Pella Executive and Leadership Team

Emily Videtto, the President & Chief Executive Officer at Pella, directs the overarching corporate strategy and long-term growth initiatives. Videtto oversees the integration of design innovation with manufacturing excellence to maintain market leadership in the building materials sector. By aligning product development with evolving consumer demands for energy efficiency and durability, the President & Chief Executive Officer ensures consistent value delivery to homeowners and commercial clients. Emily Videtto manages cross-functional collaboration across all departments to optimize operational performance and brand positioning. This leadership role involves navigating complex market dynamics to secure competitive advantages in the window and door industry. Through rigorous focus on quality standards and customer satisfaction, the President & Chief Executive Officer drives the organization toward sustainable profitability and expanded market reach across North America.

Doug Phelps, the Owner & Chief Executive Officer at Pella, governs the foundational business principles and capital allocation strategies. Phelps monitors the financial health and asset management of the organization to support ongoing investment in manufacturing technology. As the Owner & Chief Executive Officer, Phelps evaluates high-level market trends to guide the company through shifting economic landscapes. This executive role requires balancing immediate operational requirements with long-term vision for product portfolio expansion. Doug Phelps maintains oversight of corporate governance and stakeholder relations, ensuring alignment with the core mission of delivering premium building products. By fostering a culture of excellence and accountability, the Owner & Chief Executive Officer strengthens the market presence of the brand. Phelps consistently evaluates strategic partnerships to enhance distribution capabilities and reinforce the reputation of the company as a premier provider of architectural solutions.

Jamie Ogle, the Principal & Chief Executive Officer at Pella, architects the strategic framework for regional market penetration and service delivery. Ogle focuses on optimizing the supply chain and distribution networks to ensure seamless product availability for builders and commercial partners. As the Principal & Chief Executive Officer, Ogle drives initiatives that enhance the installation experience and customer support infrastructure. This leadership position involves coordinating with internal teams to refine product offerings based on specific architectural requirements and regional climate needs. Jamie Ogle monitors performance metrics to ensure operational efficiency and consistent quality across all service channels. By prioritizing innovation in service delivery, the Principal & Chief Executive Officer expands the footprint of the company in key markets. Ogle maintains a sharp focus on operational excellence to support the broader mission of providing durable, energy-efficient building solutions.

Hadley David, the Chief Executive Officer, Pella Windows And Doors at Pella, leads the specialized division focused on the core product lines of windows and doors. David manages the product lifecycle from design to market launch, ensuring that every offering aligns with the commitment to quality and innovation. As the Chief Executive Officer, Pella Windows And Doors, David oversees the manufacturing and distribution strategies specific to these product categories. This role involves analyzing consumer feedback and architectural trends to guide the development of new, energy-efficient solutions. Hadley David coordinates with sales and marketing teams to promote the value proposition of the brand to residential and commercial clients. By driving excellence in product performance and design, the Chief Executive Officer, Pella Windows And Doors strengthens the market position of the company. David ensures that the division remains at the forefront of the building materials industry.

Ed Yates, the Chief Financial Officer at Pella, manages the financial planning, reporting, and capital structure of the organization. Yates oversees fiscal operations to ensure the availability of resources for research, development, and manufacturing upgrades. As the Chief Financial Officer, Yates evaluates investment opportunities and risk management strategies to protect the long-term financial stability of the company. This role involves analyzing market data to inform pricing strategies and cost-efficiency programs across the product portfolio. Ed Yates collaborates with other executives to align financial goals with the broader mission of market expansion and product innovation. By maintaining rigorous financial controls and transparency, the Chief Financial Officer supports the growth objectives of the business. Yates ensures that the company remains well-positioned to navigate economic fluctuations while continuing to deliver premium building products to a diverse client base.

Melissa Sawin, the Chief Operating Officer, Pella Northland at Pella, directs the regional operational strategy and service execution. Sawin oversees the logistics and installation teams to ensure that product delivery meets the high standards of the company. As the Chief Operating Officer, Pella Northland, Sawin manages the day-to-day business activities within the designated territory, focusing on operational efficiency and customer satisfaction. This role involves implementing process improvements that enhance the speed and quality of service for local builders and homeowners. Melissa Sawin coordinates with regional sales teams to drive market share growth and strengthen client relationships. By optimizing local operations, the Chief Operating Officer, Pella Northland supports the broader corporate mission of providing durable and aesthetically pleasing building solutions. Sawin ensures that regional performance aligns with the overall strategic goals of the organization through disciplined management and process oversight.

Trey Raney, the President at Pella, oversees the execution of business strategies across multiple sales channels and market segments. Raney manages the alignment of product offerings with the needs of builders and commercial clients to ensure consistent market growth. As the President, Raney evaluates operational performance and identifies opportunities for process optimization within the manufacturing and distribution networks. This role involves leading cross-functional teams to implement initiatives that enhance customer experience and brand loyalty. Trey Raney collaborates with the executive leadership to refine the long-term vision and ensure that the company maintains its competitive edge in the building materials industry. By focusing on operational excellence and strategic market development, the President supports the overall mission of delivering high-quality, durable solutions. Raney ensures that the organization remains responsive to changing market demands and continues to set industry standards.

John Vance, the President & Owner at Pella, provides high-level guidance on corporate culture and long-term business sustainability. Vance monitors the alignment of company values with the strategic direction of the organization to ensure consistent brand integrity. As the President & Owner, Vance evaluates the impact of market trends on the business model and supports initiatives that drive innovation in product design. This role involves engaging with key stakeholders to foster relationships that support the growth and reputation of the company. John Vance oversees the development of leadership talent and ensures that the organization remains focused on its core mission of providing superior building products. By balancing ownership responsibilities with executive leadership, the President & Owner strengthens the foundation of the business. Vance ensures that the company continues to deliver value to customers while maintaining a commitment to quality and architectural excellence.

Mark Brandenhoff, the President, Pella Northland at Pella, leads the regional business strategy and market development efforts. Brandenhoff oversees the sales and service operations within the territory, ensuring that the brand maintains a strong presence among local builders and homeowners. As the President, Pella Northland, Brandenhoff manages the implementation of corporate initiatives at the regional level to drive revenue growth and operational efficiency. This role involves analyzing local market dynamics to tailor product offerings and service delivery to specific regional needs. Mark Brandenhoff coordinates with the broader leadership team to ensure that regional performance contributes to the overall success of the company. By focusing on customer relationships and service quality, the President, Pella Northland strengthens the market position of the brand. Brandenhoff ensures that the regional operations remain aligned with the corporate mission of providing high-performance, durable building solutions.

Jeff Keen, the Chief of Staff at Pella, facilitates executive decision-making processes and manages internal communication flows. Keen coordinates cross-departmental projects to ensure alignment with the strategic objectives set by the leadership team. As the Chief of Staff, Keen monitors the execution of key initiatives and provides analytical support for organizational planning. This role involves streamlining operational workflows and managing the agenda for high-level meetings to maximize executive productivity. Jeff Keen acts as a central point of contact for various business units, ensuring that information regarding product development and market strategy remains consistent. By managing complex projects and resource allocation, the Chief of Staff supports the overall efficiency of the organization. Keen maintains a focus on organizational health and internal alignment, ensuring that all teams work cohesively toward the mission of delivering high-quality windows and doors.