NYC Alliance Executive and Leadership Team

October, 2026

Leadership Overview

NYC Alliance has 4 executives leading key functions including financial strategy, business development, group operations, and corporate leadership.

Driven by a commitment to speed and innovation, NYC Alliance delivers apparel solutions through cutting-edge technology and creative design. The company fosters collaborative retail partnerships to enhance productivity and meet fast-paced industry demands.

Leadership Roles at NYC Alliance

  • Senior VP, Finance & Chief Financial Officer - Suleman Maqsud
  • President, Business Development - Lisa Cuevas
  • Group President - Shari Franco
  • President - Jacqueline Buffon
  • Suleman Maqsud - Senior VP, Finance & Chief Financial Officer

    Suleman Maqsud, the Senior VP, Finance & Chief Financial Officer at NYC Alliance, directs all fiscal operations and capital allocation strategies. Overseeing the financial health of the organization, the Senior VP, Finance & Chief Financial Officer ensures alignment between budgetary constraints and the rapid production cycles required by the apparel industry. This leadership role involves managing complex supply chain investments and optimizing cash flow to support multi-channel growth. By implementing rigorous financial controls, Suleman Maqsud directly impacts the company's ability to scale operations across North American markets. Ultimately, Maqsud secures long-term profitability through precise forecasting and the integration of advanced financial technologies that support the broader mission of connecting demand to supply with maximum efficiency.

    Lisa Cuevas - President, Business Development

    Lisa Cuevas, the President, Business Development at NYC Alliance, architects strategic growth initiatives and expands the company's footprint within the competitive apparel sector. Overseeing retail partnerships, the President, Business Development drives the acquisition of new accounts while strengthening existing connections to ensure consistent product delivery. This leadership role involves identifying emerging market trends and translating those insights into actionable business opportunities that leverage the company's design capabilities. By fostering collaborative environments with key retail stakeholders, Lisa Cuevas directly impacts the organization's market penetration and revenue diversification. Ultimately, Cuevas maintains a focus on speed and innovation, ensuring that the business development pipeline remains robust enough to meet the fast-paced needs of global retail partners while maintaining high standards of operational excellence.

    Shari Franco - Group President

    Shari Franco, the Group President at NYC Alliance, manages the operational execution of diverse apparel divisions and ensures cross-functional synergy. Overseeing production workflows, the Group President drives the integration of cutting-edge technologies to enhance manufacturing productivity and product quality. This leadership role involves coordinating between design teams and supply chain logistics to maintain the rapid pace required by modern retail environments. By streamlining internal processes, Shari Franco directly impacts the company's ability to exceed customer expectations through efficient product delivery. Ultimately, Franco maintains a high-level view of operational performance, ensuring that every division remains aligned with the core mission of connecting demand to supply while fostering a culture of continuous improvement and creative design excellence across all product lines.

    Jacqueline Buffon - President

    Jacqueline Buffon, the President at NYC Alliance, provides executive oversight for the entire corporate structure and defines the long-term strategic vision. Overseeing the alignment of all departments, the President drives the company's commitment to speed, innovation, and connection within the apparel industry. This leadership role involves guiding the C-suite in executing high-level initiatives that leverage technology to solve complex supply chain challenges. By championing a collaborative corporate culture, Jacqueline Buffon directly impacts the organization's ability to adapt to shifting market demands and maintain a competitive edge. Ultimately, Buffon ensures that the company remains focused on delivering products efficiently and effectively, solidifying the position of the firm as a leader in connecting demand to supply through creative design and operational agility.
    Jacqueline Buffon

    Frequently Asked Questions Regarding NYC Alliance Top Executives and Leadership Team

    Who leads NYC Alliance?
    NYC Alliance is led by Suleman Maqsud (Senior VP, Finance & Chief Financial Officer), along with executives such as Lisa Cuevas (President, Business Development) and Shari Franco (Group President).
    Who is part of NYC Alliance’s executive team?
    The executive team of NYC Alliance includes leaders such as Suleman Maqsud (Senior VP, Finance & Chief Financial Officer), Lisa Cuevas (President, Business Development), Shari Franco (Group President) and other senior executives.
    How many executives does NYC Alliance have?
    NYC Alliance has 4 executives leading key business areas.
    What roles are included in NYC Alliance’s leadership team?
    The leadership team of NYC Alliance includes roles such as Senior VP, Finance & Chief Financial Officer, President, Business Development, Group President, President.