Leadership Overview
NYC Alliance has 4 executives leading key functions including financial strategy, corporate operations, group management, and business development.
Driven by a commitment to speed and innovation, NYC Alliance delivers apparel solutions that bridge the gap between supply and demand while fostering collaborative retail partnerships across the global market.
Driven by a commitment to speed and innovation, NYC Alliance delivers apparel solutions that bridge the gap between supply and demand while fostering collaborative retail partnerships across the global market.
Leadership Roles at NYC Alliance
Suleman Maqsud - Senior VP, Finance & Chief Financial Officer
Suleman Maqsud, the Senior VP, Finance & Chief Financial Officer at NYC Alliance, directs all fiscal operations and capital allocation strategies. Overseeing the financial health of the organization, the Senior VP, Finance & Chief Financial Officer ensures that resource distribution aligns with the company's core mission of speed and efficiency in the apparel sector. This leadership role involves managing complex budgetary frameworks and providing analytical insights to the board regarding market performance. By optimizing financial workflows, Suleman Maqsud directly impacts the ability of the company to scale operations across North American markets. Furthermore, the Senior VP, Finance & Chief Financial Officer maintains rigorous oversight of fiscal compliance and risk management protocols. Through precise financial planning, Maqsud secures the necessary capital to support ongoing technological investments and creative design initiatives, ultimately driving long-term profitability and sustainable growth for the entire enterprise.
Jacqueline Buffon - President
Jacqueline Buffon, the President at NYC Alliance, directs the overarching corporate strategy and operational execution. Overseeing the integration of supply chain logistics with creative design, the President ensures that the company meets the fast-paced demands of the apparel industry. This leadership role involves coordinating cross-functional teams to enhance productivity and maintain high standards of product delivery. By fostering strong relationships with retail partners, Jacqueline Buffon drives collaborative efforts that expand the market footprint of the organization. Furthermore, the President monitors the implementation of cutting-edge technologies to streamline manufacturing processes. Through consistent focus on operational excellence, Buffon maintains the competitive edge of the company in a dynamic global environment. The President also aligns internal objectives with external market trends, ensuring that the organization remains agile and responsive to evolving consumer needs while maintaining a focus on long-term corporate stability.

Shari Franco - Group President
Shari Franco, the Group President at NYC Alliance, directs the strategic management of specific apparel divisions and product lines. Overseeing the alignment of design innovation with market demand, the Group President ensures that each product category maintains high quality and relevance. This leadership role involves managing divisional performance metrics and driving efficiency across the manufacturing lifecycle. By leveraging deep industry expertise, Shari Franco optimizes the connection between supply chain capabilities and retail partner requirements. Furthermore, the Group President coordinates with other executive leaders to ensure consistent brand messaging and operational synergy. Through the management of diverse product portfolios, Franco supports the broader mission of the company to exceed customer expectations. The Group President also identifies emerging market opportunities, directing resources toward high-growth segments to enhance the overall market position of the organization while maintaining a focus on operational speed and effective product delivery.
Lisa Cuevas - President, Business Development
Lisa Cuevas, the President, Business Development at NYC Alliance, directs the expansion of retail partnerships and the identification of new market opportunities. Overseeing the growth of the corporate network, the President, Business Development ensures that the company effectively connects supply to demand through strategic alliances. This leadership role involves negotiating complex agreements and fostering long-term relationships with key industry stakeholders. By analyzing market trends and consumer behavior, Lisa Cuevas drives the development of innovative business models that enhance the competitive standing of the organization. Furthermore, the President, Business Development collaborates with the design and manufacturing teams to ensure that new business ventures align with the core capabilities of the company. Through proactive outreach and strategic planning, Cuevas expands the reach of the organization across diverse retail channels. The President, Business Development also monitors the success of these partnerships, ensuring that each collaboration contributes to the overall productivity and growth of the enterprise.
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