Orange Morocco Executive and Leadership Team

Nawal Sefrioui, the President, Digital Transformation & Customer Experience Aiem at Orange Morocco, spearheads the company's evolution in digital services and customer engagement. Directing initiatives that redefine user interaction with mobile telephony, internet, and fiber services, Sefrioui ensures a seamless and satisfying customer journey. This leadership position is critical for integrating innovative solutions and enhancing the accessibility of financial services via Orange Money. By championing digital transformation, Nawal Sefrioui drives the adoption of flexible, customizable plans and elevates the overall digital experience for individuals and businesses. The focus remains on leveraging technology to foster customer loyalty and expand market reach, reinforcing Orange Morocco's commitment to innovation and customer satisfaction in the dynamic telecom landscape.

Zineb Tadili, the Chief of Staff at Orange Morocco, directs strategic initiatives and operational alignment across the organization. Overseeing critical projects, Tadili ensures seamless execution of the company's vision for mobile telephony, internet, and fiber services. This leadership role involves close collaboration with departmental heads to optimize workflows and enhance customer satisfaction, a core tenet of Orange Morocco's business model. By managing key internal communications and driving cross-functional synergy, Zineb Tadili supports the delivery of flexible, customizable plans and innovative financial services through Orange Money. The Chief of Staff's focus remains on bolstering the company's market position through efficient operations and a steadfast commitment to digital advancement, directly impacting the enhancement of connectivity and digital experiences for individuals, businesses, and corporate clients across Morocco.

Najib Amarcha, the Chief Marketing Officer at Orange Morocco, architects and executes comprehensive marketing strategies for the company's diverse service offerings. Overseeing the promotion of mobile plans, home WiFi solutions, and entertainment services, Amarcha drives brand visibility and customer acquisition. This role is pivotal in communicating Orange Morocco's commitment to innovation and competitive pricing, directly supporting the goal of enhancing digital experiences. By analyzing market trends and consumer needs, Najib Amarcha ensures marketing campaigns resonate with individuals, businesses, and corporate clients, fostering engagement with financial services like Orange Money. The Chief Marketing Officer's leadership ensures that Orange Morocco's value proposition of flexibility and customer satisfaction is effectively communicated, solidifying its standing as a leading provider of connectivity solutions in the Moroccan market.

Naoufal Trombati, the Chief Sales Officer, Consumer at Orange Morocco, directs all consumer-facing sales operations and channel strategies. Overseeing the acquisition and retention of individual customers for mobile, internet, and fiber services, Trombati drives revenue growth and market penetration. This executive's leadership ensures the effective promotion and distribution of Orange Morocco's product lineup, including home WiFi solutions and financial services through Orange Money. By focusing on competitive pricing and customer satisfaction, Naoufal Trombati's sales initiatives directly support the company's mission to enhance connectivity and digital experiences. The Chief Sales Officer, Consumer is instrumental in translating the company's commitment to innovation and flexibility into tangible sales results, solidifying Orange Morocco's position as a preferred provider for consumers across Morocco.