Oakwood Lutheran Senior Ministries Executive and Leadership Team

Patty Keller, the Chief Marketing Officer & Sales Director at Oakwood Lutheran Senior Ministries, directs all outreach initiatives and occupancy growth strategies. Keller manages the conversion of prospective residents into the assisted living community by highlighting the unique value proposition of Lutheran-based care. By analyzing market trends across the Wisconsin region, the Chief Marketing Officer & Sales Director optimizes lead generation funnels to ensure consistent facility utilization. This leadership role requires close collaboration with the communications department to maintain brand integrity. Patty Keller drives revenue through targeted sales campaigns that emphasize the dignity and well-being of aging adults. Through the implementation of data-driven outreach, the Chief Marketing Officer & Sales Director secures long-term stability for the organization. Keller consistently monitors competitive landscapes to refine the sales approach, ensuring the ministry remains the premier choice for senior living in the local market.

Virginia Arndt, the Chief Human Resources Officer at Oakwood Lutheran Senior Ministries, architects the talent acquisition and retention frameworks necessary for high-quality elder care. Arndt oversees the development of staff training programs that align with the mission of serving aging adults with compassion and respect. By managing workforce planning across all retirement facilities, the Chief Human Resources Officer ensures optimal staffing levels to maintain superior service standards. This role involves fostering a culture of excellence that attracts dedicated professionals to the healthcare sector. Virginia Arndt implements performance management systems that reward staff contributions to resident well-being. Through the design of comprehensive benefits and professional development pathways, the Chief Human Resources Officer strengthens the organizational foundation. Arndt maintains compliance with labor regulations while promoting an inclusive environment, ultimately ensuring that the workforce remains fully equipped to support the diverse needs of the senior population.

Kate Bertram, the Chief Operations Officer at Oakwood Lutheran Senior Ministries, executes the daily management of assisted living facilities to ensure operational excellence. Bertram oversees the physical infrastructure and service delivery protocols that define the resident experience. By streamlining administrative processes, the Chief Operations Officer improves efficiency across all retirement campuses. This leadership role involves coordinating with clinical and support teams to maintain high standards of care for aging adults. Kate Bertram manages capital improvement projects that enhance the living environment for residents. Through the rigorous oversight of facility budgets and resource allocation, the Chief Operations Officer drives financial sustainability. Bertram monitors operational metrics to identify areas for service enhancement, ensuring that every facility meets the core mission of the ministry. By optimizing internal workflows, the Chief Operations Officer guarantees that the organization provides a safe, nurturing, and high-quality living experience for every resident.

Keith VanLanduyt, the Chief Marketing & Communications Officer at Oakwood Lutheran Senior Ministries, architects the public image and messaging strategy for the organization. VanLanduyt manages all internal and external communications to ensure alignment with the Lutheran ministry mission. By crafting compelling narratives about the value of senior living, the Chief Marketing & Communications Officer builds trust with families and the broader community. This role involves directing digital presence and media relations to amplify the impact of the ministry. Keith VanLanduyt coordinates with executive leadership to ensure consistent brand messaging across all platforms. Through the development of strategic communication plans, the Chief Marketing & Communications Officer enhances the reputation of the organization as a leader in elder care. VanLanduyt monitors public sentiment and engagement metrics to refine outreach efforts, ensuring that the ministry effectively communicates its commitment to the well-being and individuality of every aging adult.