the Innovations & Operations Chief of Staff at Purple, supports the integration of new product development with operational execution. Gardner facilitates the translation of innovative concepts into scalable manufacturing processes and efficient supply chain solutions. Driving operational readiness for new product launches, the Innovations & Operations Chief of Staff ensures seamless transitions from R&D to market. This role involves close collaboration with product development and manufacturing teams. By optimizing workflows and resource allocation, Dhyani Gardner accelerates the pace of innovation and product delivery. The Innovations & Operations Chief of Staff's objective is to enhance the company's ability to bring cutting-edge sleep solutions to market effectively.

Jack Roddy, the Chief People Officer at Purple, leads all human resources functions and talent management strategies. Roddy oversees recruitment, employee development, compensation, and benefits to foster a high-performing workforce. Cultivating a positive and productive work environment, the Chief People Officer ensures alignment with company culture and values. This executive position involves developing programs that attract, retain, and engage top talent across the organization. By championing employee well-being and professional growth, Jack Roddy contributes to organizational success. The Chief People Officer's strategic focus is on building a robust talent pipeline and fostering a culture that supports innovation and customer satisfaction.