Pebble Beach Executive and Leadership Team

Judah Matthews, the Senior Vice President, Chief Financial Officer at Pebble Beach, manages the fiscal health and capital allocation strategies for the entire organization. Matthews oversees financial planning, budgeting, and reporting processes to ensure the long-term sustainability of the resort and golf course operations. The Senior Vice President, Chief Financial Officer directs investment decisions regarding property improvements and infrastructure upgrades, maintaining the high standards of the Pebble Beach brand. By providing critical financial insights to the leadership team, Matthews supports informed decision-making that balances growth with operational stability. This role involves rigorous risk management and compliance oversight to protect the assets of the company. Judah Matthews executes financial strategies that optimize cash flow and support the overarching business objectives. The Senior Vice President, Chief Financial Officer ensures that all fiscal activities align with the strategic vision of the organization, fostering continued success in the competitive hospitality market.

Caroline Macdonald, the Executive Vice President & Chief Operating Officer at Pebble Beach, directs all daily resort operations across the iconic California properties. Macdonald oversees the seamless integration of lodging services at The Lodge, The Inn at Spanish Bay, and Casa Palmero, ensuring guest experiences meet the highest luxury standards. By managing complex logistics for four world-renowned golf courses, the Executive Vice President & Chief Operating Officer maintains operational excellence across the entire portfolio. Macdonald coordinates with department heads to optimize staffing, facility maintenance, and service delivery protocols. This leadership role requires constant attention to detail to preserve the historic reputation of the brand. Through rigorous oversight of internal processes, Caroline Macdonald drives efficiency and elevates the standard of hospitality provided to guests. The Executive Vice President & Chief Operating Officer ensures that every aspect of the resort environment reflects the premium quality expected at this premier destination.

Hilton Gluck, the President at Pebble Beach, provides high-level leadership and strategic direction for the entire corporate entity. Gluck focuses on the long-term vision of the organization, ensuring that the brand remains a global leader in luxury golf and hospitality. The President oversees the alignment of all business units, including the resort lodging and golf course divisions, to ensure a cohesive guest experience. By fostering a culture of excellence, Gluck drives the company toward achieving its core mission of providing unparalleled service. This leadership role involves engaging with stakeholders and the board to define the future trajectory of the brand. Hilton Gluck architects initiatives that enhance the market presence of the company, ensuring that the legacy of the resort continues to thrive. The President maintains a focus on innovation and quality, guiding the organization through complex market landscapes while upholding the prestige associated with the Pebble Beach name.

Susan Merfeld, the President at Pebble Beach, directs the organizational development and internal culture initiatives that support the company's mission. Merfeld focuses on human capital management and the professional growth of the workforce, ensuring that service standards remain consistent across all properties. The President oversees the implementation of corporate policies that enhance employee engagement and operational efficiency. By championing initiatives that promote excellence in guest relations, Merfeld ensures that the brand remains synonymous with luxury and quality. This role involves collaborating with other executives to streamline internal communications and improve cross-departmental synergy. Susan Merfeld executes strategies that strengthen the organizational foundation, allowing the company to adapt to changing market demands. The President maintains a commitment to the core values of the organization, ensuring that every team member contributes to the overall success and reputation of the resort and golf operations.

Avi Mannis, the Executive Vice President & Chief Revenue Officer at Pebble Beach, architects the overarching commercial strategy to maximize financial performance across all resort and golf assets. Mannis drives revenue growth by analyzing market trends and implementing dynamic pricing models for lodging and golf tee times. The Executive Vice President & Chief Revenue Officer manages global sales initiatives, ensuring the brand maintains a strong competitive position in the luxury travel sector. By aligning marketing efforts with sales targets, Mannis optimizes the customer acquisition funnel and enhances long-term profitability. This role involves close collaboration with the executive team to identify new market opportunities and expand the reach of the resort portfolio. Avi Mannis secures the financial health of the organization through data-driven decision-making and strategic partnerships. The Executive Vice President & Chief Revenue Officer consistently monitors performance metrics to ensure that revenue streams remain robust and aligned with the broader corporate mission.