Priority Health Executive and Leadership Team

July, 2026

Leadership Overview

Priority Health has 6 executives leading key functions including strategy, operations, innovation, data science, and medical affairs.

Driven by a commitment to quality and customer service, Priority Health offers an extensive portfolio of health benefits options, serving over one million members annually and recognized as a leader in product innovation.

Leadership Roles at Priority Health

  • President & Chief Executive Officer - Kimberly Horn
  • President & Chief Executive Officer - Joan Budden
  • Chief Executive Officer, Healthcare Innovation & Data Science - Ines Md
  • Manager, Strategy & Operations & Chief of Staff - Rebeca Wiser
  • Chief Medical Officer - Dr Richard Vienne
  • Senior Vice President and Chief Medical Officer - Elif Oker
  • Kimberly Horn - President & Chief Executive Officer

    Kimberly Horn, the President & Chief Executive Officer at Priority Health, directs the overarching strategy and operational execution for the Michigan-based health plan. Horn guides the organization's mission to provide affordable, quality health coverage, leveraging over three decades of experience in the insurance sector. This leadership role involves setting the strategic vision for expanding market reach and enhancing product innovation across employer groups and individual plans, including Medicare and Medicaid offerings. Horn ensures alignment with the company's commitment to customer service and transparency, driving initiatives that solidify Priority Health's position as a leading health benefits provider in Michigan. The focus remains on optimizing member experience and maintaining a robust network of primary care physicians.

    Joan Budden - President & Chief Executive Officer

    Joan Budden, the President & Chief Executive Officer at Priority Health, spearheads the strategic direction and operational management of the health plan, a significant player in Michigan's insurance landscape. Budden oversees the delivery of comprehensive health benefits, encompassing employer groups, individuals, Medicare, and Medicaid plans, serving over one million members annually. This executive position demands a keen focus on maintaining Priority Health's reputation for quality, customer service, and product innovation. Budden drives initiatives to expand the network of primary care physicians and enhance the transparency of coverage options. The leadership ensures that the organization continues to meet the evolving healthcare needs of its members across Michigan, reinforcing its status as a market leader.
    Joan Budden

    Ines Md - Chief Executive Officer, Healthcare Innovation & Data Science

    Ines Md, the Chief Executive Officer, Healthcare Innovation & Data Science at Priority Health, drives the advancement of cutting-edge solutions and data-driven strategies. Md leads the exploration and implementation of new technologies and methodologies to enhance healthcare delivery and member services. This executive function involves leveraging data science to uncover insights that improve health outcomes, optimize operational efficiency, and foster product innovation. Md's leadership is crucial in positioning Priority Health at the forefront of healthcare advancements, ensuring the organization remains competitive and responsive to evolving industry demands. The objective is to translate complex data into actionable strategies that support the company's mission and expand its market leadership.

    Rebeca Wiser - Manager, Strategy & Operations & Chief of Staff

    Rebeca Wiser, the Manager, Strategy & Operations & Chief of Staff at Priority Health, manages critical strategic planning and operational efficiency initiatives. Wiser supports the executive leadership team by ensuring seamless execution of business objectives and fostering cross-departmental collaboration. This role involves analyzing market trends and operational data to identify opportunities for growth and improvement within the health benefits portfolio. Wiser contributes to the development and implementation of strategic projects that align with Priority Health's mission of providing quality, innovative healthcare solutions. The focus is on optimizing internal processes and supporting the overall strategic direction of the organization, ensuring operational readiness for future expansion and service enhancements.

    Dr Richard Vienne - Chief Medical Officer

    Dr Richard Vienne, the Chief Medical Officer at Priority Health, provides critical clinical leadership and oversight for the organization's medical affairs. Vienne guides the development and implementation of clinical strategies that ensure the highest standards of care and member well-being across all health benefit plans. This role involves collaborating with the network of primary care physicians and healthcare providers to enhance quality of care and patient outcomes. Dr Richard Vienne focuses on integrating evidence-based medicine into operational practices and driving initiatives that promote health equity and preventive care. The objective is to ensure clinical excellence aligns with Priority Health's commitment to transparency, customer service, and innovative healthcare solutions for over one million members.

    Elif Oker - Senior Vice President and Chief Medical Officer

    Elif Oker, the Senior Vice President and Chief Medical Officer at Priority Health, directs key clinical operations and medical strategy, complementing the Chief Medical Officer's functions. Oker oversees the integration of clinical best practices across the extensive portfolio of health benefits, ensuring alignment with regulatory requirements and industry standards. This leadership position involves enhancing the quality of care delivered through Priority Health's broad network of physicians and healthcare facilities. Elif Oker drives initiatives focused on improving member health outcomes and promoting preventive care strategies. The focus remains on ensuring clinical effectiveness and supporting the company's reputation for quality and innovation in the Michigan health insurance market.

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    Frequently Asked Questions Regarding Priority Health Top Executives and Leadership Team

    Who leads Priority Health?
    Priority Health is led by Kimberly Horn (President & Chief Executive Officer), along with executives such as Joan Budden (President & Chief Executive Officer) and Ines Md (Chief Executive Officer, Healthcare Innovation & Data Science).
    Who is part of Priority Health’s executive team?
    The executive team of Priority Health includes leaders such as Kimberly Horn (President & Chief Executive Officer), Joan Budden (President & Chief Executive Officer), Ines Md (Chief Executive Officer, Healthcare Innovation & Data Science) and other senior executives.
    How many executives does Priority Health have?
    Priority Health has 6 executives leading key business areas.
    What roles are included in Priority Health’s leadership team?
    The leadership team of Priority Health includes roles such as President & Chief Executive Officer, President & Chief Executive Officer, Chief Executive Officer, Healthcare Innovation & Data Science, Manager, Strategy & Operations & Chief of Staff, Chief Medical Officer.