Leadership Overview
Primo Brands has 8 executives leading key functions including strategy, revenue growth, brand marketing, financial oversight, digital transformation, production, and consumer consumption.
Focused on healthy hydration across North America, Primo Brands delivers responsibly sourced beverages and water solutions to homes and businesses through a robust retail and direct delivery network.
Focused on healthy hydration across North America, Primo Brands delivers responsibly sourced beverages and water solutions to homes and businesses through a robust retail and direct delivery network.
Leadership Roles at Primo Brands
Eric Foss - Executive Chairman & Chief Executive Officer
Eric Foss, the Executive Chairman & Chief Executive Officer at Primo Brands, directs the overarching corporate strategy for the North American beverage portfolio. Overseeing the integration of healthy hydration initiatives, the Executive Chairman & Chief Executive Officer ensures alignment between production capabilities and market demand. This leadership role involves managing complex retail and direct delivery channels to maximize operational efficiency. By prioritizing sustainable growth, Eric Foss drives the long-term vision for the organization. The Executive Chairman & Chief Executive Officer maintains constant communication with the Board to refine business objectives. Through rigorous oversight of the entire enterprise, Foss secures a competitive position within the healthy hydration sector. This executive leadership ensures that Primo Brands remains a leader in providing purified water and flavored beverages to consumers across the United States and Canada.

David Hass - Chief Financial Officer
David Hass, the Chief Financial Officer at Primo Brands, manages the financial health and capital allocation strategies for the organization. Overseeing fiscal planning and reporting, the Chief Financial Officer ensures the integrity of all economic operations across the North American footprint. This leadership role involves monitoring cash flow from retail and direct delivery channels to support long-term investment. By maintaining rigorous financial controls, David Hass provides the stability necessary for the company to pursue growth in the healthy hydration market. The Chief Financial Officer works closely with the executive team to evaluate the profitability of new product lines and infrastructure projects. Through precise financial analysis, Hass optimizes resource distribution to maximize shareholder value. This executive function is essential for maintaining the operational scale of Primo Brands as the company serves diverse consumers throughout the United States and Canada.
Richard Adams - Chief Financial Officer, Technical & Production
Richard Adams, the Chief Financial Officer, Technical & Production at Primo Brands, manages the financial aspects of the company's manufacturing and production facilities. Overseeing the cost-efficiency of bottling and purification processes, the Chief Financial Officer, Technical & Production ensures that technical operations align with fiscal targets. This leadership role involves analyzing production data to optimize resource usage across North American plants. By monitoring the financial performance of technical assets, Richard Adams supports the company's commitment to responsibly sourced hydration. The Chief Financial Officer, Technical & Production collaborates with production managers to streamline supply chain costs. Through detailed financial oversight, Adams ensures that the manufacturing of flavored beverages and water dispensers remains profitable. This executive role is vital for maintaining the high standards of Primo Brands in the competitive beverage manufacturing sector.
Quenten Wentworth - President, Immediate Consumption
Quenten Wentworth, the President, Immediate Consumption at Primo Brands, directs the strategy for the company's on-the-go beverage offerings. Overseeing the distribution of single-serve products, the President, Immediate Consumption ensures that healthy hydration options are readily available in retail and foodservice environments. This leadership role involves expanding the reach of flavored beverages and purified water to meet the needs of busy consumers across North America. By managing relationships with key retail partners, Quenten Wentworth drives volume growth in the immediate consumption segment. The President, Immediate Consumption coordinates with logistics teams to ensure efficient product delivery to diverse locations. Through targeted market expansion, Wentworth enhances the visibility of the company's portfolio. This executive leadership supports the mission of Primo Brands by making healthy hydration accessible to consumers throughout the United States and Canada.

Joseph (Joe) Wiggetman - Chief Revenue Officer
Joseph (Joe) Wiggetman, the Chief Revenue Officer at Primo Brands, manages all commercial growth strategies across the North American market. Overseeing the expansion of retail and foodservice partnerships, the Chief Revenue Officer optimizes sales performance for the entire beverage portfolio. This leadership role involves analyzing market trends to capture new consumer segments in the healthy hydration space. By coordinating with regional sales teams, Joseph (Joe) Wiggetman ensures consistent revenue generation across the United States and Canada. The Chief Revenue Officer implements pricing models that support sustainable profitability while maintaining brand accessibility. Through data-driven decision-making, Wiggetman enhances the effectiveness of direct delivery channels. This executive focus on revenue growth directly supports the broader mission of Primo Brands to provide high-quality water solutions to homes and businesses throughout the continent.

Kheri Tillman - Chief Marketing Officer
Kheri Tillman, the Chief Marketing Officer at Primo Brands, architects the brand identity and consumer engagement strategies for the company's diverse beverage portfolio. Overseeing national advertising campaigns, the Chief Marketing Officer drives brand awareness for purified water and flavored beverage products. This leadership role involves crafting messaging that highlights the health benefits of the company's hydration solutions. By leveraging consumer insights, Kheri Tillman ensures that marketing initiatives resonate with target demographics across North America. The Chief Marketing Officer collaborates with sales leadership to align promotional activities with retail availability. Through innovative digital and traditional media strategies, Tillman strengthens the market presence of Primo Brands. This executive oversight of brand equity ensures that the company remains a preferred choice for healthy hydration among consumers and businesses in the United States and Canada.

Eric Lord - Chief Information Officer, Transitioning To Retirement
Eric Lord, the Chief Information Officer, Transitioning To Retirement at Primo Brands, directs the current technological infrastructure and data systems. Overseeing the maintenance of critical IT platforms, the Chief Information Officer, Transitioning To Retirement ensures seamless connectivity across the company's North American operations. This leadership role involves managing the transition of digital assets to ensure continuity for the business. By supervising the security of information systems, Eric Lord protects the integrity of data related to retail and direct delivery channels. The Chief Information Officer, Transitioning To Retirement coordinates with internal teams to support the ongoing digital needs of the organization. Through careful planning, Lord facilitates a smooth handover of technological responsibilities. This executive oversight ensures that Primo Brands maintains reliable systems while preparing for future digital advancements in the healthy hydration industry.

Ashok Vantipalli - Chief Information & Digital Officer
Ashok Vantipalli, the Chief Information & Digital Officer at Primo Brands, architects the digital transformation strategy for the entire organization. Overseeing the implementation of advanced data analytics and cloud-based systems, the Chief Information & Digital Officer drives innovation across retail and direct delivery channels. This leadership role involves modernizing the technological stack to improve operational efficiency and consumer experience. By integrating digital tools into the supply chain, Ashok Vantipalli enhances the company's ability to track and deliver healthy hydration solutions. The Chief Information & Digital Officer collaborates with other executives to leverage data for strategic decision-making. Through the deployment of scalable digital platforms, Vantipalli supports the growth of Primo Brands in the North American market. This executive function ensures that the company remains at the forefront of digital excellence in the beverage industry.
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