Leadership Overview
Principal Asset Management Berhad has 5 executives leading key functions including strategy, asset management, operations, finance, and digital business.
Focused on advancing financial well-being across Southeast Asia, Principal Asset Management Berhad delivers comprehensive unit trust, retirement, and discretionary mandate solutions to empower clients in building and protecting wealth.
Focused on advancing financial well-being across Southeast Asia, Principal Asset Management Berhad delivers comprehensive unit trust, retirement, and discretionary mandate solutions to empower clients in building and protecting wealth.
Leadership Roles at Principal Asset Management Berhad
Jumpon Saimala - Chief Executive Officer
Jumpon Saimala, the Chief Executive Officer at Principal Asset Management Berhad, directs the strategic expansion of investment solutions throughout the Southeast Asian market. Saimala oversees the alignment of regional unit trust offerings with the evolving financial needs of individual and corporate clients. By architecting growth initiatives across Thailand, the Chief Executive Officer ensures that investment products remain competitive and accessible. This leadership role involves constant collaboration with regional stakeholders to refine asset management expertise and enhance client outcomes. Jumpon Saimala drives the implementation of retirement schemes that secure long-term financial stability for diverse investor bases. Through rigorous market analysis and operational oversight, the Chief Executive Officer maintains the firm's reputation for excellence in wealth protection. Saimala prioritizes the integration of innovative financial tools to support the broader mission of advancing financial well-being across the entire regional footprint.

Munirah Khairuddin - Chief Executive Officer & Head Asset Management Berhad Principal (Group of Companies)
Munirah Khairuddin, the Chief Executive Officer & Head Asset Management Berhad Principal (Group of Companies) at Principal Asset Management Berhad, governs the overarching corporate strategy and asset management operations. Khairuddin directs the firm's multi-country presence, ensuring consistent delivery of discretionary mandates and investment expertise. Overseeing the group's complex financial ecosystem, the Chief Executive Officer & Head Asset Management Berhad Principal (Group of Companies) maintains high standards of governance and performance across Malaysia, Indonesia, Thailand, and Singapore. This role involves deep engagement with the Board to shape long-term vision and market positioning. Munirah Khairuddin executes critical initiatives that bolster the company's standing as a premier provider of financial solutions. By fostering a culture of excellence, the Chief Executive Officer & Head Asset Management Berhad Principal (Group of Companies) drives sustainable growth and ensures that all business units remain focused on the core mission of protecting and advancing client wealth.

Prem Subramanian - Chief Financial Officer
Prem Subramanian, the Chief Financial Officer at Principal Asset Management Berhad, manages the financial health and capital allocation strategies of the organization. Subramanian oversees fiscal planning, reporting, and risk management to ensure the firm's long-term stability. By analyzing market trends and internal performance metrics, the Chief Financial Officer provides critical insights that guide strategic decision-making for the executive team. This role involves maintaining rigorous financial controls and ensuring transparency across all regional operations. Prem Subramanian drives the development of financial models that support the expansion of unit trust and retirement scheme offerings. Through careful management of assets and liabilities, the Chief Financial Officer protects the firm's capital base while enabling investment in new growth opportunities. Subramanian collaborates with other leaders to ensure that financial resources are effectively deployed to advance the company's mission of building and protecting client wealth throughout the Southeast Asian region.
Jit Ng - Chief Operating Officer
Jit Ng, the Chief Operating Officer at Principal Asset Management Berhad, architects the internal infrastructure required to support large-scale asset management operations. Ng focuses on streamlining administrative workflows and enhancing the efficiency of unit trust processing systems. By optimizing operational frameworks, the Chief Operating Officer ensures that the firm maintains seamless service delivery across Southeast Asian markets. This role involves managing cross-functional teams to improve internal processes and reduce friction in client-facing activities. Jit Ng drives the adoption of scalable technology solutions that support the company's diverse range of financial products. Through meticulous oversight of daily operations, the Chief Operating Officer guarantees that all business activities align with regulatory requirements and corporate objectives. Ng maintains a sharp focus on operational resilience, ensuring that the firm remains agile while managing complex discretionary mandates and retirement schemes for a growing client base.
Ng Seng - Chief Operating Officer & Head of Agency Digital Business
Ng Seng, the Chief Operating Officer & Head of Agency Digital Business at Principal Asset Management Berhad, directs the digital transformation of agency distribution channels. Seng focuses on integrating advanced technology into the sales process to enhance advisor productivity and client engagement. By architecting digital platforms, the Chief Operating Officer & Head of Agency Digital Business ensures that the firm remains at the forefront of financial technology innovation. This role involves overseeing the transition to digital-first service models for unit trust and retirement products. Ng Seng drives the implementation of data-driven strategies that improve the efficiency of agency operations across the regional footprint. Through the modernization of distribution networks, the Chief Operating Officer & Head of Agency Digital Business supports the firm's goal of expanding market reach. Ng maintains a focus on delivering seamless digital experiences that empower clients to manage their financial well-being with greater ease and precision.
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