Prevea Health Executive and Leadership Team

Ashok Rai, the President & Chief Executive Officer at Prevea Health, directs the overarching strategic vision for the entire health care organization. By overseeing the expansion of primary and specialty care locations across Northern, Eastern, and Western Wisconsin, the President & Chief Executive Officer ensures consistent service delivery in both clinic and hospital settings. This leadership role involves constant collaboration with the Board to align clinical outcomes with long-term organizational growth. Ashok Rai maintains a focus on operational excellence, driving the integration of Corporate Health and Wellness services to meet evolving patient needs. Through the implementation of high-quality care standards, the President & Chief Executive Officer strengthens the market position of the organization. By fostering a culture of innovation, the executive secures the future of regional health care delivery while maintaining the core mission of providing convenient, patient-centered medical solutions throughout the state.

Lorrie Jacobetti, the Senior Vice President & Chief Financial Officer at Prevea Health, manages the fiscal health and resource allocation for the entire organization. Overseeing the financial planning and analysis departments, the Senior Vice President & Chief Financial Officer ensures that capital investments support the expansion of primary and specialty care locations across Wisconsin. This leadership role involves rigorous oversight of budgetary compliance and revenue cycle management to sustain the high-quality care standards expected in clinic and hospital settings. Lorrie Jacobetti collaborates with other C-suite leaders to evaluate the financial viability of new Corporate Health and Wellness service offerings. By optimizing operational efficiency, the Senior Vice President & Chief Financial Officer secures the necessary funding for infrastructure improvements and technological advancements. Through disciplined financial stewardship, the executive maintains the long-term stability of the organization, ensuring that resources remain available to support the mission of providing accessible health care to the communities served.

Gregory Grose, the Urologist, Chief Marketing Officer at Prevea Health, architects the brand strategy and patient engagement initiatives for the organization. While maintaining a clinical practice as a Urologist, the Chief Marketing Officer drives the communication of specialty health care services to diverse populations across Wisconsin. This dual-focused role ensures that marketing campaigns accurately reflect the high-quality care provided in clinic and hospital settings. Gregory Grose analyzes market trends to optimize outreach, ensuring that patients understand the breadth of services available through the organization. By aligning clinical expertise with strategic messaging, the Chief Marketing Officer enhances the visibility of the health care network. The executive manages the public perception of the brand, ensuring that the commitment to convenient, accessible care remains central to all outreach efforts. Through these initiatives, the Chief Marketing Officer supports the growth of the patient base and strengthens the reputation of the organization.

Larry Gille, the Senior Vice President and Chief Legal Officer at Prevea Health, directs all legal affairs, regulatory compliance, and risk management strategies for the organization. Overseeing the legal department, the Senior Vice President and Chief Legal Officer ensures that all clinical operations across Northern, Eastern, and Western Wisconsin adhere to state and federal health care regulations. This leadership role involves navigating complex contractual agreements for hospital partnerships and Corporate Health and Wellness service contracts. Larry Gille provides critical guidance to the Board and executive team regarding liability mitigation and corporate governance. By establishing robust compliance frameworks, the Senior Vice President and Chief Legal Officer protects the integrity of the organization while facilitating the delivery of primary and specialty care. Through proactive legal strategy, the executive supports the operational goals of the company, ensuring that all business activities align with the mission of providing high-quality, convenient health care services to the public.

Laura Nelson, the Vice President & Chief Medical Officer at Prevea Health, leads the clinical quality initiatives and physician engagement strategies for the organization. Focusing on the standardization of care protocols, the Vice President & Chief Medical Officer ensures that primary and specialty care locations across Wisconsin maintain the highest levels of patient safety and clinical excellence. This leadership role involves mentoring medical staff and overseeing the implementation of evidence-based practices within clinic and hospital settings. Laura Nelson collaborates with the executive team to integrate new medical technologies that enhance patient outcomes. By monitoring clinical performance metrics, the Vice President & Chief Medical Officer drives continuous improvement in the delivery of health care services. Through the oversight of medical staff development, the executive ensures that the organization attracts and retains top-tier talent. This commitment to clinical leadership supports the overall mission of providing convenient, high-quality care to the diverse communities throughout the region.

Paul Pritchard, the Senior Vice President and Chief Medical Officer at Prevea Health, directs the strategic development of clinical service lines and population health initiatives. While the Vice President & Chief Medical Officer focuses on quality, the Senior Vice President and Chief Medical Officer architects the expansion of specialty care programs to meet the specific needs of the Wisconsin market. This leadership role involves coordinating with Corporate Health and Wellness services to provide onsite and nearsite care solutions for regional employers. Paul Pritchard analyzes health data to identify gaps in service delivery, ensuring that the organization remains responsive to the evolving health care landscape. By fostering partnerships with hospital systems, the Senior Vice President and Chief Medical Officer enhances the accessibility of primary care services. Through these strategic efforts, the executive drives the growth of the organization, ensuring that the clinical model remains both sustainable and effective in delivering high-quality care to the communities served.