Priority Health Executive and Leadership Team

June, 2026

Leadership Overview

Priority Health has 5 executives leading key functions including strategy, healthcare innovation, medical affairs, marketing, and overall leadership.

Driven by a commitment to member well-being, Priority Health offers an extensive portfolio of health benefits options, serving over one million members annually and recognized for quality, customer service, transparency, and product innovation.

Leadership Roles at Priority Health

  • Chief Executive Officer, Healthcare Innovation & Data Science - Ines Md
  • President - Nicholas Gates
  • Chief Marketing Officer - Joan Budden
  • Manager, Strategy & Operations & Chief of Staff - Rebeca Wiser
  • Chief Medical Officer - Dr Richard Vienne
  • Ines Md - Chief Executive Officer, Healthcare Innovation & Data Science

    Ines Md, the Chief Executive Officer, Healthcare Innovation & Data Science at Priority Health, spearheads the development and implementation of cutting-edge healthcare solutions. Directing the innovation and data science divisions, Md leverages advanced analytics and emerging technologies to enhance member experience and operational effectiveness. This critical leadership position focuses on identifying new opportunities for product innovation and improving the quality of care offered through Medicare and Medicaid plans. By analyzing complex datasets, Ines Md drives data-informed strategies that support Priority Health's mission of providing affordable, high-quality coverage. Ultimately, Md advances the company's position as a forward-thinking leader in the health insurance landscape.

    Nicholas Gates - President

    Nicholas Gates, the President at Priority Health, directs the overall strategic vision and operational execution of the organization. Leading all business functions, Gates ensures Priority Health maintains its position as the second largest health plan in Michigan, serving over one million members annually. This executive role involves fostering a culture of transparency, customer service, and continuous product innovation across employer group and individual benefit options, including Medicare and Medicaid plans. By guiding market expansion and strengthening provider relationships, Nicholas Gates drives the company's commitment to offering affordable, quality health coverage. Ultimately, Gates champions the sustained growth and leadership of Priority Health in the healthcare industry.
    Nicholas Gates

    Joan Budden - Chief Marketing Officer

    Joan Budden, the Chief Marketing Officer at Priority Health, directs all brand strategy and market positioning initiatives. Overseeing the marketing and communications departments, Budden ensures consistent messaging across all member and employer group touchpoints. This leadership role involves developing innovative campaigns that highlight Priority Health's commitment to quality, customer service, and product innovation. By analyzing market trends and member feedback, Joan Budden drives the expansion of Priority Health's reach within Michigan. Ultimately, Budden strengthens the company's reputation as a leader in affordable, quality health coverage.
    Joan Budden

    Rebeca Wiser - Manager, Strategy & Operations & Chief of Staff

    Rebeca Wiser, the Manager, Strategy & Operations & Chief of Staff at Priority Health, orchestrates critical operational workflows and strategic planning processes. Managing cross-functional teams, Wiser ensures seamless execution of key business initiatives and supports the executive leadership in achieving organizational objectives. This role involves optimizing operational efficiency and driving strategic alignment across departments, directly impacting Priority Health's ability to serve over one million members annually. By facilitating communication and resource allocation, Rebeca Wiser enhances the company's responsiveness to market demands and its commitment to innovation. Ultimately, Wiser contributes to the sustained growth and operational excellence of the health plan.

    Dr Richard Vienne - Chief Medical Officer

    Dr Richard Vienne, the Chief Medical Officer at Priority Health, provides essential clinical leadership and strategic direction for medical affairs. Overseeing all clinical operations and quality improvement initiatives, Vienne ensures the delivery of evidence-based, high-quality healthcare services to members. This role is pivotal in shaping clinical policies and guiding the network of primary care physicians across Michigan, reinforcing Priority Health's commitment to member well-being. By integrating clinical expertise with business strategy, Dr Richard Vienne enhances the overall value and effectiveness of the health plan's offerings. Ultimately, Vienne champions patient-centered care and drives advancements in health outcomes for over one million members.

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    Frequently Asked Questions Regarding Priority Health Top Executives and Leadership Team

    Who leads Priority Health?
    Priority Health is led by Ines Md (Chief Executive Officer, Healthcare Innovation & Data Science), along with executives such as Nicholas Gates (President) and Joan Budden (Chief Marketing Officer).
    Who is part of Priority Health’s executive team?
    The executive team of Priority Health includes leaders such as Ines Md (Chief Executive Officer, Healthcare Innovation & Data Science), Nicholas Gates (President), Joan Budden (Chief Marketing Officer) and other senior executives.
    How many executives does Priority Health have?
    Priority Health has 5 executives leading key business areas.
    What roles are included in Priority Health’s leadership team?
    The leadership team of Priority Health includes roles such as Chief Executive Officer, Healthcare Innovation & Data Science, President, Chief Marketing Officer, Manager, Strategy & Operations & Chief of Staff, Chief Medical Officer.