Prevea Health Executive and Leadership Team

Ashok Rai, the President & Chief Executive Officer at Prevea Health, directs the overarching strategic vision for the entire health care organization. By aligning clinical excellence with operational efficiency, the President & Chief Executive Officer ensures that primary and specialty care services remain accessible across Northern, Eastern, and Western Wisconsin. This leadership role involves constant collaboration with the Board to expand the footprint of clinic and hospital settings. Ashok Rai monitors market trends to maintain high-quality standards within the competitive health care landscape. Through the integration of Corporate Health and Wellness services, the President & Chief Executive Officer drives sustainable growth and community health outcomes. By fostering a culture of innovation, the executive secures the long-term viability of the organization. Ultimately, the President & Chief Executive Officer maintains the mission of providing convenient, patient-centered care throughout the regional network.

Lorrie Jacobetti, the Senior Vice President & Chief Financial Officer at Prevea Health, manages the fiscal health and long-term financial planning for the organization. Overseeing the allocation of resources across Northern, Eastern, and Western Wisconsin, the Senior Vice President & Chief Financial Officer ensures that capital investments support the expansion of primary and specialty care locations. This role involves rigorous financial modeling to sustain the growth of clinic and hospital settings. Lorrie Jacobetti collaborates with other C-suite leaders to align budgetary priorities with the strategic mission of the organization. By monitoring revenue cycles and operational costs, the Senior Vice President & Chief Financial Officer maintains the financial stability necessary for delivering high-quality health care. The executive drives efficiency through disciplined fiscal oversight and strategic investment in Corporate Health and Wellness services. Ultimately, the Senior Vice President & Chief Financial Officer secures the resources required for continued regional impact.

Jason Helgeson, the Chief Operating Officer at Prevea Health, manages the daily execution of clinical and hospital operations across the Wisconsin service area. Overseeing the logistical framework of various health care locations, the Chief Operating Officer ensures that patient care delivery remains seamless and efficient. This role requires constant coordination with onsite and nearsite Corporate Health and Wellness teams to optimize service delivery. Jason Helgeson implements rigorous operational protocols to maintain the high-quality standards expected by the community. By streamlining administrative workflows, the Chief Operating Officer supports the broader organizational goal of expanding access to primary and specialty care. The executive monitors performance metrics to identify areas for improvement within the clinic network. Through meticulous oversight of regional operations, the Chief Operating Officer guarantees that the organization meets the evolving health needs of the population while maintaining fiscal responsibility.

Gregory Grose, the Urologist, Chief Marketing Officer at Prevea Health, architects the brand strategy and public engagement initiatives for the organization. By leveraging clinical expertise as a Urologist, the Chief Marketing Officer translates complex health care services into accessible messaging for patients across Northern, Eastern, and Western Wisconsin. This leadership role involves developing outreach campaigns that highlight the convenience and quality of primary and specialty care locations. Gregory Grose aligns marketing efforts with the broader mission of the organization to ensure consistent communication across all hospital and clinic settings. The executive manages the digital and traditional presence to drive patient acquisition and community trust. By analyzing market data, the Chief Marketing Officer refines the outreach strategy to better serve the regional population. Ultimately, the Urologist, Chief Marketing Officer strengthens the market position of the organization through targeted, mission-driven communication.

Larry Gille, the Senior Vice President and Chief Legal Officer at Prevea Health, directs the legal strategy and regulatory compliance framework for the organization. Overseeing the complex legal requirements of operating clinics and hospitals across Wisconsin, the Senior Vice President and Chief Legal Officer ensures that all services adhere to state and federal health care standards. This role involves mitigating risk while supporting the expansion of primary and specialty care initiatives. Larry Gille provides counsel on corporate governance and contractual obligations related to Corporate Health and Wellness services. By navigating the regulatory landscape, the Senior Vice President and Chief Legal Officer protects the interests of the organization and the patients served. The executive collaborates with the leadership team to ensure that all strategic growth plans remain within legal boundaries. Ultimately, the Senior Vice President and Chief Legal Officer maintains the integrity and compliance of the entire health care network.

Laura Nelson, the Vice President & Chief Medical Officer at Prevea Health, leads the clinical quality and patient safety initiatives across the entire organization. Overseeing the medical standards within clinics and hospitals throughout Northern, Eastern, and Western Wisconsin, the Vice President & Chief Medical Officer ensures that primary and specialty care services meet the highest benchmarks of excellence. This role involves mentoring medical staff and implementing evidence-based practices to improve patient outcomes. Laura Nelson collaborates with the leadership team to integrate clinical quality into the broader Corporate Health and Wellness strategy. By monitoring clinical performance data, the Vice President & Chief Medical Officer identifies opportunities for continuous improvement in care delivery. The executive drives the adoption of innovative medical technologies to enhance the patient experience. Ultimately, the Vice President & Chief Medical Officer maintains the clinical reputation and safety standards of the organization.