NYC Alliance Executive and Leadership Team

May, 2026

Leadership Overview

NYC Alliance has 7 executives leading key functions including strategy, finance, and business development.

Driven by innovation, NYC Alliance connects demand to supply in the fast-paced apparel industry, leveraging technology and strong retail partnerships to exceed expectations and enhance productivity.

Leadership Roles at NYC Alliance

  • Senior VP, Finance & Chief Financial Officer - Suleman Maqsud
  • President, Business Development - Lisa Cuevas
  • President - Jacqueline Buffon
  • Group President - Shari Franco
  • Chief of Staff - Patrice Williams
  • Chief of Staff. City Climate - Rafael Carvalho
  • Chief of Staff and Office of The Executive and Deputy Commissioner - Samantha Villella
  • Suleman Maqsud - Senior VP, Finance & Chief Financial Officer

    Suleman Maqsud, the Senior VP, Finance & Chief Financial Officer at NYC Alliance, directs all financial operations and strategic fiscal planning. Maqsud ensures the company's financial health and stability, enabling its focus on innovation and speed in the apparel market. This leadership role involves managing budgets, forecasting financial performance, and optimizing resource allocation to support the company's growth objectives. Maqsud oversees financial reporting and compliance, guaranteeing transparency and accountability across all transactions. The Senior VP, Finance & Chief Financial Officer works closely with other executives to align financial strategies with the company's mission of connecting demand to supply effectively. By implementing robust financial controls, Maqsud enhances productivity and supports the delivery of high-quality apparel products. Suleman Maqsud's expertise is crucial for maintaining the company's competitive edge and fostering strong relationships with financial stakeholders.

    Lisa Cuevas - President, Business Development

    Lisa Cuevas, the President, Business Development at NYC Alliance, drives strategic growth initiatives and expands the company's market presence. Cuevas identifies and cultivates new business opportunities, forging key partnerships that align with the company's mission of connecting demand to supply. This role involves developing and executing innovative strategies to enhance productivity and meet the fast-paced needs of the apparel industry. Cuevas focuses on building and strengthening relationships with retail partners, ensuring a collaborative and forward-thinking corporate environment. The President, Business Development oversees market analysis and competitive positioning, leveraging cutting-edge technologies to exceed customer expectations. Lisa Cuevas's leadership is instrumental in driving revenue growth and ensuring the efficient and effective delivery of apparel products. Her efforts are central to maintaining NYC Alliance's position as an agile and responsive industry leader.

    Jacqueline Buffon - President

    Jacqueline Buffon, the President at NYC Alliance, provides overarching leadership and strategic direction for the company's operations. Buffon guides the organization's commitment to connecting demand with supply through speed, innovation, and strong relationships. This executive role involves overseeing all major business functions, ensuring alignment with the company's core mission and market objectives. Buffon fosters a corporate environment that encourages creative design and the adoption of cutting-edge technologies to enhance productivity. The President works to exceed customer expectations by ensuring the efficient and effective delivery of apparel products. Jacqueline Buffon's leadership is critical in navigating the fast-paced demands of the industry and maintaining strong connections with retail partners. Her vision drives the company's pursuit of excellence and sustained growth in the apparel sector.
    Jacqueline Buffon

    Shari Franco - Group President

    Shari Franco, the Group President at NYC Alliance, directs strategic operations across multiple business units, ensuring cohesive execution of the company's vision. Franco champions the core principles of connecting demand to supply with an emphasis on speed and innovation. This leadership position involves overseeing the development and implementation of strategies that enhance productivity and meet the dynamic needs of the apparel market. Shari Franco cultivates a collaborative corporate environment, fostering strong relationships with retail partners and internal teams alike. The Group President is responsible for driving initiatives that leverage cutting-edge technologies to exceed customer expectations and ensure the efficient delivery of products. Franco's oversight guarantees that all group operations align with NYC Alliance's commitment to excellence and market responsiveness, solidifying its reputation for innovation and reliability.

    Patrice Williams - Chief of Staff

    Patrice Williams, the Chief of Staff at NYC Alliance, directs strategic initiatives and operational alignment across key departments. Overseeing critical projects, Williams ensures seamless execution of the company's mission to connect demand with supply efficiently. This leadership role involves fostering innovation and enhancing productivity through the implementation of cutting-edge technologies. Williams collaborates closely with other senior leaders to maintain strong relationships with retail partners, creating a dynamic and responsive corporate environment. The focus remains on exceeding customer expectations by delivering apparel products with speed and effectiveness. Williams's oversight guarantees that all internal operations support the company's overarching goals of agility and market responsiveness. This position is central to maintaining the company's operational tempo and strategic direction.

    Rafael Carvalho - Chief of Staff. City Climate

    Rafael Carvalho, the Chief of Staff. City Climate at NYC Alliance, spearheads initiatives focused on sustainability and operational efficiency within the urban apparel sector. Carvalho drives the integration of climate-conscious practices into the company's supply chain and product development cycles. This role involves identifying and implementing innovative solutions that align with environmental goals while maintaining the company's commitment to speed and connection. Carvalho works to ensure that NYC Alliance's operations contribute positively to the urban ecosystem, enhancing productivity through responsible resource management. The Chief of Staff. City Climate fosters collaborations that support the company's mission of meeting industry needs effectively, building strong relationships with partners who share a vision for sustainable growth. Carvalho's leadership ensures that environmental considerations are embedded within the company's core business strategy, reinforcing its position as an innovative apparel provider.

    Samantha Villella - Chief of Staff and Office of The Executive and Deputy Commissioner

    Samantha Villella, the Chief of Staff and Office of The Executive and Deputy Commissioner at NYC Alliance, manages high-level administrative and strategic operations. Villella ensures the effective functioning of the executive office, supporting critical decision-making processes that drive the company's mission. This position involves coordinating complex projects and initiatives, guaranteeing that the company's focus on speed, innovation, and connection is maintained across all operations. Villella facilitates communication and collaboration between various stakeholders, including retail partners and internal teams, to foster a productive corporate environment. The Chief of Staff and Office of The Executive and Deputy Commissioner plays a vital part in translating executive directives into actionable plans, enhancing productivity and exceeding customer expectations. Villella's oversight ensures that the company's operational strategies align with its commitment to delivering apparel products efficiently and effectively.

    Explore Leadership Teams in Manufacturing

    Frequently Asked Questions Regarding NYC Alliance Top Executives and Leadership Team

    Who leads NYC Alliance?
    NYC Alliance is led by Suleman Maqsud (Senior VP, Finance & Chief Financial Officer), along with executives such as Lisa Cuevas (President, Business Development) and Jacqueline Buffon (President).
    Who is part of NYC Alliance’s executive team?
    The executive team of NYC Alliance includes leaders such as Suleman Maqsud (Senior VP, Finance & Chief Financial Officer), Lisa Cuevas (President, Business Development), Jacqueline Buffon (President) and other senior executives.
    How many executives does NYC Alliance have?
    NYC Alliance has 7 executives leading key business areas.
    What roles are included in NYC Alliance’s leadership team?
    The leadership team of NYC Alliance includes roles such as Senior VP, Finance & Chief Financial Officer, President, Business Development, President, Group President, Chief of Staff.