Orange Morocco Executive and Leadership Team

May, 2026

Leadership Overview

Orange Morocco has 4 executives leading key functions including strategy, marketing, sales, and digital transformation.

Driven by a commitment to innovation, Orange Morocco provides a comprehensive suite of mobile, internet, and fiber services, alongside financial solutions, aiming to elevate digital experiences and connectivity for all users.

Leadership Roles at Orange Morocco

  • President, Digital Transformation & Customer Experience Aiem - Nawal Sefrioui
  • Chief of Staff - Zineb Tadili
  • Chief Marketing Officer - Najib Amarcha
  • Chief Sales Officer, Consumer - Naoufal Trombati
  • Nawal Sefrioui - President, Digital Transformation & Customer Experience Aiem

    Nawal Sefrioui, the President, Digital Transformation & Customer Experience Aiem at Orange Morocco, spearheads the company's strategic evolution towards enhanced digital services and superior customer interactions. This leadership position is central to modernizing Orange Morocco's operational framework and service delivery, ensuring a seamless and satisfying experience for all users. Sefrioui directs initiatives focused on integrating advanced technologies and optimizing customer journeys across all touchpoints, from mobile plans to financial services via Orange Money. The President's mandate involves fostering a culture of continuous improvement and innovation, directly impacting the company's ability to offer flexible, customizable solutions. By championing digital transformation, Nawal Sefrioui ensures Orange Morocco remains at the forefront of the telecom industry, driving customer loyalty and expanding its digital footprint.
    Nawal Sefrioui

    Zineb Tadili - Chief of Staff

    Zineb Tadili, the Chief of Staff at Orange Morocco, directs strategic initiatives and operational alignment across the organization. This leadership role ensures seamless execution of corporate objectives, bridging executive vision with departmental implementation. Tadili oversees critical cross-functional projects, driving efficiency and fostering collaboration among diverse teams. The Chief of Staff's responsibilities extend to managing key stakeholder communications and supporting the executive leadership in navigating complex business landscapes. By optimizing internal processes and facilitating strategic decision-making, Zineb Tadili directly contributes to Orange Morocco's mission of enhancing connectivity and digital experiences. This position demands a comprehensive understanding of the telecom sector and a proactive approach to problem-solving, ensuring the company remains agile and responsive to market demands.

    Najib Amarcha - Chief Marketing Officer

    Najib Amarcha, the Chief Marketing Officer at Orange Morocco, architects and executes comprehensive marketing strategies to drive brand growth and customer acquisition. This executive oversees all aspects of marketing, including digital campaigns, product positioning, and market research, ensuring alignment with the company's offerings of mobile, internet, and fiber services. Amarcha's leadership focuses on enhancing customer engagement and expanding market reach within Morocco. The Chief Marketing Officer is pivotal in translating the company's commitment to innovation and customer satisfaction into compelling market propositions. By analyzing market trends and consumer behavior, Najib Amarcha guides the development of targeted campaigns that resonate with individual, business, and corporate clients, thereby strengthening Orange Morocco's competitive edge and driving revenue growth through effective brand storytelling and promotional activities.

    Naoufal Trombati - Chief Sales Officer, Consumer

    Naoufal Trombati, the Chief Sales Officer, Consumer at Orange Morocco, directs all consumer-facing sales operations, driving revenue and market penetration for mobile, internet, and fiber services. This executive is responsible for developing and implementing effective sales strategies tailored to individual customers and small businesses across Morocco. Trombati oversees the sales teams, ensuring they meet and exceed targets through exceptional service and product knowledge. The Chief Sales Officer's role is critical in translating Orange Morocco's commitment to competitive pricing and customer satisfaction into tangible sales results. By fostering strong relationships with customers and optimizing the sales funnel, Naoufal Trombati directly contributes to the company's growth objectives and its mission to enhance digital experiences for its user base.

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    Frequently Asked Questions Regarding Orange Morocco Top Executives and Leadership Team

    Who leads Orange Morocco?
    Orange Morocco is led by Nawal Sefrioui (President, Digital Transformation & Customer Experience Aiem), along with executives such as Zineb Tadili (Chief of Staff) and Najib Amarcha (Chief Marketing Officer).
    Who is part of Orange Morocco’s executive team?
    The executive team of Orange Morocco includes leaders such as Nawal Sefrioui (President, Digital Transformation & Customer Experience Aiem), Zineb Tadili (Chief of Staff), Najib Amarcha (Chief Marketing Officer) and other senior executives.
    How many executives does Orange Morocco have?
    Orange Morocco has 4 executives leading key business areas.
    What roles are included in Orange Morocco’s leadership team?
    The leadership team of Orange Morocco includes roles such as President, Digital Transformation & Customer Experience Aiem, Chief of Staff, Chief Marketing Officer, Chief Sales Officer, Consumer.