Pacific Prime Executive and Leadership Team

September, 2026

Leadership Overview

Pacific Prime has 5 executives leading key functions including global strategy, regional insurance operations, and marketing development.

Committed to excellence in health coverage, Pacific Prime delivers comprehensive insurance solutions while maintaining a focus on individual and family wellness across diverse international markets.

Leadership Roles at Pacific Prime

  • Chief Executive Officer - Heena Bose
  • Chief Executive Officer (Indonesia) - Fredy Ang
  • Chief Executive Officer (Malaysia) - Cédric Deschamps
  • Chief Executive Officer (Asia Pacific) - Olivier Zeller
  • Chief Marketing Officer - Stephen Ho
  • Heena Bose - Chief Executive Officer

    Heena Bose, the Chief Executive Officer at Pacific Prime, directs the overarching corporate strategy and global insurance initiatives. Overseeing the entire organizational structure, the Chief Executive Officer ensures alignment between health plan offerings and evolving market demands. This leadership role involves managing high-level partnerships with international carriers to expand the reach of insurance solutions. By optimizing internal processes, Heena Bose directly impacts the efficiency of service delivery for families and individuals. The Chief Executive Officer maintains rigorous standards for compliance and financial performance across all regions. Through constant evaluation of industry trends, the Chief Executive Officer secures the long-term stability of the firm. Strategic oversight remains the primary focus, ensuring that the company mission remains central to every operational decision made within the global network. Bose drives growth by fostering innovation in health plan design and customer support systems.

    Fredy Ang - Chief Executive Officer (Indonesia)

    Fredy Ang, the Chief Executive Officer (Indonesia) at Pacific Prime, manages all insurance operations and market expansion efforts within the Indonesian territory. Overseeing local regulatory compliance, the Chief Executive Officer (Indonesia) ensures that health plans meet the specific needs of the regional population. This leadership role involves building strong relationships with local healthcare providers to enhance the value of insurance cover. By tailoring product offerings to the local market, Fredy Ang directly impacts the growth of the regional client base. The Chief Executive Officer (Indonesia) coordinates with global leadership to implement standardized service protocols while respecting local market nuances. Through effective management of regional teams, the Chief Executive Officer (Indonesia) drives operational excellence and customer satisfaction. Ang secures market share by identifying unique opportunities for health insurance penetration in this high-growth region, ensuring that the company remains a preferred provider for local families.
    Fredy Ang

    Cédric Deschamps - Chief Executive Officer (Malaysia)

    Cédric Deschamps, the Chief Executive Officer (Malaysia) at Pacific Prime, architects the strategic direction for insurance services and health plan distribution throughout the Malaysian market. Overseeing the development of localized insurance products, the Chief Executive Officer (Malaysia) ensures that coverage options align with the specific requirements of local policyholders. This leadership role involves managing complex relationships with regional stakeholders to facilitate seamless service delivery. By streamlining the claims process and enhancing customer support, Cédric Deschamps directly impacts the retention rates of the regional portfolio. The Chief Executive Officer (Malaysia) monitors competitive dynamics to maintain a strong market position. Through the implementation of targeted growth strategies, the Chief Executive Officer (Malaysia) expands the footprint of the firm within the region. Deschamps drives performance by fostering a culture of accountability and service excellence, ensuring that the company remains a trusted partner for health insurance solutions in Malaysia.

    Olivier Zeller - Chief Executive Officer (Asia Pacific)

    Olivier Zeller, the Chief Executive Officer (Asia Pacific) at Pacific Prime, directs the broad operational strategy and regional growth initiatives across the entire Asia Pacific territory. Overseeing the integration of diverse market operations, the Chief Executive Officer (Asia Pacific) ensures that the company maintains a consistent standard of excellence in health insurance delivery. This leadership role involves coordinating with country-specific heads to harmonize regional objectives with global corporate goals. By leveraging macro-level market insights, Olivier Zeller directly impacts the scalability of insurance solutions across multiple borders. The Chief Executive Officer (Asia Pacific) manages large-scale resource allocation to support regional expansion and infrastructure development. Through the oversight of cross-border partnerships, the Chief Executive Officer (Asia Pacific) strengthens the competitive advantage of the firm. Zeller drives sustainable growth by identifying emerging opportunities in the regional insurance landscape, ensuring that the company remains at the forefront of the industry.

    Stephen Ho - Chief Marketing Officer

    Stephen Ho, the Chief Marketing Officer at Pacific Prime, architects the global brand strategy and digital engagement initiatives to promote health insurance solutions. Overseeing the development of marketing campaigns, the Chief Marketing Officer ensures that the value proposition of the company reaches target audiences effectively. This leadership role involves analyzing market data to refine customer acquisition strategies and improve brand visibility. By optimizing digital channels and content delivery, Stephen Ho directly impacts the lead generation process and overall market awareness. The Chief Marketing Officer collaborates with regional leaders to ensure that marketing efforts support local sales objectives. Through the implementation of data-driven advertising, the Chief Marketing Officer drives engagement with individuals and families seeking comprehensive health cover. Ho secures brand loyalty by maintaining a consistent and professional image across all communication platforms, ensuring that the company mission resonates with potential clients throughout the global market.
    Stephen Ho

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    Frequently Asked Questions Regarding Pacific Prime Top Executives and Leadership Team

    Who leads Pacific Prime?
    Pacific Prime is led by Heena Bose (Chief Executive Officer), along with executives such as Fredy Ang (Chief Executive Officer (Indonesia)) and Cédric Deschamps (Chief Executive Officer (Malaysia)).
    Who is part of Pacific Prime’s executive team?
    The executive team of Pacific Prime includes leaders such as Heena Bose (Chief Executive Officer), Fredy Ang (Chief Executive Officer (Indonesia)), Cédric Deschamps (Chief Executive Officer (Malaysia)) and other senior executives.
    How many executives does Pacific Prime have?
    Pacific Prime has 5 executives leading key business areas.
    What roles are included in Pacific Prime’s leadership team?
    The leadership team of Pacific Prime includes roles such as Chief Executive Officer, Chief Executive Officer (Indonesia), Chief Executive Officer (Malaysia), Chief Executive Officer (Asia Pacific), Chief Marketing Officer.