PRP Diagnostic Imaging Executive and Leadership Team

September, 2026

Leadership Overview

PRP Diagnostic Imaging has 4 executives leading key functions including technology infrastructure, operational efficiency, financial strategy, and human capital management.

Committed to excellence in medical diagnostics, PRP Diagnostic Imaging delivers high-quality MRI, Ultrasound, and X-Ray services across Australia to improve patient outcomes through advanced imaging technology.

Leadership Roles at PRP Diagnostic Imaging

  • Chief Financial Officer - Esther Dunford
  • Chief Operating Officer - Sharon Hinchley
  • Chief Technology Officer - Mitchell Klaassen
  • Chief People Officer - Clare Hogarth
  • Esther Dunford - Chief Financial Officer

    Esther Dunford, the Chief Financial Officer at PRP Diagnostic Imaging, governs the fiscal strategy and capital allocation for all diagnostic service lines. Dunford manages the budgeting process for expensive medical imaging equipment acquisitions, including MRI and Ultrasound systems. Overseeing financial reporting and revenue cycle management, the Chief Financial Officer ensures the long-term economic viability of the company. This leadership role involves analyzing market trends to inform investment decisions regarding new facility expansion across Australia. Esther Dunford drives cost-optimization strategies to improve profit margins without compromising patient care standards. By maintaining transparent communication with the Board regarding financial health, the Chief Financial Officer supports sustainable growth objectives. Dunford directs the audit and compliance functions to mitigate fiscal risk. Ultimately, the Chief Financial Officer secures the necessary capital to fund technological advancements, ensuring the company maintains a robust financial position while delivering essential diagnostic services to the public.
    Esther Dunford

    Sharon Hinchley - Chief Operating Officer

    Sharon Hinchley, the Chief Operating Officer at PRP Diagnostic Imaging, manages the daily clinical operations and service delivery standards across the national network. Hinchley coordinates the scheduling and patient flow for Mammogram and Digital X-Ray services to maximize facility utilization. Overseeing regional operational performance, the Chief Operating Officer ensures strict adherence to safety regulations and quality control benchmarks. This leadership role involves streamlining supply chain logistics for medical consumables and equipment maintenance schedules. Sharon Hinchley drives initiatives to reduce patient wait times while maintaining high diagnostic accuracy. By fostering collaboration between clinical teams and administrative staff, the Chief Operating Officer maintains consistent service quality across diverse geographic locations. Hinchley monitors key performance indicators to identify opportunities for operational scaling. Ultimately, the Chief Operating Officer sustains the high-volume diagnostic throughput required to meet the healthcare demands of the Australian market, ensuring operational excellence remains a core pillar of the company.

    Mitchell Klaassen - Chief Technology Officer

    Mitchell Klaassen, the Chief Technology Officer at PRP Diagnostic Imaging, directs the integration of advanced medical imaging software across all diagnostic centers. Klaassen architects scalable digital infrastructure to support high-resolution MRI and Ultrasound data processing requirements. By overseeing the deployment of secure cloud-based storage solutions, the Chief Technology Officer ensures seamless access to patient records for radiologists throughout the Australian network. This leadership role involves constant evaluation of emerging diagnostic hardware to maintain competitive technical standards. Mitchell Klaassen drives the digital transformation agenda, prioritizing cybersecurity protocols to protect sensitive health information. Through the implementation of automated reporting systems, the Chief Technology Officer optimizes workflow efficiency for clinical staff. Ultimately, Klaassen secures the technological foundation necessary for delivering precise diagnostic results, ensuring the company remains at the forefront of medical imaging innovation while supporting the broader operational goals of the organization.

    Clare Hogarth - Chief People Officer

    Clare Hogarth, the Chief People Officer at PRP Diagnostic Imaging, architects the talent acquisition and professional development strategies for the entire clinical and administrative workforce. Hogarth oversees the recruitment of specialized radiologists and technicians to ensure high-quality service delivery in MRI and Mammogram departments. By implementing comprehensive training programs, the Chief People Officer fosters a culture of continuous learning and clinical excellence. This leadership role involves managing employee relations and performance management systems to drive organizational engagement. Clare Hogarth drives diversity and inclusion initiatives to build a representative workforce across the Australian operations. The Chief People Officer collaborates with other C-suite leaders to align human capital strategies with the broader business mission. Hogarth monitors staff retention metrics to ensure the stability of clinical teams. Ultimately, the Chief People Officer cultivates a high-performing environment, ensuring the company attracts and retains the top-tier talent required to maintain leadership in the diagnostic imaging industry.

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    Frequently Asked Questions Regarding PRP Diagnostic Imaging Top Executives and Leadership Team

    Who leads PRP Diagnostic Imaging?
    PRP Diagnostic Imaging is led by Esther Dunford (Chief Financial Officer), along with executives such as Sharon Hinchley (Chief Operating Officer) and Mitchell Klaassen (Chief Technology Officer).
    Who is part of PRP Diagnostic Imaging’s executive team?
    The executive team of PRP Diagnostic Imaging includes leaders such as Esther Dunford (Chief Financial Officer), Sharon Hinchley (Chief Operating Officer), Mitchell Klaassen (Chief Technology Officer) and other senior executives.
    How many executives does PRP Diagnostic Imaging have?
    PRP Diagnostic Imaging has 4 executives leading key business areas.
    What roles are included in PRP Diagnostic Imaging’s leadership team?
    The leadership team of PRP Diagnostic Imaging includes roles such as Chief Financial Officer, Chief Operating Officer, Chief Technology Officer, Chief People Officer.