Pure Romance Executive and Leadership Team

Amanda Else, the Chief Executive Officer at Pure Romance, directs the overarching corporate strategy and long-term vision for the organization. By overseeing the expansion of the direct-selling network, Else ensures that the company maintains its position as a leader in the intimacy aids industry. This leadership role involves constant collaboration with the board to refine business models and enhance the support systems available to independent consultants. Amanda Else manages the alignment of product development with market demands, ensuring that the brand remains relevant and competitive. Through the optimization of operational workflows, the Chief Executive Officer drives efficiency across the entire enterprise. By fostering a culture of empowerment and professional growth, the executive secures the stability of the business model. Ultimately, Else maintains the integrity of the brand while scaling operations to reach new demographics across North America and international territories.

Amy Leon, the Chief Executive Officer & Director, National at Pure Romance, manages the domestic infrastructure and national sales initiatives. By coordinating the efforts of the consultant network, Leon ensures that the company maintains consistent service standards across all regions. This role involves the implementation of training programs that equip independent sellers with the tools necessary for success in the intimacy aids market. Amy Leon oversees the integration of national marketing campaigns with local party logistics to maximize brand visibility. By analyzing regional performance data, the Chief Executive Officer & Director, National identifies opportunities for market penetration and growth. This leadership position requires constant engagement with field leaders to address operational challenges and improve consultant retention. Through the execution of strategic national policies, Leon strengthens the company's market presence and supports the financial goals of the entire consultant base.

Kim Davis, the Owner Chief Executive Officer at Pure Romance, architects the foundational mission and core values that define the organization. By providing high-level guidance, Davis ensures that the company remains committed to the principles of economic empowerment and woman-to-woman direct selling. This leadership role involves the oversight of long-term capital investments and the preservation of the company's unique culture. Kim Davis monitors the health of the business model, ensuring that the intimacy aids product line continues to meet the evolving needs of the customer base. By engaging with key stakeholders, the Owner Chief Executive Officer maintains the strategic direction of the firm. This position requires a focus on sustainable growth and the protection of the brand's reputation in the global marketplace. Through the consistent application of these core values, Davis drives the company toward continued success and long-term viability.

Genevieve Steitz, the Chief Executive Officer & Team Leader, Ladies Night In Parties & Women's Sexual Health Sss Certified Educator at Pure Romance, directs the specialized educational initiatives and party-based sales strategies. By overseeing the certification process for educators, Steitz ensures that the company provides accurate and empowering information regarding sexual health. This leadership role involves the development of curriculum and training materials that support the Ladies Night In party model. Genevieve Steitz manages the growth of the educator network, ensuring that consultants possess the expertise required to facilitate meaningful customer interactions. By aligning educational content with product offerings, the Chief Executive Officer & Team Leader, Ladies Night In Parties & Women's Sexual Health Sss Certified Educator drives engagement and brand loyalty. This position requires constant innovation in how the company approaches sexual health education, ultimately strengthening the impact of the direct-selling model.

Patty Marmann, the 2012 President's Club at Pure Romance, drives high-level sales performance and consultant engagement through the leadership of elite sales initiatives. By mentoring top-tier consultants, Marmann ensures that the company maintains a high standard of excellence in the field. This leadership role involves the development of incentive programs that motivate the sales force to achieve record-breaking results. Patty Marmann oversees the implementation of strategies that enhance the customer experience during in-home parties. By analyzing sales trends and consultant feedback, the 2012 President's Club identifies best practices that can be scaled across the entire organization. This position requires a deep understanding of the direct-selling market and the ability to foster a competitive yet supportive environment. Through the execution of these sales-focused initiatives, Marmann directly contributes to the company's revenue growth and the professional development of the consultant network.

Clements Michele, the Chief Administrative Officer at Pure Romance, oversees the internal operations and administrative infrastructure that support the company's daily functions. By managing the corporate support teams, Michele ensures that the organization maintains high levels of efficiency and compliance. This leadership role involves the coordination of human resources, legal, and operational support systems that enable the consultant network to thrive. Clements Michele monitors the effectiveness of internal processes, implementing improvements that streamline communication and resource allocation. By collaborating with other executives, the Chief Administrative Officer ensures that administrative policies align with the company's broader strategic goals. This position requires a focus on organizational stability and the optimization of back-office functions to support the rapid growth of the direct-selling business. Through the management of these critical administrative pillars, Michele provides the necessary foundation for the company's continued expansion and operational success.