NV Group Executive and Leadership Team

August, 2026

Leadership Overview

NV Group has 5 executives leading key functions including strategy, finance, operations, international expansion, and sales.

Driven by a commitment to world-class quality, NV Group delivers irresistibly smooth and mellow spirits while maintaining a leadership philosophy centered on premium craftsmanship and global market excellence.

Leadership Roles at NV Group

  • Chief Executive Officer & Founder, Smoke Lab - Varun Jain
  • Chief Financial Officer - Dinesh Garg
  • President - Cuong Ung
  • Group President, Nv (USA) - Michael Ginley
  • Executive VP, Sales - Shiv Sinha
  • Varun Jain - Chief Executive Officer & Founder, Smoke Lab

    Varun Jain, the Chief Executive Officer & Founder, Smoke Lab at NV Group, directs the strategic vision and product innovation for the premium spirits portfolio. Overseeing the development of high-quality, smooth, and mellow blends, the Chief Executive Officer & Founder, Smoke Lab ensures that every bottle meets rigorous international standards. This leadership role involves architecting brand identity and expanding market presence across diverse consumer segments. By focusing on the unique distillation processes that define the company, Varun Jain drives the creative direction of the Smoke Lab brand. The Chief Executive Officer & Founder, Smoke Lab maintains close alignment with the board to secure long-term growth objectives. Through constant refinement of production techniques, the Chief Executive Officer & Founder, Smoke Lab elevates the market position of the entire organization, ensuring that the brand remains synonymous with excellence in the competitive global spirits industry.

    Dinesh Garg - Chief Financial Officer

    Dinesh Garg, the Chief Financial Officer at NV Group, manages the fiscal health and capital allocation strategies for the entire manufacturing enterprise. Overseeing financial reporting, risk management, and investment planning, the Chief Financial Officer ensures that the company maintains the liquidity required for large-scale production and distribution. This leadership role involves collaborating with the executive team to optimize operational budgets and maximize shareholder value. By implementing robust financial controls, Dinesh Garg supports the expansion of the company into new international markets. The Chief Financial Officer monitors economic trends to mitigate potential risks associated with global supply chains. Through precise financial forecasting, the Chief Financial Officer provides the necessary data to support strategic decision-making. Ultimately, the Chief Financial Officer secures the financial stability of the organization, allowing for continued investment in the world-class quality that defines the product line.

    Cuong Ung - President

    Cuong Ung, the President at NV Group, directs the overarching operational strategy and organizational efficiency across all manufacturing facilities. Overseeing the integration of production workflows, the President ensures that the company maintains consistent quality standards for every spirit blend. This leadership role involves coordinating between departments to streamline supply chain logistics and enhance output capacity. By driving operational excellence, Cuong Ung supports the company mission of delivering premium, smooth products to a global audience. The President works closely with the executive team to align daily operations with long-term growth targets. Through the implementation of advanced manufacturing technologies, the President optimizes resource utilization and reduces production overhead. Cuong Ung maintains a focus on scaling operations to meet rising demand in emerging markets. Ultimately, the President ensures that the organizational structure supports the delivery of world-class quality in every market segment.

    Michael Ginley - Group President, Nv (USA)

    Michael Ginley, the Group President, Nv (USA) at NV Group, directs all North American market initiatives and brand positioning strategies. Overseeing the expansion of the product portfolio within the United States, the Group President, Nv (USA) ensures that the brand resonates with local consumer preferences for high-quality, mellow spirits. This leadership role involves managing distribution partnerships and navigating complex regulatory environments to secure market share. By executing targeted marketing campaigns, Michael Ginley drives brand awareness and consumer loyalty across the region. The Group President, Nv (USA) collaborates with the global leadership team to ensure that North American operations align with the broader corporate mission. Through strategic networking and industry engagement, the Group President, Nv (USA) strengthens the company presence in the competitive American spirits landscape. Ultimately, the Group President, Nv (USA) delivers consistent growth by leveraging the unique quality of the product line.

    Shiv Sinha - Executive VP, Sales

    Shiv Sinha, the Executive VP, Sales at NV Group, directs the global sales strategy and manages relationships with key distribution partners. Overseeing the expansion of the sales network, the Executive VP, Sales ensures that the company products reach diverse retail and hospitality channels. This leadership role involves analyzing market data to identify growth opportunities and adjusting sales tactics to maximize revenue. By driving performance across regional sales teams, Shiv Sinha ensures that the company maintains a strong competitive edge. The Executive VP, Sales collaborates with the marketing department to align promotional efforts with sales targets. Through the development of high-impact sales programs, the Executive VP, Sales facilitates the entry of new products into international markets. Shiv Sinha focuses on building long-term partnerships that support the company mission of delivering world-class quality. Ultimately, the Executive VP, Sales secures the market presence of the brand through consistent and effective sales execution.

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    Frequently Asked Questions Regarding NV Group Top Executives and Leadership Team

    Who leads NV Group?
    NV Group is led by Varun Jain (Chief Executive Officer & Founder, Smoke Lab), along with executives such as Dinesh Garg (Chief Financial Officer) and Cuong Ung (President).
    Who is part of NV Group’s executive team?
    The executive team of NV Group includes leaders such as Varun Jain (Chief Executive Officer & Founder, Smoke Lab), Dinesh Garg (Chief Financial Officer), Cuong Ung (President) and other senior executives.
    How many executives does NV Group have?
    NV Group has 5 executives leading key business areas.
    What roles are included in NV Group’s leadership team?
    The leadership team of NV Group includes roles such as Chief Executive Officer & Founder, Smoke Lab, Chief Financial Officer, President, Group President, Nv (USA), Executive VP, Sales.