PHD Executive and Leadership Team

Phionah Kay, the Chief Executive Officer at PHD, directs the overarching strategic vision and operational execution for the global agency. Overseeing all major business units, Kay ensures alignment with PHD's core mission of delivering innovative media solutions. This leadership role involves driving growth initiatives and fostering a culture of creative excellence across all markets. By optimizing resource allocation and championing new service development, Phionah Kay directly impacts the company's competitive positioning. Ultimately, Kay secures long-term client success and agency profitability through decisive leadership and strategic foresight.

Joey Zhao, the CEO/首席执行官 at PHD, spearheads the strategic direction and operational management of the agency, with a particular focus on key international markets. Zhao's leadership ensures the seamless integration of creative media planning and efficient buying strategies, aligning with PHD's foundational principles. This executive position involves cultivating strong relationships with global partners and driving the adoption of cutting-edge communication techniques. By enhancing market penetration and optimizing service delivery, Joey Zhao significantly contributes to the agency's expansion and influence. Ultimately, Zhao solidifies PHD's reputation for impactful media solutions worldwide.

Martin Guirado, the Chief Executive Officer, PhD (Argentina) at PHD, leads the strategic direction and operational execution for PHD's operations within Argentina. Guirado's focus involves tailoring PHD's innovative media planning and buying services to the specific demands of the Argentinian market, ensuring alignment with global standards. This leadership position entails fostering local team growth, developing client relationships, and driving business development within the region. By adapting global strategies to local nuances and championing creative solutions, Martin Guirado directly enhances PHD's presence and impact in Argentina. Ultimately, Guirado ensures sustained success and market leadership for the agency in this key territory.

Michelle Diehl, the Executive Vice President & Chief Financial Officer at PHD, directs the financial strategy, fiscal health, and resource management for the global agency. Diehl's oversight includes budgeting, financial planning, risk management, and ensuring compliance with all financial regulations across international operations. This pivotal role involves providing critical financial insights to support strategic decision-making and drive profitability. By optimizing financial performance and securing investment for growth, Michelle Diehl directly underpins PHD's capacity for innovation and expansion. Ultimately, Diehl safeguards the agency's financial stability and enhances its long-term economic viability.

Stuart Bailey, the Chief Operating Officer at PHD, manages the day-to-day operational efficiency and scalable infrastructure of the global communications planning and media buying agency. Bailey's responsibilities encompass optimizing internal processes, ensuring robust service delivery, and overseeing the integration of new technologies to enhance operational agility. This critical role involves coordinating cross-functional teams to execute strategic initiatives and maintain high standards of client service. By streamlining workflows and driving operational excellence, Stuart Bailey directly supports PHD's ability to adapt to evolving market demands. Ultimately, Bailey ensures the agency's operational framework consistently enables innovative and effective media campaigns.

Erica Kokiw, the President at PHD, drives the strategic vision and operational oversight for key segments of the agency's global business. Kokiw's leadership focuses on enhancing client partnerships, fostering innovation in media strategy, and ensuring the delivery of exceptional results. This executive position involves collaborating with other C-suite leaders to align departmental goals with the company's overarching mission of pioneering communications planning. By championing client-centric approaches and driving operational excellence, Erica Kokiw directly contributes to PHD's sustained growth and market influence. Ultimately, Kokiw strengthens the agency's reputation for strategic foresight and impactful media solutions.

Henry Ononiwu, the Chief Marketing Officer at PHD, drives the agency's brand positioning, market outreach, and client acquisition strategies. Ononiwu's leadership focuses on articulating PHD's unique value proposition in strategic and creative media planning to a global audience. This executive function involves developing and executing comprehensive marketing campaigns, managing public relations, and identifying new business opportunities. By enhancing brand visibility and communicating the agency's innovative approach, Henry Ononiwu directly contributes to PHD's market leadership. Ultimately, Ononiwu ensures the agency's growth trajectory is supported by a powerful and consistent brand narrative.