NYC Alliance Executive and Leadership Team

June, 2026

Leadership Overview

NYC Alliance has 4 executives leading key functions including finance, operations, and business development.

Driven by a commitment to excellence, NYC Alliance connects demand to supply through speed, innovation, and strong relationships, consistently exceeding industry expectations.

Leadership Roles at NYC Alliance

  • Senior VP, Finance & Chief Financial Officer - Suleman Maqsud
  • Group President - Shari Franco
  • President - Jacqueline Buffon
  • President, Business Development - Lisa Cuevas
  • Suleman Maqsud - Senior VP, Finance & Chief Financial Officer

    Suleman Maqsud, the Senior VP, Finance & Chief Financial Officer at NYC Alliance, directs all financial operations and strategic fiscal planning. Maqsud oversees the company's financial health, ensuring robust capital management and driving profitability through meticulous budget oversight and resource allocation. This leadership role involves optimizing financial workflows to support NYC Alliance's core mission of connecting demand to supply with speed and innovation. By implementing advanced financial technologies and analytics, Maqsud enhances productivity and supports the company's rapid response to market demands. The Senior VP, Finance & Chief Financial Officer also manages investor relations and ensures compliance with all financial regulations, thereby solidifying the company's market position. Suleman Maqsud's expertise is critical in navigating the fast-paced apparel industry, enabling efficient and effective product delivery and fostering strong relationships with retail partners.

    Shari Franco - Group President

    Shari Franco, the Group President at NYC Alliance, spearheads operational strategies across multiple business units, driving efficiency and market penetration. Franco's leadership focuses on aligning departmental objectives with the company's overarching goal of connecting demand to supply through innovation and speed. This executive oversees the execution of product delivery strategies, ensuring that NYC Alliance consistently meets and exceeds customer expectations in the dynamic apparel sector. The Group President is instrumental in fostering a collaborative corporate environment, cultivating strong relationships with retail partners and internal teams alike. Shari Franco's purview includes optimizing supply chain logistics and leveraging cutting-edge technologies to enhance productivity and maintain a competitive edge. By directing cross-functional initiatives, Franco ensures seamless integration of design, manufacturing, and distribution, directly supporting the company's commitment to rapid and effective market response.

    Jacqueline Buffon - President

    Jacqueline Buffon, the President at NYC Alliance, directs the company's strategic vision and overall operational execution, ensuring alignment with market demands. Buffon's leadership emphasizes innovation and connection, driving the company's mission to efficiently link apparel supply with consumer demand. This executive oversees the integration of creative design and cutting-edge technologies to enhance product offerings and customer satisfaction. The President fosters a collaborative corporate culture, strengthening partnerships with retail stakeholders to create a cohesive business ecosystem. Jacqueline Buffon's responsibilities include guiding the company through rapid industry shifts, ensuring timely and effective product delivery. By championing new initiatives and optimizing internal processes, Buffon enhances productivity and maintains NYC Alliance's position as a leader in the fast-paced apparel market.
    Jacqueline Buffon

    Lisa Cuevas - President, Business Development

    Lisa Cuevas, the President, Business Development at NYC Alliance, architects strategies for market expansion and cultivates key retail partnerships. Cuevas drives the company's growth by identifying new opportunities and strengthening existing relationships, directly supporting NYC Alliance's mission to connect demand to supply. This executive focuses on leveraging innovation and speed to meet the evolving needs of the apparel industry. The President, Business Development oversees the development and implementation of initiatives that enhance productivity and exceed customer expectations. By fostering a collaborative corporate environment, Cuevas ensures seamless communication and strategic alignment between NYC Alliance and its retail partners. Lisa Cuevas's expertise is crucial in navigating the competitive landscape, ensuring efficient and effective product delivery and solidifying the company's market presence through strategic outreach and relationship management.

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    Frequently Asked Questions Regarding NYC Alliance Top Executives and Leadership Team

    Who leads NYC Alliance?
    NYC Alliance is led by Suleman Maqsud (Senior VP, Finance & Chief Financial Officer), along with executives such as Shari Franco (Group President) and Jacqueline Buffon (President).
    Who is part of NYC Alliance’s executive team?
    The executive team of NYC Alliance includes leaders such as Suleman Maqsud (Senior VP, Finance & Chief Financial Officer), Shari Franco (Group President), Jacqueline Buffon (President) and other senior executives.
    How many executives does NYC Alliance have?
    NYC Alliance has 4 executives leading key business areas.
    What roles are included in NYC Alliance’s leadership team?
    The leadership team of NYC Alliance includes roles such as Senior VP, Finance & Chief Financial Officer, Group President, President, President, Business Development.