NYC Alliance Executive and Leadership Team

July, 2026

Leadership Overview

NYC Alliance has 4 executives leading key functions including finance, business development, and group operations.

Driven by a commitment to excellence, NYC Alliance connects demand to supply with an emphasis on speed, innovation, and connection, meeting the fast-paced needs of the apparel industry through efficient product delivery and creative design.

Leadership Roles at NYC Alliance

  • Senior VP, Finance & Chief Financial Officer - Suleman Maqsud
  • President, Business Development - Lisa Cuevas
  • Group President - Shari Franco
  • President - Jacqueline Buffon
  • Suleman Maqsud - Senior VP, Finance & Chief Financial Officer

    Suleman Maqsud, the Senior VP, Finance & Chief Financial Officer at NYC Alliance, directs all financial operations, ensuring fiscal health and strategic resource allocation. Overseeing the finance department, Maqsud drives financial planning, budgeting, and forecasting to support the company's rapid growth and innovation initiatives. This leadership role involves managing capital, optimizing financial performance, and maintaining robust internal controls to align with NYC Alliance's mission of connecting demand to supply efficiently. By implementing advanced financial technologies, Suleman Maqsud enhances productivity and supports the company's commitment to exceeding customer expectations. The Senior VP, Finance & Chief Financial Officer also collaborates with other executives to secure funding and manage investor relations, directly impacting the company's market position and operational scale across North America.

    Lisa Cuevas - President, Business Development

    Lisa Cuevas, the President, Business Development at NYC Alliance, architects strategic partnerships and market expansion initiatives. Overseeing the business development division, Cuevas focuses on identifying new opportunities and fostering strong relationships with retail partners to enhance the company's collaborative corporate environment. This critical role involves driving growth through innovative strategies and ensuring seamless integration of new ventures with NYC Alliance's core operations. By leveraging cutting-edge technologies and creative design, Lisa Cuevas works to meet the fast-paced needs of the apparel industry, delivering products efficiently and effectively. The President, Business Development also spearheads market analysis and competitive intelligence, directly contributing to the company's ability to exceed customer expectations and maintain a leading edge in the global marketplace.

    Shari Franco - Group President

    Shari Franco, the Group President at NYC Alliance, leads key operational divisions, ensuring alignment with the company's overarching mission of speed and innovation. Overseeing multiple business units, Franco drives operational excellence and enhances productivity across the organization. This executive position involves managing complex supply chains and optimizing resource allocation to meet the dynamic demands of the apparel industry. By fostering a culture of continuous improvement, Shari Franco ensures that NYC Alliance effectively connects demand to supply, delivering products efficiently and exceeding customer expectations. The Group President also plays a pivotal role in strategic planning and execution, guiding initiatives that strengthen the company's market presence and foster strong relationships with retail partners across the United States.

    Jacqueline Buffon - President

    Jacqueline Buffon, the President at NYC Alliance, directs the company's strategic vision and overall operational framework. Overseeing core business functions, Buffon champions innovation and efficiency, ensuring NYC Alliance remains at the forefront of the apparel industry's fast-paced environment. This leadership role involves guiding product development, enhancing customer engagement, and fostering strong relationships with retail partners to create a collaborative corporate ecosystem. By leveraging cutting-edge technologies and creative design, Jacqueline Buffon drives the company's commitment to connecting demand to supply effectively and exceeding customer expectations. The President also focuses on market penetration and sustainable growth, directly impacting the company's ability to deliver products efficiently and maintain its competitive edge across key international markets.
    Jacqueline Buffon

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    Frequently Asked Questions Regarding NYC Alliance Top Executives and Leadership Team

    Who leads NYC Alliance?
    NYC Alliance is led by Suleman Maqsud (Senior VP, Finance & Chief Financial Officer), along with executives such as Lisa Cuevas (President, Business Development) and Shari Franco (Group President).
    Who is part of NYC Alliance’s executive team?
    The executive team of NYC Alliance includes leaders such as Suleman Maqsud (Senior VP, Finance & Chief Financial Officer), Lisa Cuevas (President, Business Development), Shari Franco (Group President) and other senior executives.
    How many executives does NYC Alliance have?
    NYC Alliance has 4 executives leading key business areas.
    What roles are included in NYC Alliance’s leadership team?
    The leadership team of NYC Alliance includes roles such as Senior VP, Finance & Chief Financial Officer, President, Business Development, Group President, President.