PHD Executive and Leadership Team

Anne Dearnaley, the Chief Executive Officer at PHD, directs the overarching strategic vision for the global communications planning agency. By championing creative media solutions, Dearnaley ensures the firm maintains a competitive edge in a crowded marketplace. The Chief Executive Officer oversees high-level agency operations, fostering a culture of innovation that differentiates the brand from traditional media buying firms. Anne Dearnaley collaborates with regional leadership to align international market strategies with the core mission of delivering superior client value. This leadership role involves constant evaluation of industry trends to refine service offerings and expand the agency footprint. Through rigorous oversight of agency performance, the Chief Executive Officer drives sustainable growth and maintains the reputation of the firm as a pioneer in strategic planning. Ultimately, Dearnaley secures the long-term success of the organization by balancing creative excellence with operational efficiency across all global territories.

Martin Guirado, the Chief Executive Officer, PhD (Argentina) at PHD, directs all media buying and strategic planning initiatives across the South American market. Overseeing regional growth, the Chief Executive Officer, PhD (Argentina) ensures that local client campaigns reflect the global standards of creative excellence. This leadership role involves managing complex media portfolios and building strong relationships with key regional stakeholders. By optimizing local market penetration, Martin Guirado directly impacts the agency's footprint in the Southern Hemisphere. The Chief Executive Officer, PhD (Argentina) coordinates with international teams to integrate global insights into local execution strategies. Through the implementation of data-driven planning, Guirado enhances the effectiveness of media investments for diverse clients. This focus on regional operational excellence supports the broader mission of the agency, ensuring that the brand remains a leader in the competitive landscape of Argentina and beyond.

Christian Fedorczuk, the Chief Executive Officer, Mena at PHD, directs all strategic communications and media operations throughout the Middle East and North Africa. Overseeing regional expansion, the Chief Executive Officer, Mena ensures that the agency delivers high-impact planning services tailored to the unique demands of the local market. This leadership role involves managing cross-functional teams to execute complex media buying strategies that drive client growth. By fostering innovation in regional campaigns, Christian Fedorczuk maintains the agency's status as a premier partner for brands seeking market dominance. The Chief Executive Officer, Mena coordinates with global leadership to align regional performance with the overarching corporate mission. Through the application of advanced planning methodologies, Fedorczuk optimizes media spend and maximizes return on investment for clients. This commitment to operational excellence secures the agency's position as a dominant force in the rapidly evolving media landscape of the Mena region.

Michelle Diehl, the Executive Vice President & Chief Financial Officer at PHD, directs the financial strategy and fiscal health of the global communications agency. Overseeing capital allocation and budgetary planning, the Executive Vice President & Chief Financial Officer ensures that the firm maintains the financial stability required to invest in creative innovation. This leadership role involves managing complex financial reporting and risk assessment to support the agency's long-term growth objectives. By optimizing the financial structure of the organization, Michelle Diehl directly impacts the agency's ability to scale operations across international markets. The Executive Vice President & Chief Financial Officer collaborates with the Board and other C-suite leaders to align fiscal policy with the overarching corporate mission. Through the implementation of robust financial controls, Diehl secures the resources necessary for the agency to remain a leader in strategic media planning and buying on a global scale.

Stuart Bailey, the Chief Operating Officer at PHD, directs the internal infrastructure and operational workflows that support the agency's global media buying capabilities. Overseeing the efficiency of daily business processes, the Chief Operating Officer ensures that creative planning teams possess the necessary resources to execute high-level campaigns. This leadership role involves streamlining cross-departmental collaboration to improve project delivery timelines and service quality. By implementing scalable operational frameworks, Stuart Bailey directly impacts the agency's ability to handle complex client requirements. The Chief Operating Officer monitors performance metrics to identify opportunities for process improvement and cost optimization. Through the integration of advanced technology into agency workflows, Bailey enhances the overall productivity of the firm. This focus on operational rigor supports the broader strategic goals of the organization, ensuring that the agency remains agile and responsive to the shifting demands of the global media industry.

Chima Amadi, the Chief Operating Officer, Fwa (Nigeria) at PHD, directs the logistical execution and resource management for media operations across West Africa. Overseeing the implementation of strategic planning tools, the Chief Operating Officer, Fwa (Nigeria) ensures that local teams maintain high standards of service delivery. This leadership role involves managing the operational health of the agency, focusing on talent development and process optimization within the regional office. By refining the execution of media buying strategies, Chima Amadi directly contributes to the agency's growth in the Nigerian market. The Chief Operating Officer, Fwa (Nigeria) coordinates with regional leadership to ensure that operational workflows align with the broader agency mission. Through the application of rigorous management practices, Amadi enhances the efficiency of client campaigns. This commitment to operational excellence secures the agency's competitive advantage in the dynamic and fast-growing media environment of West Africa.