Leadership Overview
Pebble Beach has 5 executives leading key functions including finance, revenue, and operations.
Driven by a legacy of excellence, Pebble Beach is dedicated to providing unparalleled hospitality and world-class golf experiences, shaping the future of luxury leisure and tourism.
Driven by a legacy of excellence, Pebble Beach is dedicated to providing unparalleled hospitality and world-class golf experiences, shaping the future of luxury leisure and tourism.
Leadership Roles at Pebble Beach
David Heuck - Executive Vice President & Chief Financial Officer
David Heuck, the Executive Vice President & Chief Financial Officer at Pebble Beach, directs all financial operations and strategic fiscal planning. Heuck oversees budgeting, forecasting, and financial reporting, ensuring robust fiscal health across the company's resort and golf course portfolio. This leadership role involves managing investment strategies and optimizing capital allocation to support expansion and operational enhancements. By analyzing market trends and financial performance, David Heuck drives profitability and long-term financial stability for the organization. His oversight extends to risk management and compliance, safeguarding the company's assets and reputation. Heuck's financial acumen is critical in navigating the competitive hospitality landscape and maintaining the company's premier market position.
Judah Matthews - Senior Vice President, Chief Financial Officer
Judah Matthews, the Senior Vice President, Chief Financial Officer at Pebble Beach, manages the company's financial infrastructure and reporting systems. Matthews focuses on enhancing financial controls and implementing efficient accounting practices across all Pebble Beach properties. This role involves close collaboration with operational leaders to ensure fiscal discipline and resource optimization. By developing and executing financial strategies, Judah Matthews supports the company's mission of delivering exceptional guest experiences. His responsibilities include overseeing treasury functions and managing banking relationships to secure necessary capital for ongoing operations and future development. Matthews's expertise is vital for maintaining the financial integrity and operational excellence of the renowned Pebble Beach Resorts.
Susan Merfeld - President
Susan Merfeld, the President at Pebble Beach, provides strategic direction and operational oversight for the company's extensive portfolio of luxury resorts and golf courses. Merfeld champions initiatives aimed at elevating the guest experience and maintaining the pristine quality of the iconic properties. This executive role involves guiding departmental leaders to ensure seamless integration of services and adherence to the highest standards of hospitality. By fostering a culture of excellence and innovation, Susan Merfeld drives operational efficiency and guest satisfaction. Her leadership is instrumental in preserving the brand's esteemed reputation and ensuring its continued prominence in the luxury travel and golf industry. Merfeld's vision guides the company's long-term growth and commitment to unparalleled service.
Hilton Gluck - President
Hilton Gluck, the President at Pebble Beach, spearheads strategic development and operational management for key facets of the company's renowned hospitality and golf operations. Gluck focuses on enhancing the guest experience through meticulous attention to service delivery and property maintenance across the resort's iconic locations. This leadership role involves driving initiatives that uphold the brand's legacy of excellence and exclusivity. By collaborating with executive teams, Hilton Gluck ensures alignment with the company's overarching mission and financial objectives. His strategic insights are critical for navigating the competitive landscape and identifying opportunities for service innovation and operational refinement. Gluck's dedication to quality reinforces Pebble Beach's position as a premier destination for luxury leisure and world-class golf.
Avi Mannis - Executive Vice President & Chief Revenue Officer
Avi Mannis, the Executive Vice President & Chief Revenue Officer at Pebble Beach, architects and executes comprehensive revenue generation strategies. Mannis directs all sales, marketing, and revenue management functions, driving top-line growth across the company's luxury accommodations and championship golf courses. This leadership position involves identifying new market opportunities and optimizing pricing models to maximize profitability. By fostering cross-departmental collaboration, Avi Mannis ensures a cohesive approach to customer acquisition and retention. His strategic initiatives are crucial for enhancing the guest journey and expanding the company's market reach. Mannis's focus on data-driven decision-making and innovative sales tactics directly contributes to Pebble Beach's sustained success and premier standing in the hospitality sector.
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