Cell C Executive and Leadership Team

October, 2026

Leadership Overview

Cell C has 9 executives leading key functions including strategy, financial oversight, marketing, and administrative operations.

Focused on delivering robust mobile connectivity across South Africa, Cell C prioritizes the expansion of voice, data, and messaging services to meet evolving consumer demands within the competitive telecommunications landscape.

Leadership Roles at Cell C

  • Chief Executive Officer - Thapelo Thenza
  • Chief Executive Officer & Receptionist - Rakshita Singh
  • Chief Executive Officer OfficeConsultant - Danielle Abrahams
  • Chief Executive Officer & Escalation Agent - Mershall Motale
  • Strategy Chief & Business Transformation To The Chief of Staff & Chief Executive Officer - Rachael Ayo-Oladejo
  • Chief Financial Officer - Muhieddine Ghalayini
  • President - Adjai Ramnarine
  • Chief Marketing Officer - Melanie Forbes
  • Executive PA - Yvonne Landsberg
  • Thapelo Thenza - Chief Executive Officer

    Thapelo Thenza, the Chief Executive Officer at Cell C, directs the overarching corporate strategy and long-term vision for the organization. This leadership role involves managing the delivery of mobile telecommunications services across the South African market. Thenza oversees the alignment of departmental goals with the broader mission of providing reliable voice, data, and messaging solutions to a diverse customer base. By monitoring market trends and competitive shifts, the Chief Executive Officer ensures the company maintains a strong position within the regional telecom sector. Thapelo Thenza drives operational excellence by fostering collaboration among senior leadership to optimize service delivery and infrastructure investment. Through rigorous performance analysis, the Chief Executive Officer identifies opportunities for growth and efficiency, ultimately securing the financial health and market relevance of the business while navigating the complexities of the modern telecommunications environment.

    Rakshita Singh - Chief Executive Officer & Receptionist

    Rakshita Singh, the Chief Executive Officer & Receptionist at Cell C, manages high-level executive communications and the initial point of contact for corporate stakeholders. This dual-function role requires Singh to balance strategic oversight with the facilitation of seamless information flow between the executive office and external partners. Rakshita Singh coordinates critical scheduling and administrative workflows that support the broader organizational objectives of the company. By maintaining professional standards in all interactions, the Chief Executive Officer & Receptionist ensures that the corporate image remains consistent with the brand identity of a leading mobile service provider. Singh monitors the efficiency of front-office operations to guarantee that executive time remains focused on core business transformation and service delivery. Through meticulous attention to detail, the Chief Executive Officer & Receptionist optimizes the internal communication framework, thereby enhancing the overall productivity and responsiveness of the leadership team.

    Danielle Abrahams - Chief Executive Officer OfficeConsultant

    Danielle Abrahams, the Chief Executive Officer OfficeConsultant at Cell C, provides specialized advisory services to the executive leadership team regarding operational efficiency and organizational structure. This role involves analyzing internal processes to ensure that the delivery of voice, data, and messaging services remains aligned with the strategic goals of the company. Abrahams evaluates current workflows and recommends improvements that enhance the agility of the business in the South African telecommunications market. Danielle Abrahams collaborates with various departments to implement best practices that support sustainable growth and service reliability. By focusing on the optimization of executive-level decision-making, the Chief Executive Officer OfficeConsultant contributes to the overall effectiveness of the leadership team. Through continuous assessment of operational performance, Abrahams drives initiatives that streamline communication and resource allocation, ensuring that the company remains competitive and responsive to the needs of the customer base.
    Danielle Abrahams

    Mershall Motale - Chief Executive Officer & Escalation Agent

    Mershall Motale, the Chief Executive Officer & Escalation Agent at Cell C, oversees the resolution of high-priority customer issues and complex operational challenges. This role requires Motale to bridge the gap between executive strategy and frontline service delivery, ensuring that customer satisfaction remains a core focus of the business. Mershall Motale manages the escalation process for critical service disruptions, coordinating with technical and support teams to provide timely solutions. By analyzing the root causes of recurring issues, the Chief Executive Officer & Escalation Agent contributes to the continuous improvement of voice, data, and messaging services. Through this unique combination of leadership and direct problem-solving, Motale ensures that the company maintains its reputation for reliability in the South African market. By fostering a culture of accountability and responsiveness, the Chief Executive Officer & Escalation Agent directly impacts the quality of the customer experience and the overall operational success of the organization.

    Rachael Ayo-Oladejo - Strategy Chief & Business Transformation To The Chief of Staff & Chief Executive Officer

    Rachael Ayo-Oladejo, the Strategy Chief & Business Transformation To The Chief of Staff & Chief Executive Officer at Cell C, drives the implementation of large-scale organizational changes and strategic initiatives. This role involves mapping out the future direction of the company and ensuring that all business units align with the overarching goals of the leadership team. Ayo-Oladejo coordinates with the Chief of Staff to streamline internal processes and enhance the agility of the business in the competitive telecommunications sector. Rachael Ayo-Oladejo evaluates the effectiveness of current service models and leads transformation projects that optimize the delivery of voice, data, and messaging solutions. By fostering innovation and operational efficiency, the Strategy Chief & Business Transformation To The Chief of Staff & Chief Executive Officer ensures that the company remains adaptable to market shifts. Through strategic planning and execution, Ayo-Oladejo supports the long-term growth and sustainability of the organization.
    Rachael Ayo-Oladejo

    Muhieddine Ghalayini - Chief Financial Officer

    Muhieddine Ghalayini, the Chief Financial Officer at Cell C, manages the financial health, capital allocation, and fiscal planning for the organization. This role involves overseeing the budgeting process and ensuring that investments in mobile infrastructure and service expansion remain within the strategic financial framework of the company. Ghalayini directs the financial reporting and auditing functions to maintain transparency and compliance with industry regulations. Muhieddine Ghalayini collaborates with the executive team to evaluate the profitability of various voice, data, and messaging service offerings. By analyzing revenue streams and cost structures, the Chief Financial Officer identifies areas for efficiency and growth. Through rigorous financial oversight, Ghalayini ensures that the company maintains the necessary liquidity and capital resources to support its long-term objectives in the South African telecommunications market, ultimately driving sustainable value for stakeholders and supporting the overall mission of the business.

    Adjai Ramnarine - President

    Adjai Ramnarine, the President at Cell C, oversees the day-to-day operations and execution of the corporate strategy across all business divisions. This role involves managing the performance of the company's core mobile telecommunications services, including voice, data, and messaging. Ramnarine directs the operational teams to ensure that service delivery meets the high standards expected by customers throughout South Africa. Adjai Ramnarine collaborates with other C-suite leaders to align departmental activities with the broader mission of the organization. By focusing on operational excellence and resource management, the President ensures that the company maintains a strong market presence and achieves its growth targets. Through the oversight of key business functions, Ramnarine drives the implementation of strategic plans that enhance the overall competitiveness of the company. By maintaining a focus on efficiency and service quality, the President secures the long-term success and stability of the business in the regional market.

    Melanie Forbes - Chief Marketing Officer

    Melanie Forbes, the Chief Marketing Officer at Cell C, architects the brand strategy and customer acquisition initiatives for the company. This role involves overseeing the development of marketing campaigns that highlight the value of mobile voice, data, and messaging services to the South African public. Forbes directs the creative and analytical teams to ensure that brand messaging resonates with target demographics and drives market share growth. Melanie Forbes collaborates with the sales and product development departments to align promotional activities with the actual service capabilities of the company. By monitoring consumer behavior and market trends, the Chief Marketing Officer identifies new opportunities for engagement and retention. Through the implementation of data-driven marketing strategies, Forbes enhances the visibility of the company in a crowded telecommunications landscape, ensuring that the brand remains a preferred choice for mobile connectivity and digital communication solutions.

    Yvonne Landsberg - Executive PA

    Yvonne Landsberg, the Executive PA at Cell C, manages the complex administrative requirements and scheduling priorities for the senior leadership team. This position involves coordinating high-stakes meetings and ensuring that the executive office functions with maximum efficiency. Landsberg facilitates the flow of information between the C-suite and various operational departments, ensuring that strategic directives receive proper attention and follow-through. Yvonne Landsberg maintains the integrity of executive records and communications, which is essential for the smooth operation of a major mobile telecommunications provider. By managing the daily demands of the leadership team, the Executive PA allows the company to focus on its core mission of providing voice, data, and messaging services to customers throughout South Africa. Through proactive planning and organizational support, Landsberg ensures that the leadership team remains focused on achieving long-term business objectives and maintaining operational stability across all regional markets.

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    Frequently Asked Questions Regarding Cell C Top Executives and Leadership Team

    Who leads Cell C?
    Cell C is led by Thapelo Thenza (Chief Executive Officer), along with executives such as Rakshita Singh (Chief Executive Officer & Receptionist) and Danielle Abrahams (Chief Executive Officer OfficeConsultant).
    Who is part of Cell C’s executive team?
    The executive team of Cell C includes leaders such as Thapelo Thenza (Chief Executive Officer), Rakshita Singh (Chief Executive Officer & Receptionist), Danielle Abrahams (Chief Executive Officer OfficeConsultant) and other senior executives.
    How many executives does Cell C have?
    Cell C has 9 executives leading key business areas.
    What roles are included in Cell C’s leadership team?
    The leadership team of Cell C includes roles such as Chief Executive Officer, Chief Executive Officer & Receptionist, Chief Executive Officer OfficeConsultant, Chief Executive Officer & Escalation Agent, Strategy Chief & Business Transformation To The Chief of Staff & Chief Executive Officer.