Peachtree Group Executive and Leadership Team

Greg Friedman, the Managing Principal, Chief Executive Officer at Peachtree Group, directs the overarching investment strategy and firm-wide vision. By identifying mispriced risk across commercial real estate, the Chief Executive Officer ensures the firm maintains a competitive edge in volatile market cycles. This leadership role involves coordinating the debt and equity spectrum, including direct lending and development initiatives. Greg Friedman maintains alignment between the investment management platform and long-term capital growth objectives. Through rigorous oversight of the firm's integrated business model, the Managing Principal drives expansion across North American markets. The Chief Executive Officer collaborates with the Board to refine acquisition targets and optimize asset performance. By fostering a culture of disciplined execution, the Chief Executive Officer secures the firm's position as a leader in real estate finance. Ultimately, the Managing Principal ensures that all investment activities generate sustainable value for investors and partners.

Andrew Marshall, the Chief Operating Officer & Chief Compliance Officer ( Peachtree PC Investors) at Peachtree Group, oversees the operational integrity and regulatory framework of the firm's investment vehicles. By implementing robust compliance protocols, the Chief Operating Officer & Chief Compliance Officer ( Peachtree PC Investors) mitigates risk while supporting the firm's diverse portfolio of commercial real estate assets. This role involves managing the intersection of capital markets and asset management to ensure adherence to industry standards. Andrew Marshall directs the operational systems that support direct lending and equity acquisitions. By refining internal processes, the Chief Operating Officer & Chief Compliance Officer ( Peachtree PC Investors) enhances the efficiency of the firm's integrated platform. The Chief Operating Officer & Chief Compliance Officer ( Peachtree PC Investors) collaborates with legal and financial teams to maintain transparency across all investment cycles. Through diligent oversight, the Chief Operating Officer & Chief Compliance Officer ( Peachtree PC Investors) protects the firm's reputation and ensures long-term stability.

Vickie Callahan, the Group President, Hospitality Management Peachtree at Peachtree Group, directs the operational performance and strategic growth of the firm's hospitality portfolio. By optimizing property operations and guest experiences, the Group President, Hospitality Management Peachtree ensures that assets remain competitive within the broader commercial real estate landscape. This role involves overseeing construction and renovation projects to enhance asset value across regional markets. Vickie Callahan manages the integration of property-level data into the firm's broader investment management strategy. By driving operational excellence, the Group President, Hospitality Management Peachtree supports the firm's commitment to disciplined execution. The Group President, Hospitality Management Peachtree collaborates with asset management teams to maximize revenue and operational efficiency. Through strategic leadership, the Group President, Hospitality Management Peachtree ensures that the hospitality division contributes significantly to the firm's overall financial performance. Ultimately, the Group President, Hospitality Management Peachtree maintains high standards of service and profitability across the entire portfolio.

Michael Harper, the President, Hotel Lending at Peachtree Group, leads the firm's direct lending initiatives within the hospitality sector. By identifying and underwriting debt opportunities, the President, Hotel Lending provides essential capital to developers and borrowers navigating complex market cycles. This role involves assessing credit risk and structuring financing solutions that align with the firm's investment management objectives. Michael Harper manages the lending pipeline to ensure consistent deployment of capital across North American markets. By coordinating with the broader capital markets team, the President, Hotel Lending supports the firm's strategy of capitalizing on dislocated market opportunities. The President, Hotel Lending maintains relationships with key industry stakeholders to source high-quality lending prospects. Through rigorous analysis and market insight, the President, Hotel Lending drives the growth of the firm's debt portfolio. Ultimately, the President, Hotel Lending ensures that all lending activities support the firm's commitment to disciplined execution and long-term value creation.

Timothy Witt, the President, 1031 Exchange & Dst Products at Peachtree Group, directs the development and distribution of tax-advantaged investment products. By structuring 1031 exchange and Delaware Statutory Trust offerings, the President, 1031 Exchange & Dst Products provides investors with strategic vehicles for capital preservation and growth. This role involves managing the lifecycle of these products, from initial acquisition to ongoing asset management. Timothy Witt ensures that all offerings align with the firm's broader investment management platform and commercial real estate expertise. By expanding the firm's reach to a wider investor base, the President, 1031 Exchange & Dst Products enhances the firm's capital markets presence. The President, 1031 Exchange & Dst Products collaborates with internal teams to ensure regulatory compliance and operational efficiency. Through strategic product innovation, the President, 1031 Exchange & Dst Products drives significant inflows and supports the firm's overall financial objectives. Ultimately, the President, 1031 Exchange & Dst Products delivers specialized solutions that meet the evolving needs of sophisticated investors.

Becki Cohen, the Chief of Staff at Peachtree Group, manages internal operations and facilitates communication across the executive leadership team. By streamlining organizational workflows, the Chief of Staff ensures that strategic initiatives align with the firm's core mission of capitalizing on dislocated market opportunities. This role involves coordinating cross-departmental projects, including construction, property operations, and capital markets. Becki Cohen monitors the execution of corporate objectives to maintain operational efficiency throughout the investment lifecycle. By managing high-level administrative functions, the Chief of Staff supports the firm's ability to pursue complex real estate transactions. The Chief of Staff acts as a primary liaison between the executive office and various business units, ensuring consistent application of firm policies. Through meticulous planning and resource allocation, the Chief of Staff drives organizational productivity. Ultimately, the Chief of Staff optimizes the internal infrastructure required to support the firm's growth across diverse regional markets.