pladis Executive and Leadership Team

Fulya Sürücü, the Chief Financial Officer -TURCA Region, ÜLker Chief Financial Officer at pladis, manages complex financial operations and fiscal planning for the TURCA region. Overseeing capital allocation and budgetary discipline, the Chief Financial Officer -TURCA Region, ÜLker Chief Financial Officer ensures the financial health of the Ülker brand within the broader corporate structure. This leadership role involves mitigating regional economic risks while identifying opportunities for operational efficiency. By implementing robust financial controls, Fulya Sürücü supports sustainable growth and profitability across the Middle East and surrounding markets. The Chief Financial Officer -TURCA Region, ÜLker Chief Financial Officer coordinates with executive leadership to align regional financial performance with global corporate targets. Through meticulous oversight of financial reporting and investment strategies, Sürücü secures the necessary resources to maintain market leadership in the confectionery sector while driving long-term value for the organization.

Henry Jin, the Chief Financial Officer (APAC) at pladis, directs financial strategy and operational accounting across the Asia-Pacific region. Overseeing regional fiscal health, the Chief Financial Officer (APAC) ensures compliance with local regulatory standards while optimizing cost structures for manufacturing and distribution. This leadership role involves managing regional cash flow, forecasting market demand, and supporting strategic expansion initiatives throughout Asia. By providing critical financial insights to the executive board, Henry Jin facilitates informed decision-making regarding regional investments and supply chain logistics. The Chief Financial Officer (APAC) maintains rigorous oversight of financial performance metrics to ensure alignment with global corporate objectives. Through the implementation of efficient financial processes, Jin drives profitability and supports the sustained growth of the company's biscuit and confectionery portfolio within the dynamic and highly competitive Asia-Pacific market landscape.

Mustafa Kabakci, the Chief Marketing Officer at pladis, directs global brand positioning for iconic confectionery portfolios including McVities and Godiva. Overseeing international marketing campaigns, the Chief Marketing Officer ensures consistent brand messaging across diverse markets in Europe, the Middle East, and the Americas. This leadership role involves analyzing consumer behavior data to drive product innovation and market penetration. By aligning creative strategies with regional preferences, Mustafa Kabakci optimizes brand equity and strengthens competitive positioning within the global biscuit industry. The Chief Marketing Officer collaborates with regional sales teams to execute high-impact promotional activities that boost market share. Through rigorous performance tracking, Kabakci maintains brand relevance and supports long-term revenue growth objectives. This strategic focus on consumer engagement ensures that the company remains a leader in the competitive global food manufacturing sector.

Merve Beyhan, the Executive Assistant To Chief Human Resources Officer at pladis, coordinates administrative operations and strategic communication for the global human resources function. Overseeing the scheduling and logistical requirements of the Chief Human Resources Officer, the Executive Assistant To Chief Human Resources Officer ensures seamless execution of talent management initiatives and organizational development programs. This leadership role involves managing sensitive personnel data and facilitating cross-departmental collaboration to support the company's global workforce. By streamlining internal processes, Merve Beyhan enhances the efficiency of the human resources department and supports the implementation of corporate culture initiatives. The Executive Assistant To Chief Human Resources Officer maintains high-level coordination with executive leadership to ensure that human capital strategies align with the broader business goals of the organization. Through proactive administrative support, Beyhan contributes to the overall operational effectiveness of the global human resources team.