Palmetto Goodwill Executive and Leadership Team

August, 2026

Leadership Overview

Palmetto Goodwill has 4 executives leading key functions including strategic leadership, operational management, financial oversight, and human capital development.

Dedicated to fostering community growth, Palmetto Goodwill empowers individuals through equitable access to training, education, and employment services across lower South Carolina while strengthening families through sustainable retail operations.

Leadership Roles at Palmetto Goodwill

  • President & Chief Executive Officer - Brian Itzkowitz
  • Chief Financial Officer - Theresa Craft
  • Chief Operating Officer - Anthony (Tony) Lawson
  • Chief People Officer - Pamela R
  • Brian Itzkowitz - President & Chief Executive Officer

    Brian Itzkowitz, the President & Chief Executive Officer at Palmetto Goodwill, directs the overarching strategic vision for the organization. By aligning mission-driven objectives with sustainable business practices, the President & Chief Executive Officer ensures the delivery of high-impact training and employment services across 18 counties. Itzkowitz manages relationships with the Board of Directors to secure long-term organizational health and community relevance. Through the expansion of retail operations and donation programs, the President & Chief Executive Officer drives revenue growth that directly funds vocational support for individuals with disabilities. Brian Itzkowitz maintains a focus on reducing regional unemployment rates by scaling effective workforce development initiatives. This leadership role requires constant evaluation of market trends to ensure the nonprofit remains a pillar of economic stability. By prioritizing inclusive growth, the President & Chief Executive Officer strengthens the organizational commitment to changing lives through meaningful work opportunities.

    Theresa Craft - Chief Financial Officer

    Theresa Craft, the Chief Financial Officer at Palmetto Goodwill, governs the financial health and fiscal strategy of the organization. Managing complex budgets and resource allocation, the Chief Financial Officer ensures that every dollar generated through retail stores and donations supports core mission objectives. Craft oversees financial reporting, audit compliance, and long-term investment strategies to protect the nonprofit assets. By providing data-driven insights to the executive team, the Chief Financial Officer enables informed decision-making regarding program expansion and capital expenditures. Theresa Craft maintains rigorous oversight of revenue streams to ensure the sustainability of employment services across the 18-county service area. This leadership role involves balancing the needs of diverse departments while maintaining strict adherence to nonprofit accounting standards. Through careful financial planning, the Chief Financial Officer secures the resources necessary for the organization to continue providing equitable access to education and training for the local population.

    Anthony (Tony) Lawson - Chief Operating Officer

    Anthony (Tony) Lawson, the Chief Operating Officer at Palmetto Goodwill, manages the daily execution of retail operations and employment service delivery. Overseeing the logistics of donation processing and store management, the Chief Operating Officer ensures operational efficiency across the entire South Carolina footprint. Lawson coordinates with department heads to optimize supply chain workflows and maximize the value of donated goods. This role involves implementing rigorous performance metrics to track the success of vocational training programs. Anthony (Tony) Lawson drives the integration of business solutions that support the nonprofit mission while maintaining fiscal discipline. By streamlining internal processes, the Chief Operating Officer enhances the capacity of the organization to serve more individuals. Lawson monitors regional market conditions to adapt service delivery models, ensuring that operational output consistently meets the needs of the community. The Chief Operating Officer maintains a focus on operational excellence to sustain long-term organizational impact.
    Anthony (Tony) Lawson

    Pamela R - Chief People Officer

    Pamela R, the Chief People Officer at Palmetto Goodwill, architects the human capital strategy to support a diverse and mission-driven workforce. Overseeing talent acquisition, employee development, and organizational culture, the Chief People Officer ensures that staff members possess the skills required to deliver high-quality employment services. Pamela R manages performance management systems that align individual contributions with the broader goals of the nonprofit. This role involves fostering an inclusive environment that reflects the values of the organization while promoting professional growth for all employees. By implementing effective retention strategies, the Chief People Officer maintains the stability of the workforce across the regional operations. R collaborates with other C-suite leaders to ensure that human resources policies support the operational needs of the retail and training divisions. Through the cultivation of a strong organizational culture, the Chief People Officer drives the engagement necessary to fulfill the mission of empowering individuals and strengthening families.

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    Frequently Asked Questions Regarding Palmetto Goodwill Top Executives and Leadership Team

    Who leads Palmetto Goodwill?
    Palmetto Goodwill is led by Brian Itzkowitz (President & Chief Executive Officer), along with executives such as Theresa Craft (Chief Financial Officer) and Anthony (Tony) Lawson (Chief Operating Officer).
    Who is part of Palmetto Goodwill’s executive team?
    The executive team of Palmetto Goodwill includes leaders such as Brian Itzkowitz (President & Chief Executive Officer), Theresa Craft (Chief Financial Officer), Anthony (Tony) Lawson (Chief Operating Officer) and other senior executives.
    How many executives does Palmetto Goodwill have?
    Palmetto Goodwill has 4 executives leading key business areas.
    What roles are included in Palmetto Goodwill’s leadership team?
    The leadership team of Palmetto Goodwill includes roles such as President & Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Chief People Officer.