Cell C Executive and Leadership Team

November, 2026

Leadership Overview

Cell C has 9 executives leading key functions including strategy, financial oversight, marketing, and business transformation.

Focused on delivering robust mobile connectivity across South Africa, Cell C prioritizes the expansion of voice, data, and messaging services to empower a digitally connected population through innovative telecommunications solutions.

Leadership Roles at Cell C

  • Chief Executive Officer - Thapelo Thenza
  • Chief Executive Officer & Receptionist - Rakshita Singh
  • Chief Executive Officer OfficeConsultant - Danielle Abrahams
  • Chief Executive Officer & Escalation Agent - Mershall Motale
  • Strategy Chief & Business Transformation To The Chief of Staff & Chief Executive Officer - Rachael Ayo-Oladejo
  • Chief Financial Officer - Muhieddine Ghalayini
  • President - Adjai Ramnarine
  • Chief Marketing Officer - Melanie Forbes
  • Executive PA - Yvonne Landsberg
  • Thapelo Thenza - Chief Executive Officer

    Thapelo Thenza, the Chief Executive Officer at Cell C, directs the overarching corporate strategy and operational vision for the organization. Thenza manages the alignment of mobile telecommunications services with the evolving demands of the South African market. By overseeing the deployment of voice and data infrastructure, the Chief Executive Officer ensures consistent network performance for a diverse customer base. This leadership role involves constant collaboration with the board to drive long-term growth and market competitiveness. Thapelo Thenza maintains a focus on operational efficiency, ensuring that the company remains a primary provider of messaging and connectivity solutions. Through rigorous oversight of internal processes, the Chief Executive Officer secures the stability of the business model. Ultimately, Thenza fosters a culture of innovation that supports the expansion of mobile services across the region, reinforcing the company's position as a leader in the telecommunications sector.

    Rakshita Singh - Chief Executive Officer & Receptionist

    Rakshita Singh, the Chief Executive Officer & Receptionist at Cell C, manages the integration of executive administrative workflows with high-level corporate governance. Singh coordinates the flow of communication between external stakeholders and the internal leadership team to ensure seamless operational continuity. By overseeing the front-end engagement strategy, the Chief Executive Officer & Receptionist maintains the professional standards required for a major telecommunications provider. This role involves optimizing the interface between the company and the public, ensuring that service inquiries receive prompt attention. Rakshita Singh drives the implementation of communication protocols that enhance the overall customer experience. Through the management of executive office logistics, the Chief Executive Officer & Receptionist supports the broader mission of delivering reliable voice and data services. Singh consistently refines these administrative processes to improve organizational responsiveness, thereby contributing to the overall efficiency of the business operations within the competitive South African market.

    Danielle Abrahams - Chief Executive Officer OfficeConsultant

    Danielle Abrahams, the Chief Executive Officer OfficeConsultant at Cell C, provides specialized advisory services to the executive leadership team regarding organizational structure and operational efficiency. Abrahams analyzes internal workflows to identify opportunities for optimizing the delivery of mobile telecommunications services. By overseeing the implementation of strategic consulting projects, the Chief Executive Officer OfficeConsultant ensures that the company remains agile in a fast-paced industry. This role involves facilitating cross-departmental cooperation to align business objectives with the core mission of providing high-quality voice and data connectivity. Danielle Abrahams drives the development of frameworks that improve decision-making processes at the highest levels of the organization. Through the application of industry-specific insights, the Chief Executive Officer OfficeConsultant supports the expansion of market reach across South Africa. Abrahams maintains a focus on sustainable growth, ensuring that all consulting initiatives directly contribute to the long-term success and stability of the company's telecommunications infrastructure.
    Danielle Abrahams

    Mershall Motale - Chief Executive Officer & Escalation Agent

    Mershall Motale, the Chief Executive Officer & Escalation Agent at Cell C, manages the resolution of high-level service issues and complex customer concerns. Motale oversees the escalation protocols that ensure critical problems receive immediate attention from the leadership team. By directing the response to significant service disruptions, the Chief Executive Officer & Escalation Agent maintains the integrity of the company's mobile telecommunications network. This role involves bridging the gap between customer support operations and executive strategy to improve service reliability. Mershall Motale drives the refinement of resolution processes to minimize downtime and enhance user satisfaction across South Africa. Through the management of these critical touchpoints, the Chief Executive Officer & Escalation Agent supports the company's commitment to providing consistent voice and data services. Motale consistently evaluates performance metrics to identify systemic improvements, ensuring that the organization remains responsive to the needs of its customer base while upholding high standards of service delivery.

    Rachael Ayo-Oladejo - Strategy Chief & Business Transformation To The Chief of Staff & Chief Executive Officer

    Rachael Ayo-Oladejo, the Strategy Chief & Business Transformation To The Chief of Staff & Chief Executive Officer at Cell C, directs the planning and execution of large-scale organizational changes. Ayo-Oladejo oversees the alignment of business processes with the company's long-term goals for mobile telecommunications growth. By managing the transformation roadmap, the Strategy Chief & Business Transformation To The Chief of Staff & Chief Executive Officer ensures that the company adapts to the rapidly changing technological landscape. This role involves coordinating with the Chief of Staff to streamline internal operations and improve the delivery of voice and data services. Rachael Ayo-Oladejo drives the implementation of efficiency initiatives that support the company's mission of providing reliable connectivity. Through the analysis of operational data, the Strategy Chief & Business Transformation To The Chief of Staff & Chief Executive Officer identifies opportunities for innovation. Ayo-Oladejo maintains a focus on sustainable business practices, ensuring that all transformation efforts contribute to the overall success and market competitiveness of the organization.
    Rachael Ayo-Oladejo

    Muhieddine Ghalayini - Chief Financial Officer

    Muhieddine Ghalayini, the Chief Financial Officer at Cell C, directs the financial strategy and fiscal health of the organization. Ghalayini oversees capital allocation, budgeting, and financial reporting to ensure the company maintains a strong position in the competitive telecommunications market. By managing the financial risks associated with infrastructure investment, the Chief Financial Officer supports the deployment of advanced voice and data services. This role involves collaborating with other executives to ensure that business transformation initiatives remain within fiscal parameters. Muhieddine Ghalayini drives the development of financial models that track the profitability of mobile messaging and connectivity products. Through the rigorous analysis of market trends, the Chief Financial Officer secures the resources necessary for regional expansion. Ghalayini maintains a focus on long-term financial sustainability, ensuring that the company's investments in technology and network capacity yield significant returns while supporting the broader mission of providing essential telecommunications services to South African customers.

    Adjai Ramnarine - President

    Adjai Ramnarine, the President at Cell C, directs the overall operational execution and business development initiatives for the company. Ramnarine oversees the expansion of mobile telecommunications services, ensuring that voice, data, and messaging offerings reach a broad customer base across South Africa. By managing the day-to-day operations, the President ensures that the company meets its performance targets and maintains high service standards. This role involves leading cross-functional teams to implement strategic projects that enhance network capacity and service quality. Adjai Ramnarine drives the development of partnerships that support the company's growth objectives in the telecommunications sector. Through the oversight of regional operations, the President ensures that the company remains a key provider of connectivity solutions. Ramnarine maintains a focus on operational excellence, ensuring that all business activities align with the company's mission of providing reliable and innovative services to customers throughout the region, thereby securing the organization's long-term market position.

    Melanie Forbes - Chief Marketing Officer

    Melanie Forbes, the Chief Marketing Officer at Cell C, directs the brand strategy and customer acquisition efforts for the company. Forbes oversees the development of marketing campaigns that highlight the value of mobile voice, data, and messaging services to the South African public. By managing the brand identity, the Chief Marketing Officer ensures that the company's market position remains strong against competitors. This role involves analyzing consumer behavior to tailor service offerings to specific market segments. Melanie Forbes drives the implementation of digital marketing initiatives that increase brand awareness and customer retention. Through the coordination of promotional activities, the Chief Marketing Officer supports the growth of the subscriber base across the region. Forbes maintains a focus on market impact, ensuring that all marketing efforts align with the company's mission of providing accessible telecommunications. By optimizing the customer journey, the Chief Marketing Officer directly contributes to the overall revenue growth and market presence of the organization.

    Yvonne Landsberg - Executive PA

    Yvonne Landsberg, the Executive PA at Cell C, manages the complex scheduling and administrative requirements of the senior leadership team. Landsberg coordinates high-priority meetings and ensures that executive communications remain aligned with the company's strategic goals. By overseeing the daily operations of the executive office, the Executive PA facilitates the smooth execution of corporate initiatives related to mobile voice and data services. This role involves maintaining strict confidentiality and managing sensitive information to support the decision-making processes of the C-suite. Yvonne Landsberg drives the organization of internal resources, ensuring that leadership can focus on the expansion of telecommunications services across South Africa. Through the management of executive workflows, the Executive PA enhances the overall productivity of the management team. Landsberg consistently monitors administrative performance to ensure that the office environment supports the company's mission of providing reliable connectivity to customers throughout the region.

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    Frequently Asked Questions Regarding Cell C Top Executives and Leadership Team

    Who leads Cell C?
    Cell C is led by Thapelo Thenza (Chief Executive Officer), along with executives such as Rakshita Singh (Chief Executive Officer & Receptionist) and Danielle Abrahams (Chief Executive Officer OfficeConsultant).
    Who is part of Cell C’s executive team?
    The executive team of Cell C includes leaders such as Thapelo Thenza (Chief Executive Officer), Rakshita Singh (Chief Executive Officer & Receptionist), Danielle Abrahams (Chief Executive Officer OfficeConsultant) and other senior executives.
    How many executives does Cell C have?
    Cell C has 9 executives leading key business areas.
    What roles are included in Cell C’s leadership team?
    The leadership team of Cell C includes roles such as Chief Executive Officer, Chief Executive Officer & Receptionist, Chief Executive Officer OfficeConsultant, Chief Executive Officer & Escalation Agent, Strategy Chief & Business Transformation To The Chief of Staff & Chief Executive Officer.