Prudential Indonesia Executive and Leadership Team

June, 2026

Leadership Overview

Prudential Indonesia has 7 executives leading key functions including strategy, finance, revenue, legal, and operations.

Driven by a commitment to financial well-being, Prudential Indonesia provides comprehensive insurance solutions, leveraging global expertise and local insights to serve customers across Indonesia and enhance market impact.

Leadership Roles at Prudential Indonesia

  • Chief Executive Officer - Frisky Taufiqurachman
  • Chief Financial Officer - Adit Trivedi
  • President, Direktor ( Presdir ) - Ma Fatah
  • President & Director - Michellina Triwardhany
  • Owner and President - Ferry Kuswandi
  • Chief Revenue Officer - Anisa Sekartaji
  • Chief Legal Officer & Company Secretary - Dennie Rahmanto
  • Independent Commissioner - Winda Tjahjadi
  • Frisky Taufiqurachman - Chief Executive Officer

    Frisky Taufiqurachman, the Chief Executive Officer at Prudential Indonesia, directs the overall strategic vision and operational execution for the company's life insurance and health coverage services. Overseeing all business units, the Chief Executive Officer ensures alignment with Prudential plc's global standards while adapting strategies for the Indonesian market. This leadership role involves driving growth initiatives, expanding market penetration, and fostering innovation in product development and service delivery. Frisky Taufiqurachman is responsible for maintaining the company's strong national presence and its position as a leading provider of financial planning services. The Chief Executive Officer's mandate includes optimizing digital technology adoption, such as mobile applications, to enhance customer access and engagement across Indonesia. By integrating global financial expertise with deep local market knowledge, Frisky Taufiqurachman guides the company in delivering tailored insurance solutions to both individual and corporate clients, solidifying its significant role in the Asian insurance market.

    Adit Trivedi - Chief Financial Officer

    Adit Trivedi, the Chief Financial Officer at Prudential Indonesia, manages all financial operations and strategic financial planning for the company. Overseeing budgeting, forecasting, and financial reporting, the Chief Financial Officer ensures fiscal responsibility and drives profitability across the organization's comprehensive insurance solutions. Adit Trivedi's responsibilities include managing investment portfolios, optimizing capital allocation, and ensuring compliance with Indonesian financial regulations. This critical role involves close collaboration with the Chief Executive Officer and other executives to support business growth and maintain financial stability. By analyzing market trends and financial performance, Adit Trivedi provides key insights to guide strategic decision-making, particularly in expanding health coverage and life insurance offerings. The Chief Financial Officer's expertise is vital in leveraging digital technology for efficient financial management and in reinforcing Prudential Indonesia's position within the broader Asian insurance market.

    Ma Fatah - President, Direktor ( Presdir )

    Ma Fatah, the President, Direktor ( Presdir ) at Prudential Indonesia, holds a senior leadership position overseeing key operational directives and strategic initiatives. This role involves driving the execution of the company's mission to provide leading life insurance and health coverage services across Indonesia. Ma Fatah collaborates closely with the Chief Executive Officer and other executives to ensure seamless integration of global financial strategies with local market demands. Responsibilities include enhancing operational efficiency, expanding market reach through multiple marketing offices, and championing the adoption of digital technologies like mobile applications. Ma Fatah's leadership contributes significantly to Prudential Indonesia's reputation for delivering tailored insurance solutions and financial planning services, reinforcing its strong position within the competitive Asian insurance landscape.

    Michellina Triwardhany - President & Director

    Michellina Triwardhany, the President & Director at Prudential Indonesia, directs significant operational functions and contributes to the strategic direction of the company's insurance services. This leadership position involves overseeing critical business processes that support the delivery of comprehensive life insurance, health coverage, and financial planning solutions throughout Indonesia. Michellina Triwardhany works in tandem with other senior executives to ensure the effective implementation of strategies aimed at expanding market share and enhancing customer engagement, particularly through digital channels. The role emphasizes maintaining high standards of service delivery and operational excellence, aligning with Prudential plc's global benchmarks. Michellina Triwardhany's contributions are vital to Prudential Indonesia's sustained growth and its commitment to providing accessible and tailored insurance products to a broad customer base.

    Ferry Kuswandi - Owner and President

    Ferry Kuswandi, the Owner and President at Prudential Indonesia, provides overarching strategic guidance and ownership oversight for the company's operations. This executive role focuses on ensuring the long-term vision and financial health of the organization, particularly in its provision of life insurance and health coverage services within Indonesia. Ferry Kuswandi's responsibilities include setting the strategic direction for market expansion, fostering key stakeholder relationships, and ensuring the company's adherence to its core mission of delivering comprehensive financial planning services. The Owner and President's influence is critical in maintaining Prudential Indonesia's competitive edge and its commitment to leveraging global financial expertise for local market needs. Ferry Kuswandi's leadership ensures the company continues its trajectory as a leading provider of tailored insurance solutions across the nation.

    Anisa Sekartaji - Chief Revenue Officer

    Anisa Sekartaji, the Chief Revenue Officer at Prudential Indonesia, spearheads all revenue generation strategies and sales operations for the company's diverse insurance products. Overseeing sales channels, including digital platforms and traditional marketing offices, the Chief Revenue Officer drives market expansion and customer acquisition throughout Indonesia. Anisa Sekartaji's focus includes developing and executing sales plans that enhance the reach of life insurance, health coverage, and financial planning services. This role involves close coordination with marketing and product development teams to ensure revenue targets are met and exceeded. By analyzing sales performance data and market dynamics, the Chief Revenue Officer identifies new opportunities for growth and optimizes sales team effectiveness. Anisa Sekartaji plays a pivotal part in translating Prudential Indonesia's global financial expertise into tangible revenue streams, reinforcing its status as a leading provider in the Asian insurance sector.
    Dennie Rahmanto, the Chief Legal Officer & Company Secretary at Prudential Indonesia, provides expert legal counsel and ensures corporate governance across all operations. Overseeing legal compliance, risk management, and regulatory affairs, the Chief Legal Officer & Company Secretary safeguards the company's interests and upholds its commitment to providing comprehensive insurance solutions. Dennie Rahmanto's responsibilities include managing all legal aspects of product development, contract negotiations, and dispute resolution, ensuring adherence to Indonesian laws and Prudential plc's stringent ethical standards. As Company Secretary, Dennie Rahmanto facilitates communication between the board of directors and management, ensuring effective corporate governance and transparency. This role is crucial for maintaining trust with customers and stakeholders, supporting the company's strong national presence and its strategic objectives in the dynamic Indonesian insurance market.

    Winda Tjahjadi - Independent Commissioner

    Winda Tjahjadi, the Independent Commissioner at Prudential Indonesia, provides objective oversight and strategic counsel to the board of directors. This governance role ensures that the company's operations, including its comprehensive insurance solutions, adhere to the highest standards of integrity and regulatory compliance. Winda Tjahjadi's responsibilities involve reviewing management's performance, assessing strategic decisions, and safeguarding the interests of all stakeholders, including customers seeking life insurance and health coverage. By bringing an independent perspective, the Independent Commissioner contributes to robust corporate governance and risk management frameworks. Winda Tjahjadi's involvement is crucial for maintaining trust and confidence in Prudential Indonesia's commitment to ethical business practices and its long-term success in the Indonesian financial services sector.

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    Frequently Asked Questions Regarding Prudential Indonesia Top Executives and Leadership Team

    Who leads Prudential Indonesia?
    Prudential Indonesia is led by Frisky Taufiqurachman (Chief Executive Officer), along with executives such as Adit Trivedi (Chief Financial Officer) and Ma Fatah (President, Direktor ( Presdir )).
    Who is part of Prudential Indonesia’s executive team?
    The executive team of Prudential Indonesia includes leaders such as Frisky Taufiqurachman (Chief Executive Officer), Adit Trivedi (Chief Financial Officer), Ma Fatah (President, Direktor ( Presdir )) and other senior executives.
    How many executives does Prudential Indonesia have?
    Prudential Indonesia has 8 executives leading key business areas.
    What roles are included in Prudential Indonesia’s leadership team?
    The leadership team of Prudential Indonesia includes roles such as Chief Executive Officer, Chief Financial Officer, President, Direktor ( Presdir ), President & Director, Owner and President.