Leadership Overview
Primo Brands has 8 executives leading key functions including strategy, marketing, revenue, finance, information technology, human resources, and operations.
Driven by a commitment to healthy hydration, Primo Brands delivers sustainably sourced beverages across North America, impacting consumer choices through diversified offerings and a broad distribution network.
Driven by a commitment to healthy hydration, Primo Brands delivers sustainably sourced beverages across North America, impacting consumer choices through diversified offerings and a broad distribution network.
Leadership Roles at Primo Brands
Eric Foss - Chairman & Chief Executive Officer
Eric Foss, the Chairman & Chief Executive Officer at Primo Brands, directs the overarching corporate strategy and operational execution. Foss guides the company's mission to provide healthy hydration solutions across North America. This leadership role involves setting the strategic direction for product development, market expansion, and sustainable sourcing initiatives. Foss ensures alignment across all business units, driving performance and fostering a culture of innovation. The Chairman & Chief Executive Officer oversees the company's financial health and long-term growth objectives, maintaining strong relationships with stakeholders and the board. Eric Foss is pivotal in navigating market dynamics and solidifying Primo Brands' position as a leading beverage provider.
David Hass - Chief Financial Officer
David Hass, the Chief Financial Officer at Primo Brands, oversees all financial planning, reporting, and fiscal management. Hass ensures the financial integrity and strategic allocation of resources to support Primo Brands' growth objectives and sustainable operations. This critical role involves managing capital structure, investor relations, and risk management to maintain financial stability. The Chief Financial Officer provides essential financial insights to guide executive decision-making, particularly concerning investments in product innovation and market expansion. Hass directs budgeting processes, monitors financial performance against strategic goals, and ensures compliance with all regulatory requirements. David Hass is fundamental to maintaining the company's financial health and supporting its mission of healthy hydration.
Kheri Tillman - Chief Marketing Officer
Kheri Tillman, the Chief Marketing Officer at Primo Brands, architects and executes comprehensive marketing strategies. Tillman drives brand awareness and consumer engagement for Primo Brands' diversified beverage portfolio. This role focuses on translating the company's commitment to healthy hydration and sustainable sourcing into compelling market narratives. Overseeing all aspects of brand management, advertising, and digital marketing, the Chief Marketing Officer ensures consistent brand messaging across all channels and consumer touchpoints. Tillman collaborates closely with sales and product development teams to identify market opportunities and consumer trends. Kheri Tillman is instrumental in expanding market reach and strengthening customer loyalty throughout North America.
Joseph (Joe) Wiggetman - Chief Revenue Officer
Joseph (Joe) Wiggetman, the Chief Revenue Officer at Primo Brands, spearheads all revenue-generating activities and sales operations. Wiggetman directs strategies to maximize sales performance and market penetration across the company's diverse product lines and distribution channels. This position involves optimizing pricing, sales force effectiveness, and channel partnerships to achieve ambitious revenue targets. The Chief Revenue Officer ensures seamless integration between sales, marketing, and product innovation to capture new market segments and enhance existing customer relationships. Wiggetman's leadership focuses on driving sustainable revenue growth and expanding Primo Brands' footprint in every state and Canada. Joseph (Joe) Wiggetman is key to translating market opportunities into tangible financial success.
Eric Lord - Chief Information Officer, Transitioning To Retirement
Eric Lord, the Chief Information Officer, Transitioning To Retirement at Primo Brands, directs the company's technology strategy and infrastructure. Lord oversees the implementation and management of IT systems that support Primo Brands' operational efficiency and data security across North America. This role involves ensuring that technology solutions align with business objectives, facilitating sustainable sourcing and diversified product distribution. The Chief Information Officer, Transitioning To Retirement guides digital transformation initiatives and enhances the company's technological capabilities. Lord collaborates with other executives to leverage data analytics for informed decision-making and improved consumer experiences. Eric Lord's tenure has focused on building a robust and scalable technology foundation for the company.
Nancy Sotomayor - Chief Human Resources Officer
Nancy Sotomayor, the Chief Human Resources Officer at Primo Brands, leads all human capital strategies and organizational development. Sotomayor cultivates a positive and productive work environment that supports Primo Brands' commitment to healthy hydration and sustainable practices. This position involves overseeing talent acquisition, employee relations, compensation, and benefits programs across the organization. The Chief Human Resources Officer ensures that HR policies align with the company's mission and values, fostering a culture of engagement and continuous improvement. Sotomayor works to attract, develop, and retain top talent essential for driving innovation and operational excellence. Nancy Sotomayor plays a vital role in building a strong, cohesive team dedicated to Primo Brands' success.
Cheyenne Morano - Team Captain
Cheyenne Morano, the Team Captain at Primo Brands, leads specific operational units and fosters team cohesion. Morano ensures efficient execution of tasks within their designated area, contributing to the company's overall delivery of healthy hydration products. This role involves direct oversight of team performance and adherence to operational standards. The Team Captain facilitates communication and collaboration among team members, driving productivity and problem-solving. Morano's focus is on operational excellence and supporting the company's distribution network across North America. Cheyenne Morano contributes to the daily success of Primo Brands through dedicated leadership and team management.
Ashok Vantipalli - Chief Information & Digital Officer
Ashok Vantipalli, the Chief Information & Digital Officer at Primo Brands, drives the company's digital transformation and information technology strategy. Vantipalli oversees the integration of digital technologies to enhance operational efficiency, consumer engagement, and product innovation for Primo Brands. This role focuses on leveraging data analytics and digital platforms to optimize the company's diversified offerings and distribution channels across North America. The Chief Information & Digital Officer ensures robust cybersecurity measures and manages the company's IT infrastructure to support sustainable growth. Vantipalli collaborates with executive leadership to identify emerging digital trends and implement solutions that strengthen Primo Brands' market position. Ashok Vantipalli is key to advancing the company's digital capabilities and future readiness.
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