Pebble Beach Executive and Leadership Team

Judah Matthews, the Senior Vice President, Chief Financial Officer at Pebble Beach, manages the fiscal health and capital allocation strategies for the organization. The Chief Financial Officer directs budgeting, financial reporting, and long-term investment planning to support the maintenance of the golf courses and resort infrastructure. Judah Matthews monitors cash flow and profitability metrics to ensure the company meets its financial objectives. By evaluating the economic impact of new hospitality projects, the Chief Financial Officer provides the necessary data for strategic expansion and asset management. This leadership role involves managing relationships with financial institutions and stakeholders to secure the capital required for ongoing resort enhancements. Through disciplined cost management and revenue analysis, Matthews ensures the financial stability of the enterprise. The Chief Financial Officer maintains rigorous internal controls to protect the assets and reputation of the company.

Caroline Macdonald, the Executive Vice President & Chief Operating Officer at Pebble Beach, oversees daily operations for the resort properties and golf courses. The Chief Operating Officer manages the guest experience at The Lodge, The Inn at Spanish Bay, and Casa Palmero, ensuring operational excellence across all service touchpoints. Caroline Macdonald coordinates staffing, facility maintenance, and quality control protocols to uphold the reputation of the destination. By streamlining internal processes, the Chief Operating Officer improves efficiency in food and beverage services and lodging management. This role requires constant alignment with the Board to execute capital improvement projects that enhance the guest environment. Macdonald drives operational consistency across the diverse portfolio, ensuring that every visitor receives a premium experience. Through rigorous oversight of resort logistics, the Chief Operating Officer maintains the high standards expected at this world-renowned coastal destination.

Hilton Gluck, the President at Pebble Beach, architects the overarching corporate vision and long-term strategic direction for the organization. The President focuses on brand development and the expansion of the company's presence in the global luxury golf market. Hilton Gluck leads high-level negotiations and partnerships that elevate the status of the resort properties. By fostering a culture of excellence, the President ensures that all departments align with the core mission of providing unparalleled guest experiences. This leadership role involves representing the company to external stakeholders and industry leaders to maintain a competitive edge. Through visionary planning, the President drives innovation in service delivery and facility management. Gluck oversees the integration of new technologies and sustainable practices to ensure the longevity of the resort assets. The President maintains the prestige of the brand while navigating the complexities of the modern hospitality landscape.

Susan Merfeld, the President at Pebble Beach, directs internal organizational development and human capital strategies to support the company's growth. The President focuses on cultivating a high-performance workforce capable of delivering exceptional service across all resort and golf operations. Susan Merfeld implements leadership training programs and operational policies that enhance employee engagement and service consistency. By overseeing organizational structure, the President ensures that all departments function cohesively to meet business goals. This leadership role involves managing the cultural evolution of the company to adapt to changing market demands in the luxury sector. Through strategic talent management, the President builds a foundation for operational excellence and long-term success. Merfeld drives initiatives that improve internal communication and cross-functional collaboration. The President ensures that the workforce remains dedicated to the high standards of quality that define the guest experience at the resort.

Avi Mannis, the Executive Vice President & Chief Revenue Officer at Pebble Beach, directs all commercial growth initiatives across the resort portfolio. By analyzing market trends and guest demand, the Chief Revenue Officer optimizes pricing strategies for the four championship golf courses and luxury lodging facilities. Avi Mannis manages complex distribution channels to maximize occupancy rates during peak seasons. This leadership role involves close collaboration with marketing teams to enhance brand visibility within the competitive North American luxury travel sector. Through data-driven decision-making, the Chief Revenue Officer ensures consistent financial performance across the entire hospitality ecosystem. By refining digital booking platforms and loyalty programs, Mannis drives sustainable revenue growth while maintaining the high-end positioning of the brand. This strategic focus on yield management supports the long-term viability of the iconic resort assets.