Leadership Overview
Primo Brands has 8 executives leading key functions including strategy, finance, operations, marketing, revenue, information technology, human resources, and digital transformation.
Driven by a commitment to healthy hydration, Primo Brands delivers sustainably sourced diversified beverage offerings across products, formats, channels, price points, and consumer occasions, distributed throughout North America.
Driven by a commitment to healthy hydration, Primo Brands delivers sustainably sourced diversified beverage offerings across products, formats, channels, price points, and consumer occasions, distributed throughout North America.
Leadership Roles at Primo Brands
Eric Foss - Executive Chairman & Chief Executive Officer
Eric Foss, the Executive Chairman & Chief Executive Officer at Primo Brands, directs the overarching corporate strategy and operational execution. Foss guides the company's mission to provide healthy hydration through sustainably sourced, diversified beverage offerings distributed across every state and Canada. This leadership role involves setting the strategic vision for product innovation, market expansion, and financial performance, ensuring alignment with the company's commitment to domestic sourcing and environmental responsibility. By overseeing all major business functions, Eric Foss drives the company's growth trajectory and reinforces its market position as a leading North American branded beverage provider. The Executive Chairman & Chief Executive Officer ensures that all operational facets contribute to the company's core values and long-term sustainability goals.
David Hass - Chief Financial Officer
David Hass, the Chief Financial Officer at Primo Brands, manages all financial operations and strategic financial planning. Hass oversees budgeting, forecasting, capital allocation, and investor relations, ensuring the company's financial health and sustainable growth. This role is critical in supporting Primo Brands' diversified offerings and its commitment to domestic sourcing and distribution across North America. The Chief Financial Officer analyzes market trends and financial performance to identify opportunities for increased efficiency and profitability, directly impacting the company's ability to deliver value. David Hass ensures robust financial controls are in place, supporting the company's mission of healthy hydration and sustainable business practices. The financial strategy executed by Hass underpins the company's expansion into various consumer occasions and price points.
Robert Austin - Chief Operating Officer
Robert Austin, the Chief Operating Officer at Primo Brands, directs the company's operational infrastructure and supply chain management. Austin oversees the efficient production and distribution of diversified beverage offerings, ensuring adherence to sustainability and domestic sourcing standards across North America. This critical role involves optimizing manufacturing processes, logistics, and operational workflows to support the company's mission of healthy hydration. The Chief Operating Officer manages day-to-day operations, driving efficiency and cost-effectiveness throughout the value chain. Robert Austin ensures that product formats, channels, and price points are effectively managed to meet diverse consumer needs and occasions. Operational excellence under Austin's leadership is fundamental to Primo Brands' market presence and its commitment to reliable delivery.
Kheri Tillman - Chief Marketing Officer
Kheri Tillman, the Chief Marketing Officer at Primo Brands, shapes and executes the company's brand strategy and market positioning. Tillman leads initiatives to promote healthy hydration and the diversified beverage offerings across all consumer segments and occasions in North America. This role involves developing innovative marketing campaigns, managing brand portfolios, and driving consumer engagement to enhance market share. The Chief Marketing Officer ensures that Primo Brands' commitment to sustainability and domestic sourcing resonates with target audiences. Kheri Tillman oversees market research and consumer insights to inform product development and promotional activities, directly supporting the company's diverse product formats and price points. Marketing efforts under Tillman's direction amplify the company's reach and reinforce its value proposition.
Joseph (Joe) Wiggetman - Chief Revenue Officer
Joseph (Joe) Wiggetman, the Chief Revenue Officer at Primo Brands, spearheads all revenue-generating activities and sales strategies across North America. Wiggetman directs the sales teams responsible for expanding distribution channels, optimizing pricing strategies, and securing new business opportunities for the company's diversified beverage portfolio. This leadership position is crucial for driving market penetration and achieving revenue targets, ensuring the company's focus on healthy hydration and sustainable sourcing is effectively communicated to partners. The Chief Revenue Officer collaborates closely with marketing and operations to align sales efforts with overall business objectives and consumer demand across various occasions. Joseph (Joe) Wiggetman's strategic approach to revenue growth underpins Primo Brands' financial performance and market expansion initiatives.
Eric Lord - Chief Information Officer, Transitioning To Retirement
Eric Lord, the Chief Information Officer, Transitioning To Retirement at Primo Brands, oversees the company's technology infrastructure and digital transformation initiatives. Lord guides the strategic implementation of IT systems to support operations, enhance data analytics, and drive innovation across the organization's diversified beverage offerings. This role ensures that technology solutions align with Primo Brands' mission of healthy hydration and sustainable domestic sourcing throughout North America. The Chief Information Officer manages cybersecurity, data management, and IT support services, ensuring operational continuity and efficiency. Eric Lord's leadership in technology development supports the company's ability to adapt to evolving market demands and consumer preferences across various channels and price points.
Nancy Sotomayor - Chief Human Resources Officer
Nancy Sotomayor, the Chief Human Resources Officer at Primo Brands, leads all human capital strategies and organizational development initiatives. Sotomayor focuses on cultivating a strong company culture that supports Primo Brands' commitment to healthy hydration, sustainability, and domestic sourcing across North America. This role involves talent acquisition, employee engagement, compensation and benefits, and leadership development to ensure a high-performing workforce. The Chief Human Resources Officer champions diversity and inclusion, fostering an environment where employees can thrive and contribute to the company's success across all product formats and channels. Nancy Sotomayor's strategic HR leadership is integral to building and maintaining the team that drives Primo Brands' mission and operational excellence.
Ashok Vantipalli - Chief Information & Digital Officer
Ashok Vantipalli, the Chief Information & Digital Officer at Primo Brands, drives the company's digital strategy and technology innovation. Vantipalli oversees the integration of digital solutions to enhance customer experience, optimize supply chain operations, and support the delivery of healthy hydration products across North America. This role is pivotal in leveraging technology to advance Primo Brands' commitment to sustainability and domestic sourcing. The Chief Information & Digital Officer leads initiatives in data analytics, digital marketing, and e-commerce to expand market reach and engagement across diverse consumer occasions and price points. Ashok Vantipalli's vision for digital transformation ensures Primo Brands remains at the forefront of technological advancement in the beverage industry.
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Frequently Asked Questions Regarding Primo Brands Top Executives and Leadership Team
