Orange Morocco Executive and Leadership Team

Nawal Sefrioui, the President, Digital Transformation & Customer Experience Aiem at Orange Morocco, leads the modernization of service delivery and user engagement platforms. Sefrioui architects digital ecosystems that streamline access to fiber and mobile solutions for all clients. By implementing advanced customer experience protocols, the President, Digital Transformation & Customer Experience Aiem ensures that every interaction reflects the company commitment to satisfaction. Nawal Sefrioui oversees the transition toward automated support systems and personalized digital interfaces to improve operational efficiency. This role involves evaluating emerging technologies to maintain a competitive edge in the regional telecommunications market. Through the strategic application of digital tools, the President, Digital Transformation & Customer Experience Aiem drives higher retention rates and enhances the value proposition for corporate and individual users. Sefrioui continuously refines the customer journey, ensuring that technological advancements translate into tangible benefits for the entire subscriber base.

Zineb Tadili, the Chief of Staff at Orange Morocco, directs internal operations and aligns executive priorities with the broader corporate mission. Tadili manages cross-departmental workflows to ensure seamless execution of strategic initiatives across the organization. By facilitating communication between the leadership team and various business units, the Chief of Staff optimizes resource allocation and operational efficiency. Zineb Tadili monitors key performance indicators to maintain high standards of service delivery within the competitive telecommunications landscape. This role involves coordinating complex projects that support the expansion of mobile and fiber services throughout the region. Through rigorous oversight of internal processes, the Chief of Staff drives the company toward achieving long-term growth objectives. Maintaining a focus on organizational agility, Tadili enables the business to adapt quickly to market shifts while upholding the commitment to customer satisfaction and technological innovation.

Najib Amarcha, the Chief Marketing Officer at Orange Morocco, architects the brand strategy and drives market penetration for mobile and internet services. Amarcha oversees the development of customizable plans and promotional campaigns designed to attract diverse consumer segments. By analyzing market trends and competitor activity, the Chief Marketing Officer refines the product lineup to ensure alignment with evolving user needs. Najib Amarcha manages the integration of entertainment services and financial offerings like Orange Money into the core marketing portfolio. This leadership position requires close collaboration with sales and technical teams to maximize brand visibility and customer acquisition across the region. Through data-driven insights, the Chief Marketing Officer enhances the overall digital experience for subscribers. Amarcha secures competitive positioning by emphasizing value and flexibility, ultimately strengthening the market presence of the company while fostering long-term loyalty among the growing user base.

Naoufal Trombati, the Chief Sales Officer, Consumer at Orange Morocco, directs all retail and direct-to-consumer sales initiatives. Trombati manages the distribution of mobile plans and home WiFi solutions, ensuring broad market reach across the region. By optimizing sales channels and training frontline teams, the Chief Sales Officer, Consumer drives revenue growth and expands the subscriber base. Naoufal Trombati coordinates with marketing and product departments to launch targeted promotions that meet specific consumer demands. This leadership role involves monitoring regional sales performance and adjusting strategies to capture new market opportunities. Through the effective management of consumer-facing operations, the Chief Sales Officer, Consumer ensures that the company maintains a strong presence in the competitive landscape. Trombati focuses on delivering high-quality service experiences that convert prospects into long-term users, ultimately supporting the overarching financial goals and growth trajectory of the organization.