Point C Executive and Leadership Team

September, 2026

Leadership Overview

Point C has 4 executives leading key functions including strategy, operations, finance, and information technology.

Focused on transforming self-insured healthcare administration, Point C delivers customized benefit programs and cost-containment strategies to small and midsize employers across the United States through a unified, data-driven network of regional partners.

Leadership Roles at Point C

  • Chief Executive Officer - Ben Frisch
  • Chief Financial Officer - William McNally
  • Chief Operating Officer - Derek Reis-Larson
  • Chief Information Officer, Fractional - Herb King
  • Ben Frisch - Chief Executive Officer

    Ben Frisch, the Chief Executive Officer at Point C, directs the overarching strategic vision and national expansion of the organization. By aligning the family of regional third-party administrators, the Chief Executive Officer ensures consistent delivery of self-funded benefit programs across the United States. Frisch architects the long-term growth roadmap, focusing on integrating local market expertise with scalable, data-driven insights for midsize employers. This leadership role involves constant collaboration with the Board and Shore Capital Partners to refine the company's value proposition in the competitive insurance landscape. Ben Frisch maintains a sharp focus on operational excellence, ensuring that every regional partner adheres to the high standards of claims administration and care management. Through this executive oversight, the company secures its position as a premier provider of cost-containment strategies, ultimately driving sustainable value for employers and members alike.

    William McNally - Chief Financial Officer

    William McNally, the Chief Financial Officer at Point C, governs the financial health and fiscal strategy of the organization. Managing capital allocation and financial reporting, the Chief Financial Officer supports the company's growth initiatives by providing data-driven insights into cost-containment performance. McNally oversees the financial modeling for customized self-funded benefit programs, ensuring that pricing structures remain competitive for small and midsize employers. This leadership role involves close collaboration with the executive team to evaluate potential acquisitions and regional partnerships that expand the national footprint. By maintaining rigorous financial controls and transparency, William McNally secures the long-term stability of the enterprise. McNally also directs the financial planning processes that allow the company to invest in advanced technology and clinical partnerships, ensuring that the organization remains a leader in the third-party administration sector while delivering measurable financial results for clients.

    Derek Reis-Larson - Chief Operating Officer

    Derek Reis-Larson, the Chief Operating Officer at Point C, manages the daily execution of claims administration and utilization management services. Overseeing the national network of regional partners, the Chief Operating Officer optimizes the delivery of flexible spending accounts and COBRA administration to ensure seamless member experiences. Reis-Larson drives the integration of care management teams, ensuring high-cost members receive efficient navigation to high-quality, cost-effective providers. This role requires constant coordination with regional leadership to maintain operational consistency across diverse industry sectors. By streamlining internal workflows and enhancing the unified member experience, Derek Reis-Larson directly impacts the efficiency of the company's self-insured healthcare plans. Reis-Larson also monitors performance metrics to ensure that all administrative functions align with the broader mission of providing transparent, accessible healthcare support to employers and brokers throughout the country.

    Herb King - Chief Information Officer, Fractional

    Herb King, the Chief Information Officer, Fractional at Point C, architects the digital infrastructure and technological framework supporting the company's mobile app and member service platforms. Overseeing the security and integration of data systems, the Chief Information Officer, Fractional ensures that employers and brokers access real-time insights into benefit utilization. King drives the development of digital tools that facilitate seamless communication between members and the care management team. This role involves constant evaluation of emerging health-tech solutions to enhance the company's service offerings, including provider network access and clinical data management. By prioritizing robust cybersecurity and system scalability, Herb King protects sensitive member information while enabling efficient, technology-enabled healthcare administration. King also collaborates with other C-suite leaders to align digital capabilities with the company's broader operational goals, ensuring that technology remains a primary driver of the organization's competitive advantage in the national market.
    Herb King

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    Frequently Asked Questions Regarding Point C Top Executives and Leadership Team

    Who leads Point C?
    Point C is led by Ben Frisch (Chief Executive Officer), along with executives such as William McNally (Chief Financial Officer) and Derek Reis-Larson (Chief Operating Officer).
    Who is part of Point C’s executive team?
    The executive team of Point C includes leaders such as Ben Frisch (Chief Executive Officer), William McNally (Chief Financial Officer), Derek Reis-Larson (Chief Operating Officer) and other senior executives.
    How many executives does Point C have?
    Point C has 4 executives leading key business areas.
    What roles are included in Point C’s leadership team?
    The leadership team of Point C includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Chief Information Officer, Fractional.