Primo Brands Executive and Leadership Team

July, 2026

Leadership Overview

Primo Brands has 9 executives leading key functions including strategy, finance, marketing, operations, revenue, human resources, and information technology.

Driven by a commitment to healthy hydration, Primo Brands offers a diverse portfolio of responsibly sourced beverages, serving consumers, homes, and businesses across North America through multiple distribution channels.

Leadership Roles at Primo Brands

  • Executive Chairman & Chief Executive Officer - Eric Foss
  • Chief Financial Officer - David Hass
  • Chief Financial Officer, Technical & Production - Richard Adams
  • Chief Operating Officer - Robert Austin
  • Chief Marketing Officer - Kheri Tillman
  • Chief Revenue Officer - Joseph (Joe) Wiggetman
  • Chief Information Officer, Transitioning To Retirement - Eric Lord
  • Chief Human Resources Officer - Nancy Sotomayor
  • Chief Information & Digital Officer - Ashok Vantipalli
  • Eric Foss - Executive Chairman & Chief Executive Officer

    Eric Foss, the Executive Chairman & Chief Executive Officer at Primo Brands, directs the overarching corporate strategy and operational execution for the North American branded beverage company. Foss guides the organization's mission to provide healthy hydration solutions, overseeing the diverse portfolio of bottled water, purified water, flavored beverages, and water dispensers. This leadership role involves driving growth across retail, foodservice, and direct delivery channels, ensuring Primo Brands effectively serves consumers, homes, and businesses throughout the United States and Canada. The Executive Chairman & Chief Executive Officer's strategic vision shapes market positioning and long-term financial objectives. By championing responsible sourcing and product innovation, Eric Foss ensures the company maintains its leadership in the healthy hydration sector, aligning all functional areas toward sustained market impact and operational excellence.
    Eric Foss

    David Hass - Chief Financial Officer

    David Hass, the Chief Financial Officer at Primo Brands, manages the company's financial operations and strategic fiscal planning. Hass oversees all aspects of financial reporting, budgeting, and capital allocation, ensuring the fiscal health of the organization. This role is critical in supporting Primo Brands' diverse portfolio of healthy hydration products, including bottled water, purified water, and flavored beverages distributed across North America. The Chief Financial Officer's responsibilities extend to optimizing financial performance across retail, foodservice, and direct delivery channels, impacting revenue streams from consumers, homes, and businesses. By implementing robust financial controls and driving efficiency, David Hass ensures the company's resources are strategically deployed to achieve sustainable growth and profitability in the competitive beverage market. Hass also collaborates with other executive leaders to align financial strategies with overall business objectives.

    Richard Adams - Chief Financial Officer, Technical & Production

    Richard Adams, the Chief Financial Officer, Technical & Production at Primo Brands, directs financial oversight specifically for the company's manufacturing and technical operations. Adams manages the financial aspects of production, supply chain, and capital investments related to the company's diverse beverage portfolio, including bottled water, purified water, and flavored beverages. This specialized financial role ensures cost efficiency and fiscal responsibility within the production facilities that serve consumers, homes, and businesses across North America through various distribution channels. The Chief Financial Officer, Technical & Production's focus is on optimizing production costs, managing inventory finances, and supporting capital expenditure decisions for technical upgrades and expansions. By providing critical financial insights into operational performance, Richard Adams contributes to the overall profitability and sustainability of Primo Brands' healthy hydration offerings. Adams collaborates with the Chief Operating Officer to align financial planning with production demands.

    Robert Austin - Chief Operating Officer

    Robert Austin, the Chief Operating Officer at Primo Brands, oversees the operational efficiency and execution of the company's beverage production and distribution network. Austin manages the supply chain, manufacturing processes, and logistics critical to delivering Primo Brands' diverse portfolio of bottled water, purified water, flavored beverages, and water dispensers across North America. This role ensures seamless operations across retail, foodservice, and direct delivery channels, serving consumers, homes, and businesses effectively. The Chief Operating Officer's focus is on optimizing production capacity, maintaining quality standards, and ensuring timely delivery of responsibly sourced products. By streamlining operations and implementing best practices, Robert Austin drives operational excellence and cost-effectiveness, directly supporting the company's mission of healthy hydration and its market leadership. Austin also collaborates with other executives to integrate operational strategies with broader business goals.
    Robert Austin

    Kheri Tillman - Chief Marketing Officer

    Kheri Tillman, the Chief Marketing Officer at Primo Brands, spearheads the strategic marketing initiatives for the company's healthy hydration portfolio. Tillman directs brand development, consumer engagement, and market penetration strategies for bottled water, purified water, flavored beverages, and water dispensers across the United States and Canada. This leadership position involves crafting compelling brand narratives that resonate with consumers, homes, and businesses served through retail, foodservice, and direct delivery channels. The Chief Marketing Officer's focus is on enhancing brand equity and driving demand for Primo Brands' responsibly sourced products. By analyzing market trends and consumer insights, Kheri Tillman shapes innovative campaigns that reinforce the company's commitment to healthy hydration and sustainable practices. Tillman ensures marketing efforts directly support sales objectives and expand the company's market presence.
    Kheri Tillman

    Joseph (Joe) Wiggetman - Chief Revenue Officer

    Joseph (Joe) Wiggetman, the Chief Revenue Officer at Primo Brands, drives the company's revenue generation strategies and sales performance across all market segments. Wiggetman oversees the sales teams responsible for the diverse portfolio of healthy hydration products, including bottled water, purified water, and flavored beverages, distributed through retail, foodservice, and direct delivery channels in the United States and Canada. This leadership position focuses on maximizing sales opportunities and expanding market share among consumers, homes, and businesses. The Chief Revenue Officer's responsibilities include developing and executing effective sales plans, fostering strong customer relationships, and identifying new revenue streams. By aligning sales efforts with market demands and product innovation, Joseph (Joe) Wiggetman ensures sustained revenue growth and strengthens Primo Brands' position as a leading North American beverage company. Wiggetman works closely with marketing and operations to achieve unified commercial objectives.
    Joseph (Joe) Wiggetman

    Eric Lord - Chief Information Officer, Transitioning To Retirement

    Eric Lord, the Chief Information Officer, Transitioning To Retirement at Primo Brands, oversees the company's information technology infrastructure and digital strategy during a period of transition. Lord manages the systems supporting the operations of the healthy hydration beverage company, including its diverse portfolio of bottled water, purified water, and flavored beverages distributed across North America. This role ensures the stability and security of IT operations that serve consumers, homes, and businesses through retail, foodservice, and direct delivery channels. The Chief Information Officer's responsibilities include guiding technology initiatives that enhance operational efficiency and support business objectives. While transitioning towards retirement, Eric Lord ensures a smooth handover of IT responsibilities, maintaining critical system functions and supporting ongoing digital transformation efforts. Lord's leadership provides continuity for the company's technological backbone.
    Eric Lord

    Nancy Sotomayor - Chief Human Resources Officer

    Nancy Sotomayor, the Chief Human Resources Officer at Primo Brands, leads the strategic development and execution of human capital initiatives across the organization. Sotomayor oversees talent acquisition, employee development, compensation, and benefits programs designed to support the company's mission of healthy hydration and its diverse workforce. This role is crucial for fostering a positive and productive work environment that enables Primo Brands to effectively serve consumers, homes, and businesses through its retail, foodservice, and direct delivery channels in the United States and Canada. The Chief Human Resources Officer's focus is on attracting, retaining, and engaging top talent to drive business success and innovation within the beverage industry. By championing employee well-being and professional growth, Nancy Sotomayor ensures the human resources function aligns with the company's strategic goals and operational needs, contributing to sustained organizational strength.
    Nancy Sotomayor

    Ashok Vantipalli - Chief Information & Digital Officer

    Ashok Vantipalli, the Chief Information & Digital Officer at Primo Brands, directs the company's technology strategy and digital transformation initiatives. Vantipalli oversees the integration of information systems and digital solutions to enhance operational efficiency and drive innovation across the healthy hydration beverage portfolio. This leadership role is pivotal in leveraging technology to serve consumers, homes, and businesses more effectively through retail, foodservice, and direct delivery channels throughout North America. The Chief Information & Digital Officer's responsibilities include managing IT infrastructure, cybersecurity, data analytics, and digital platforms that support Primo Brands' growth objectives. By championing digital advancements, Ashok Vantipalli ensures the company remains competitive and responsive to evolving market demands, optimizing the use of technology to achieve strategic business outcomes and improve customer engagement. Vantipalli collaborates with other executives to align digital strategies with overall corporate goals.

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    Frequently Asked Questions Regarding Primo Brands Top Executives and Leadership Team

    Who leads Primo Brands?
    Primo Brands is led by Eric Foss (Executive Chairman & Chief Executive Officer), along with executives such as David Hass (Chief Financial Officer) and Richard Adams (Chief Financial Officer, Technical & Production).
    Who is part of Primo Brands’s executive team?
    The executive team of Primo Brands includes leaders such as Eric Foss (Executive Chairman & Chief Executive Officer), David Hass (Chief Financial Officer), Richard Adams (Chief Financial Officer, Technical & Production) and other senior executives.
    How many executives does Primo Brands have?
    Primo Brands has 9 executives leading key business areas.
    What roles are included in Primo Brands’s leadership team?
    The leadership team of Primo Brands includes roles such as Executive Chairman & Chief Executive Officer, Chief Financial Officer, Chief Financial Officer, Technical & Production, Chief Operating Officer, Chief Marketing Officer.