Prevea Health Executive and Leadership Team

Ashok Rai, the President & Chief Executive Officer at Prevea Health, directs the overarching strategic vision for the entire health care organization. By aligning clinical goals with operational efficiency, the President & Chief Executive Officer ensures that primary and specialty care services remain accessible across Northern, Eastern, and Western Wisconsin. Ashok Rai maintains constant communication with the Board to drive long-term growth and sustainable health care delivery models. This leadership role involves navigating complex regulatory environments while fostering partnerships with hospital systems to expand the reach of corporate health and wellness services. Through rigorous oversight of organizational performance, the President & Chief Executive Officer secures the financial and operational health of the network. Ultimately, Rai champions a culture of patient-centered care that defines the market impact of the organization within the competitive Wisconsin health care landscape.

Lorrie Jacobetti, the Senior Vice President & Chief Financial Officer at Prevea Health, manages the fiscal health and long-term financial planning of the organization. Overseeing capital allocation and revenue cycle management, the Senior Vice President & Chief Financial Officer ensures that resources support the expansion of primary and specialty care services across Wisconsin. Lorrie Jacobetti collaborates with executive leadership to evaluate the financial viability of new clinic locations and corporate health partnerships. This role involves rigorous budget oversight and the implementation of financial controls to maintain organizational stability. By analyzing economic data and market shifts, the Senior Vice President & Chief Financial Officer provides the necessary insights to guide strategic investment decisions. Jacobetti maintains a focus on fiscal responsibility, ensuring that the organization remains well-positioned to deliver high-quality health care while achieving sustainable growth and operational efficiency in a competitive industry.

Jason Helgeson, the Chief Operating Officer at Prevea Health, manages the daily execution of clinical and administrative workflows across all hospital and clinic settings. Overseeing the integration of onsite and nearsite health services, the Chief Operating Officer optimizes resource allocation to maintain high standards of patient care. Jason Helgeson coordinates with department heads to streamline operational processes, ensuring that the infrastructure supports the rapid delivery of primary and specialty medical services. This role involves managing the logistical complexities of a multi-regional health network, focusing on efficiency and service quality. By implementing scalable operational frameworks, the Chief Operating Officer drives consistent performance across the Wisconsin footprint. Helgeson monitors key performance indicators to identify areas for improvement, ultimately ensuring that the organization meets the evolving needs of patients while maintaining operational excellence in every facility.

Gregory Grose, the Urologist, Chief Marketing Officer at Prevea Health, architects the brand strategy and patient engagement initiatives that define the market presence of the organization. By leveraging clinical expertise as a Urologist, the Chief Marketing Officer translates complex medical value propositions into clear, accessible messaging for the public. Gregory Grose directs the development of outreach programs that highlight the convenience and quality of primary and specialty care locations throughout Wisconsin. This leadership role involves analyzing market trends to identify growth opportunities for corporate health and wellness services. Through strategic communication campaigns, the Chief Marketing Officer strengthens the reputation of the organization among patients and community partners. Grose ensures that all marketing efforts align with the core mission of providing high-quality care, effectively expanding the reach of the network while maintaining a focus on patient trust and clinical integrity.

Ken Johnson, the Chief Medical Officer & Vice President, Operations Prevea Western Wisconsin at Prevea Health, directs clinical quality standards and operational performance within the Western Wisconsin region. By overseeing medical staff and clinical protocols, the Chief Medical Officer & Vice President, Operations Prevea Western Wisconsin ensures that every patient receives consistent, high-quality care. Ken Johnson coordinates with regional leadership to integrate primary and specialty services into local hospital and clinic settings. This role involves monitoring clinical outcomes and implementing evidence-based practices to improve patient safety and satisfaction. Through the management of regional operations, the Chief Medical Officer & Vice President, Operations Prevea Western Wisconsin drives the expansion of health services to meet the specific needs of the Western Wisconsin community. Johnson maintains a focus on clinical excellence, ensuring that the organization upholds its reputation for convenient and effective medical care across the entire region.