Orange Morocco Executive and Leadership Team

Fraoui Hicham, the Chief Executive Officer at Orange Morocco, directs the overarching corporate strategy and long-term vision for the organization. Overseeing the entire executive team, the Chief Executive Officer ensures alignment between operational goals and the broader mission of providing high-quality mobile and fiber services. This leadership role involves managing complex stakeholder relationships and driving sustainable growth across the competitive North African telecommunications landscape. By prioritizing innovation and customer-centric service models, Fraoui Hicham maintains the company's market position as a leading provider of digital solutions. The Chief Executive Officer also monitors financial performance and resource allocation to support the expansion of infrastructure projects. Through rigorous oversight of organizational health, the Chief Executive Officer fosters a culture of excellence and agility. Ultimately, the Chief Executive Officer secures the future of the business by navigating evolving market demands and technological advancements.

Nawal Sefrioui, the President, Digital Transformation & Customer Experience Aiem at Orange Morocco, leads the modernization of service delivery platforms and enhances user interaction touchpoints. Overseeing the digital transformation roadmap, the President, Digital Transformation & Customer Experience Aiem integrates advanced technologies to simplify the customer journey for mobile and home WiFi users. This leadership role involves redesigning internal processes to improve responsiveness and satisfaction levels across all service channels. By championing digital-first initiatives, Nawal Sefrioui ensures that the company remains at the forefront of technological adoption. The President, Digital Transformation & Customer Experience Aiem also manages the implementation of Orange Money features to provide seamless financial experiences for clients. Through continuous evaluation of user feedback, the President, Digital Transformation & Customer Experience Aiem refines digital tools to meet evolving expectations. Ultimately, the President, Digital Transformation & Customer Experience Aiem drives loyalty by creating intuitive and efficient digital experiences.

Zineb Tadili, the Chief of Staff at Orange Morocco, coordinates cross-functional initiatives and streamlines internal communication across all departments. Managing the executive office, the Chief of Staff facilitates decision-making processes and ensures that strategic priorities receive necessary attention from leadership. This role involves synthesizing complex data from various business units to provide actionable insights for the executive team. By optimizing operational workflows, Zineb Tadili enhances organizational efficiency and supports the execution of corporate objectives. The Chief of Staff also acts as a primary liaison between the board and senior management, ensuring transparency and alignment on critical projects. Through meticulous planning and project management, the Chief of Staff drives the implementation of internal policies that support the company's commitment to innovation. Ultimately, the Chief of Staff maintains the operational rhythm required to sustain high performance in the fast-paced telecommunications sector.

Najib Amarcha, the Chief Marketing Officer at Orange Morocco, architects the brand strategy and manages all customer acquisition campaigns for mobile and internet services. Overseeing the marketing department, the Chief Marketing Officer develops competitive pricing models and promotional activities that resonate with diverse consumer segments. This leadership role involves analyzing market trends to refine product positioning and enhance the visibility of fiber and entertainment offerings. By leveraging data-driven insights, Najib Amarcha optimizes advertising spend and improves conversion rates across digital channels. The Chief Marketing Officer also collaborates with product teams to ensure that service launches align with current market needs and corporate goals. Through the development of compelling brand narratives, the Chief Marketing Officer strengthens the company's reputation for reliability and innovation. Ultimately, the Chief Marketing Officer drives revenue growth by expanding the reach of the company's service portfolio.

Naoufal Trombati, the Chief Sales Officer, Consumer at Orange Morocco, directs the retail and distribution strategy for all individual consumer products. Overseeing the sales force, the Chief Sales Officer, Consumer manages the expansion of the company's footprint across regional markets to ensure widespread availability of mobile plans and home connectivity solutions. This leadership role involves setting ambitious sales targets and implementing incentive programs that motivate teams to achieve high performance. By analyzing regional demand patterns, Naoufal Trombati optimizes inventory distribution and service accessibility. The Chief Sales Officer, Consumer also works closely with the marketing department to align promotional efforts with on-the-ground sales activities. Through the management of retail partnerships and direct sales channels, the Chief Sales Officer, Consumer ensures that the company maintains a strong competitive edge. Ultimately, the Chief Sales Officer, Consumer drives market penetration by delivering accessible and tailored connectivity solutions to the consumer base.