Leadership Overview
Primo Brands has 5 executives leading key functions including strategy, financial oversight, brand marketing, production logistics, and immediate consumption sales.
Focused on delivering healthy hydration solutions across North America, Primo Brands maintains a commitment to sustainable sourcing and expansive distribution networks that serve diverse consumer needs throughout the United States and Canada.
Focused on delivering healthy hydration solutions across North America, Primo Brands maintains a commitment to sustainable sourcing and expansive distribution networks that serve diverse consumer needs throughout the United States and Canada.
Leadership Roles at Primo Brands
Eric Foss - Executive Chairman & Chief Executive Officer
Eric Foss, the Executive Chairman & Chief Executive Officer at Primo Brands, directs the overarching corporate strategy and long-term vision for the organization. By aligning the executive team with the mission of providing healthy hydration solutions, the Executive Chairman & Chief Executive Officer ensures consistent growth across the North American beverage market. This leadership role involves managing complex relationships with the Board while overseeing the integration of sustainable, domestically sourced product lines. Eric Foss drives operational excellence by optimizing the company's extensive distribution network to meet evolving consumer demands. Through rigorous market analysis and strategic resource allocation, the Chief Executive Officer maintains the competitive positioning of the brand portfolio. Ultimately, Foss secures the financial health and market influence of the company by fostering innovation in product formats and consumer occasions across all U.S. states and Canada.

David Hass - Chief Financial Officer
David Hass, the Chief Financial Officer at Primo Brands, manages the fiscal health and capital allocation strategies for the entire beverage portfolio. Overseeing financial reporting, budgeting, and investor relations, the Chief Financial Officer ensures the company maintains a robust balance sheet to support North American expansion. This role involves collaborating with other C-suite leaders to evaluate the profitability of various product formats and distribution channels. David Hass drives efficiency by implementing rigorous cost-control measures across the organization. By monitoring market trends and economic indicators, the Chief Financial Officer provides the necessary data to support strategic decision-making regarding sustainable sourcing initiatives. Through precise financial planning and risk management, Hass secures the long-term stability of the company, ensuring that resources align with the broader goal of providing healthy hydration solutions to consumers throughout the United States and Canada.
Richard Adams - Chief Financial Officer, Technical & Production
Richard Adams, the Chief Financial Officer, Technical & Production at Primo Brands, manages the financial aspects of the company's manufacturing processes and technical infrastructure. Overseeing the capital expenditures related to production facilities, the Chief Financial Officer, Technical & Production ensures that the supply chain remains efficient and capable of meeting high demand. This role involves optimizing the costs associated with domestically sourced ingredients and sustainable packaging solutions. Richard Adams drives operational productivity by integrating financial oversight with technical production requirements. By working closely with the operations team, the Chief Financial Officer, Technical & Production maintains the quality and consistency of the beverage portfolio across North America. Through meticulous management of production budgets and technical investments, Adams secures the operational scalability of the company, supporting the broader mission of delivering healthy hydration solutions to consumers throughout the United States and Canada.
Quenten Wentworth - President, Immediate Consumption
Quenten Wentworth, the President, Immediate Consumption at Primo Brands, directs the sales and distribution strategies for the company's on-the-go beverage segments. Overseeing the immediate consumption channel, the President, Immediate Consumption ensures that products remain accessible to consumers across all U.S. states and Canada. This leadership role involves managing relationships with retail partners and optimizing the distribution network to maximize product availability during key consumer occasions. Quenten Wentworth drives revenue growth by identifying new market opportunities and expanding the reach of the healthy hydration portfolio. By collaborating with the marketing and production teams, the President, Immediate Consumption aligns sales targets with product supply and brand messaging. Through strategic focus on the immediate consumption sector, Wentworth secures a significant market share for the company, ensuring that the brand remains a top choice for consumers seeking convenient and sustainable beverage options.

Kheri Tillman - Chief Marketing Officer
Kheri Tillman, the Chief Marketing Officer at Primo Brands, architects the brand identity and consumer engagement strategies for the diverse beverage portfolio. Overseeing all marketing campaigns and product positioning, the Chief Marketing Officer ensures that the company effectively communicates the value of healthy hydration solutions to a wide range of consumer demographics. This leadership role involves analyzing market data to identify emerging trends and tailoring messaging to specific consumer occasions. Kheri Tillman drives brand awareness by leveraging the company's extensive distribution network to reach customers across all U.S. states and Canada. By collaborating with the sales and production teams, the Chief Marketing Officer aligns promotional efforts with product availability and sustainability goals. Through creative brand development and strategic market penetration, Tillman secures a dominant position for the company within the competitive North American beverage industry.

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