Orange Morocco Executive and Leadership Team

Fraoui Hicham, the Chief Executive Officer at Orange Morocco, directs the overall strategic vision and operational execution for the company's diverse service offerings. Overseeing the integration of mobile telephony, internet, and fiber services, Fraoui Hicham ensures alignment with market demands for individuals, businesses, and corporate clients. This leadership role involves driving innovation in product development, including flexible mobile plans and home WiFi solutions, while also guiding the expansion of financial services through Orange Money. The Chief Executive Officer's focus remains on maintaining competitive pricing and fostering customer satisfaction across all segments. By championing a customer-centric approach, Fraoui Hicham solidifies Orange Morocco's position as a key player in enhancing digital experiences and connectivity throughout Morocco.

Nawal Sefrioui, the President, Digital Transformation & Customer Experience Aiem at Orange Morocco, spearheads the company's strategic initiatives in digital innovation and customer engagement. Overseeing the evolution of services and the enhancement of user interactions, Sefrioui drives the adoption of new technologies across mobile telephony, internet, and fiber offerings. This critical role involves transforming customer journeys and ensuring a seamless experience for individuals, businesses, and corporate clients. Nawal Sefrioui champions initiatives that improve accessibility to services like Orange Money and entertainment platforms. By focusing on customer satisfaction and leveraging innovation, Sefrioui's leadership ensures Orange Morocco remains at the forefront of digital connectivity. The President's strategic vision is integral to the company's mission of enriching digital experiences for all users.

Zineb Tadili, the Chief of Staff at Orange Morocco, provides critical operational support and strategic coordination across various departments. Managing key initiatives and ensuring seamless execution of the company's objectives, Tadili facilitates communication between executive leadership and operational teams. This role involves optimizing internal processes and driving efficiency in the delivery of mobile telephony, internet, and fiber services. Zineb Tadili also plays a vital part in the strategic planning for new product launches, including entertainment and financial services via Orange Money. By ensuring cross-functional alignment, Tadili supports the company's commitment to innovation and customer satisfaction. The Chief of Staff's efforts directly contribute to Orange Morocco's mission of enhancing digital experiences and connectivity for its user base.

Najib Amarcha, the Chief Marketing Officer at Orange Morocco, architects and executes comprehensive marketing strategies to drive brand awareness and customer acquisition. Overseeing the promotion of mobile telephony, internet, and fiber services, Amarcha ensures that Orange Morocco's value proposition resonates with individuals, businesses, and corporate clients. This leadership position involves developing targeted campaigns for diverse product lines, including customizable mobile plans, home WiFi solutions, and entertainment services. Najib Amarcha also spearheads marketing efforts for Orange Money, the company's financial services arm. By focusing on competitive pricing and highlighting innovation, the Chief Marketing Officer cultivates customer loyalty and satisfaction. Amarcha's strategic direction is crucial for expanding market reach and reinforcing Orange Morocco's commitment to enhancing digital experiences across Morocco.

Naoufal Trombati, the Chief Sales Officer, Consumer at Orange Morocco, directs all consumer-facing sales channels and strategies. Overseeing the acquisition and retention of individual customers, Trombati drives revenue growth for mobile telephony, internet, and fiber services. This executive role involves developing and implementing effective sales tactics for a wide array of offerings, from flexible mobile plans to home WiFi solutions. Naoufal Trombati also leads the sales initiatives for Orange Money, ensuring its accessibility and adoption among consumers. By focusing on competitive pricing and customer satisfaction, Trombati's leadership ensures that Orange Morocco effectively meets the connectivity and digital needs of its consumer base. The Chief Sales Officer, Consumer's efforts are central to expanding market share and reinforcing the company's commitment to innovation.