Parkland Executive and Leadership Team

May, 2026

Leadership Overview

Parkland has 5 executives leading key functions including strategy, finance, administration, retail operations, and distribution.

Driven by a commitment to reliable energy solutions, Parkland fuels communities and businesses across North America and the Caribbean through comprehensive fuel supply, distribution, and retail operations.

Leadership Roles at Parkland

  • Chief Executive Officer - Jose Valenzuela Haeussler
  • Chief Financial Officer & Vice President, Finance & Administration - Kristine Beaupre
  • President - Gérant Station Service Ultramar - Alfredo Veloza
  • President - Douglas Alexander
  • Chief Administrative Officer - Donna Madson
  • Jose Valenzuela Haeussler - Chief Executive Officer

    Jose Valenzuela Haeussler, the Chief Executive Officer at Parkland, directs the overarching corporate strategy and operational execution. This leadership role involves guiding the company's expansion in fuel supply, distribution, and retail convenience centers across Canada, the United States, and the Caribbean. Valenzuela Haeussler ensures alignment with market demands for bulk fuel, propane, heating oil, and lubricants, driving growth through strategic initiatives. The Chief Executive Officer oversees all major business segments, fostering innovation and efficiency to meet commercial, residential, and industrial consumer needs. By championing a forward-thinking approach, Jose Valenzuela Haeussler solidifies Parkland's position as a key energy provider, focusing on sustainable growth and market leadership in the petroleum sector.

    Kristine Beaupre - Chief Financial Officer & Vice President, Finance & Administration

    Kristine Beaupre, the Chief Financial Officer & Vice President, Finance & Administration at Parkland, manages all financial operations and administrative functions. This critical position involves overseeing financial planning, reporting, treasury, and capital allocation to support the company's extensive fuel supply and distribution network. Beaupre ensures robust financial controls and drives administrative efficiencies across Parkland's operations in Canada, the United States, and the Caribbean. The Chief Financial Officer & Vice President, Finance & Administration plays a key role in strategic decision-making, evaluating investment opportunities and managing financial risks associated with petroleum products and retail services. Kristine Beaupre's leadership ensures the financial health and operational integrity of the company, supporting its mission to deliver essential energy solutions.

    Alfredo Veloza - President - Gérant Station Service Ultramar

    Alfredo Veloza, the President - Gérant Station Service Ultramar at Parkland, directs the strategic operations and performance of the Ultramar service station network. This leadership position focuses on optimizing the retail convenience center experience, ensuring efficient delivery of fuel and related products to consumers. Veloza oversees station management, customer service standards, and the integration of retail offerings across Parkland's extensive network. The President - Gérant Station Service Ultramar drives initiatives to enhance brand presence and customer loyalty within the competitive fuel retail market. Alfredo Veloza's focus on operational excellence and market responsiveness ensures the continued success and expansion of the Ultramar brand, directly supporting Parkland's integrated energy solutions.

    Douglas Alexander - President

    Douglas Alexander, the President at Parkland, spearheads key strategic initiatives and operational oversight across significant business segments. This role involves driving performance and growth within Parkland's diverse fuel supply and distribution channels, ensuring seamless delivery of petroleum products and services. Alexander focuses on enhancing operational efficiencies and expanding market reach throughout Canada, the United States, and the Caribbean. The President collaborates with executive leadership to refine corporate strategy, optimize resource allocation, and identify new opportunities in the energy sector. Douglas Alexander's leadership ensures that Parkland maintains its competitive edge in providing essential fuel and convenience retail solutions to commercial, residential, and industrial consumers.

    Donna Madson - Chief Administrative Officer

    Donna Madson, the Chief Administrative Officer at Parkland, oversees the critical administrative infrastructure supporting the company's broad operational scope. This role encompasses human resources, legal affairs, corporate governance, and essential support services that enable Parkland's fuel supply and distribution activities. Madson ensures that administrative policies and procedures effectively support the delivery of bulk fuel, propane, heating oil, and lubricants to diverse consumer segments across North America and the Caribbean. The Chief Administrative Officer drives organizational effectiveness, fostering a productive work environment and ensuring compliance with regulatory standards. By optimizing internal processes, Donna Madson enhances the company's capacity to manage its extensive retail and distribution network, contributing to overall business stability and operational excellence.

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    Frequently Asked Questions Regarding Parkland Top Executives and Leadership Team

    Who leads Parkland?
    Parkland is led by Jose Valenzuela Haeussler (Chief Executive Officer), along with executives such as Kristine Beaupre (Chief Financial Officer & Vice President, Finance & Administration) and Alfredo Veloza (President - Gérant Station Service Ultramar).
    Who is part of Parkland’s executive team?
    The executive team of Parkland includes leaders such as Jose Valenzuela Haeussler (Chief Executive Officer), Kristine Beaupre (Chief Financial Officer & Vice President, Finance & Administration), Alfredo Veloza (President - Gérant Station Service Ultramar) and other senior executives.
    How many executives does Parkland have?
    Parkland has 5 executives leading key business areas.
    What roles are included in Parkland’s leadership team?
    The leadership team of Parkland includes roles such as Chief Executive Officer, Chief Financial Officer & Vice President, Finance & Administration, President - Gérant Station Service Ultramar, President, Chief Administrative Officer.