Lynx Equity Executive and Leadership Team

Joanna Lipfeld, the Chief Financial Officer at Lynx Equity, manages the firm's capital structure and overall financial health. Overseeing the fiscal reporting and treasury functions, the Chief Financial Officer ensures that the firm maintains the liquidity necessary to execute the buy-and-hold strategy. This leadership role involves evaluating the financial viability of potential acquisitions with EBITDA between $2 million and $6 million. By directing the financial planning and analysis teams, Joanna Lipfeld provides the strategic insights required for informed investment decisions. The Chief Financial Officer monitors the performance of the global portfolio to ensure that revenue targets remain on track. Through rigorous financial oversight and risk management, the Chief Financial Officer supports the firm's long-term stability and growth. Lipfeld collaborates with the board to maintain fiscal transparency and accountability, ensuring that all financial activities align with the firm's core mission of value creation.

Marvin Pludwinski, the Chief Financial Officer, Operations at Lynx Equity, focuses on the financial integration and performance monitoring of acquired business units. Managing the operational accounting systems, the Chief Financial Officer, Operations ensures that each subsidiary provides accurate and timely financial data to the parent firm. This leadership role involves streamlining the financial reporting processes across diverse industries to enhance visibility into operational performance. By analyzing the cost structures of portfolio companies, Marvin Pludwinski identifies areas for margin improvement and efficiency gains. The Chief Financial Officer, Operations works alongside the executive team to implement standardized financial controls that support the firm's buy-and-hold strategy. Through the oversight of operational budgets and capital expenditures, the Chief Financial Officer, Operations drives the financial health of the firm's global assets. Pludwinski ensures that all operational financial activities remain consistent with the firm's commitment to transparency and long-term value.

Richard Bulmann, the Chief Operating Officer at Lynx Equity, directs the daily operational activities across the global portfolio. Overseeing the integration of newly acquired small and medium-sized businesses, the Chief Operating Officer ensures that each subsidiary maintains alignment with the overarching buy-and-hold strategy. This leadership role involves optimizing internal processes to drive efficiency and scalability within diverse industry sectors. By monitoring performance metrics across North American and international markets, Richard Bulmann identifies opportunities for operational improvement and resource allocation. The Chief Operating Officer collaborates closely with the investment team to evaluate potential acquisitions, ensuring that operational capabilities match the firm's rigorous standards for long-term growth. Through consistent oversight of business units, the Chief Operating Officer secures the stability of the firm's $890M CAD revenue base while fostering a culture of accountability and transparency throughout the entire organization.

Petra Greenbaum, the Chief Marketing Officer at Lynx Equity, architects the brand strategy and external communications for the firm. Managing the corporate identity, the Chief Marketing Officer drives initiatives that highlight the value proposition to potential sellers of small and medium-sized businesses. This leadership role involves crafting messaging that emphasizes the firm's commitment to integrity and the buy-and-hold philosophy. By analyzing market trends across global regions, Petra Greenbaum ensures that the firm remains a preferred partner for retiring business owners seeking a transition. The Chief Marketing Officer coordinates with the acquisition team to produce targeted outreach campaigns that support the firm's growth objectives. Through the development of digital presence and industry-specific content, the Chief Marketing Officer strengthens the firm's reputation as a leader in private equity. Greenbaum consistently elevates the brand profile to attract high-quality investment opportunities while maintaining transparency with all stakeholders.