Primo Brands Executive and Leadership Team

Eric Foss, the Executive Chairman & Chief Executive Officer at Primo Brands, directs the overarching corporate strategy and long-term vision for the organization. By aligning the executive team with the mission of providing healthy hydration solutions, Foss ensures consistent growth across the North American market. The Executive Chairman & Chief Executive Officer manages high-level board relations and capital allocation to support the expansion of the diversified beverage portfolio. Through rigorous oversight of operational performance, Eric Foss drives the company toward achieving sustainable market leadership. This leadership role involves constant evaluation of consumer trends and competitive dynamics to maintain a strong industry position. By fostering a culture of innovation and operational excellence, the executive maintains the company's reputation for quality and reliability. Ultimately, the strategic direction provided by the Chief Executive Officer secures the future trajectory of the entire enterprise.

David Hass, the Chief Financial Officer at Primo Brands, manages the financial health and fiscal integrity of the organization. Overseeing all accounting, financial planning, and analysis functions, the Chief Financial Officer ensures that capital resources support the company's strategic objectives in the North American beverage market. This role involves rigorous monitoring of operational costs and investment returns to maintain profitability across the extensive distribution network. David Hass coordinates with the board and executive leadership to provide transparent financial reporting and long-term fiscal forecasting. By implementing robust financial controls and risk management frameworks, the executive protects the company's assets and ensures compliance with regulatory standards. Through the optimization of capital structure and cash flow management, the Chief Financial Officer supports the company's ability to scale operations and invest in sustainable growth. Ultimately, Hass secures the financial stability required for the company to thrive in a competitive industry.

Richard Adams, the Chief Financial Officer, Technical & Production at Primo Brands, manages the financial aspects of the company's manufacturing and technical production facilities. Overseeing the capital expenditure for production equipment and facility upgrades, the Chief Financial Officer, Technical & Production ensures that the company's manufacturing processes remain efficient and cost-effective. This role involves analyzing the financial impact of production scaling and supply chain logistics to support the delivery of high-quality, domestically sourced beverages. Richard Adams collaborates with technical teams to optimize resource allocation and reduce waste across all production sites in North America. By monitoring the financial performance of technical operations, the executive identifies opportunities for cost reduction and process improvement. Through rigorous financial oversight of the production lifecycle, the Chief Financial Officer, Technical & Production ensures that manufacturing capabilities align with market demand. Ultimately, Adams maintains the fiscal health of the company's core production infrastructure.

Quenten Wentworth, the President, Immediate Consumption at Primo Brands, oversees the strategic growth of the company's on-the-go beverage segment across North America. By focusing on the immediate consumption market, the President, Immediate Consumption ensures that the company's products are readily available in convenience stores, food service outlets, and other high-traffic channels. This role involves managing the specific distribution and merchandising strategies required to capture consumer attention in fast-paced retail environments. Quenten Wentworth collaborates with sales and marketing teams to tailor product offerings to the unique needs of the immediate consumption segment. Through the expansion of the distribution network and the optimization of product placement, the executive drives volume and brand visibility. By analyzing consumer behavior in real-time, the President, Immediate Consumption adapts the product portfolio to meet the demands of busy, on-the-go lifestyles. Ultimately, Wentworth secures a dominant position for the company in the immediate consumption market.

Joseph (Joe) Wiggetman, the Chief Revenue Officer at Primo Brands, architects the commercial strategies necessary to maximize sales across all North American distribution channels. Overseeing the entire revenue lifecycle, the Chief Revenue Officer ensures that the diverse beverage portfolio reaches consumers at every price point and occasion. This role involves managing complex relationships with retail partners and optimizing the supply chain to meet regional demand fluctuations. By analyzing market data and consumer purchasing patterns, Joseph (Joe) Wiggetman identifies new growth opportunities and refines pricing models to enhance profitability. The Chief Revenue Officer collaborates closely with marketing and production teams to ensure product availability aligns with promotional efforts. Through the implementation of data-driven sales initiatives, the executive strengthens the company's market share. Ultimately, the revenue strategies executed by Wiggetman provide the financial foundation for continued corporate expansion and operational success.

Kheri Tillman, the Chief Marketing Officer at Primo Brands, directs all brand positioning and consumer engagement strategies across the North American landscape. By crafting compelling narratives around the company's healthy hydration solutions, the Chief Marketing Officer builds deep brand loyalty among diverse consumer segments. This leadership role involves managing multi-channel advertising campaigns and digital presence to ensure consistent messaging across all U.S. states and Canada. Kheri Tillman oversees the development of product launches and promotional activities that highlight the sustainable and domestically sourced nature of the beverage portfolio. Through close collaboration with the sales and product development teams, the executive ensures that marketing efforts directly support revenue targets and market penetration goals. By leveraging consumer insights to refine brand identity, the Chief Marketing Officer drives long-term brand equity. Ultimately, Tillman shapes the public perception and market impact of the entire organization.

Eric Lord, the Chief Information Officer at Primo Brands, architects the technological infrastructure that powers the company's North American operations. By overseeing the integration of enterprise software and data systems, the Chief Information Officer ensures that the organization maintains a competitive edge in supply chain management and distribution efficiency. This role involves securing the company's digital assets and implementing advanced analytics platforms to support informed decision-making across all departments. Eric Lord manages the IT roadmap to align with the company's broader mission of providing healthy hydration solutions to a wide consumer base. Through the deployment of scalable cloud solutions and cybersecurity protocols, the executive protects the integrity of the company's data and operational processes. By fostering a culture of technological innovation, the Chief Information Officer enables seamless collaboration across the entire enterprise. Ultimately, Lord drives the digital transformation necessary for sustained operational excellence.

Ashok Vantipalli, the Chief Information & Digital Officer at Primo Brands, directs the digital strategy and consumer-facing technology initiatives for the company. By overseeing the development of e-commerce platforms and digital customer engagement tools, the Chief Information & Digital Officer enhances the accessibility of the beverage portfolio across North America. This role involves leveraging data analytics to personalize consumer experiences and optimize digital marketing performance. Ashok Vantipalli manages the integration of digital systems with traditional retail channels to create a unified brand experience. Through the implementation of innovative digital solutions, the executive drives operational efficiency and supports the company's growth in the digital marketplace. By aligning digital capabilities with the broader corporate mission, the Chief Information & Digital Officer ensures that the company remains at the forefront of industry trends. Ultimately, Vantipalli transforms the company's digital footprint to better serve the evolving needs of consumers.