Color Executive and Leadership Team

Leon Sandoval, the Chief Executive Officer at Color, directs the overarching strategic vision for genetic diagnostic accessibility. Sandoval architects the long-term roadmap for physician-ordered testing services, ensuring that clinical support remains integrated into every consumer purchase. By aligning internal engineering resources with external healthcare partnerships, the Chief Executive Officer drives the expansion of low-cost diagnostic platforms across North American markets. Leon Sandoval maintains constant communication with the Board to secure funding for research and development initiatives. This leadership role involves navigating complex regulatory landscapes while maintaining high standards for genetic counseling quality. Through rigorous oversight of corporate governance, the Chief Executive Officer fosters a culture of innovation and patient-centric care. Ultimately, Sandoval secures the market position of the organization by scaling operations to meet the growing demand for accessible, high-quality health diagnostics.

Stephen Denaro, the President at Color, oversees daily operational execution and organizational performance. Denaro manages the internal processes that support the delivery of physician-ordered genetic testing and counseling services. By streamlining operational workflows, the President ensures that the company maintains high service standards while scaling to meet national demand. Stephen Denaro works closely with other C-suite leaders to translate strategic goals into actionable business plans. This leadership role involves monitoring key performance indicators to maintain efficiency across all diagnostic service lines. By fostering collaboration between departments, the President drives the successful implementation of corporate initiatives. Denaro maintains a focus on operational excellence to ensure that every patient receives timely and accurate genetic insights. Ultimately, the President secures the stability of the organization by optimizing internal systems and supporting the overall mission of providing accessible, low-cost health diagnostics.

Joshua Sturm, the Chief Revenue Officer at Color, manages all commercial growth strategies and market penetration efforts. Sturm designs high-impact sales frameworks that connect genetic testing services with healthcare providers and enterprise clients. Overseeing the entire revenue lifecycle, the Chief Revenue Officer ensures that pricing models remain competitive while supporting the delivery of genetic counseling. Joshua Sturm collaborates with marketing teams to identify new segments for diagnostic expansion, driving significant growth in regional health service adoption. This leadership role involves optimizing the sales funnel to maximize conversion rates for physician-ordered tests. By analyzing market trends and customer feedback, the Chief Revenue Officer refines the commercial approach to ensure long-term financial sustainability. Ultimately, Sturm secures the fiscal health of the company by aligning revenue targets with the broader mission of providing affordable, accessible genetic diagnostics.

Ghita Soulimani, the Product & Engineering Chief of Staff at Color, coordinates the technical development and product lifecycle management for diagnostic platforms. Soulimani synchronizes cross-functional teams to ensure that engineering outputs align with clinical requirements and user experience standards. Overseeing the integration of genetic counseling tools into the digital interface, the Product & Engineering Chief of Staff drives efficiency across the development pipeline. Ghita Soulimani facilitates communication between technical leads and executive leadership to prioritize feature releases that enhance diagnostic accuracy and patient support. This leadership role involves managing resource allocation to support the rapid scaling of testing infrastructure. By streamlining internal workflows, the Product & Engineering Chief of Staff accelerates the delivery of new health services to the market. Ultimately, Soulimani secures the technical integrity of the platform, ensuring that all diagnostic products meet rigorous quality benchmarks.