Leadership Overview
PHD has 7 executives leading key functions including strategy, marketing, operations, and finance.
Driven by innovation, PHD is dedicated to pioneering communications planning and media buying, setting industry standards since its inception.
Driven by innovation, PHD is dedicated to pioneering communications planning and media buying, setting industry standards since its inception.
Leadership Roles at PHD
Anne Dearnaley - Chief Executive Officer
Anne Dearnaley, the Chief Executive Officer at PHD, directs the overarching strategy and global operations of the communications planning and media buying agency. Overseeing all major business units, Anne Dearnaley ensures the agency's continued leadership in innovative media solutions. This executive role involves guiding the company's expansion and maintaining its reputation for strategic and creative planning, a hallmark since PHD's founding. The Chief Executive Officer's responsibilities extend to fostering a culture of forward-thinking within the organization, aligning departmental objectives with the company's mission to deliver exceptional value to clients. By championing new approaches to media buying, the Chief Executive Officer drives market differentiation and secures PHD's position as an industry pioneer. This leadership ensures the agency remains at the forefront of a rapidly evolving media landscape, consistently exceeding client expectations through data-driven insights and creative execution.
Joey Zhao - CEO/首席执行官
Joey Zhao, the CEO/首席执行官 at PHD, spearheads the strategic direction and operational execution for the company's initiatives. This leadership position involves driving growth and ensuring the effective implementation of PHD's core services in communications planning and media buying. The CEO/首席执行官 oversees key performance indicators, aligning business objectives with market opportunities to enhance client outcomes. By focusing on innovative strategies, Joey Zhao ensures the agency maintains its competitive edge in the global marketplace. This role demands a comprehensive understanding of media trends and client needs, translating them into actionable plans. The CEO/首席执行官's influence extends to fostering cross-functional collaboration, optimizing resource allocation, and championing the agency's commitment to creative and strategic excellence. Ultimately, this executive drives the company's vision forward, solidifying its reputation for pioneering media solutions.
Martin Guirado - Chief Executive Officer, PhD (Argentina)
Martin Guirado, the Chief Executive Officer, PhD (Argentina) at PHD, directs the strategic vision and operational management for PHD's operations within Argentina. This leadership role involves tailoring global strategies to the specific dynamics of the Argentinian market, ensuring effective communications planning and media buying services. Martin Guirado oversees the development and execution of client campaigns, driving growth and market share within the region. The Chief Executive Officer, PhD (Argentina) fosters strong client relationships and leads the local team to deliver innovative and creative media solutions. By focusing on regional market nuances, this executive ensures PHD's unique planning capabilities translate into tangible results for Argentinian businesses. Martin Guirado's leadership is pivotal in expanding PHD's presence and impact in South America.
Michelle Diehl - Executive Vice President & Chief Financial Officer
Michelle Diehl, the Executive Vice President & Chief Financial Officer at PHD, oversees the financial health and strategic fiscal planning for the global communications agency. This critical role involves managing all financial operations, including budgeting, forecasting, and investment strategies, to support PHD's growth and innovation objectives. Michelle Diehl ensures robust financial controls and compliance, safeguarding the company's assets while identifying opportunities for fiscal optimization. The Executive Vice President & Chief Financial Officer plays a key part in strategic decision-making, providing financial insights that guide business development and operational efficiency. By maintaining financial stability and driving profitable growth, this executive supports the agency's mission to deliver exceptional value through strategic and creative media planning. Michelle Diehl's expertise is fundamental to PHD's sustained success and market leadership.
Stuart Bailey - Chief Operating Officer
Stuart Bailey, the Chief Operating Officer at PHD, manages the day-to-day operational efficiency and service delivery across the agency's global network. Overseeing the integration of strategic planning and media buying processes, Stuart Bailey ensures seamless execution for all client campaigns. This executive role focuses on optimizing internal workflows, resource allocation, and operational infrastructure to support PHD's commitment to innovation and client satisfaction. The Chief Operating Officer drives operational excellence by implementing best practices and leveraging technology to enhance productivity and service quality. By ensuring robust operational frameworks, this leader supports the agency's ability to adapt to market changes and deliver cutting-edge media solutions. Stuart Bailey's leadership is critical in maintaining the high standards of performance and reliability that define PHD's market position.

Chima Amadi - Chief Operating Officer, Fwa (Nigeria)
Chima Amadi, the Chief Operating Officer, Fwa (Nigeria) at PHD, directs the operational framework and service delivery for PHD's operations in Nigeria. This leadership position involves implementing efficient processes for communications planning and media buying, tailored to the Nigerian market landscape. Chima Amadi oversees the execution of client strategies, ensuring alignment with global standards while addressing local business needs. The Chief Operating Officer, Fwa (Nigeria) focuses on enhancing operational performance, optimizing resource utilization, and driving service excellence within the region. By fostering a culture of efficiency and innovation, this executive supports PHD's expansion and strengthens its market presence in Africa. Chima Amadi's operational oversight is crucial for delivering impactful media solutions and achieving client objectives in Nigeria.

Henry Ononiwu - Chief Marketing Officer
Henry Ononiwu, the Chief Marketing Officer at PHD, architects the global marketing and brand strategy for the communications planning and media buying agency. Overseeing all external communications and market positioning, Henry Ononiwu ensures PHD's innovative approach to media is effectively communicated to clients and the industry. This executive role involves developing and executing campaigns that highlight the agency's unique capabilities in strategic and creative planning. The Chief Marketing Officer drives market penetration by identifying new opportunities and strengthening existing client relationships through targeted outreach. By analyzing market dynamics and consumer behavior, the Chief Marketing Officer shapes the agency's narrative and reinforces its status as a leader in media innovation. This leadership ensures consistent brand messaging and supports the company's growth objectives by attracting new business and enhancing brand equity.
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