Peterbilt Executive and Leadership Team

June, 2026

Leadership Overview

Peterbilt has 5 executives leading key functions including strategy, finance, and dealer operations.

Dedicated to advancing the industrial truck and semi-truck manufacturing sector, Peterbilt drives innovation and operational excellence, solidifying its market leadership through a commitment to quality and customer satisfaction.

Leadership Roles at Peterbilt

  • President & Chief Executive Officer - Blake Jackson
  • Chief Financial Officer - Jarod Martin
  • President - Bruce Adams
  • President & Dealer Principal - Scott Pearson
  • President - Charles Imbler
  • Blake Jackson - President & Chief Executive Officer

    Blake Jackson, the President & Chief Executive Officer at Peterbilt, directs the company's overall strategic vision and operational execution. Overseeing all major business units, Jackson ensures alignment with the company's mission of manufacturing high-quality industrial and semi-trucks. This leadership role involves driving growth initiatives and maintaining Peterbilt's strong market presence. By focusing on innovation in truck design and manufacturing processes, Blake Jackson significantly impacts the company's competitive edge and long-term financial health. Jackson's strategic oversight extends to fostering key relationships with stakeholders and ensuring operational efficiency across the organization. The President & Chief Executive Officer's responsibilities include guiding product development and market expansion efforts, directly contributing to Peterbilt's established reputation for durability and performance in the transportation industry.

    Jarod Martin - Chief Financial Officer

    Jarod Martin, the Chief Financial Officer at Peterbilt, manages all financial operations and strategic financial planning. Overseeing budgeting, forecasting, and financial reporting, Martin ensures the fiscal health and stability of the company. This critical role involves analyzing financial performance, identifying cost-saving opportunities, and managing investment strategies to support Peterbilt's manufacturing objectives. By implementing robust financial controls and driving efficient resource allocation, Jarod Martin directly contributes to the company's profitability and sustainable growth. The Chief Financial Officer's responsibilities include advising the executive team on financial implications of business decisions and securing necessary capital for operational expansion. Martin's expertise is vital in navigating market fluctuations and ensuring Peterbilt maintains a strong financial footing within the industrial truck manufacturing sector.

    Bruce Adams - President

    Bruce Adams, the President at Peterbilt, spearheads key operational divisions and strategic initiatives within the manufacturing framework. Overseeing specific product lines and market segments, Adams ensures that Peterbilt's industrial and semi-trucks meet rigorous quality standards and customer demands. This leadership position involves driving operational efficiencies and fostering innovation in manufacturing processes. By focusing on supply chain optimization and production excellence, Bruce Adams directly enhances the company's ability to deliver superior vehicles. The President's responsibilities include collaborating with engineering and sales teams to align product development with market needs. Adams's strategic direction is crucial for maintaining Peterbilt's reputation for reliability and performance, contributing significantly to the company's ongoing success in a competitive landscape.

    Scott Pearson - President & Dealer Principal

    Scott Pearson, the President & Dealer Principal at Peterbilt, directs the company's extensive dealer network and customer-facing operations. Overseeing sales strategies and dealer performance, Pearson ensures exceptional service and support for Peterbilt's industrial and semi-truck customers. This vital role involves fostering strong relationships with dealer principals and driving market penetration across various regions. By implementing effective sales programs and enhancing the customer experience, Scott Pearson directly contributes to Peterbilt's revenue growth and market share expansion. The President & Dealer Principal's responsibilities include managing dealer network development and ensuring brand consistency. Pearson's leadership is instrumental in translating Peterbilt's manufacturing excellence into strong commercial outcomes and sustained customer loyalty.

    Charles Imbler - President

    Charles Imbler, the President at Peterbilt, leads critical aspects of the company's operational strategy and market engagement. Overseeing specific functional areas, Imbler drives initiatives aimed at enhancing manufacturing capabilities and product innovation for industrial and semi-trucks. This leadership role focuses on optimizing production workflows and ensuring adherence to stringent quality control measures. By championing advancements in truck technology and manufacturing techniques, Charles Imbler directly supports Peterbilt's commitment to delivering durable and efficient vehicles. The President's responsibilities include fostering cross-departmental collaboration and driving strategic projects that enhance operational performance. Imbler's expertise is key to maintaining Peterbilt's competitive advantage and its reputation for engineering excellence in the heavy-duty truck industry.

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    Frequently Asked Questions Regarding Peterbilt Top Executives and Leadership Team

    Who leads Peterbilt?
    Peterbilt is led by Blake Jackson (President & Chief Executive Officer), along with executives such as Jarod Martin (Chief Financial Officer) and Bruce Adams (President).
    Who is part of Peterbilt’s executive team?
    The executive team of Peterbilt includes leaders such as Blake Jackson (President & Chief Executive Officer), Jarod Martin (Chief Financial Officer), Bruce Adams (President) and other senior executives.
    How many executives does Peterbilt have?
    Peterbilt has 5 executives leading key business areas.
    What roles are included in Peterbilt’s leadership team?
    The leadership team of Peterbilt includes roles such as President & Chief Executive Officer, Chief Financial Officer, President, President & Dealer Principal, President.