PIP Executive and Leadership Team

July, 2026

Leadership Overview

PIP has 10 executives leading key functions including strategy, operations, and information technology.

Driven by a commitment to client success, PIP provides comprehensive printing, signage, and marketing services, enhancing business visibility and branding across diverse industries.

Leadership Roles at PIP

  • Chief Executive Officer - April Balmer
  • Managing Partner & Chief Executive Officer - Dennis Ridge
  • President - Ed Perkins
  • President - Brian Carlton
  • President - Robert Pelzek
  • President - Joanie Ilten
  • President - Nancy Bierema
  • President - Theresa Taylor
  • Owner and President - James Strauss
  • Interim Chief Information Officer - Tom Jansen
  • April Balmer - Chief Executive Officer

    April Balmer, the Chief Executive Officer at PIP, directs the overarching strategy and vision for the company's printing, signage, and marketing services. Balmer focuses on driving growth and ensuring the organization effectively caters to diverse industries like real estate, healthcare, and retail. Overseeing all major business functions, Balmer ensures that PIP's custom signs, promotional products, and direct mail services align with client needs for enhanced visibility and branding. This leadership role involves guiding the company's market positioning and fostering innovation in service delivery. Balmer's strategic direction supports businesses in achieving their marketing objectives through quality solutions from concept to execution, emphasizing sustainability in operations. The Chief Executive Officer ensures operational efficiency and client satisfaction across all service lines. Balmer's guidance shapes the company's commitment to supporting businesses effectively.

    Dennis Ridge - Managing Partner & Chief Executive Officer

    Dennis Ridge, the Managing Partner & Chief Executive Officer at PIP, spearheads the company's strategic partnerships and executive leadership. Ridge guides PIP's expansion and operational excellence across its national presence, ensuring the delivery of comprehensive printing, signage, and marketing services. This role involves cultivating key relationships and driving the business forward through effective management of resources and market opportunities. Ridge oversees the integration of services such as custom signs, promotional products, and direct mail, ensuring clients receive cohesive solutions for branding and visibility. The focus remains on supporting businesses in achieving their marketing goals with quality and efficiency. Ridge's leadership ensures PIP's commitment to sustainability and effective client support is maintained. Dennis Ridge's influence extends to shaping the company's long-term growth trajectory and market impact.

    Ed Perkins - President

    Ed Perkins, the President at PIP, drives operational strategies and service delivery across the company's diverse industry segments. Perkins oversees the execution of custom sign production, promotional product fulfillment, and direct mail campaigns, ensuring high standards of quality and client satisfaction. This leadership position involves managing cross-functional teams to enhance PIP's market presence in real estate, healthcare, and retail sectors. Perkins focuses on optimizing workflows and resource allocation to support businesses in achieving their marketing goals effectively. The President ensures that PIP's commitment to sustainability and end-to-end solutions is consistently met. Ed Perkins's dedication to operational excellence underpins the company's ability to provide reliable and impactful branding and visibility services to its clientele.

    Brian Carlton - President

    Brian Carlton, the President at PIP, directs strategic initiatives aimed at expanding the company's service offerings in printing, signage, and marketing. Carlton oversees the development and implementation of new service lines, ensuring PIP remains at the forefront of industry innovation. This role involves fostering strong client relationships and ensuring the effective delivery of custom solutions tailored to specific business needs. Carlton's leadership focuses on enhancing the company's capacity to support businesses in achieving their visibility and branding objectives. The President ensures that all operations adhere to quality standards and sustainability practices. Brian Carlton's strategic vision guides the company's growth and its commitment to providing comprehensive marketing support from concept to execution.

    Robert Pelzek - President

    Robert Pelzek, the President at PIP, leads the company's strategic direction and operational management, focusing on enhancing service quality and market reach. Pelzek oversees the integration of printing, signage, and marketing services to provide comprehensive solutions for clients across various industries. This role involves driving efficiency in production and delivery, ensuring that custom signs, promotional products, and direct mail services meet client expectations. Pelzek's leadership emphasizes PIP's commitment to supporting businesses in achieving their marketing and branding goals. The President ensures adherence to sustainability principles and the effective execution of client projects. Robert Pelzek's focus on operational excellence strengthens PIP's position as a trusted provider of marketing solutions.
    Robert Pelzek

    Joanie Ilten - President

    Joanie Ilten, the President at PIP, drives the company's strategic growth and operational effectiveness in the printing, signage, and marketing sectors. Ilten oversees the delivery of customized solutions, including signs, promotional items, and direct mail, ensuring businesses enhance their visibility and branding. This leadership role involves managing key client accounts and ensuring service excellence across all touchpoints. Ilten focuses on aligning PIP's offerings with the evolving needs of industries such as real estate, healthcare, and retail. The President champions the company's commitment to sustainability and providing effective marketing support. Joanie Ilten's leadership ensures that PIP consistently delivers quality solutions from concept to execution, supporting client success.

    Nancy Bierema - President

    Nancy Bierema, the President at PIP, leads the company's strategic vision and operational execution, focusing on delivering integrated printing, signage, and marketing services. Bierema oversees the development and deployment of custom solutions designed to boost business visibility and brand recognition. This role involves managing cross-functional teams to ensure the highest quality in promotional products, direct mail, and graphic design services. Bierema's leadership emphasizes PIP's dedication to supporting clients in achieving their marketing objectives effectively and sustainably. The President ensures that all service offerings align with industry best practices and client-specific requirements. Nancy Bierema's commitment to excellence drives PIP's mission to provide comprehensive support from concept to completion.
    Nancy Bierema

    Theresa Taylor - President

    Theresa Taylor, the President at PIP, directs the company's strategic operations and service expansion within the printing, signage, and marketing industries. Taylor oversees the comprehensive delivery of custom signs, promotional products, and direct mail services, ensuring businesses effectively enhance their visibility and branding. This leadership role involves managing key operational functions and fostering client partnerships to meet diverse industry needs, including real estate, healthcare, and retail. Taylor's focus is on driving efficiency and innovation in service provision. The President ensures PIP's commitment to sustainability and providing quality solutions from concept to execution is maintained. Theresa Taylor's leadership strengthens the company's ability to support clients in achieving their marketing goals.

    James Strauss - Owner and President

    James Strauss, the Owner and President at PIP, guides the company's overall strategic direction and operational management, ensuring the delivery of comprehensive printing, signage, and marketing services. Strauss oversees the execution of custom sign production, promotional product fulfillment, and direct mail campaigns, focusing on quality and client satisfaction. This dual role involves managing key business functions and fostering innovation to meet the diverse needs of industries such as real estate, healthcare, and retail. Strauss's leadership emphasizes PIP's commitment to supporting businesses in achieving their marketing and branding objectives effectively and sustainably. The Owner and President ensures that all operations contribute to providing impactful solutions from concept to execution.

    Tom Jansen - Interim Chief Information Officer

    Tom Jansen, the Interim Chief Information Officer at PIP, manages the company's technology infrastructure and digital transformation initiatives. Jansen ensures that PIP's IT systems support the seamless delivery of printing, signage, and marketing services nationwide. This role involves overseeing the development and implementation of technology solutions that enhance operational efficiency and online ordering capabilities. Jansen's focus is on maintaining robust cybersecurity measures and optimizing data management to support business objectives. The Interim Chief Information Officer plays a crucial part in integrating new technologies that improve client experience and internal workflows. Tom Jansen's leadership ensures that technology effectively supports PIP's mission to provide quality solutions from concept to execution, reinforcing the company's commitment to innovation and client service.

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    Frequently Asked Questions Regarding PIP Top Executives and Leadership Team

    Who leads PIP?
    PIP is led by April Balmer (Chief Executive Officer), along with executives such as Dennis Ridge (Managing Partner & Chief Executive Officer) and Ed Perkins (President).
    Who is part of PIP’s executive team?
    The executive team of PIP includes leaders such as April Balmer (Chief Executive Officer), Dennis Ridge (Managing Partner & Chief Executive Officer), Ed Perkins (President) and other senior executives.
    How many executives does PIP have?
    PIP has 10 executives leading key business areas.
    What roles are included in PIP’s leadership team?
    The leadership team of PIP includes roles such as Chief Executive Officer, Managing Partner & Chief Executive Officer, President, President, President.