Pacific Prime Executive and Leadership Team

October, 2026

Leadership Overview

Pacific Prime has 5 executives leading key functions including global strategy, regional insurance operations, and marketing initiatives.

Committed to providing comprehensive health coverage, Pacific Prime delivers tailored insurance solutions for individuals and families while maintaining a strong focus on accessible healthcare protection across diverse international markets.

Leadership Roles at Pacific Prime

  • Chief Executive Officer - Heena Bose
  • Chief Executive Officer (Indonesia) - Fredy Ang
  • Chief Executive Officer (Malaysia) - Cédric Deschamps
  • Chief Executive Officer (Asia Pacific) - Olivier Zeller
  • Chief Marketing Officer - Stephen Ho
  • Heena Bose - Chief Executive Officer

    Heena Bose, the Chief Executive Officer at Pacific Prime, directs the overarching corporate strategy and global insurance operations. Overseeing the expansion of health plan offerings, the Chief Executive Officer ensures alignment with international standards for individual and family coverage. This leadership role involves managing high-level partnerships with insurance carriers to maintain competitive market positioning. By optimizing internal processes, Heena Bose directly impacts the efficiency of service delivery across the organization. The Chief Executive Officer also coordinates with regional leadership to ensure consistent quality in health insurance solutions. Through rigorous oversight of corporate governance, Bose secures long-term stability for the firm. This executive focus remains on scaling the business model to meet evolving global healthcare demands while maintaining the core mission of providing accessible insurance protection for diverse client bases worldwide.

    Fredy Ang - Chief Executive Officer (Indonesia)

    Fredy Ang, the Chief Executive Officer (Indonesia) at Pacific Prime, directs all insurance operations and market development within the Indonesian territory. Overseeing local regulatory compliance, the Chief Executive Officer (Indonesia) ensures that health plans meet specific regional requirements for families and individuals. This leadership role involves building strategic relationships with local healthcare providers to enhance the value of insurance products. By analyzing regional market trends, Fredy Ang directly impacts the growth of the local client portfolio. The Chief Executive Officer (Indonesia) also manages the implementation of corporate service standards to guarantee consistent client experiences. Through active engagement with local stakeholders, Ang secures a strong competitive advantage in the Southeast Asian market. This executive focus remains on tailoring global insurance solutions to fit the unique needs of the Indonesian population while driving operational excellence.
    Fredy Ang

    Cédric Deschamps - Chief Executive Officer (Malaysia)

    Cédric Deschamps, the Chief Executive Officer (Malaysia) at Pacific Prime, directs the strategic expansion and service delivery of health insurance products throughout the Malaysian market. Overseeing the local sales and support teams, the Chief Executive Officer (Malaysia) ensures that individual and family health plans remain accessible and comprehensive. This leadership role involves navigating complex local insurance regulations to maintain operational integrity. By refining the distribution channels for insurance solutions, Cédric Deschamps directly impacts the acquisition of new clients. The Chief Executive Officer (Malaysia) also collaborates with regional leadership to integrate global best practices into local workflows. Through consistent monitoring of market performance, Deschamps secures sustainable revenue growth within the region. This executive focus remains on delivering high-quality insurance coverage that addresses the specific healthcare challenges faced by the Malaysian public.

    Olivier Zeller - Chief Executive Officer (Asia Pacific)

    Olivier Zeller, the Chief Executive Officer (Asia Pacific) at Pacific Prime, directs the broader regional strategy and operational oversight across the Asia Pacific territory. Overseeing the coordination between various country-specific leadership teams, the Chief Executive Officer (Asia Pacific) ensures that the company maintains a unified approach to health insurance delivery. This leadership role involves identifying emerging market opportunities and scaling insurance solutions to meet regional demand. By fostering cross-border collaboration, Olivier Zeller directly impacts the overall efficiency of the regional business model. The Chief Executive Officer (Asia Pacific) also manages high-level relationships with major insurance carriers to strengthen the product portfolio. Through strategic resource allocation, Zeller secures a dominant market position for the firm. This executive focus remains on driving sustainable growth and maintaining the reputation of the company as a premier provider of health insurance solutions.

    Stephen Ho - Chief Marketing Officer

    Stephen Ho, the Chief Marketing Officer at Pacific Prime, directs all global branding, digital outreach, and client acquisition strategies. Overseeing the development of marketing campaigns, the Chief Marketing Officer ensures that the value proposition of health insurance plans reaches target demographics effectively. This leadership role involves analyzing consumer data to refine messaging for individuals and families seeking coverage. By optimizing digital platforms, Stephen Ho directly impacts the visibility and conversion rates of the company. The Chief Marketing Officer also collaborates with regional executives to tailor marketing efforts to specific geographic nuances. Through the implementation of innovative advertising strategies, Ho secures a strong brand presence in the competitive insurance industry. This executive focus remains on driving market awareness and supporting the overall growth objectives of the firm through data-driven marketing initiatives.
    Stephen Ho

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    Frequently Asked Questions Regarding Pacific Prime Top Executives and Leadership Team

    Who leads Pacific Prime?
    Pacific Prime is led by Heena Bose (Chief Executive Officer), along with executives such as Fredy Ang (Chief Executive Officer (Indonesia)) and Cédric Deschamps (Chief Executive Officer (Malaysia)).
    Who is part of Pacific Prime’s executive team?
    The executive team of Pacific Prime includes leaders such as Heena Bose (Chief Executive Officer), Fredy Ang (Chief Executive Officer (Indonesia)), Cédric Deschamps (Chief Executive Officer (Malaysia)) and other senior executives.
    How many executives does Pacific Prime have?
    Pacific Prime has 5 executives leading key business areas.
    What roles are included in Pacific Prime’s leadership team?
    The leadership team of Pacific Prime includes roles such as Chief Executive Officer, Chief Executive Officer (Indonesia), Chief Executive Officer (Malaysia), Chief Executive Officer (Asia Pacific), Chief Marketing Officer.